Photo Hut Presentation
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Transcript of Photo Hut Presentation
Bilal Wasim
Muhammad Iqbal
M. Haroon Shakeel
Taufeeq Khalid
Inayat-ur-Rehman
A Photo Studio
1
Industry Analysis
• Clifton Studios
– Wedding
– Portrait
– Event
– Children & Families
– Fashion & Beauty
• Kairos Studios
– Bridal
– Portrait
– Event
2
Brand Category
3
Event Photography
Fashion Photography
Fashion Photography
1. Narrow Focus
2. Market Gap
3. Long Term Scope
Conventional Photography
Company Profile
• Vision Statement
“A Fashion Village”
• Mission Statement
“Perfect Balance in Angles”
4
5
Branding Strategy
6
Place
• Jinnah Super Market (Head Office)
– Fashion cluster market
– Target market approach
• Karachi & Lahore
7
Name
• Nostalgia
• Photohut
• Fash-in
• HIT-B
• Glimpse
8
Tag Line
• As far as eye can see
• Capturing your moments in style
• Capturing your nostalgias
• Give life to your photos
• Passion for Fashion
9
Logo
10
Logo
11
12
RED BLUE GREEN
RGB Color Profile for Photography
Symbol for Photography
Characters
URL
• http://www.glimpse.com.pk
– Fashion photography difference in different
cultures
13
Target Market
14
Modeling Agencies
15
True Theatre Luckys Production Image & Word Talents
Photo Studio
Advertising Agencies
Imminent Models
Designers & Outlets
16
Textile & Garments Industry
17
Advertisement Agencies
18
Synergy Advertising
JWT
Interflow Communications
Prestige Communications
Evernew Entertainment
Midas
Pak MediaCom
Mindshare Pakistan
Maxim Advertising
Mobilink
Bank Alfalah & LG Pakistan
Samsung
PTCL
Dawlance
Samsung Limited
Ufone
Nokia
Unilever Pakistan
Examples
19
Fashion Magazines
20
Promotion & Advertising
21
Promotion
• Publicity
– Event Sponsorship
– Photography Article
– Facebook Fan Page
– Glimpse Logo Shirts for Employees
22
Promotion
• Advertisement
– Magazine
– Billboard LCD’s
23
24
25
26
Multimedia Ad
Point of Parity & Point of
Difference
• POP
– Photography
– Photo Albums
• POD
– Narrow product focus
– Price
– Approach to Reach Target Market
27
Value-added Services
• Suits
• Parlor
• Free Portfolio Album
• Album CD
28
Pricing
• Portfolio fees
– 15, 000 (20 photos)
• Industry Contracts
– Negotiable Prices
29
SWOT Analysis
30
Opportunities
Market Gap
Rapid growth of
media
Strength
Price
Era of Fashion
Threats
Competitors
Weakness
High Price Myth
SWOT
Analysis
30
31