Photo Professional - Issue 95
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THE SECRET OF STUDIO LIGHTING SUCCESSColour temperature is crucial, says Todd Antony
ARE PHOTO DEGREES VITAL? BA (Hons) student offers her view
GET THE LOOKHow to make key decisions & push your business forwardSHOOT MORE WEDDINGS GRAB A BIGGER PIECE OF THE CAKE!
NO.1 FOR WORKING PROFESSIONAL PHOTOGRAPHERS
NORTHOUR MAN IN THE
BUILD YOUR BRAND AND
Pentax 645Z51-megapixel model sets its sights on Hasselblad, Phase One and Leica
Rory Lewis shoots northern souls to raise 10,000
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WELCOMEMeeting Mary Ellen Mark was, for me at least, a high point of the recent Sony Awards, and the lady herself was gracious and forthcoming everything you would expect a legend to be. Dont miss our interview with
her in this issue and the chance to find out a little more about two of her best known shots.
Were also taking a look at the benefit that comes from knowing your wedding location inside out and the value of turning your business into a brand with a unique identity to sell to your prospective clients.
Fashion photography student Nicole Gomes tells us why she continues to believe that the academic route into the business is worth investigating, while Will Cheung has got his hands on a pre-production sample of the latest Pentax 645Z CMOS camera, which offers ISO speeds previously only available to those using the latest generation of DSLRs. Talking of speed, were also looking at the latest Elinchrom monoblocs, and they really do have the potential to change the whole landscape of lighting.
A great mix of stories I hope you agree, so read on and enjoy our latest issue!
Legendary names to inspire you and marketing and branding tips to help you succeed just some of the highlights in this issue
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034 BE PREPARED COVER It might be the boy scouts motto, but it should also be the wedding photographers too. Scouts honour this is the advice you need to win upmarket wedding business.
040 LIGHTING MASTERCLASS COVER Taking control of colour temperature means you can create the look and feel you want in your images. Award-winning photographer Todd Antony shows us how its done with three commercial shots.
078 ELINCHROM PRO HD Blazingly fast and adaptable, Elinchroms newest monoblocs are certainly opening up a whole new world.
086 PENTAX 645ZCOVER Its the latest CMOS-based medium-format player to join the game, but does it have winning ways?
090 PORTRAIT PROFESSIONALWedding and portrait shooters take note: version 12 has arrived.
092 BUYERS GUIDE Theres bags of potential in this market, so before you sling all your kit into a new carrier, look at our pick of the best.
106 NEXT ISSUE Light up your business with our expert technique advice and marketing tips.
051 BUSINESS MATTERSWorking professionals share their experiences for you to profit from.
054 MASTER MARKETING COVER Join Donal Doherty on a four-stage tour de force to building a brand that reflects your principles.
060 STUDENT LIFE COVER Learning the ropes at university has got one shooter off to a very successful start.
066 GET BUSINESS SAVVY Be yourself its that simple. Well, not quite, but its central to Brett Florenss advice on developing your business.
073 HDSLR Music makers have rights too. Dont overlook copyright in your eagerness to add a soundtrack to your movies.
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006 INBOX We bring you news of all the top photographic stories, from the latest Tamron megazoom, through the story behind portraits of footballing World Cup legends, to dates for your diary.
014 PORTFOLIO: PAUL WAKEFIELDBucking the digital trend and leaving the studio, this photographer has produced a sumptuous book dedicated to his inspiration: landscape.
020 PROJECT: IDOLS COVER 100 famous faces, and all from the north, like their photographer Rory Lewis, are on their way to raising 10,000 for UNICEF.
028 INTERVIEW: MARY ELLEN MARK Pioneering documentary photographer, Mark Ellen Mark reflects on her career and sharing her take on the genre with the next generation, after receiving an Oustanding Contribution award from the World Photo Organisation.
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006 PHOTO PROFESSIONAL ISSUE 95
Terry Hope, Editor
New USB solution from LockPortLockPort has unveiled its new 800 DUAL HDMI/USB 3.0 product, priced at 139, which is designed to help Nikon D800/800E owners preserve their cameras micro HDMI and micro USB 3.0 camera ports. The device features a rock solid universal clamp that locks on to the camera to provide a smart micro to full-size HDMI and a micro to full-size USB 3.0 adaptor. The LockPort 800 plate is designed to fit every currently available head, baseplate, sliding plate and support. Units are also available for Nikon D600/D610, Canon EOS 5D Mark II/III, 6D and Blackmagic Pocket cameras.
Nikon has announced a new fast prime lens, the lightweight AF-S Nikkor 400mm f/2.8E FL ED VR. Aimed at professional sports and news photographers, this FX-format super-telephoto boasts a fast f/2.8 maximum aperture, a completely new optical design and Nikons new SPORT Vibration Reduction (VR) mode. The new optic costs 10,399.
Launching alongside the lens is the high-performance AF-S Teleconverter TC-14E III. Designed to increase the focal length of select NIKKOR lenses by 40 per cent, this teleconverter is seen as ideal for sports, press and wildlife photographers who want to extend their reach. An advanced optical formula is said to deliver superior, high-resolution images even at maximum aperture, while an electromagnetic aperture maximises exposure accuracy with compatible lenses.
A new line-up of three new Dell UltraSharp Multimedia Monitors, the 21.5in UZ2215H, the 23in UZ2315H and the 27in UZ2715H, have been designed to deliver a complete multimedia experience and include Full HD screen resolution, customised views and an integrated two-megapixel Full HD webcam. Plus theyre also optimised for Microsoft Lync.
With 1920x1080 Full HD resolution and an ultra-wide 178/178 viewing angle, the monitors allow images and colours to stay consistent, aiding collaboration regardless of the viewing position. With the same precision afforded to the video quality, users of all the Dell UltraSharp UZ monitors can customise their view by tilting the monitors 5 forward or 21 backward for greater comfort without compromising picture clarity. The 23in monitor provides further flexibility and allows the user to swivel, pivot and tilt to arrive at the preferred viewing angle and also to adjust the height.
The monitors also offer a wide range of digital ports. Connection to smartphones, PCs, laptops and tablets is made easy with the inclusion of HDMI/MHL, VGA, Displayport and USB 3.0 connectivity ports, enabling users to sync to multiple devices or to view content on a larger screen.
Prices for the UZ2215H, UZ2315H and UZ2715H are 179, 219 and 289 respectively. The monitors all come with the Premium Panel Guarantee, offering a free panel exchange should a bright pixel be found during the warranty period.
BUILT FOR SPEEDDell unveils UltraSharp Multimedia Monitors
Why should you get business over your rivals?As a magazine were a bit different to the hobbyist titles out there, because were as interested in the business of photography as we are in the technicalities. So alongside the images, the techniques and the tests, youll also find stories about selling, marketing and pricing. Were as much a small business magazine as we are a title thats concerned with cameras.
In this issue, for example, youll find a feature from Donal Doherty that talks about the importance of being brand aware, another from Brett Florens that discusses marketing for your personality type and a business story from Zo Richards that describes the need to have an irreplaceable U in your USP: namely yourself.
The cold, hard fact of the matter is, there are a lot of photographic businesses out there right now, some of whom dont have the overheads or the financial needs you might have, who can afford to undercut you into the ground. If it ever comes down to you only bei