About PHAAX

For our strategic partners, PHAAX has consistently provided tailored marketing and sales strategies to effectively position and promote their products.

Our dedicated team can help to launch the products with Doctors, Pharmacists, activities, direct communications with target audiences, exhibitions and events. Our primary objective is to add value to the clients and customers.

Company profile

PHAAX, established in 2012, is a regional privately owned pharmaceutical company across the Middle East and North Africa region (MENA), specializing in commercial development of innovative healthcare products.

PHAAX is managed by a group of professionals (all are ex. Multinationals) with expertise in local & international business , Management and Marketing in the Middle East and North Africa (MENA) markets.

We are marketing & selling products of well established & highly recognized pharmaceutical & consumer health multinationals through Distribution and Agency Agreements

We offer a broad range of products that contribute to improving quality of life and its customers' performance in markets.

PHAAX Pharmaceuticals’ management team is committed to operating with integrity and dedication to improve patients’ lives by identifying, developing and commercializing innovative products in focused therapeutic area wellness, healthcare & beauty.

Our team has a proven track record of successfully developing and commercializing Pharmaceuticals & consumer health products and patient programs that result in better patient care.

Our management team has broad experience and a deep understanding of the pharmaceutical industry. With proven expertise in product development, regulatory and clinical affairs, compliance, portfolio management, product marketing and sales, manufacturing and strategic transactions, members of the executive management team combine their industry expertise with rich experience working together as a team.

Expertise: Each member of our executive management team comes from a unique background with diverse interests. This group of talented individuals comes together to drive toward a common goal —serving the needs of the patients.

MANAGEMENT TEAM

Our Team

Our Management

Expertise

Our Company

Our organizational chart-MENA REGION

VICE PRESIDENT

GENERAL MANAGER

SALES MANAGER

EGYPT

3 MR

UAE

2 MR

KSA

3 MR

QATAR

North-Africa

KUWAIT

1 MR

LEBANON

2 MR

OMAN

IRAQ

BAHRAIN

JORDAN

OPERATION MANAGER

FINANCE MANAGER

TRAINING/HR MANAGER

REGULARITY MANAGER

MARKET ACCESS

INTERNAL OPERATIONS

SUPPORT SERVICES

MARKETING MANAGER

PM

PM

MARKETING COORDINATOR

OFFICE MANAGER

Expected number of employees as of 2018:7 senior managers15 Sales Department8 supporting functions

DIRECTOR

Core Values

Positioning Both Company and Product

PHAAX Focus product unit

Market-MENA

ImmunologyPrescription drugs

RxOTC-FMCG

CardiovascularGynaecology

PediatricsGastroenterology

VaccinesImmuno products

SupplementsSkin care Aesthetics

PHAAX is a full service specialty company committed to building value for licensed brands and offering our partners a professional one-stop access point one contract, one logistical solution, and one functional contact across multiple geographies

As the leading pharmaceutical and healthcare

marketing specialist in

MENA region

PHAAX offers significant reachthroughout the

region

• Professional Team

.

• Regulatory Capabilities

We are a global team with proven regional and international trackrecords in building efficient organizations and successful brands

with high integrity.

• Medical Capabilities

We lead the regulatory process from submission to approvals and pricing across the region.

• Commercial Capabilities

We lead Key Opinion Leader engagement and offer scientific support to the medical community.

• Logistics & Financial Capabilities

We optimize the potential commercial value of our licensed assets through our sales and marketing strategic and tactical capabilities.

• Ethics and Integrity

We offer an experienced finance and supply-chain team and a regional free-zone logistics hub.

Ethics and Integrity is one of our core corporate values. international We are committed to performing with integrity and according to

local laws and regulations.

Our services- Why partner with us

Stu

dy

the

pro

du

ct:

Selecting Portfolio

Assessment of selected geographic markets according

to market needs

Competitive landscape analysisSt

ud

y th

e m

arke

t:

Macro and Micro environment analysis

IMS analysis (Market size and growth and key

players) Market research and survey

Identify Target audience (KOL and end users) and

number of channels

Eval

uat

e d

istr

ibu

tors

:

Evaluate the distributor portfolio to avoid conflict of

interest

Evaluate their channel access

Select and assign the most convenient distributor

Strategy setting:

Sales & Marketing LaunchingGrowth throughout

the sales’ cycle

Our processPHAAX process consists of 3 phases starting from the product study to the market study until the distributor assignment throughout Our Sales & marketing, financing and registration teams

112

3

• To reach the maximum number of patients

• Maximization ROI• Access to the

tender business• logistics and

infrastructure• money collection

• Registration • Pricing • Sales & marketing• Forecast• Marketing Campaign• Sales force training• Launching new products• Relaunching est. products

PHAAX DISTRIBUTOR

Why we chose this SMART Model benefits of assigning different local distributors

Cross-Functional Integration/

Design Teams

PHAAX Business Model in the MENA Region

PHAAX

Manfacturing companies

Distributor

Patient

Our focus is on in-licensing and commercializing high quality innovative therapeutics , diagnostics & FMCG that address health & beauty with high prevalence within the emerging markets of the MENA region.

Our business model is designed to represent our partners and provide them with full range of services to bring long term commercial excellence and build value to our licensed brands across multiple functions and geographies.

We select amongst the top 10 distributors in terms of revenue and number of distribution chanel per country

Dispences pharmaceuticals: Hospitals, Infusion, Retail, Mail-order Internal Supply Chain Management System

• Inovation sales and marketing campaign using the professional medical representive to communicate with KOL and HCP to deliver the message

To the End User of pharmaceuticals, cosmopharmaceutical, Outpatient, Family Members seeking for wellness product

Distribution channel partner for Phaax in the MENA region

• Focused health care partner i in the MENA region Market, including:

• Pharmacy

• Hospital

• Derma, Ped, Gyn, Plastic surgeons clinics

• Spa/wellness clinic

• othersEstablished Distributors

Distributors in progress agreements

LebanonMorocco

Algeria

Tunisia

Libia Egypt

SaudiArabia

Kuwait

Iraq

Yemen

Oman

UAE

QatarBahrain

Jordan

Syria

Iran

Key

Our partners as of 2015

Sanomed a Netherlands based company specialized in wound careSanomed a Netherlands based company specialized in wound care

JBP a Japanese pioneer in biological and anti aging products.JBP a Japanese pioneer in biological and anti aging products.

Jeridi an Italian company specialized in skin care and gynecology productsJeridi an Italian company specialized in skin care and gynecology products

Victoria World is a pioneer American company specializing in supplements and pharmaceuticalsVictoria World is a pioneer American company specializing in supplements and pharmaceuticals

Phaax aspires for continuous growth with well established companies and products throughout the region, In order to achieve the company’s future vision

Sanomed

• The SanoMed Manufacturing BV company was founded in August 2006 in the Netherlands.

• It started as a wound care company specialized in developing products that contain honey

• Other “high tech” dressings were developed and added to the group in order to create a full range of products.

• In 2007 the CE marking for the products was established. The company as for now has distributors in 18 countries.

• The research and worldwide publications resulted in the company's unique and patented products that are under the SanoSkin® brand .

• Melladerm® Plus is the second generation honey based product and is rapidly taking over the older honey based products.

SanoskinDressings & Gels

Where Nature Meets Technology Designed in a TIME concept for a faster healing

Dressings

Sanoskin First Sanoskin Foam Sanoskin Net Melladerm tulle

• 8.5 x 12 cm polyester woven net with a transparent hydrogel

• 5 pcs/box• WSP: 123 AED

• 74x 45 mm transparent hydrogel sheet & a polyurethane overlap border

• 5 pcs/box• WSP: 57 AED

• 10 x 10 cm highly hydrophilic 3rd

generation foam

• 5 pcs/box

• WSP: 135 AED

10 x 10cm ployester mesh impregnatedwith Melladerm Plus honey gel.• 10 pcs/box• WSP: 93 AED

Gels & Cleanser

Sanoskin Oxy Melladerm Plus Melloxy Sanoskin Cleanser

• ozonated olive oil• 30 g• WSP: 101 AED

• Medical Class honey• 20 g & 50 g• WSP (20g): 64• WSP (50g): 112.5

• 40% Medical Class honey & 11% Ozonated olive oil

• 20 g & 50 g• WSP (20g): 78• WSP (50g): 103

• Polysorbate,glycerol,chlorhexidine

• 250 ml• WSP: 61 AED

JBP

JBP Directs the Great Blessing of Placenta forward tothe Most Advanced Medical Technologies.

• It is a Japanese company based in Tokyo, with offices in Asia, Europe & USA

• With a good command of updated scientific technologies,JBP (Japan Bio Products Co., Ltd.) , is the world leading company in the area of the placenta-based products

• Aiming to accomplish the effective application of various features of placenta in the sphere of medical treatment, health and beauty culture.

• Has placenta supplement and injectables line, a nanotechnology needles, cannulas and v-lift line as well as a hyaluronic acid filler and dermo-cosmetic topicals line

Hyualuronic acid fillers

JBP NanoLink Fille HA/Fine Lines» Crow’s Feet» Glabella Lines» Forehead Lines» Earlobe» Perioral Wrinkles

JBP NanoLink FilleHA/Deep Lines/Augmentation» Nasolabial Lines» Glabella Lines» Forehead Lines» Laugh Lines» Cheek/ Chin/ Forehead Augmentation» Lip Contouring» Nose Augmentation

JBP NanoLink Fille HA/Very Deep Lines/Augmentation» Nasolabial Lines» Laugh Lines» Cheek/ Chin/ Forehead Augmentation» Lip Contouring» Nose Augmentation» Breast Augmentation

High Purity Hyaluronic Acid

Highly Cross-Linked

High ViscosityHighly Consistent Monophasic

» Non-Animal» Bacterial Fermentation» High Purity (Endotoxin < 0.041 IU/mg)» Biodegradable

» Highly Cross-Linked HA : 100%» Unique Cross-Linking Technology

» Long Lasting» Solid Support for Skin Structure

» Regular and Dense Pattern» Stable and Consistent Gel Structure» Natural Volume» Easy Injection

Nanoneedles,Nanocannulas & V-lift

Nanoneedles: The integration of craftsmanship and technology has created this ultra-thin needle to lessen patient discomfort during needling and to minimize hemorrhage and swelling.Pain and bleeding are successfully reduced during needling by an ultra-thin walled needle which lessens friction resistances by a special process of Micron Sharpness. It makes possible to inject high viscosity solutions with extra fine needles.: Is the ethical drug specialized for beauty/cosmetic purpose, because of its high penetration capability into the skin as it consists of the lower molecular weight substances from the human placenta, comes in 5 diameters: 25 G, 29 G, 30 G, 33 G and 34 G

Nanocannulas:A new generation of cannulas are designed to reduce the damage of hypodermal tissues.Advantage of JBP NanoCannula Treatment:- Less downtime and less internal bleeding- Less stress without pain7 different sizes (lengths, diameters and internal calibration)are carefully adapted according to the treated areas, the direction and the depth of injection).

V-lift Premium: Bidirectional Cogged PDO Thread for more available anchoring effect in skin tissue to stimulate collagen production and facial lifting up and elasticityStronger Lifting. Longer effect. Easier to Learn for Doctors.

Jeridi

Jeridi Pharma is an Italian Pharmaceutical Company founded in 1988 ALWAYS ACTING IN FULL RESPECT OF ETHICS AND ENVIRONMENT FOCUS ON THE QUALITY AND EFFECTIVENESS OF THE PRODUCTS IMPROVE THE QUALITY OF LIFE OF MEN WOMEN AND CHILDREN BY STUDYING

PRODUCTS AIMED TO MEET THEIR NEEDS

The LOW MOLECULAR WEIGHT HYALURONIC ACID GEL

• is a cosmetic treatment for an immediate lifting effect & filler that contrasts the signs of aging

• improves intercellular cohesion, reduces wrinkles

• stimulates the natural epidermal renewal for a skin forever young, hydrated, elastic, fleshed out, relaxed and radiant.

• Daily use visibly improves the appearance of the skin imperfections,

creating a natural lifting effect.

• Instantly smoothes and brightens the skin, erases signs of fatigue

• reduces the small wrinkles. Anti-aging action with prolonged use.

ANTI-WRINKLES WITH VIALOX

• Vialox is the key and powerful active ingredient which characterize these intensive anti-wrinkle dermocosmetics

• the gel presentation is enriched with the addition of the three major components of the skin - Hyaluronic acid, Collagen and Elastin – which physiologically decrease with aging; their loss, together with the continuous contraction of the facial muscles, is the main responsibleof the appearing of wrinkles.

• Vitamins complete the formula, so that their antioxidant propertiesboth protect the skin from free radicals and support the effectivenessof the other active ingredients.

ARNICA GEL SPRAY

• is indicated for minor injuries, sprains, muscle and joint pain of rheumatic or effort origin, insect bites and minor burns and also favors the absorption of bruises

• can be used for sports massage before and after physical activity.

• The gel formulation penetrates quickly and deeply, giving immediate relief.

• Arnica gel spray protects the inflamed tissues and reduces the swelling caused by minor injuries

• such as bruises, tendinitis, sprains, strains and helps to maintain the muscle tone during exercises.

• It stimulates the healing of wound and connective tissues in general (fractures, dislocations ..)

• bruises and neuralgia, thanks to its anti-inflammatory, antimicrobial, analgesic, anti-neuralgic,

• anti-ecchymosis and circulation stimulant properties

Aloe Vera & Calendula gel

helps the skin in every condition of stress:

• It is great for redness, irritation, itching, insect bites, burns, after-sun treatment, uncomfortable conditions of dry and cracked skin, reactions due to the skin sensitivity, widespread redness due to rosacea or excessive cold or heat

• also relieves acne, dermatitis, eczema, stretch marks and has anti-aging properties

• can be also successfully used as a daily treatment for the skin

ZINC OXIDE CREAM SPRAY

• Treatment of nappy rash, adjuvant in inflammatory epithelial conditions and skin restoration in case of dermatitis, eczema, acne, abrasions, surface wounds, sunburns, bed sores.

• ZincOxide Spray is a light, non-greasy spray which is easy to apply and creates a moisturising barrier to help prevent further irritation.

• The spray is softer and smoother than pastes and its mechanical pump dispenser => allows you to apply the cream without rubbing the affected area.

If your baby's skin is really sore, this means you can protect it avoiding to touch it

Victoria world wide

• Victoria World Wide Business Connections Group (VWWBC) and Dr. Tevsijk Group are sister companies

• Founded in Miami, Fl- UA and dedicated to commercializing health related products on an international basis.

• present in more than 50 countries and still expanding

• Their mission is to provide products that will fulfill the world’s need to achieve healthy and meaningful lives.

PSYLLIUM SEED (HUSKS): fiber that helps to decrease risk of coronary disease.

CHITOSAN

• Helps to decrease the Cholesterol and Triglyceride levels in the blood.

KARAYA GUM. Helps to eliminate excess fat consumed with food.

APPLE PECTIN Helps to reduce Cholesterol levels in the blood

Optimum blend of fibers that work synergistically to reduce cholesterol levels in the coronary system.

Optimum blend of fibers that work synergistically to reduce cholesterol levels in the coronary system.

safe, non toxic, blend of ingredients that help the body maintain healthy insulin levels and reduce glucose in the blood

GARCINIA CAMBOGIA:

• Improves the body’s metabolism of glucose by not allowing the intestines to absorb it completely after ingestion of meals.

GYMNEMA SYLVESTRE: Increases the production of Beta cells in the pancreasا(insulin producers)

WHITE KIDNEY BEAN EXTRACT:

•Inhibits the conversion of carbohydrates into sugar so that the digestive system expulses the partially digested carbohydrate molecules out of the body.

GREEN TEA:Increases the metabolism of carbohydrates and helps to block the absorption of glucose into the blood stream.

WHY PHAAX

Phaax offer high quality services & unique business

model to fast track business in MENA region.

Our expert management team & local partners in

MENA regions have established strong

networking among all stakeholders.

We are Partnering with selected manufacturers

and top class local distributors to ensure that

all products are highly accessible within MENA

region.

We have close relationships with key

decision makers in top post acute chains, and

with key administrators and clinicians at the facility

level.

We do an exceptional job of articulating the value of our products and solutions.

We have an organization with a unique spirit that makes people eager to

join us or do business with us.

Once people join us, they can't imagine working

anywhere else.

Pharmaceutical | Immunology | OTC-FMCG

Mena Regional Headquarters United Arab Emirates

P.O. Box 33115 –Dubai-UAE

Tel.+97145531041

Jumeirah Bay Tower X2 - Office 3709

JLT (Jumeirah Lake Tower)

www.phaax.com