Photokina 2010 :: The Photo Output Market in Europe

GfK Market Briefings - Photokina September 22, 2010

The Photo OutputMarket in Europe


Photofinishing News International Consulting Group• Offices in Georgia, Florida, New Jersey and Texas U.S.A.,

Germany, UK and Guangzhou, China• Consultant network in Europe, Asia and Latin America• Biweekly English newsletter from U.S.A. - hardcopy/PDF• Monthly Chinese newsletter - hardcopy/PDF (also English PDF)• Excel-based Statistical analyses of global markets - Breakdown into Regions and Sub-Regions - 11 Product Categories - Specific countries available are: Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Japan, Mexico, New Zealand, Russia, Singapore, South Korea, Taiwan, UK, U.S.A. - Both Picture-Taking and Picture-Making Categories• Custom Market Research• Strategic Planning• Media Relations


East & West Europe Combined


Other includes calendars,collages/posters, CDs/DVDs andmugs

East & West Europe combined


Includes all types: Onsite/Offsite


Can add video,Can add video,animation, audio,animation, audio,voice, musicvoice, music

Stored digital albums can be accessedthrough any digital TV remote



More and more kiosks have multiple printers

Printing kiosks now serve as input stations



Recent Developments Driving the Market

• Double-sided printing systems - AgX, inkjet and electrophotographic

• Intensive promotion of photobooks and other personalized photo products

• More products being offered through kiosks (Lucidiom claims > 1,870)

• Ability to print for Social Network sites

• Infrastructure for online Print-To-Retail being installed

• New concept stores developed to involve consumers

• Expansion of input stations in retailers (now 20-40/store in Australia)

• Greater application of licensed content

• Personalized photo product software at home, at the kiosk and on the Web


Thank YouArigato Gozaimasu

Merci BeaucoupGrazie MilleDanke Schön

Xie XieDon Franz <[email protected]>

Group Publisher


PagesPages(Press,(Press,CNP)CNP)

ScreensScreens(Soft Copy)(Soft Copy)ScreensScreensScreensScreensScreens

PrintsPrints(CNP)(CNP)

MemoriesMemories&&

EmotionsEmotions

ContContentent

ContContext ext

Pro ContentPro Content

ConsumerCollections

Emerging Imaging Model – The Digital Ecosystem

Courtesy: KodakPage


Emerging Retail Model – Encourage Lengthy Visits

• Dispelling the myth that consumers don’t wanting to spend time creating

• Add kiosks so there is no waiting

Photokina 2010 :: The Photo Output Market in Europe

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