Photography and Photographic Practices

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  1. 1. Photography Applications Abygail Jones1
  2. 2. Advertising and Promotional The idea behind taking advertising photographs is to make a product look appealing and encourage the audience to invest in it this particular application is widely used in many different forms and techniques. Looking at this Nesquik cereal advertisement photograph, we can already tell that there had been some editing: everything in the picture, except for the actual cereal box itself (the main product) has been blurred in to the background, this is to ensure that our focus is directly on the cereal box as soon as we look at the photograph. It looks like the photographer has used a wide lens to get the rest of the typical family kitchen in to the background, along with some healthy fruit to appeal to parents and children which is the desired audience. The idea behind taking promotional photographs is to solely promote an item or a subject instead of making the audience want to buy it. Its used to raise the awareness of a particular event, person or object. The photos taken are usually heavily edited with artificial lighting often used over natural lighting, there can be a range of different lenses used, depending on the desired effect. Looking at this promotional photo of the indie rock band, My Chemical Romance, we can see that artificial lighting has been used to highlight sharp features and create the desired effect that the band or photographer intended for instance, the overall image is quite dark with light and the use of colours in specific areas that draws an audience in and gives them a sense of what kind of music the band makes. The photographer has used a normal lens as there isnt much background and the photo is mainly focused on the band members stomach upwards, it also seems as if the band members have had their photograph taken individually and then put in to one final image. The last image is a photograph by famous photographer, Chris Killip he began his career as a photographers assistant but eventually left to ensue his own non-commercial work and returned to the Isle of Man to photograph it. After bringing out his own book, he was asked to take pictures of towns in Northern England and became known for taking his gritty black and white images some of his work was used in, In Flagrante and has recently been recognised as important visual records of 1980s England.
  3. 3. Promotional Wide lens you can see the background just as much as the people in the photo.Ambient light its natural, its outside.The photograph is on an angle some may call this an artistic angle this could be to make the photo have a desired effect get better lighting etc.The couple look extremely happy, this is probably more natural than controlled but it could also be manipulated too.Tilt shift lens?Controlled/manipulated they havent just been found in that pose, theyve been told what to doHas been edited only slightly if you look around the edges its darker than the centre of the photo where the main focus is.High street studio application could also work due to the fact its a its a wedding/family photo
  4. 4. Fashion The purpose of taking these photographs is to advertise their clothes to the desired audience, they take pictures of items such as: clothing, labels, merchandise and so on to go in to magazines, newspapers, catalogues etc. they use the photographs to show off the items of clothing they have to offer which creates a desired mood for example: during Summer the clothing colours become very vivid and bright when during Winter, the clothing colours become sort of cosy, colours like browns and greens.As we can see in the first photograph, the photographer has used a close up as we can hardly see any background and its a close up of the model from the chest upwards. There is definitely artificial lighting involved as it seems to block out any lines or imperfections on her face though it seems as if the models face has been heavily airbrushed during post production, the photo is definitely controlled/manipulated to look calm yet edgy thanks to the black and white, the photographer has told the model to pose in that certain way. The photo has also been taken on a set, in a studio because there is nothing in the background and the image is in HD. The second photograph has been taken using a wide lens, its taking in a lot of the background rather than just the model, its definitely been manipulated so that the model is laying down in an array of different coloured material that almost seem to sparkle in some areas suggesting there has been post production after the image was taken. There is a definite use of artificial light otherwise there would be a lot more shaded areas. This looks like it could have been taken in a studio, on a set because of the nature of the image, the way that the model is posing suggests the jewellery she is wearing is what the company is trying to sell, they stand out and catch the audiences eye at first glance, even with the bright colours this also creates a calm, soothing mood, it could also suggest the beauty of the dress in the way that the material around her has been placed and looks. The last picture is some fashion photography from the photographer, Nick Knight he is amongst the worlds most influential photographers and is the director and founder of http://showstudio.com/. His work has been exhibited in places such as: Victoria & Albert Museum, Saatchi Gallery, the Photographers Gallery and Hayward Gallery recently the Tate Modern. His work is definitely unique and eye catching, using the telephoto lens a lot and there is definitely a lot of manipulation during the post production process.
  5. 5. Wide lens there is a lot of excess background image and not just the modelFashion Photography Heavily editedLocation? Set? Could be used for a magazine, a gallery, cata logues?There are many different ways a person could read this image The balloons have carried her in to the clouds She has passed away and is on her way to limbo Shes both good and bad contrasting colours etc.Artificial light giving the desired effect and illuminating only half of her faceThe background makes it look like shes in the cloudsDefinitely manipulated/controlled the model has been told to pose like that the balloons have been arranged, her clothes have been selected etc.The overall effect seems to be based on black and white the clothing, the contrast of the photoHer face seems to be almost faded in to the background heavy editing.
  6. 6. Photojournalism The idea of these images is to tell a story for things such as the news, stories etc. they are essentially a quick sum up in one photograph. A few examples of the categories that photographs for photojournalism are: paparazzi, photo caption and celebrity photography. The photographs are usually taken right there, in amongst the action. In this photograph, we can see that the picture has been taken using a wide lens as not only can we see the celebrity but we can see some of the background, which involves ore paparazzi trying to take a photo. This picture is an observational photo, the photographer hasnt asked the celebrity to do that pose for them, its a spontaneous moment where the photographer has taken it upon themselves to snap a shot of the celebrity, this can be for many reasons. The light is artificial, it comes from the flash on the camera and the other cameras, rather than from the scene where the celebrity is being pictured. There seems to be no editing with this picture which is the norm for photojournalism photographs. As we can see in the second photograph, the photographer has used the telephoto lens to capture this image of Paris Hilton exiting a car, again the pose and the picture is spontaneous and observational, there is nobody telling her where to stand, how to pose etc. The light in this photo is more natural than artificial because they are outside and its day and it is not edited. Eddie Adams is well known for the photograph, Saigon, 1968 which is the third image on this page. Eddie Adams photographed 13 different wars, his best work produced was during Vietnam. This is because he took various photographs of Vietnamese refugees attempting escape this changed the Americans view on the wars and persuaded Jimmy Carter to grant asylum to over 200,000 refugees. He served in the U.S. Marine Corps during the Korean War and was trained as a combat photographer, his mission was being sent to Demilitarized zones to take pictures one end to the other he completed the task in over a month.
  7. 7. Photojournalism Photography Wide lens as there is a lot of backgroundFor the news?Not editedThe lighting is natural/ambie nt as its outside and some areas are quite darkCan tell a story, pose questions: Why is he jumping over a fire? Whats going on? English flag in the background, why? What are they doing?Could be used in magazines/newspapersObservational its a snap of time nobody told the people in the photograph how to pose or what to do, its what they were doing when the photo was taken.In black and white old photo?
  8. 8. Portraiture This is the most common type of photography, it focuses on facial features and expressions and works on making features stand out. There are a few different approaches to taking these kinds of photographs: The constructionist approach: the photographer creates an idea around the portrait, for example a happy family or a trustworthy employee. This can involve artificial lighting and post-production. Environmental: The environment in which the picture is taken, whether that is: work, a social setting, a family household etc. Candid: This is taking a spontaneous photo at a random point of random people, letting the people who see it judge what is going on instead of knowing exactly what is going on. Creative Approach: Image manipulation is used to create pictures