Philips Social Media Analysis Q4 2015

Philipson Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Philips Twitter

Philips: Social Media Report

This report looks at how

Philipsperformed on social media between

October 1st – December 31st, 2015

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Analysis of

PhilipsFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

6,928,701 496,962 7.73% WorldwideMostly Older, Male and

Attached.

Philips

Engagement Score Total Fan Posts

337 572

Total Posts Brand Response Rate

32 42.13%

Total Likes Avg. Reply Time

339,394 11 hrs, 38 mins

Total Comments General Sentiment

1,262 Neutral

Total Shares

3,128

Most Engaging Content Type

Customer Stories

Least Engaging Content Type

Ad Campaigns

Most Prolific Content Type

Product Features/Updates

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

6,100K

6,200K

6,300K

6,400K

6,500K

6,600K

6,700K

6,800K

6,900K

7,000K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

6,928,701

New Fans

496,962

Engagement

0

250

500

750

1,000

Philips had an average engagement score of 337 and a highest of 855.

Community Analysis

Philips fans are mostly Older, Male and Attached. Philips fans are largely from Brazil followed by India.

Fan Demographics Distribution of Fans

73%

27%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

Brazil

India

Egypt

Turkey

Argentina

Poland

Italy

Pakistan

Philippines

Japan

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

Philips MRI technology 3

steps 3

X-rays 2

Philips 2

brain cancer 2

Most Engaging Brand Posts

18-DEC-15, FRI 2:40AM

Did you know?

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

855 48,918 336 621 Positive

02-DEC-15, WED 4:50AM

Mostafa's life changed when he was

diagnosed with brain cancer. Thanks to a

team of clinicians and s ..

14-OCT-15, WED 11:53AM

Did you know?

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

509 19,768 63 59 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

481 17,313 55 79 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/8715906316/posts/10153375239156317



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 100 200 300 400 500

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Philips 311

company 66

product 64

lighting 48

light bulb 22

User Posts

0

10

20

30

40

50

60

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Philips responded to 241 conversations generated by the 572

Posts fans published.

Philips appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

42%

58%

Brand Participation Brand Non Participation

33%

10%

57%

Posititve Negative Neutral

Most of Philips posts were around 'Product Features/Updates', and posts around 'Customer Stories' received the highest

engagement.

Content Intel

0 1 2 3 4 5 6

0 50 100 150 200 250 300 350 400 450

Brand News

Others

Event

Product Features/Updates

Corporate Social…

Product/Software Release

Ad Campaigns

Customer Stories

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Philips Posts about Consumer Electronics, Question to fans

posts received the highest engagement.

In Philips Posts about General Happenings, the category

Question received the highest engagement.

Content Intel

About Consumer Electronics About General Happenings

0 2 4 6

0 200 400 600 800 1000

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4 5

0 50 100 150 200 250 300 350 400 450

#WBW2015

#WellbeingWords

Philips Sonicare Electric Toothbrushes

Number of Posts

Engagement Score


This is the performance of a selection of Philips campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

Philips GlobalTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

274,339 21,472 8.49% Worldwide

Philips Global@Philips

Engagement Score

56

Total Proactive Tweets

690

Retweets Total

90

Replies Total

98

Favorites Total

10,595

Total Mention

8,101

Total Retweets

6,190

Response Rate (%)

0.91%

Average Reply Time (mins)

3073

Most Engaging

#RSNA15

Most Recent

#WEF16

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

240K

245K

250K

255K

260K

265K

270K

275K

280K


Follower Growth

Total Followers

274,339

New Followers

21,472

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

750

New Followees

73

Engagement

0

250

500

Philips Global had an average engagement score of 56 and a highest of 330.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

690 90

Top Engaging Tweets

Experience the power radiology like

you’ve never seen it before:

https://t.co/EUnZe3RK8e

#RSNA15 h..

When healthcare moves to proactive

care, we can help prevent the

lifestyle choices that lead to ill..

01-Dec-15, Tue 10:56AM

ENGMT. FAV. REPLIES RETWEETS

860 500 4 368

10-Nov-15, Tue 09:35AM

ENGMT. FAV. REPLIES RETWEETS

564 781 12 91

http://www.twitter.com/Philips/status/671719483015340033

http://www.twitter.com/Philips/status/664088924839481344

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600 700 800

0 10 20 30 40 50 60 70 80

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30 35 40

0 1000 2000 3000 4000 5000 6000 7000 8000

#win*

#fridayfeeling*

#deckthehalls*

#bringthesleigh*

#rsna15*

#saeco*

#vcb12days*

#balldrop*

#breathlesschoir*

#iot*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

win fridayfeeling deckthehalls bringthesleigh rsna15

Spread of Hashtags by day

0 50 100 150 200 250 300 350

#rsna15*

#deckthehalls*

#balldrop*

#iot*

#bringthesleigh*

#breathlesschoir*

#saeco*

#fridayfeeling*

#win*

#vcb12days*

Engagement Score

Hashtags - Engagement

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

80

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

Total number of Retweets : 6,190

-200

0

200

400

600

800

1,000

1,200


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 8,101

-50

0

50

100

150

200

250

300

350

400

450


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Amazon.co.uk 1,685,292 5

FOX Sports 1,581,234 10

Jesse Millette 1,317,559 1

O Cümleler 1,045,390 3

FASHION Magazine 662,740 1

TOP 5 INFLUENCERS

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It took minutes to create.

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Philips Social Media Analysis Q4 2015

Social Media

Transcript of Philips Social Media Analysis Q4 2015