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2. Tomas A, Rob M, Raphael B, Srinivas S, Francisco V 3. Medication non-compliance is a $ 500 Billion global problem and a $290 Billion national problem 70% of non-compliance is intentional 4. Develop product concepts that reduce intentional medication noncompliance by patients age 18 40 discharged from the hospital. 5. Surveyed 220 people Secondary research Market Analysis adventure sensuality independence powersocial 6. LIV PRO 7. USER RESEARCH Nurse survey Interview with doctors Prototype Healthcare IT consultant 8. www.liv.comze.com 9. LIV MOBILE 10. USER RESEARCH Nurse interviews | User interviews | Functional prototype - 27 testers 11. Personal, customizable, simple app LIV Mobile interacts with the cloud and the home station Allows communication with health providers Information resource LIV Mobile 12. Main Dashboard Simple and intuitive Appealing design 13. Prescription schedule Easy view of current prescription Allows patients to view detailed information about the pills 14. Reward system Incentive to use app and comply with medication Addresses the intentional side of non-compliance Social component: ranks your score with other users 15. Informational component Visual cues to help load LIV Home Detailed information on why the pill was prescribed Prescription refill reminders 16. Prompt interaction Assessing compliance Reminds and monitors Information recorded and sent to LIV Pro Automatic scheduling 17. Prompt interaction Emotional component Assesses well-being Information recorded and sent to LIV Pro Finds link between mood and compliance 18. LIV HOME 19. USER RESEARCH 20. Wi Fi capability Detects the pod removal Detects the pod removal Visually appealing Social interactionAssessing compliance Rewards and rank Communication with doctors 21. PRODUCTION AND COST 22. $332,850 $22,200 $107,950 $202,700 LIV Home LIV Mobile LIV Pro Software Development Costs 23. $ 3 $30 $150 $30 $500 $713 Server Allocation Maintenance Customer Support Training LIV Rewards LIV Pro Variable Costs 24. MARKETING PLAN 25. Revenue Model Buyer Pricing LIV Pro LIV Home LIV Mobile Hospital Per-Doctor License Integration Insurance Companies At Cost Patient Free 26. Noncompliance costs $125,000 per doctor 80% improvement in compliance saves $100,000 per doctor $10,000Willingness-to-pay Imperfect information Pricing 27. $787$713 $1,500 per doctor Variable Cost Margin Pricing 28. Research Development Pilot Pro + Mobile 6 Full Rollout Month 0 12 18 24 1 2 3 Product Rollout Timeline 29. FINANCIAL PROJECTIONS 30. Pessimistic Base Optimistic 20,000 60,000 80,000 2.5% 7.5% 10% LicensesSoldSales Projections (10 years) 31. 25% Abandon at Checkpoint 1 ($100,000) Expected Value 32. 25% Abandon at Checkpoint 2 ($466,482) Expected Value 33. 10% Pessimistic Sales $32,452,258 Expected Value 34. 30% Base Sales $106,868,429 Expected Value 35. 10% Optimistic Sales $146,521,560 Expected Value 36. Total NPV: $49,816,290 Expected Value 37. THANK YOU