Philip Clarke - Tesco · Bedding F urnit e Home Furnishing Lighting DIY / Car Toys Sport L etabl...
Transcript of Philip Clarke - Tesco · Bedding F urnit e Home Furnishing Lighting DIY / Car Toys Sport L etabl...
Philip ClarkeRoadmap to Returns
Four part strategy
• Core UK• Non-food• Retailing services• International
“Through period of greatest risk”
• Doing well• In 12 countries• Market leading in 5• Good stores & locations
Roadmap to returns
FIND THE RIGHT BUSINESS
GROW THE BUSINESS
BUILD CAPABILITY FORFUTURE GROWTH
Finding the right business
• Key criteria for entry:– Under-developed retail sector– Customers with spending power– Opportunity for market growth– Potential for market leadership
• Understand what we can bring
Local businesses
• Local Businesses- local customers- local managers
• One size does not fit all
Core Purpose and Values
• Core Purpose- Create value for customers to earn
their lifetime loyalty
• Values- No-one tries harder for customers- Treat people how we like to be treated
GROWTH- New Stores- New Formats- Like for Like
Growth and capability
CAPABILITY - People - Processes - Systems
&
Growth profile
•Entry•Rapid growth•Established markets
Growth - Market Entry, Hypermarkets
Blocking of NonFood/Fresh Food/ATG
Ambient
Clothing
Checkouts
DIY
ShoesClothing
Ch
illed
ProduceH
ealt
h &
Bea
utyHousewares
Entertainmentand Leisure
AllElectrical
Ambient
Bab
y
FishM
eat
HomeFurnishing
andFurniture
ClothingBWS Home
FurnishingBakeryMeat CoffeeDeli
Food CourtSeating
CSD
Lettable Area
Trolleys
Lettable Area Lettable Area
Lettable Area
Fish
Sport
Toys
Promotion
Trolleys
NFFFATG
Growth - Hypermarket Footprint
Korea11.5Kblueprint
Stationery
Ho
use
war
es
Sh
oes
Kid
s C
loth
ing
Hea
lth
&B
eau
tyAmbient P
et
Clu
bP
ack
Men
s C
loth
ing
WomensClothing
Bab
y
No
n F
oo
dG
roce
ry
Checkouts
ChilledRic
e
Pro
du
ce
Eggs
Nu
ts P
ickl
es
Tea
Co
ffee
j
uic
e
Mea
tB
ever
ages
Eg
gs
BWS Non Halal
BakeryThai DeliSushi Nappies
Housewares
White Goods
Small Elec
ElectricalNew Tech
Bedding
Furniture
Home Furnishing
Lighting
DIY / Car
Toys
Sport
CSDLettableArea
Trolleys
LettableArea
Lettable Area
FoodCourt
NFATG
FF
Blocking of NonFood/Fresh Food/ATG
Malaysia10Kblueprint
Growth - Hypermarket Footprint
Europe3kblueprint
Seasonal
Stationery
BrownGoods
Home Tex.
CSD
DIY/CarToys
Clothing
Fro
zen
Hea
lth
&B
eau
ty
No
n F
oo
dG
roce
ry
Pro
du
ceAmbient
BW
S
NewsCheckouts
Pet
Lettable Area
Deli/Cheese Meat Baby
Ch
ill M
eat/
Del
i
Hot Food
Action Alley
Checkout Aisle
Po
wer
Ais
le
Books
CD/Video
Homeshop
Home Textiles
Sport
Ch
ille
d D
airy
NF Grocery ClothingNews
Ambient
Bakery
Store Blocked NonFood/Fresh Food/ATG
ATG
FF
NF
Growth - Hypermarket Footprint
Growth - Critical Mass
• 10-15 Hypermarkets• Centralised supply chain
- Improve product quality- Increase productivity- Introduce own label- Improve margin
Growth - new formats
• Site research / site acquisition• Hypermarket flexibility
Growth - new formats
• Compact Hypermarkets
Growth - new formats
• Convenience Stores
Growth - new formats
• Discount Supermarkets
Growth - build cost
• Lower cost stores• Leasehold / Freehold flexibility• Build for less
Growth profile
•Entry•Rapid growth•Established markets
Growth - Tesco shopping trip
• The prices are right• I can get what I want• I don’t queue• The staff are great• Shopping is easy and enjoyable
PEOPLE
Capability
&PROCESSES SYSTEMS
Capability - People
• Local management• Focus on store operations &
commercial• Keep the pipeline full
Capability - Processes & Systems
• International Support Office• Develop once, use many
- Availability- Buying- Price- Formats
Capability - Processes & Systems
• Tesco in a box• Retek in Korea• Whole package in Turkey
Capability - Simplicity & Excellence
• Share learning• Develop capability• Business process excellence• Shared systems & platforms
Where are the countries?
• Established markets- Thailand, Korea, Hungary, Ireland, Slovakia
• Rapid growth- Malaysia, Taiwan, Czech Republic, Poland
• Entry- Japan, Turkey, China
Returns - CROI Development
0%
5%
10%
15%
20%
2004
TotalInternational
All StoresLead Countries
LFL StoresLead Countries
CROI Development
0%
5%
10%
15%
2001 2004
Total International
Lead Countries