PHiQ eBrochure

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    Many outstanding

    businesses never

    reach their

    potential. Not

    because they

    arent good at

    what they do. But

    because all they dois what theyve

    always done.

    At PHiQ we

    encourage our

    clients to embrace

    a culture of

    differentiation

    thats driven by

    continual

    innovation and

    hard work. To rise

    above the

    competition by

    leveraging their

    own unique

    strengths, as well

    as those of

    business partners.

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    Our services are aimed at delivering business growth and exit, business turnaround,

    operational efficiency, and wholesale financial solutions.

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    about PHiQ

    PHiQ provides hands-on strategic, operational, business development, risk

    management, project implementation, and business coaching services to clients

    seeking to grow, finance, exit, or turnaround their business.

    Through PHiQ Capital, a fully regulated Australian Financial Services Licensee, and J-MCapital, a firm authorised and regulated by the UK Financial Conduct Authority, PHiQ also

    provides wholesale financial services to institutional clients.

    Our principals are an elite group of professionals who have the commercial, operational and

    financial expertise, resources, and relationships to deliver world-class strategic solutions,

    structural efficiencies, and international market penetration to our clients.

    While we continue to service large organisations, we actively seek to make our diverse

    skills and global relationships available to small and medium size businesses, with significantpotential for growth or improvement.

    you

    phiq

    europe americas

    asia

    principals

    consultants

    alliances

    adv

    isors

    tax

    legal

    accounting

    regulatory

    resources

    services

    government

    private equity

    financial institutions

    capital markets

    strategic alliances

    relationships & access

    projectmanagement

    growthengineering

    systems manufacturing engineering

    commercialisation finance &

    treasury

    informationtechnology

    riskmanagement

    humanresources

    marketing& PR

    capital, resources& facilities

    strategies + services + network = growth

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    relevant experience

    As a result of our executive management, institutional banking, and corporate advisory

    experience, we are well equipped to work with the board, management team, advisors, and

    other stakeholders of our clients to identify the available universe of financial, structural,and strategic options for their organisations.

    We understand that every organisation has distinctive clients, stakeholders, and cultural

    dynamics, and therefore design business solutions and strategies by considering all

    commercial, political, financial, operational, resource, and systems requirements.

    Our value proposition is to continually promote long term relationships by consistently

    delivering comprehensive and innovative business solutions and strategies that are tailored

    to the specific needs and circumstances of our clients.

    Of specific relevance to clients are our experiences in:

    the design and risk evaluation of business strategies;

    product and business development, marketing, and international commercialisation;

    local and international procured manufacturing and/or wholesale model development;

    designing, developing, and implementing operational (including online) strategies;

    developing service models that compliment product offerings, including deliverynetwork;

    financial structuring and treasury management;

    client and supplier relationship management;

    intellectual property protection strategies, licensing models, and agency development;

    and

    management mentoring.

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    services

    our offering

    there is no substitute for experience

    PHiQ has the skills and relationships to assist businesses to identify and access

    strategic alliances, commercial opportunities, and financial solutions that might

    not otherwise be available to them.

    Our core functions include:

    functional reviews - 360 degree review of financial performance and operations to

    identify issues and inefficiencies that may not be discoverable via financial analysis alone;

    business development - optimise product and service offering, and distribution

    channels and processes, and introduce related commercial relationships; organisational re-architecture - optimise business structure, culture, systems,

    processes, and supply chain, to ensure efficient delivery of products and services;

    financial structuring - design debt, equity, lease, and capital strategies for capitalmarkets, project, property, asset, acquisition financings, and corporate restructures;

    risk management - design and implement risk management solutions for foreignexchange, interest rate, credit, asset, and operational exposures; and

    strategic advice - combination of above functions as enhanced by organic andinorganic vertical, horizontal, and geographic expansion strategies,

    taking into account:

    stakeholder goals, requirements, and limitations;

    market, industry, and political trends and consequences; and

    operational and financial infrastructure requirements and limitations.

    PHiQs services are provided via our Strategic Services, Business Coaching, Business

    Improvement, China Services, Virtual Enterprise Solutions, and Financial Services offerings.

    differentiation is the key to success

    Whether businesses are looking to attract clients or capital, their value

    proposition is a function of how well their offering stands out from the crowd.

    At PHiQ we leverage our

    extended relationship networks

    to provide businesses with

    innovative strategies that map

    their specific capabilities to

    achievable commercial

    outcomes.

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    scope

    There are two distinct phases of the business process that PHiQ assists clients with:

    strategy

    PHiQ assists clients with the design of business development strategies andsupporting documentation for inclusion in business cases or marketing materials, the

    identification of commercial alliances and financiers, and addressing variousoperational issues. The objective being to position clients for expansion, recovery, or

    capital injection, by introducing risk minimising strategies and relationships.

    implementation

    PHiQ assists clients with the ongoing development and implementation of strategic

    business and commercialisation plans, commercial oversight of resourcing and

    expansion projects, and the ongoing development and implementation of operationaland management processes.

    engagement

    PHiQ generally undertakes services via one or a combination of the following offerings:

    Strategic Services, where PHiQ assumes a hands-on role in designing, revising, and

    implementing operational, financial, and commercial strategies;

    Business Coaching, comprising regular calls, emails, and meetings where PHiQ

    provides guidance on the implementation of recommended strategies and initiatives;

    Business Improvement, where PHiQ critically evaluates operational and financialperformance, and identifies initiatives to improve cash flow and/or mitigate loss;

    China Services, where PHiQ provides turnkey production (including quality assurance

    and logistics) and/or distribution solutions in China via its Shanghai office;

    Virtual Enterprise Solutions, where PHiQ automates work and cash flow systems and

    processes, from marketing to product delivery, via an integrated web-based platform;

    and

    Financial Services, wherePHiQ engineers financial solutions that concurrently addressthe commercial, tax, accounting, legal, and regulatory needs of wholesale clients.

    process

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    example strategy

    A business strategy contemplated by PHiQ might typically involve:

    establishing commercial and operational systems and structures, and preparingsupporting materials necessary to access strategic markets, alliances, and/or raisecapital;

    entering into joint ventures or strategic alliances, or engaging in M&A activity, withcomplementary businesses who have an existing production or distributioninfrastructure, relationships, supply contracts, customer base, and diverse product orservice range, that could be leveraged to efficiently distribute broader product andservice offerings, in addition to integrating or cross selling products and services;

    establishing a business model that facilitates product development and distributionstrategies that smooth the impact of industry revenue cycles, and provide valuable in

    field data for product, market, and business development, that can be leveraged toconfirm market penetration and related product benefits, and aid the sale of newproducts and services;

    engaging in a business development program to secure direct and indirect relationshipswith the broadest possible customer base;

    increasing range of products in order to deepen market penetration in line withgeographic expansion;

    identifying and penetrating (supply chain and/or distribution) markets in whichcompetitive advantages exist due to product and operational efficiencies; and

    identifying and implementing realisation strategies (eg IPO, trade-sales, spin-offs,mergers etc) or succession plans.

    IP

    developers

    contract

    manufacturers

    capital

    markets

    banks

    distribution

    channels

    suppliers

    acquisitions

    license

    goods

    materials

    trade

    debtor

    asset

    & debtfinance

    equity

    & debt

    capitalbranded &

    private label

    products

    develop, manufacture,

    procure, package,

    distribute

    you

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    team

    principals

    If you would like more information about PHiQ, or would like to speak to one of our

    principals, please contact us using the below details.

    Michael Vardavas | Sydney

    Michael has extensive credentials in financial engineering, capital structuring, and strategic

    business development, gained during a 20 year career traversing corporate and structured

    finance, financial and capital markets, risk and relationship management, and business

    advisory services.

    Prior to founding PHiQ Capital (a licenced Australian financial services company) in 2003,

    Michael was a Director of Corporate Financial Engineering at Socit Gnrale, having beena Director of Structured Products at PwC, and a Manager in Structured Products at

    Commonwealth Bank of Australia before that.

    This experience, together with a multidisciplinary background in finance, accounting,

    taxation, and law, affords him an innate ability to develop, implement, and critically evaluate

    highly complex commercial, financial, and legal arrangements spanning any number ofjurisdictions, industries, and market sectors.

    email: [email protected]

    mobile: +61 410 521 236

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    George McElroy | Chicago - New York

    George has over 30 years executive level experience as a US attorney, senior banker, and

    trusted advisor, and is highly regarded by both international peers and clients for his

    professional, pragmatic, and hands-on approach to business.

    Prior to founding The Gotham Group (a New York based financial advisory firm) in 2006,George was Managing Director of and ran PwCs US national structured finance/corporatefinance practice for 6 years, and was Managing Director of and operated Bank of Americas

    national structured finance team for 5 years before that.

    George has also occupied leadership roles in corporate and financial advisory groups at avariety of financial institutions including Citibank, Socit Gnrale, and Merrill Lynch, where

    he operated a health care fund.

    email: [email protected]: +1 917 969 7357

    Stephen Hubble | London

    Stephen is a Director of J-M Capital (a firm authorised and regulated by the UK FinancialConduct Authority) and has over 20 years of experience in structured finance, including

    project financing, tax-efficient debt, leasing, private equity, M&A, and debt placement.

    Prior to J-M Capital, Stephen was Director and Founder of Trilogy Financial Products, Head

    of Structured Capital Markets EMEA at Bank of America, Head of Structured Finance

    Europe at Bank Paribas Capital Markets, UK/Ireland Head of Equity Structuring/Specialised

    Leasing at Citibank, and Vice President of Global Finance at Goldman Sachs.

    Although qualified to advise on a wide range of transactions for many types of clients,

    Stephen brings with him a particular geographic specialty in the Nordic/Baltic/Russian

    regions, as well as industry expertise including logistics, transportation, distribution, media,

    financial services, and natural resources.

    email: [email protected]

    mobile: +44 77 8841 4442

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    Lester Lao |Shanghai

    Lester has over 25 years of industrial experience in corporate management and agency

    roles. His success is a function of combining local market knowledge with expertise in

    design engineering, procurement, quality control, logistics, and sales, across mechanical,

    plastic, wooden, and textile products.

    A Mechanical Design and Manufacture graduate of Zhejiang University of Science and

    Technology, Lester was a technician at Hangzhou Westlake Drilling Machines, before

    assuming procurement roles at Zhejiang Kawasaki Tea Machinery and Hangzhou

    Motorcycles, where he became General Manager. He was Vice General MangerInternational Trading, Production and Administration at Guangzhou Chuanjin Motorcycles,

    before founding Shanghai Sunny Trading in 2003.

    By upholding his principals of innovation, quality, integrity, and discipline, Lester consistently

    outperforms his peers in providing high quality, turn-key procured manufacturing solutions

    in China, for the benefit of trading partners from Southeast Asia, Europe, North America,South America, the Middle East, and Africa.

    email: [email protected]

    mobile: +86 137 0581 5631

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    locations

    Asia-Pacific

    PHiQ Group Pty Ltd & PHiQ Capital

    PO Box 2032Taren Point NSW 2229

    Australia

    phone: +612 9522 2800fax: +612 9522 3261

    PHiQ China

    Rm801, No. 16, 465 Lane, Xishan RoadPudong Shanghai

    China

    phone: +86 21 58603605 68532997

    Americas

    PHiQ Group LLC205 N. Michigan Avenue, Suite 4310

    Chicago IL 60601

    USA

    phone: +1 917 969 7357

    242 East 19th Street, Suite 7F

    New York NY 10003

    USA

    Europe

    J-M Capital Limited

    60 Lombard Street

    London

    EC3V 9EA

    United Kingdom

    phone +44 (0)20 7464 8860

    fax +44 (0)20 7464 8864

    email: [email protected]

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    phiqgroup.

    com