Published by

2015 INTEGRATED MARKETING PLANNER

Photonics Solutions for the Design Engineer

www.techbriefsmedia.com

The Largest Circulation of ANY PhotonicsPublication Targeting OEM Design Engineers

Exclusive Reports of Innovations inOptics, Fiber Optics,Lasers, and More

2 PHOTONICS TECH BRIEFS ■ � 2015 MARKETING PLANNER

2015 AUDIENCE PROFILE

Reach more design engineers when you advertise in Photonics Tech Briefs (PTB)

Published 6x annually as a selectively-bound supplement to NASA Tech Briefsmagazine and in a digital version, PTB features exclusive reports of innovationsin optics, fiber optics, electro-optics, lasers, imaging, optical design & analysis,and test & measurement.

As photonics applications continue to expand in commercial industries,marketers must influence the engineers who are developing tomorrow’ssemiconductors/electronics, medical equipment, aerospace/defense systems,automobiles, and mobile devices...the subscribers of PTB.

Photonics Solutions for the Design Engineer

July 2014

Supplement to NASA Tech Briefs

When it comes to high definition (HD) video, CCD and CMOSsensors offer specific advantages, depending on the imagingapplication. To learn more about how to select the best sensorfor your task, read the feature article on page 50.Photos of high definition cameras courtesy of Toshiba Imaging.

Photonics Solutions for the Design Engineer

September 2014

Supplement to NASA Tech Briefs

A modern machine vision system

inspects pharmaceutical vials at a

manufacturing facility in

Germany. Today’s vision systems

often generate, store, or transfer

sensitive information, or control

processes that, if tampered with,

could compromise safety. To learn

what can be done to protect such

systems from unauthorized

access, read the applications brief

on page 73.

Photo courtesy of Cognex Corporation

When you run display advertising in Photonics Tech Briefs, you get an integrated ad package that combines both the print and digital editions of the magazine, plus your company/products are featured in a lead-gen e-mail to over 115,000 opt-in subscribers, at no additional charge.We track activity and demonstrate ROI.

Digital advertising presents you with the opportunity to run a different version of your ad. Embed video or audio; have call-to-action buttonsand links to attract the readers’ attention and engage them; provide a condensed version of important points with links that click through tomore detailed information. (For best reproduction quality, use vector-based graphics and type wherever possible.)

TOTAL CIRCULATION:

PTB SUBSCRIBERS BY JOB FUNCTION:

Source: June 2014 BPA Worldwide Circulation Statement

ON AVERAGE 83% OF OUR SUBSCRIBERS DO NOT RECEIVE:

Total respondents: 102,644Source: Publisher’s own data, October 2014

MARKETS FOR WHICH THEY DESIGN/DEVELOP PRODUCTS:

Total respondents: 115,849Source: Publisher’s own data, May 2014

Laser Focus World Photonics Spectra

84%DO NOT receive

Laser Focus World

83%DO NOT receive

Photonics Spectra

Design Engineering 75,524

Engineering & Corporate Management 67,838

R&D 41,452

Manufacturing & Production 32,946

Testing & Quality 41,268

Government/Other 7,584

Automotive 27%

Medical 25%

Defense 26%

Energy 27%

Aerospace 30%

Laser Focus World

Photonics Spectra

PTB

65,002

94,946

115,849

Laser Focus World: 84%Photonics Spectra: 83%Either LFW or PS: 83%

Over 99,000 PTBsubscribers do not receive either Photonics Spectra or Laser Focus World.

2015 MARKETING PLANNER ■ PHOTONICS TECH BRIEFS 3

AUDIENCE PROFILE 2015

Photonics Tech Briefs will connect your company to qualified BUYERS

PRODUCTS PTB SUBSCRIBERS RECOMMEND, SPECIFY, OR AUTHORIZE FOR PURCHASE:

ACROSS MAJOR OEM INDUSTRIES:

(Government/Universities/Other): 13,874

Source: June 2014 BPA Worldwide circulation statement

0 10,000 20,000 30,000 40,000 50,000 60,000

Optical Design Software 20,306

Fiber Optics 33,647

Lasers & Laser Systems 34,459

Motion Control/Positioning Equipment 37,414

Optics/Optical Components 35,939

Cameras/Imaging/Video 44,916

Sensors/Transducers/Detectors 52,971

Test & Measurement Instruments 58,996

0 5,000 10,000 15,000 20,000 25,000 30,000

Electronics/Computers 28,586

Aerospace/Defense 17,685

Industrial Machinery & Equipment 9,200

Consumer Product Manufacturing 6,477

Communications 7,397

Automotive/Transportation 11,379

Bio-Medical 5,787

Power & Energy 6,486

Research Labs 4,521

Materials/Chemicals 4,457

4 PHOTONICS TECH BRIEFS ■ � 2015 MARKETING PLANNER

2015 MARKETS

Among the top companies and labs you will reach...

...plus thousands of other technology leaders throughout industry and government.

NO. OFCOMPANY SUBSCRIBERS

3M ......................................................197

Abbott Labs ..........................................133

Alcoa ....................................................110

Alliant Techsystems ..............................109

American Electric Power ..........................42

Ametek ................................................131

Analog Devices........................................68

Applied Materials ....................................75

AT&T ....................................................197

Babcock & Wilcox ....................................48

Baker Hughes..........................................74

Ball Corporation ......................................87

Baxter International..................................46

BE Aerospace........................................117

Becton Dickinson ....................................45

Berkshire Hathaway ..............................248

Boeing ..................................................898

Boston Scientific......................................82

Carlyle Group ........................................133

Caterpillar ............................................294

Cisco Systems ......................................135

Comcast ................................................94

Corning ................................................100

Crane Company ......................................68

Cummins ..............................................192

Curtiss-Wright ........................................46

Danaher................................................223

Deere & Company ................................155

Dell ........................................................59

Dover Corporation....................................60

Dow Chemical ......................................124

Duke Energy............................................36

DuPont ..................................................97

Eastman Kodak ......................................60

NO. OFCOMPANY SUBSCRIBERS

Eastman Kodak ......................................60

EMC ......................................................74

Emerson Electric....................................334

Esterline Technologies..............................44

Exelis......................................................68

FedEx ....................................................61

Fluor Corporation ....................................62

Ford Motor Company ............................351

General Dynamics ................................479

General Electric ....................................721

General Motors......................................451

Goodyear ................................................35

Halliburton ..............................................75

Harris Corporation ................................159

Hewlett-Packard....................................334

Honeywell ............................................639

IBM ......................................................418

Illinois Tool Works ....................................82

Intel ......................................................202

ITT Corporation......................................197

Jacobs Engineering ..............................136

Johnson & Johnson ..............................157

Johnson Controls ..................................121

Keysight Technologies............................101

Kimberly-Clark ........................................40

LKA-Tencor ............................................56

L-3 Communications ............................386

Lam Research ........................................44

Lexmark International ..............................27

Lockheed Martin....................................941

LSI Corporation........................................36

Medtronic ..............................................76

Micron Technology ..................................61

Microsoft ................................................86

Molex ....................................................47

NO. OFCOMPANY SUBSCRIBERS

Moog ......................................................88

Motorola ................................................72

National Oilwell Varco ..............................58

Navistar ..................................................33

Newell Rubbermaid..................................35

Northrop Grumman................................593

Oracle ..................................................174

Parker Hannifin......................................226

PPG Industries ........................................28

Praxair ....................................................47

Precision Castparts..................................50

Procter & Gamble ....................................96

Qualcomm ..............................................70

Raytheon ..............................................501

Rockwell Automation..............................103

Rockwell Collins ....................................167

Roper Industries ......................................59

SAIC ........................................................7

SPX Corporation ......................................44

St. Jude Medical......................................33

Stryker Corporation..................................26

Teledyne ................................................80

Texas Instruments..................................117

Textron..................................................183

Thermo Fisher Scientific ..........................92

Timken ..................................................48

United Technologies ..............................491

URS Corporation ......................................74

Verizon..................................................132

Visteon ..................................................42

Walt Disney ..........................................102

Western Digital ........................................57

Whirlpool ................................................58

Xerox ....................................................129

Total above: 15,733 or approx. 13.8% of PTB’s circulation (June 2014)

2015 MARKETING PLANNER ■ PHOTONICS TECH BRIEFS 5

EDITORIAL CALENDAR 2015

Jan.

March

May

July

Sept.

Nov.

FEATURES

Lasers & Laser Systems

Photonics West Preview

Special Issue: HubbleSpace Telescope —25 Years of Discovery

Infrared/Lenses & Coatings

Fiber Optics

Medical

Spectroscopy/Microscopy

Optical Design Software

Test & Measurement

Imaging Technology

APPLICATIONS

Photonics/OpticsManufacturing

Military & Aerospace

Powering/ControllingLEDs

Machine Vision

Sensor Technology

Displays

EDITORIALCLOSING

Nov. 3, 2014

Jan. 5

March 4

May 4

July 3

Sept. 2

SPACE/MATERIALCLOSING

Dec. 1/Dec. 8, 2014

Feb. 2/Feb. 9

Apr. 1/Apr. 8

June 1/June 8

Aug. 3/Aug. 10

Oct. 1/Oct. 8

BONUS COVERAGE

Photonics WestSan Francisco, CAFeb. 10-12

PittconNew Orleans, LAMarch 10-12

OFC/NFOECLos Angeles, CAMarch 24-26

SPIE DSSBaltimore, MDApril 21-23

LightFair InternationalNew York, NYMay 5-7

CLEO/QELSSan Jose, CAMay 12-14

Medical Design & Manufacturing EastNew York, NY June 9-11

Laser World of PhotonicsMunich, Germany June 22-25

NI WeekAustin, TXAug. 3-6

SPIE Optics & PhotonicsSan Diego, CAAug. 11-13

NEWPRODUCTS

• Fiber Optics• Optical Components• Test & Measurement• Cameras & Imaging

Systems

Special Advertising Section: Photonics West Product Showcase

• Spectroscopy• Detectors• Semiconductor Devices• Positioning Equipment• Laser Diodes• LEDs

• Imaging Systems• Optical Software• Photovoltaics• Optical Components• LEDs

• Inspection Systems• Test & Measurement• Scanning Systems• LEDs

• Laser Micromachining• UV• DPSS Lasers• Fiber Optics• Optical Software

• Software• Lasers & Light Sources• LEDs• Optical Components

� Imaging & Cameras

� Detectors & Sensors

� Lasers & Light Sources

� Software

�Test & Measurement

� Optical Components & Systems

� Fiber Optics

� Telecom Networks

� Positioning Equipment& Vibration Control

Submit all editorial materials for Photonics Tech Briefs to Bruce Bennett, Editorbruce@techbriefs.comTel: 212-490-3999, ext. 5534

EVERY ISSUE OF PTB COVERS ADVANCES IN:

6 PHOTONICS TECH BRIEFS ■ � 2015 MARKETING PLANNER

2015 ONLINE/LEAD-GEN & E-MAIL PRODUCTS

WHITE PAPER LIBRARYWe host your technical papers on the techbriefs.com Web site for a full year, producing leads from engineers who download yourcontent. Papers are highlighted in a quarterly lead-gen e-mail to over 130,000 opt-in Tech Briefs subscribers.

WWW.TECHBRIEFS.TVMake a lasting impression byputting your brand in front of thedesign engineering community asthey watch cutting-edge video fromNASA and other technology R&Dleaders worldwide on Tech Briefs TV.

Take advantage of channel sponsorships:• Banner ad exclusivity on your sponsored channel• Sponsored playlists to host your videos• Links to related content on your products/services• Lead-gen e-blasts promoting your videos

Advertising packages include print ads in NASA Tech Briefs or PTB,promotion in our INSIDER E-newsletter, and dedicated E-blasts toour audience. We report click and impression activity and full-contactleads from E-blasts and E-response lead-gen e-mails promoting sponsorvideos. For material specs, please contact your sales representative.

Online Products

TECH LEADERS TARGETEDSEARCH MARKETINGPROGRAM• Increase qualified traffic to your

Web site• Increase your company’s visibility• Educate and influence your

potential customers• Align your content with relevant articles on techbriefs.com• For more information, go to:www.techbriefsmediagroup.com/online

WEBINARS/TECH TALKS/PODCASTS• Webinars feature live presentations, video, and audience Q&A,

and are a great opportunity to co-brand your company withPhotonics Tech Briefs and garner targeted sales leads. We offer60- and 30-minute options.

• Launch your new product or service with a 10-minute narratedTech Talk presentation to a qualified and targeted audience ofOEM design engineers and managers.

• Podcasting converts an audio message into an MP3 file forpromotion anywhere you can embed a link — Web sites, E-newsletters, digital ads.

We handle production, promotion, and registration/lead reporting for each of these products. Contact your sales representative for more details.

PHOTONICS E-MAIL NEWSLETTERDelivered to 50,000 opt-in engineersand managers, Photonics Tech BriefsHTML newsletter features exclusivetechnology reports and new productannouncements. Sponsorships arelimited to four per edition and sell out quickly.

2015 Schedule

LIST RENTALFor your next promotional mailing, tap into the proven power of thePhotonics Tech Briefs subscriber database. Select by job function,products purchased, and more. Contact your sales representative (p. 8) for up-to-the-minute e-mail and direct mail counts.

ENGINEERING E-SOURCE & V-SOURCE NEWSLETTERSShowcase your new products or videosin the quarterly e-mail targeted tospecifiers of optics, fiber optics, lasers,and optical design software. Clicks onyour listing (headline, 40 words ofcopy, image) result in full-contactleads. Each limited to 12 listings pernewsletter — reserve early!

CUSTOM MEDIATap the Tech Briefs Custom Media Group to increase ROI on your existing content or develop new content to communicateconsistently and effectively with your customers and prospects.From custom magazines and white papers to e-books and e-newsletters, we have the experience to help you build sales,market share, brand awareness, and customer loyalty.

Lead-Gen/E-mail Products

Feb. 2 Aug. 3Apr. 6 Oct. 5June 4 Dec. 2

Prototype DcGearmotors

Midwest Motion Products,a Minnesota, USACompany, offers a wide

variety of FHP DC Gearmotors,Actuators, DC Power Supplies, MotorControls and Servo Amplifiers FROMSTOCK, for lightning fast delivery.Gearmotors available with 12V, 24V,36V, 48V, 60V and 90V DC Windings,and a wide range of Planetary GearRatios.

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Sdi Frame Grabber

Imperx introducesthe HD-SDIExpress, a feature-

rich SDI frame grabber for ExpressCardlaptops. The card supports HD SDIvideo in 720p, 1080i or 1080p formats.With close to 2.5 Gbps of aggregatebandwidth, the card can process HDvideo in real time at full frame rate.Applications include Medical, Military,Aerospace, Machine Vision and more.

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Custom ThermalConductiveAdhesive Solutions

Learn more about MasterBond’s extensive line of

one- and two-part adhesive systemsthat exhibit exceptional thermalconductivity and superior electricalinsulation properties. These compoundsvary in viscosities, cure times, flexibility,strength, temperature resistance, etc.They are easy to use and are availablein convenient applicators.

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Precision Linear MotionProducts

HaydonKerk MotionSolutions specializes in the design andmanufacturing of

stepper motor based linear actuators,leadscrews, nut assemblies, linear rails,slides and guides providing customizeddesigns to solve complex engineeringproblems requiring precision linearmotion.

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Precision Universal Materials Tester

From concept to reality, counton Shimadzu’s AG-X for yourtesting requirements. World-class specifications include

0.5% load cell measurement precision (1to 1000), 5 kHZ real sampling rate, and 1M pulse/second resolution. Trapezium-XSoftware features the “My Memory-MyTester” function that enables users tobuild their own machine via a USB card.

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Wideband Power Amplifiers

Krohn-HiteWideband Power

Amplifiers are designed to meet today’sindustrial needs where wideband,precision performance is required.Applications include: meter calibration,transducer driving, bridging applications,low distortion ac power source, ion beamdeflection, vacuum tube driver, ink-jettesting and design.

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Laser Micromachining

PhotoMachining, Inc.performs precisionlaser micromachiningon a variety of differentmaterials including

plastics, metals, glass, ceramics, etc.Our 11 different types of lasers allow us wide flexibility to address manyapplications. We also design andmanufacture custom laser machine tools.

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Precision Orifices

15,000 Precision Orificesare included in the 72-page 2009 catalog.Orifices in sizes from.0003" to .125" diameter

are made of brass, stainless steel orsapphire. Connections include barbs,compression styles, press-in inserts, setscrew threads, pipe sizes 1/8", 1/4", 3/8"and 1/2" NPT and metric threads.O’Keefe Controls Co.; Tel: 800-533-3285; e-mail: sa@okcc.com

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The Ultimate Mechanical Connections

POLYGON PROFILESare the solution to any

coupling, sliding, power transmission,torque, stress, fatigue, or spaceproblems you may have. Precisionground to give superb strength, a highcapacity for torque, and long life. Self-aligning, self-centering featureeliminates alignment problems, withminimal backlash and reduced vibration.

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TION CHANNELAATION CHANNELTHE ENGINEERING INNOV VA

NEW for 2015! ➠Engineering V-Source, delivered to 100,000

design engineers and managers.

2015 MARKETING PLANNER ■ PHOTONICS TECH BRIEFS 7

ADVERTISING RATES 2015

Effective January 1, 2015

All rates shown are gross and include placement in both the print and digital editions of Photonics Tech Briefs, plus a product listing in Tech Briefs’ lead-gen e-mail (E-response).

BLACK AND WHITE DISPLAY RATES

24x 16x 12x 8x 4x 1x

Page $5,835 $6,080 $6,235 $6,450 $6,835 $7,340

2/3 Page $4,310 $4,470 $4,580 $4,730 $4,500 $5,380

1/2 Island $3,815 $3,975 $4,055 $4,215 $4,445 $4,765

1/2 Page $3,245 $3,375 $3,445 $3,565 $3,765 $4,050

1/3 Page $2,375 $2,480 $2,540 $2,630 $2,780 $2,970

1/4 Page $1,885 $1,945 $2,010 $2,070 $2,185 $2,335

1/6 Page $1,440 $1,480 $1,510 $1,580 $1,650 $1,790For two-color, add 10% to above rates.

FOUR-COLOR DISPLAY RATES

24x 16x 12x 8x 4x 1x

Page $7,545 $7,745 $8,010 $8,550 $8,875 $9,410

2/3 Page $5,690 $5,920 $6,065 $6,505 $6,655 $7,120

1/2 Island $5,215 $5,420 $5,565 $5,985 $6,130 $6,520

1/2 Page $4,650 $4,825 $4,965 $5,300 $5,470 $5,680

1/3 Page $3,785 $3,935 $4,015 $4,265 $4,450 $4,725

1/4 Page $3,280 $3,390 $3,485 $3,690 $3,860 $4,085

1/6 Page $2,835 $2,920 $3,010 $3,180 $3,320 $3,475

ONLINE/LEAD-GEN E-MAILS

Embedded Video in Engineering E-Source and V-Source Photonics Tech BriefsDigital Edition (Online) Ads Product Announcements E-mail Newsletter Sponsorships

Photonics Edition (Quarterly) Top-Level Sponsorship $3,450

First Row $2,625 Co-Sponsor Position #1 $2,300

Second Row $2,370 Co-Sponsor Position #2 $1,795

Third Row $2,080 Co-Sponsor Position #3 $1,465

Fourth Row $1,800 Sponsored Links & Event Alerts $800

Newsletter frequency discount: 5% on 6x; 10% on 12x

WEBINARS & TECH TALKS TECH LEADERS TARGETED SEARCH MARKETING PROGRAM

60-minute Webinar 30-minute Webinar 10-minute Tech Talk Unlimited Clicks

3x $15,300 $8,900 $4,700 12 months $18,000

2x $16,200 $9,400 $4,990 6 months $9,500

1x $17,900 $9,900 $5,250 3 months $5,000

Includes event production and hosting for 12 months. Includes hosting your Web pages at techbriefs.com.You will receive demographic data on all registrants to your event.

Combine display, Web, and e-mail advertising for maximum frequency discounts.

No extra charge for min. 6xfull-page advertisers; $500additional for fractional ads(min. 1/2 page) andfrequencies less than 6x.

NEW ENGLAND/EASTERN CANADAEd Marecki &Tatiana Marshall+1-401-351-0274emarecki@techbriefs.comtmarecki@techbriefs.com

CONNECTICUTDenis O’Malley+1-203-356-9694, x13domalley@techbriefs.com

NEW YORK/OHIORyan Beckman+1-973-409-4687rbeckman@techbriefs.com

NEW JERSEY/PENNSYLVANIA/DELAWAREJohn Murray+1-973-409-4685jmurray@techbriefs.com

SOUTHEAST/TEXASRay Tompkins+1-281-313-1004rayt@techbriefs.com

MICHIGAN/INDIANA/WISCONSINChris Kennedy+1-847- 498-4520ckennedy@techbriefs.com

MIDWEST/CENTRAL CANADABob Casey+1-847-223-5225bobc@techbriefs.com

CO/UT/MT/WY/ID/NMTim Powers+1-973- 409-4762tpowers@techbriefs.com

NORTHERN CA/OR/WA/WESTERN CANADACraig Pitcher+1-408-778-0300cpitcher@techbriefs.com

SOUTHERN CA/AZ/NVTom Boris+1-949-715-7779tomboris@techbriefs.com

EUROPE — CENTRAL &EASTERNSven Anacker+49-202-27169-11sa@intermediapartners.de

EUROPE — WESTERNChris Shaw+44-127-0-5221-30chris.shaw@chrisshawmedia.co.uk

CORPORATE ACCOUNT MANAGERSTerri Stange+1-847-304-8151tstange@sae.org

Stan Greenfield+1-203- 938-2418greenco@optonline.net

CUSTOM MEDIA/WEBINARSDebbie Rothwell+1-212-490-3999drothwell@techbriefs.com

INTEGRATED MEDIA CONSULTANTSAngelo Danza+1-973-874-0271adanza@techbriefs.com

Patrick Harvey+1-973- 409-4686pharvey@techbriefs.com

Rick Rosenberg+1-973-545-2565rrosenberg@techbriefs.com

Scott Williams+1-973-545-2464swilliams@techbriefs.com

Sales Representatives

Mechanical SpecificationsPUBLICATION TRIM SIZE: 7.875" x 10.5"

STANDARD SPACE SIZES IN INCHES:

WIDTH DEPTH

Two-Page Spread (w/Bleed) 16" 10.75"

Page (Bleed) 8.125" 10.75"

Page (Non-Bleed) 7" 9.625"

2/3 Page 4.5" 9.625"

1/2 Page Horizontal 7" 4.625"

1/2 Page Vertical 3.375" 9.625"

1/2 Page Island 4.5" 7.25"

1/3 Page Square 4.5" 4.625"

1/3 Page Vertical 2.125" 9.625"

1/4 Page 3.375" 4.625"

1/6 Page 2.125" 4.625"

LIVE MATTER: For safety, keep at least .375" from trim.

BINDING: Saddle-stitched.

*Please note that your ad will appear in print as well as the digital edition of Photonics Tech Briefs. For best reproduction quality, use vector-basedgraphics and type wherever possible.

DISPLAY ADVERTISING MATERIALS: All advertisements should be supplied as complete digital files. Preferred format — PDF/X-1a:2003. See digital file requirements at www.techbriefsmedia.com/digitalspecs. For best reproduction quality, use vector-based graphics and type, and high-resolution TIFF images to prepare your files.

MAILING INSTRUCTIONS: Send contracts, insertion orders, and ad materials to:

Photonics Tech BriefsProduction Department 261 5th Avenue, Suite 1901 New York, NY 10016e-mail: production@techbriefs.comPhone: 212-490-3999

TERMS OF SALE:1. Agency discount: 15% of gross space, color, and position charges2. Invoices are payable upon receipt3. Prepayment discount: contact your sales representative

CHANGES & CANCELLATIONS: All changes to scheduled advertisingmust be received in writing by the production department by the 25thof the month, two months prior to issue date.

CLOSING DATES: First of the month preceding issue date for orders,eighth of the month preceding issue date for materials.

SPONSOR MESSAGE: Headline — 50 characters max with spacesMessage — 350 characters max with spaces, no paragraph breaks, and one hyperlinkImage — 125 x 125 max., .jpg or.gif

SPONSORED LINKS:Headline — 25 characters maxMessage — 75 characters max withspaces and one hyperlink

E-newsletter Ad Specs

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