Philippines Country Report 2012
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Transcript of Philippines Country Report 2012
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DEPARTMENT OF TOURISM
Philippine Tourism
Performance in 2012 (Keeping the FUN in the Philippines)
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DEPARTMENT OF TOURISM
Citations and Awards Organization
The Philippines Rising Star in Tourism WEF Tourism Competitiveness Report
2013
PH Top 12 Hottest Destinations in 2013 Conde Nast Traveller
PH One of the 15 Hottest Travel Destinations of 2013 Travel+Leisure
PH One of the 10 Best Regions to Travel in 2013 Lonely Planet
PH One of the Travel Destinations in 2013 Buceadores (Spanish Magazine)
Boracay Top Destination for Relaxation Agoda.com
Boracay 2012 Best Island in the World Travel+Leisure
Boracay Best Beach in Asia and 24th in the World Trip Advisor Travelers Choice 2013
Tubbataha CNN Travels 50 Best Dive Sites CNN World
Palawan No. 4 Holiday Destination in Asia Smart Travel Asia
PH Best Diving Destination Marine Diving Fair Tokyo
Gold Award for Creative Theme Development Expo 2012 Yeosu, Korea
PH - Best Outbound Tourist Destinations in China Oriental Morning Post (Consumer Poll)
Siargao Worlds 50 Best Surf Spots CNN Travel
PH Most Romantic Destination Shanghai Morning Post (Consumer Poll)
Awards and Citations, 2012 to present
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DEPARTMENT OF TOURISM
International Visitor Arrivals, 2012
Growth
Rate
11.5%
4.5%
9.9%
3.1%
19.1%
12.0%
7.6%
5.3%
5.9%
24.8%
8.4%
9.5%
3.5 M
3.9 M
4.3 M
3.0 M 3.1 M
CAGR = 6.7%
10.0 M
8.2 M
6.8 M 5.5 M
CAGR = 23.5%10
Visitor arrivals In thousands
Millionth
Mark
Visitor arrivals in January
and February 2013 posted
10% to reach 854,187
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DEPARTMENT OF TOURISM
Visitor Arrivals from ...
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DEPARTMENT OF TOURISM
International Visitor Receipts
In US$ Million
CAGR = 5.2%
CAGR = 29.6%
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DEPARTMENT OF TOURISM
Overnight visitors in
top destinations
totalled to 13.9
million, for 50% of
domestic visitors
Domestic Travellers, 2012
Domestic Travellers In thousands
30.3 M
37.5 M 40.7 M*
25.0 M 24.4 M
CAGR = 6.1%
56.0M
51.7M
47.0M 44.7M
40.7M
CAGR = 10.6%
* Estimate
Total
2,491.159 18.0%
2,354.644 17.0%
1,266.889 9.1%
1,206.252 8.7%
1,191.753 8.6%
1.075.000 7.7%
844.570 6.1%
654.033 4.7%
617.079 4.4%
523.832 3.8%
486.595 3.5%
402.815 2.9%
400.219 2.9%
360.890 2.6%
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DEPARTMENT OF TOURISM
Room Capacity, 2012
Destinations Available
Room
Number of
Establishments
Northern PH 71,804 2,248
Metro Manila 31,790 320
Central Luzon 15,024 489
Other Regions 24,990 1,439
Hotel Expansion Program in Select Destinations
Name Additional Rooms
Aklan (Boracay Island) 1,599
Bohol (Panglao Island) 1,250
Metro Manila 1,123
Cebu/ Lapu Lapu/ Mandaue 646
Central PH 61,978 3,220
Western Visayas 15,200 635
Central Visayas 27,447 1,306
Other Regions 19,331 1,279
Southern PH 28,922 1,405
Northern Mindanao 8,113 380
Southern Mindanao 9,613 404
Other Regions 11,196 621
Total PH 162,704 6,873
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DEPARTMENT OF TOURISM
National Tourism Development Plan
Update
Strategic Direction 1: Improve market access,
connectivity and destination infrastructure
Issued Executive Order No. 29 providing for Pocket
Open Skies Policy
Enacted RA 10378 on rationalization
of taxes for international airline
companies
Issuance of 14-day visa-free entry
for Indian nationals holding
AJACSSUK visas
Tourism-Public Works Convergence
program on Enhancing Road
Access to tourist destinations
(in US$ Million)
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DEPARTMENT OF TOURISM
National Tourism Development Plan
Update
Strategic Direction 2: Develop and market
competitive products and destinations
Adopted and implemented new Tourism Brand
Campaign Its More Fun in the Philippines
Participated in over 50 major travel fairs together
with private sector and LGUs
Organized over 70 familiarization tours
Tapped new source markets such as India, Russia,
Middle East, Indonesia
Organized Philippine tourism sales missions to
provide a platform for business meetings between
Philippine travel trade and their foreign counterparts
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DEPARTMENT OF TOURISM
National Tourism Development Plan
Update
Strategic Direction 3: Governance and
Human Resources
Conducted capacity building for LGUs on
tourism planning, product development,
statistics, policy and governance
Supported the development of new and
enhancement of existing tourism products in
the various regional destinations
Implemented mandatory accreditation for
primary tourism enterprises
Adopted a new rating system for hotels
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DEPARTMENT OF TOURISM
National Tourism Development Plan
Update
Strategic Direction 3: Governance and
Human Resources
Partnerships and convergence with
Environment Department on ecotourism
and biodiversity conservation in eight (8)
key biodiversity areas
Interior and Local Government on local
economic development in select areas
Agriculture on agri-tourism to harness
farm-to-tourism sites products
Transportation Agency on airport, seaport
and land transport development
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DEPARTMENT OF TOURISM
Target, 2012 - 2016
Indicators 2012 2013 2014 2015 2016
International Tourism
Visitor Arrivals (mil) 4.6 5.5 6.8 8.2 10.0
Length of Stay (nights) 8.0 8.0 8.0 8.0 8.0
Average Daily Expenditure (Pesos) 4,431.0 4,914.0 5,431.0 5,939.9 6,470.0
Visitor Receipts (Pesos bil) 156.0 205.4 269.9 350.4 455.0
Domestic Tourism
Domestic Travellers (mil) 40.7 44.1 47.7 51.7 56.1
Domestic Trips (mil) 162.7 176.2 191.0 206.9 224.2
Length of Stay (nights) 4.7 4.7 4.7 4.7 4.7
Average Daily Expenditure (Pesos) 2,469.0 2,580.0 2,593.0 2,739.0 2,922.0
Domestic Receipts (Pesos bil) 1,152.0 1,298.6 1,409.2 1,607.1 1,852.1
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DEPARTMENT OF TOURISM
Economic Impact Projection, 2012 - 2016
Indicators 2012 2013 2014 2015 2016
Gross Domestic Product
Total Visitor Receipts (Pesos bil) 1,308.0 1,504.0 1,679.1 1,957.5 2,307.1
Tourism GVA (Pesos bil) 650.8 748.3 835.4 974.0 1,147.9
Share to GDP (%) 6.2 6.7 7.0 7.8 8.7
Employment
Tourism employment (mil) 4.2 4.9 5.4 6.3 7.4
Share to National Employment (%) 11.6 13.0 14.2 16.2 18.8
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DEPARTMENT OF TOURISM
Thank you!