Pharma kam webinar final
description
Transcript of Pharma kam webinar final
![Page 1: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/1.jpg)
Unlock the power of your KAM with bpm’online pharma
![Page 2: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/2.jpg)
Who we are
KAM challenge
KAM solution
bpm’online pharma
functionality
Why bpm’online
?
Agenda
![Page 3: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/3.jpg)
Who We Are
![Page 4: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/4.jpg)
PharmaIndustry Expertise
550
Employees
35
Countries
6000
Customers
450 000 End Users
12 YearTrack Record
Company Overview
![Page 5: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/5.jpg)
Recognition
bpm’online has been widely recognized by CRM analysts, receiving multiple product
awards
![Page 6: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/6.jpg)
The company has become more of an impact player, and continues to develop what has become a superior product.
Paul Greenberg, CRM industry thought leader. The author of the best-selling ‘CRM at the Speed of Light’
Rebecca Wettemann,VP of Research at Nucleus Research
Barton Goldenberg, President, ISM
“ “
Bpm’online differentiates its CRM offering based on its powerful business process designer and business process management capabilities.
“ “The winners of the ISM Top 15 CRM Software Award are the influencers in the CRM community who have made significant advancements in both functionality and connectivity.
“ “
![Page 7: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/7.jpg)
KAM Challenge
![Page 8: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/8.jpg)
KAM Challenge
Performance
Monitoring
Stakeholders Groups
Strategy & Tactics
Interaction PatternUp to Date
Info & Collaborati
on
![Page 9: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/9.jpg)
It’s Poll Time
![Page 10: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/10.jpg)
Performance
Monitoring Stakeholders Groups
Strategy & Tactics
Interaction PatternUp to Date
Info & Collaborati
on
To work with different stakeholders groups and meet their objectives
KOL’s HCP’s Authorities Media Advocacies
To understand formal and informal relationships and connections between stakeholders group
To be informed about internal situation and keep up-to-date with external informational flow that might influence the target /decision-making process
To define individual approach strategy for each key account and easily drill down to operational tactics that can be adjust and altered in response to changes
To have a set of KPI’s that help track progress and monitor performance of KAM team not only in quantitative but qualitative aspect
KAM Challenge
![Page 11: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/11.jpg)
Performance
Monitoring Stakeholders Groups
Strategy & Tactics
Interaction PatternUp to Date
Info & Collaborati
on
KAM Solution
Contacts & Account
Management
Influence Map
Enterprise Social
Network
Opportunity
Management
KPI & Analytics
![Page 12: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/12.jpg)
bpm’onlineKAM Module
![Page 13: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/13.jpg)
Customer Data Management
![Page 14: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/14.jpg)
Customer Data Management
![Page 15: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/15.jpg)
Customer Data Management
![Page 16: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/16.jpg)
Customer Data Management
![Page 17: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/17.jpg)
Influence Map
![Page 18: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/18.jpg)
Enterprise Social Network
![Page 19: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/19.jpg)
Enterprise Social Network
![Page 20: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/20.jpg)
Opportunity Management
![Page 21: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/21.jpg)
Opportunity Management
![Page 22: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/22.jpg)
Document Flow
![Page 23: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/23.jpg)
Document Flow
![Page 24: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/24.jpg)
Document Flow
![Page 25: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/25.jpg)
It’s Poll Time
![Page 26: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/26.jpg)
Analytics
![Page 27: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/27.jpg)
Analytics
![Page 28: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/28.jpg)
Analytics
![Page 29: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/29.jpg)
Business Benefits
Streamlined Key
Account Manageme
nt Processes
Influence Map of
Stakeholders
Enhanced Collaboration Between
Departments
Easy Performance Monitoring
and Reporting
Improved Efficiency
of KAM Team
![Page 30: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/30.jpg)
bpm’online pharma
Functionality
![Page 31: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/31.jpg)
Customer Data Management
Field Force Automation
Marketing Automation
Enterprise Social Network
Human Capital Management
Sales PlanningDashboards and
AnalyticsSell-in/Sell-Out
Analytics
Bpm’online pharma framework
Key Account Management
![Page 32: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/32.jpg)
Unified Environment
ERP
Telephony
WebPortals
Social Media
Back Office
![Page 33: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/33.jpg)
Technology at a Glance
Technologies
Fully customizable web platform with open configuration
Browsers
DBMS Client OS
![Page 34: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/34.jpg)
Adaptive Interface
![Page 35: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/35.jpg)
On-siteCloud
License Purchase
Subscription
Agile Deployment Options
![Page 36: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/36.jpg)
Why bpm’online?
![Page 37: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/37.jpg)
Why bpm’online?
Engaging user experience to inspire and empower KAMs to close more deals
1.
Sophisticated business process management engine to implement best practices and boost productivity
2.
Bpm’online pharma is a complete multichannel CRM suit that enables KAMs to deliver more results with fewer efforts
3.
![Page 38: Pharma kam webinar final](https://reader035.fdocuments.net/reader035/viewer/2022062312/555ee1d7d8b42ab6408b5085/html5/thumbnails/38.jpg)
Q & A