PHOTO ABILITY #1 The #1 Inclusive Imagery Magazine INCLUSIVE IMAGE What is means.. BROKEN FROM WITHIN With model MacKenzie Clare LA PHOTOG ROCKS The ladies in combo Vintage / Leather Shoot DETERMINED ATHLETE Takes on Off-Road course TRAVEL ON WHEELS Refined ladies travel the Globe YOUNG MANS JOURNEY BACK TO PRIDE AND ACCEPTANCE
EDITORIAL Founded in 2012, PhotoAbility wants to continue to build a library of high quality images and educate and inspire the advertising and design community to use, create and communicate with Inclusive imagery. What difference is there between Photoability and other stock photography websites? We pay more commission to our photo contributors; we also pay our models a percentage as well. We act as a Model casting vehicle; we are exclusively specialized in Inclusive imagery. PhotoAbility is based in Melbourne Australia with an office in Fort Lauderdale Florida. PhotoAbility offers creative, editorial and commercial stock images, both Rights Managed and Royalty free, as well as Illustration and videos. Our customers are advertising agencies, direct marketing and graphic design agencies, corporations, publishers and media companies, small to medium- sized businesses, as well as consumers. Many agencies and businesses around the world do not have the time or resources to take their own quality photographs for their media and advertising activities, whether a local press release, publication or massive advertising campaign. That is where a Stock Image Library and your photos come into play. A photo library has a large selection of images to cater for a variety of situations and needs and avoids the expense and time of custom photo shoots. Increasing the positive imagery of persons with disabilities and who use mobility devices such as wheelchairs, canes, walkers, guide dogs etc., will not only encourage further inclusion by increasing awareness that people with a disability want to participate and should be equally accommodated, but will help to eliminate the fear and negative stereotyping that so often permeates all levels of society. Once people with disabilities we are represented by a true and complete reality of their lives; going on dates, enjoying activities and recreational facilities with their families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer, it will be understood and accepted that these people should be provided accommodations and consideration that recognizes how valuable their contribution really is to all these industries. How many members are currently registered with Photoability and how many of these are active contributors? We have over 100 contributors. PhotoAbility now has over 1800 RF and RM images for sale. How many images have Photoability sold since you began operation? On average how many images are sold per month? Not enough J. We have a marketing plan to change that in the next year. Photographers can earn up to 45% on images priced from $20 for royalty free to $2500 for a Rights managed image used in a multi-national campaign. The cost of an image is based on a pricing calculator. Our vision for PhotoAbility is to be a valuable go-to source for Inclusive imagery worldwide, to provide recognition for our models that lead to revenue and increased opportunities. Our image gallery, intends to increase awareness of the value in maintaining and making structural and attitudinal changes, it will encourage and sustain the participation of those with differing abilities around the world Coming soon: Travability Properties, a site that will provide a resource for the sale, rental, lease or swap of accessible properties around the world. We need to collaborate and work together. Support each other and entrepreneurs with disabilities as much as possible. Unify as a group for the betterment of all of us. The more I help others to succeed, the more I succeed. www photoability.net 888-978-3082 firstname.lastname@example.org facebook.com/pages/PhotoAbility @PhotoAbility pinterest.com/photoability
Sv MAG DIRECTOR Deborah Davis GRAPHIC DESIGN & ART Joaquin Blair CONTENTS SPORTS LIFESTYLE TRAVEL ROCKIN MATERNITY BEAUTY
PHOTOABILITY.NET What is PhotoAbility? PhotoAbility.net represents one billion persons with disabilities spending billions in travel and lifestyle dollars in economies all over the world. Yet, we are rarely seen or acknowledged in advertising and editorial images. Why is a small, yet powerful and growing segment of society not being seen or represented as customers? Increasing the positive imagery of persons with disabilities and who use mobility devices such as wheelchairs, canes, walkers, guide dogs etc., will not only encourage further inclusion by increasing awareness that we want to participate and should be equally accommodated, but will help to eliminate the fear and negative stereotyping that so often permeates all levels of society. We feel that once we are represented by a true and complete reality of our lives; going on dates, enjoying activities and recreational facilities with our families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer, it will be understood and accepted that we should be provided accommodations and consideration that recognizes how valuable our contribution really is to all these industries. We, through our image gallery, hope that by increasing awareness of the value in maintaining and making structural and attitudinal changes, it will encourage and sustain the participation of those with differing abilities around the world. Welcome my name is Aaron Paul Rogers, (I go by Paul or Aaron) I live in Hollywood California. I am a self taught and very UN-professional photographer, I own a camera and I enjoy playing with it on the weekends. I love shooting amazing, beautiful people of all shapes and size. I am here to document not judge. Here are some of them. I am part of a 14,000 sqf artist collective downtown Los Angeles.
SPORTS IMAGES The wheelchair is not an obstacle The real strength is within yourself. It is the force which will make your goals being real. PHOTOGRAPHER: Aaron Paul Rogers / MODEL: Domonic Corradin
LIFESTYLE An Injured Son seeking New Inspiration
SKY AND SOUL A boy whose life revolved around baseball, on the cusp entering his teenage years, with shaggy blond hair and a charming boyish grin, suddenly and unexpectedly enters the world that neither he, his family or his community was equipped for...the world of disability and its accompanying medical equipment. Casey was only 13 when the school called his mom as he began experiencing severe back pain. She took him directly to the ER where only a few hours later he had no movement or feeling from the chest down. Casey had what doctors refer to as a rare spinal stroke. It has been a long four years, says Maryann, Caseys mother. He is now 17 years old and while he has done his best to assimilate to his new reality, he and his mom still find much of his new world inaccessible. He also does not have a vehicle or van that is adapted so he can drive when he gets his drivers license. Maryann found PhotoAbility.net and wrote to us on behalf of her son: I thought something like this would be exciting for Casey, as well as promote acceptance of people with disabilities and show he is just like his friends, just has to do things differently. We found a lovely photographer who drove hours from her home to do this shoot on Fathers Day. While most people would not have worked on this day, it was quite touching that both Maryann and Debra lost their fathers and wanted to do something meaningful on their day. So these women who never met before joined forces with a mission to create a shoot with Casey that would bring him out of his shell and show him in a light that his mother knows is hiding behind those eyes. Debra, who loves to create high fashion photography, had several styles of prom dresses and Maryann was able to find two lovely girls Caseys age to model with him. These two girls and their family stood by Caseys side during his time in the hospital; when he came home they remained close friends. The set was a large gazebo on the lake; because of the beauty of the multi colored ski-line with storms in the distance that gave such a beautiful and intense backdrop, at first we were sure Debra painted them in! It could not have been more stunning as the heavens gave them a very special canvas. PHOTOGRAPHER: Debra Tope / MODEL: Casey Miller, Desarie and Emily Anderson
SMILE STYLE While Debra helped Casey overcome his shyness and find through this shoot a sense of pride and acceptance, Debra shared how this shoot has helped her overcome her own personal struggles as well. Photography has become a wonderful way for me to connect with others - in return I have experienced so much freedom from the isolation and depression that I had struggled with in the past. Even though I am physically well, I felt mentally trapped in many respects...I really enjoyed working with Casey and his family and friends. Its my hope that these images can capture fond memories and show him a glimpse of the possibilities that lie within. We feel weve made two new friends in these women, Maryann and Debra, and hope you will find what they created for our library worthy of sharing, promoting, and using in your projects. Another positive thing that came from this shoot is that Casey is inspired by the shoot to do photography as a hobby and possible career. We hope to support him in this quest and that you lend your support as well. Although things happen you can still go ahead with our heads held high and enjoy life.
MUSIC STYLE Casey has tried to stay active, and his mother has found adapted activities for him that he can participate in. He has played sled hockey, wheelchair basketball
TRAVEL Woman of travel and TravAbility Our mission is to be agents of change; to inspire people who have never traveled before to do so, and to inspire others to do more. To encourage all cultures of the world to see disability as an integral part of life, and to provide the motivation to create accessible environments that enable inclusion. Travability was formed in 2007 by Bill Forrester and Deborah Davis. Early in 2007 Bills mainstream travel agency was asked to organise a tour for a group of elite disabled sailors to attend their inaugural world championships in Toronto Canada. That regatta was a test event for the Skud 18 class as a precursor for the Beijing Paralympic Games in 2008. He was so frustrated with the lack of support from the general travel industry in regards to accessible travel arrangements that later that same year, together with Deborah he decided to do something about it and form Travability. Initially Travability was set up as a vehicle to publish accessible travel information via its web site travability.travel. Today, Travability is a part of a worldwide group whos mission is to create equality in accessibility in the hospitality and travel industries. Our vision statement is simply To make the world accessible to all, and is underpinned with a philosophy that travel should be able to be enjoyed by everyone. Sometimes it represents the fulfilment of a dream held for a lifetime, other times it may be a simple day out with the family or friends. Whatever the desired experience is it should be inclusive so that people with a disability can enjoy it together with their family and friends. We realized that often the issue with inclusive experiences wasnt the availability of accessible venues, but rather the lack of information presented to enable people to make informed decisions. The information was either entirely lacking or where it did exist was lacking in the critical detail. Over the past four years Travability has been refining its information presentation to devel- op a model and associated templates to capture that critical detail and present information in a concise but relevant manner. Over the last two years Travability has become part of a small group of international Inclusive Tourism experts and advocates who have realized that the Inclusive Tourism sector is a major minority group in the Tourism Market representing over 11% of the total tourism spend. The organisation has become a strong advocate for shifting the paradigm away from a disability rights issue, in favour of an economic argument, based on the value and competitive advantage to be derived from the Inclusive Tourism sector for the mainstream travel industry. The impact has been significant with Bill having been asked to speak at the SATH (Society for Accessible Travel and Hospitality) world congress in 2009 in Orlando, The Inaugural Access Tourism New Zealand conference in Auckland. in October 2010, the Opening Keynote address to the SATH World Congress in January 2011 in Fort Lauderdale Florida, and the recent VTIC (Victorian Tourism Industry Council) quarterly forum on the Economics or Inclusive and Accessible Tourism.
SOUTH AFRICA Travability is a member of SATH, ENAT (European Network for Accessible Tourism) and Tourwatch (An international incubator for the development of Inclusive Tourism) www.TravAbility.travel is dedicated to Inclusive Tourism through education, advocacy, and by providing accessibility information for the worlds best travel destinations. Photo courtesy of Mark Higgon for TeamHybrid
ROCKIN Behind the scenes with Photographer Aaron Paul Rogers
STOCK PHOTOHOUSE Its so wonderful Deborah Davis at http:// photoability.net/ a stock footage house introduced me to Alanna Flax-Clark. She thought we would have fun shooting together. Alanna and I had planned to hang out and do a little shopping for wardrobe and maybe to do a little test shoot if we felt up to it. Well Alanna and Melissa Allensworth were chatting and had not seen each other for a while and so Melissa was going to come hang out at the studio also. Small world as I had shot Melissa before at the Triumph Foundation range day with Nabil Khattar from 7 Star Tactical. Mellisa was the one with the Desert Eagle if you saw the photos. We talked a very reluctant Melissa into shooting with us. Melissa only wears jeans and tees, does not own a dress and hates make up as most of you know). So we called up Annie Ulrich to work her hair and make up magic and snapped a few photos. Such a fun day just Fn around in the studio. Alannas super light weight ripper chair is from Mike Box Wheelchairs. -Aaron Paul Rogers- We can rock it out and have fun. We have no restrictions. Life is a gift and we are grateful PHOTOGRAPHER: Aaron Paul Rogers / MODELS: Alanna Flax-Clark and Mellissa Allensworth
MATERNITY Mother life in a few pictures
MOMMY PhotoAbility believes there is a market and a need for opportunit...