Philips A19 LED Lamp - System Plus Consulting€¦ · Philips – A19 LED Lamp 1 February 2013 -...

© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 1 Philips – A19 LED Lamp

February 2013 - Version 1

written by : Sylvain Hallereau

DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic

estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is

made of the contents of this report. The quoted trademarks are property of their owners.

21 rue La Nouë Bras de Fer - 44200 Nantes - France

Phone : +33 (0) 240 180 916 - email : [email protected] - website : www.systemplus.fr

http://www.systemplus.fr/



Table of Contents

1. Overview / Introduction………………………………….…...…3

Introduction

The course of the analysis

2. Company Profiles……………………….…...………………..…5 Company Profiles

Component Characteristics

3. Physical Analysis…………………………………………...….10

– Packaging

– Disassembly

– Remote Phosphor

– Disassembly

– Connector Board

– LED Substrate

– LED Substrate – Top Side - Global View

– LED Substrate – Top Side - High Resolution Photo

– LED Substrate – Bottom Side - Global View

– LED Substrate – Cross-Section

– LXML-PB02-0080 LED

– LXML-PD01-0040 LED

– Warm color

– Main Board 35

3. BOM Cost……….…………………………………………..……45

– Assessing the BOM

– Estimation of the cost of the PCB

– Estimation of the cost of the Electronic Boards

– Estimation of the cost of the Housing and Packaging

– Material cost breakdown

4. Added Value Cost………………... ……………………………54

– Assessing the Added Value (AV) cost

– Main Board Manufacturing Flow

– Main Board Hourly Rates and Cadencies

– Details of the Main Board AV Cost

– Details of the Connector Board AV Cost

– Details of the LED Substrate AV Cost

– Details of the LED Lamp Assembly AV Cost

5. Estimation of the selling price……………………………….65

– Manufacturing Cost Breakdown

– Estimation of the Selling Price

– Functional Breakdown

6. Conclusion…………………………………...………………….69



Reverse Costing Methodology

The reverse costing analysis is conducted in 3 phases:

• Package is analyzed and measured.

• The die is extracted in order to get overall data: dimensions & technology

• Set up of the manufacturing process.

• Setup of the manufacturing environment

• Cost simulation of the process steps with different scenarios

• Supply Chain Analysis

• Analysis of the selling price

Teard

ow

n

an

aly

sis

Co

stin

g

an

aly

sis

Sellin

g p

rice

an

aly

sis



Views & Dimensions of the Inverter

Global view of the A19 LAMP LED from Philips

107mm

Total Weight: 181g

26mm 60mm

60mm

Marking on the Lamp



Remote Phosphor

Remote Phosphor: plastic + Yellow and green phosphors.

Dimensions: X x X x X mm thickness: Xmm

Weight: xx

Yellow phosphor: YAG:Ce

Green phosphor: Based on Lutetium oxide

Possibly: Lutetium Aluminum Garnet

The lutetium peak overlaps the aluminum peak

The phosphor particles are inserted in the plastic. There are

two phosphor types, one yellow and one green.

We estimate the phosphor loading at X% of the weight.



LED Substrate Top Side - High Definition Photo

LED Substrate

Philips Lumiled

LXML-PB02-0080

LED Luxeon Rebel ES Blue 80lm

Philips Lumiled

LXML-PD01-0040

LED Luxeon Rebel Red 40lm

Flex 1 layer 20x9mm thickness: 100µm

+ support



LED Substrate – Cross-Section

LED Substrate Cross-section

Philips Lumiled

LXML-PB02-0080

LED Luxeon Rebel ES Blue 80lm

Philips Lumiled

LXML-PD01-0040

LED Luxeon Rebel Red 40lm



LXML-PB02-0080 Blue LED

LED blue luxeon technology Thin Film Flip Chip

The LED is assembled by 36 (6x6) bumps .

Substrate 2 layers

GaN LED cross-section view

Bump in gold

Thickness : 25µm width: 200µm Metal layer in copper with a nickel gold coating.



LXML-PD01-0040 Red LED

LXML-PD01-0040 Top Side

LXML-PD01-0040 Bottom Side

LXML-PD01-0040 Lateral Side

Cathode and Anode

Heatsink

LXML-PD01-0040 Luxeon

Rebel RED Led

4.5mm

3mm

0.6mm

2mm



Main Board Bottom Side – Global view

PCB manufactured by:

HTSA (Shen Zhen) Circuits Ltd

Reference of the board:

LYQ-Queen120V 10W-1110



Main Electronic Board

There is a total of 93 components on the Electronic Board, 63 components are on the top side and there are 30

components on the bottom side.

The material cost of the Electronic Board is estimated to $XX.



Estimation of the selling price

The bill of material (BOM) cost is estimated to $XX for the complete system. To this, we must add some scrap cost

($X) and component supplying costs ($X) to obtain the total material cost ($X). The assembly cost is estimated to

$X, so the manufacturing cost is $X.

With estimated costs of R&D ($X), G&A ($X) and Profit ($X), the average selling price of Philips Lighting can

be estimated at $X.



• This reverse costing analysis represents the best cost/price evaluation given the publically

available data, completed with industry expert estimates.

• These results are open for discussion. We can re-evaluate this circuit with your information.

Please contact us:

Contacts

Partner:

Le Quartz

75 cours Emile Zola

69100 Lyon-Villeurbanne

+33 (0)4 72 83 01 80

www.yole.fr


Philips A19 LED Lamp - System Plus Consulting€¦ · Philips – A19 LED Lamp 1 February 2013 -...

Documents

Transcript of Philips A19 LED Lamp - System Plus Consulting€¦ · Philips – A19 LED Lamp 1 February 2013 -...