Photographer Brand Book

brand standards

contents This brand standards document explores the message, visuals, and expression of your brand.

Brand Message Design & Visuals Words & Content Live Your Brand

BRAND GUIDELINES FOCUSED GIRL

Moodboard

The moodboard was curated to express the “mood” of the brand and to inspire the visual decisions. The images chosen convey a sense of fun, joy, and energy. They are also creative and unique.

brand message

position

Core Idea As a portrait and wedding photographer, you collaborate with your clients to create unique images that are fun to make.

Our Goal Encourage our clients to stop and celebrate this moment in their life - whether it’s their wedding, high school graduation, or just another year passing.

How you Are Different Your focus on a fun experience will set you apart. You’ll want to build in elements of a ‘party’ into your sessions and booking/delivery processes. Think: champagne popping (figuratively for the HS seniors), confetti, invitations, and a killer playlist.

What We Deliver You photograph clients to celebrate the happy times in their lives: weddings, graduations, etc. You deliver prints, digital files, and other photographic products.

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BRAND MESSAGE

personality

Creator & Entertainer Personality Archetype

Our goal is to create fun experiences of collaboration & creation with our clients. We are driven to create something new and interesting in the world.

When they encounter our brand, my audience FEELS: joyful, inspired, creative, happy, alive, energetic, involved, heard.

Your brand is: • Easy-going • Creative • Fun • Talkative • Inspired

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BRAND MESSAGE

point of view

Photography is a purchase you’ll never regret. Celebrate this part of your life by taking the time to record it.

Creativity is powerful when it is a collaboration between the photographer and the person being photographed. We want to take each of our clients on a creative adventure.

Don’t take yourself too seriously. Life is weird and flawed and real. Your portraits should show that, too.

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BRAND MESSAGE

Mix fun & creativity. Throw it like confetti!

manifesto

design & visuals

logoVISUAL IDENTITY

Your main logo is classy, clean, and

engaging - like you! The geometric

butterfly will become a recognizable

aspect of your brand’s visual identity

and can be used on its own.

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primary colorsVISUAL IDENTITY

Your primary brand colors are

deliberately neutral to keep the

focus on your photographs. Other

than the simple black and white, a

gold will be used to accent your

designs.

#000000

20% 40% 60% 80%

#fdeba9 #ffffff

20% 60%

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textureVISUAL IDENTITY

Your brand should feel like a party so

the textures chosen help communicate

that “feel.” The gold is beautiful. The

confetti-like polka dots feel energetic

and fun.

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typography

Headlines: Futura Pt Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

VISUAL IDENTITY

Body: Futura PT Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

The fonts used in your designs will

primarily be Futura. It has a nice round

and casual (fun!) feel to it. It is also quite

modern. As an accent, Country Chick

script will be used sparingly. It helps

communicate your creativity and fun side.

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Accent: Country Chick

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

website designVISUAL IDENTITY

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This website mockup shows how you can

incorporate the new brand font, colors,

logo, and direction into your existing

website structure. A small facelift gives

your website a lot of new energy!

image style

image do’s

VISUAL IDENTITY

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Do show mockups/designs featuring your

images. Especially ones that use your brand’s

gold, white, black, cream, etc. colors scheme!

Creative (& fun!) shoot concepts - anything

‘out of the ordinary’ to show the kinds of

things you what to photograph.

Natural smiles, energy, fun, and life in your

portfolio poses/expressionsFocus on couples & weddings for the majority

of your portfolio images if that’s what you want

to shoot more of (as opposed to families,

landscapes, etc.) This is especially important for

your website homepage, social media profiles,

and other “first impression” places.

When choosing images for

your brand portfolio, pick

ones like these.

words & content

tone of voice


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BRAND COMMUNICATIONContent and communication from your brand should be casual, personal, and positive.

You’ll sound: • Positive & happy • Confident • Authentic & real • Descriptive • Easy-going • Casual • Energetic

tone of voice


BRAND COMMUNICATION

We would say Hi there!

We wouldn’t say Dear client,

We would say Join the party! Get VIP info and special invitations when you sign up for the email list.

We wouldn’t say Sign up for my newsletter.

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taglineCelebrate this moment.

OTHER OPTIONS Celebrate your moment Making Photography Fun Keep Creativity Fun Unpretentious creativity Mix Fun & Creativity, Throw it Like Confetti! Creativity, Meet Fun


BRAND COMMUNICATION

Your tagline is a “catch

phrase” that describes your

work to others at a glance. It

is also used as your main

headline on your website.

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stories

Low to High Origin story Tell your story of how you got started in photography. Include the challenges and “humble beginnings” and lead up to where you are now.

Why Story Tell the story of WHY you have been called to be a photographer: your passion for creating, learning the art, mastering your equipment, etc.

Human Elements Tell personal stories – share stories about your own family and the impact that photography has had on your life. Also share bits of your passions outside of photography: the city, traveling, technology, etc.

Client Testimonials Share stories about the experiences that your clients have with you in their own words whenever possible.


BRAND COMMUNICATION

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Even though photographs tell

a 1,000 words, you’ll still

need to write some text. Here

are ideas of the stories you

can tell to attract your ideal

clients.

live your brand

brandemiesNot-to-do List • Cookie-cutter sessions (like too many studio

sessions!) :) • Focus too much on landscape photography in

your portfolio/brand presence • Use multiple styles throughout your brand. Keep it

consistent.

We Are Not • The low-budget or cheap photographer • A “quick” photographer - you are co-creating

with your clients.


LIVE YOUR BRAND

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action steps

Update your Online Presence Incorporate these new design elements and brand focus into your website (make it feel like a party!) and social media platforms. Delete the blog from your site if you aren’t going to update it regularly. Also, add information about your photo booths to your site (perhaps on a drop down menu option under weddings.) That product offering fits your brand perfectly!

Send to your Email List Start sharing a monthly story and any current offers you have (mini sessions, upcoming seasons, ordering deadlines, etc.) with your email list. MailChimp has a great email marketing system that is free to start.

Shoot More of What You Want to Shoot in the Future Look into second shooting for a more expensive wedding photographer in a bigger city, set up more stylized engagement shoots, stage a wedding portrait session — do whatever you can to get more of your target clients/looks in your portfolio and on your website.

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LIVE YOUR BRAND

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Photographer Brand Book

Business

Transcript of Photographer Brand Book