Physchographic Advertisements Final

8/4/2019 Physchographic Advertisements Final

1/18

PHYSCHOGRAPHICADVERTISEMENTS

PRESENTED BY,

DEEPIKASAMY.T

KIM JOUJAM LEIVON

MADHURA.T


2/18

Psychographics In Advertisements

Psychographics concentrates on a person's psychological makeup.

It differentiates peoples actions to others in an another group.

In this case psychographic segmentation analyses the consumer,

their buying habits and what types of marketing and advertisement

works best on each group.

Advertisement and marketing efforts need to be targeted to onegroup and one group only. Multi-targeted marketing and

advertisement that spans several of these Psycho-graphic groups is

almost ensured to fail.


3/18

Seven Groups of Psychographic Profiles

Belongers

Achievers

Emulator/ Wanna be

Socially conscious type A

Socially conscious type B

Balanced/ Totally integrated

Needs Driven


4/18

Belongers

The stereotype that fits this group best is the person that lives in anaverage town.

This group loves community, loves being with family and friends.

This person needs to belong to a group, a community.

They are very nationalistic, and don't like change.

Their best time is spending time with their friends, talking, having

fun, hanging out.

They are hard working, and are extremely conservative in their

views, and most likely religious.


5/18


6/18

Achievers

This is the serious business person that is constantly looking tobecome more, and to make more.

Power and physical wealth is the major stimulator.

Workaholic is frequently an apt way of describing these people.

In total contrast to the belongers, these people hate being part of a

group.

When the masses get in, these people get out.


7/18


8/18

Emulator / Wanna be

This group would love to be an Achiever, but isn't.

The emulator will try to do anything to make him or herself look

like an Achiever with the goal of attracting the opposite gender or

approval within their peers.

The point is that the Emulator is trying to be like their idol in the

pool of true achievers.

And their motivation is that they believe this will make them more

attractive to a member of the opposite sex, or to be more popular

within their own group.


9/18


10/18

Socially Conscious Type A

The Socially Conscious comes in two types, A and B.

This group is not concerned with the world of achievement or the

world of family or community, but rather what effects their actions

have on society on a whole.

They want to make the world a better place.


11/18


12/18

Socially Conscious Type B

Most of the generalizations of Type A will apply to Type B, except

for where Type A believes that there is hope for humanity on a

whole, Type B has given up on humanity on a whole.

They have moved off into their own small communities where theylive socially conscious within their socially conscious group,

communes.

They are mostly self sufficient, and purposely cut themselves off

from the world, so they are unlikely to be open to offerings.


13/18

Balanced / Totally integrated

The Balanced group is basically a mixture of the Achiever and

Socially Conscious types, which in certain respects is a bit of a

paradox, but works quite well in practice.

Basically, these are Achievers with a Social Conscience, a person

that achieves with the purpose of making the world a better place.


14/18


15/18


16/18

Needs driven

These are people that buy on impulse and instinct, depending on

what they need at the time.

There is little planning and things are bought as they are required.

When they have a bit of money, they will spend it instantly on

something, throwing a party, inviting their friends for drinks or

dinner.

The psychological motivation behind this is that they believe that if

they do not spend it now, then it won't be there later.


17/18


18/18

Physchographic Advertisements Final

Documents

Transcript of Physchographic Advertisements Final