Phygital Stores - India's Next Retail Revolution?
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Phygital Stores – India’s Next Retail Revolution?
Transcript of Phygital Stores - India's Next Retail Revolution?
Phygital Stores – India’s Next Retail Revolution?
Traditionally, retailers had presence in the form of brick
and mortar stores or physical stores.
Physical stores were the only channel from
which customers could purchase
Physical stores are not always accessible –
they are not accessible on a 24x7 basis
Also, customers run into out-of-stock situations when
they are looking for a specific product…
Online stores, on the other hand, more often than not
claim a higher product fulfilment ratio.
Retailers have realized that neither channel (physical of digital) offer a
well-rounded experience. Each channel has its unique strengths..
While a physical store offers customers the reassurance
of experiencing a product prior to purchase…
…an e-commerce portal offers free shipping and
free returns so customers can experience the
product in the comfort of their homes.
Many leading retailers have now blended their strategy to enhance
their presence on both physical and digital channels…
Establishing a “Phygital” presence allows retailers to
provide customers the best of both worlds
With this model, customers have the ability to research
online and purchase offline or vice versa.
Being truly Phygital also means providing the same
seamless experience across channels and devices.
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