Phil Bradley The future of Search
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Transcript of Phil Bradley The future of Search
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The future of search
Phil Bradley
Online Information 2013
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Social data trivia
• Facebook users have uploaded over a quarter of a trillion photographs
• There are on average 500,000,000 photographs uploaded per day. (Flickr users upload about 3.5 million per day)
• Facebook users share 4.75 billion 'content items' per day, and this includes status updates, posts, comments, videos and of course photographs.
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• YouTube is more popular than cable television
• Twitter uses post between 400-600,000,000 tweets per day
• The volume of infographics goes up by more than 1% per day
• Mobile traffic is growing 1.5x per year and will maintain or accelerate this trajectory
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Social Media activities
• Why?
– People ask people that they know
– People are getting used to participation and asking/answering questions
– The conversations will take place regardless of your participation
– Control is not possible – even of conversations about you/your organisation!
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Social media in search Summer of 2012
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Autumn of 2012
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March 2013
Me (website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)
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March 2013 page 2
Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)
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http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
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http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
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Facebook results options
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Google+
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G+ Library communities
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425 billion tweets archive, 4-600,000,00 per day, index within 150 milliseconds
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Social search engines
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And more...
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Your search engine!
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And voice driven
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Not forgetting...
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So what does this all mean?
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1993
2013
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Wearable technology
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Fundamental change in use and scale
PC Internet
• Static, shared, limited
• Web and site focus
• 250m PCs sold in 2012
• 1.6 billion in use
• Search was individual and solitary
Mobile Internet
• Moveable, personal, extended use
• Social, location, contextual, integrated, voice activated
• 1.7 billion phones sold in 2012
• 3.2 billion in use
• Search is social
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What happens...
• When we get contextual answers directly from the search engine and don’t need the website?
• When I’m more interested in results produced by my friends and colleagues?
• When my smartphone knows what I want based on where I am?
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What happens...
• When devices pick up clues on what interests us by physical movements, or even eye movements?
• When we are recognised by devices in stores and libraries?
• When search comes to us?
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The future of search is that search won’t
exist (because it will be everywhere)
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Thank You!
• philipbradley@gmail
• http://www.philb.com
• @philbradley
• http://www.slideshare.net/philbradley
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Credits
• http://www.dezeen.com/2013/03/28/biostamp-temporary-tattoo-wearable-electronic-circuits-john-rogers-mc10/
• http://www.dezeen.com/2013/03/23/up-activity-tracking-wristband-by-jawbone-launches-in-europe/
• http://gajitz.com/cut-the-cord-wireless-wearable-mouse-prevents-rsi/
• http://www.flickr.com/photos/crystaljingsr/ (question mark)
• http://www.businessinsider.com (graphs)
• http://i.imgur.com/nuUGHaY.jpg Tech 1993 v 2013
• http://www.apple.com/ios/siri/ Siri image
• http://searchengineland.com/figz/wp-content/seloads/2013/05/Screenshot_5_21_13_10_51_PM-2.png Google voice search