TUGAS SPJD PGRI - Lintasan Aktivitas Perjuangan PGRI Pada Masa Bakti XVIII
PGRI Focus on Latin America Oct 2012
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Transcript of PGRI Focus on Latin America Oct 2012
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PGRI Focus on Latin America
Oct 2012
Brian Roberts
A Proud Member and Sponsor of:
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Introduction to Jumbo InteractiveA lottery retailer that adopted
the Internet.. and took off.
..and sales took off!
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Case Study 1 – Typical Small Retailer
Financials:Revenue Sharefor a limited time
Jumbo provides all lottery graphicsas well as a dynamic upcoming games tablefor inclusion on the e-Retailer’s own website
Jumbo tracks customers and manages the sale to ensure all rules are followed
Retailer builds own website and refers customers to there
Working very wellfor 12 years
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MICROSOFT NETWORK
Very Large Portal / General Retailer
Very Heavy Traffic
Jumbo tracks each click…
Case Study 2 – Typical Large Retailer
Lottery results and Banner ads displayed around the website
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Case Study 2 – Microsoft Network
..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed
Financials:Revenue share +Pay per new customer
Sells all Draw Games- Powerball- OzLotto- etc
Working very well for years
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Case Study 3 - NSW Lotteries Official Website
Largest state lottery appoints Jumbo to manage all e-Retailers and website functions
State lottery provides branding and marketing
State lottery manages customers
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Case Study 3 - NSW Lotteries Official Website
Jumbo is tasked with operating the website
Financials:Revenue Share.No initial cost to the lottery
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Case Study 4 – Ebay
Jumbo supplies Ebay with official lottery ads
More of an Advertiser than an e-Retailer
No custom website
Financials:Pay per viewPay per clickJumbo takes the Risk
Sales are fully managed by Jumbo
Working very well for years
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Case Study 5 – Google and Facebook
More of an advertiserthan an e-Retailer – Risky
Jumbo manages campaigns andtakes the marketing risk
COST PER CLICK
Will a click become a sale?
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Comprehensive Retailer Reporting
E-Retailer Management
Jumbo reports all- Clicks- New Signups- Sales
Most important of all..- Commissions
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E- Retailer CommissionsE-Retailer Management
Detailed drill-downon all commission payments..
..keeping e-Retailers motived!
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Jumbo StudiosJumbo Studios develops truly
interactive and social games for draw and instant games.
www.jumbostudios.com
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Building Interactive Lotteries
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Building Interactive Lotteries
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Building Interactive Lotteries
Add to your current games
Create new games
People have lucky objects
..not just lucky numbers..
Powerball, Mega Millions, etc
or
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Arming e-Retailers with the right tools
Jumbo manages a powerful Loyalty Program for all e-Retailers
Customer spend = Points = Loyalty promotions = More sales
Average spend is double traditional ticket spend
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Jumbo provides web and mobile
COMPLIMENTS existing lottery gaming systems
Works WITH existing sales channels
12 years successful operation and maturity
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Benefits to the Lottery• Jumbo has a proven track record and know how
to find and retain new players.• Jumbo provides a complete turnkey operation,
including extensive marketing and promotion of the lottery products at its own cost.
• Jumbo creates an extensive network of retailers with creates many more touch point to engage the customer and capture the sale.
• Jumbo operates on the retailer commissions.
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We Would like to be Your e-Retailer
THANK YOU