Juan Bautista Juan. Director.

PGI Valencian Citrus Fruit

3ème Séminaire international sur « Gouvernance des chaînes de valeur, produits de terroir agroalimentaires et indications

géographiques en Turquie et dans les autres pays Méditerranéens” 10-14 Octobre 2012, Antalya-Turquie

Citrus fruits came to Spain from China and were brought from the Asian continent by the arabs.

Citrus plantations have existed in the Valencian Comunity since more than three centuries ago.

From 1.800 on have been a constant production process aimed to the external trade (mainly France and England)

Valencian Comunity

ORIGINS

World & Mediterranean countries

citrus production

WORLD CITRUS PRODUCTION 09/10 - TOTAL: 122.571 (x 1.000 TONS)

PAKISTAN; 2.150; 2%

SOUTH AFRICA; 2.127;

2%

INDONESIA; 2.028; 2%

JAPON; 934; 1% PERU; 911; 1%

IRAN; 2.619; 2%

MEXICO; 6.857; 6%

INDIA; 9.638; 8%

U.S.A.; 9.979; 8%

ARGENTINA; 2.559; 2%

OTHERS; 18.788; 15%

C.L.A.M.; 19.688; 16%

CHINA; 23.977; 19%

BRAZIL; 20.316; 16%

C.L.A.M. CITRUS PRODUCTION 09/10 - TOTAL: 19.688 (x 1.000 TONS)

SPAIN; 5.348; 26%

ITALY; 3.698; 19%

FRANCE; 28; 0%

GAZA; 68; 0%

CYPRUS; 212; 1%

EGYPT; 3.461; 18%

TURKEY; 2.780; 14%

MOROCCO; 1.520; 8%

GREECE; 1.135; 6%

TUNISIA; 308; 2%

ISRAEL; 560; 3%

ALGERIA; 570; 3%

Source: CLAM

Source: FAO

Mediterranean Countries Citrus Production: Mandarins,

Oranges and Lemons

Source: CLAM

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MANDARINS PRODUCTION ORANGES PRODUCTION LEMON PRODUCTION

SPANISH CITRUS PRODUCTION 09/10 - TOTAL: 5.348 (x 1.000 TONS)

ORANGES; 2622; 49%

MANDARINS; 2001; 37%

LEMONS; 673; 13%

GRAPEFRUITS; 52; 1%

Spanish Citrus Production

The Spanish citrus, where the Valencian community represents 66 % of the production, is the

fourth world power behind China, Brazil and the USA.

Spain produces 22 % of the total of oranges of the Mediterranean countries, respect to

mandarins increases to 37 %.

The surface dedicated to the citrus fruits in the Valencian community : 178.000 hectares.

Source: CLAM

MANDARINS (TOTAL: 3.028.000 TONS)

23%

77%

C.L.A.M. REST WORLD

World & CLAM Citrus exportations

WORLD CITRUS EXPORTATION 09/10

TOTAL: 10.817 (x 1.000 TONS)

ARGENTINA; 485; 4%

URUGUAY; 130; 1%AUSTRALIA; 130; 1%

OTHERS; 80; 1%

CHINA; 500; 5%

MEXICO ; 505; 5%

U.S.A.; 1.024; 9%

SOUTH AFRICA;

1.325; 12%

C.L.A.M.; 6.638; 62%

Source: CLAM

ORANGES (TOTAL: 5.072.000 TONS)

61%

39%

C.L.A.M. REST WORLD

LEMONS (TOTAL: 1.862.000 TONS)

47%53%

C.L.A.M. REST WORLDSource: CLAM

CLAM citrus exportations: mandarins,

oranges and lemons

C.L.A.M. CITRUS EXPORTATIONS 09/10

TOTAL: 6.638 (x 1.000 TONS)

ITALY; 288; 4%

ISRAEL; 179; 3%

CYPRUS; 116; 2%

GAZA; 39; 1%

GREECE; 364; 5%

MOROCCO; 489;

7%

EGYPT; 924; 14%

TURKEY; 1.102;

17%

SPAIN; 3.083; 47%

ALGERIA; 3; 0%

FRANCE; 25; 0%

TUNISIA; 26; 0%

Source: CLAM

MEDITERRANEAN COUNTRIES EXPORTATIONS (TOTAL: 6.638 Tons x 1.000)

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MANDARINS ORANGES LEMONS

Spanish mandarins and oranges exportations

Source: CLAM

DESTINATION OF THE MANDARINS AND ORANGES SPANISH EXPORTATIONS 09-10

TOTAL 2.656 (x 1.000 TONS)

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12%

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4%4%

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23%

27%

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Importance of the Valencian Citrus fruit in the Valencian trade

• The valencian Comunity is the first exporting Region of Spain with 76 % of the total exportations, regarding

mandarins the percentage rises to 86%, and in oranges is 78 %.

• The fruits represent 59 % of the Valencian agroindustry exportations and occupy the second place behind the automobile industry.

• In 2010 the Valencian Comunity exported citrus fruit for value of 1.944 millions Euros (mandarins 57 %, oranges 37 % and 6 % of lemons and grapefruits)

Importance of the Valencian citrus fruit in the Valencian economy

A citrus season mobilizes

• Employment: 67.000 people ( fields and warehouses )

• 220.000 sending for truck

• Are used 600 million boxes, elaborated by 60 small enterprises located in rural area and that use to 3.000 persons

• The tree nurseries give work to 2.000 people

Citrus juice industry

• There are 31 companies (in Spain) of juice that employ 700 people, the citrus fruit they use are not commercial.

• We export juice of orange for value of 158 million Euros

• There are 4 industries of segments of satsuma that invoice 40 million Euros and employ 2.400 persons, basically women.

Social benefits

• Is the sector that better has resisted the rigors of the crisis.

• It generates employment in the rural area, especially in depressed zones, with economic difficulties and with scarces alternatives.

• Employment is generated in sensitive segments of population, is the case of women and young people

Importance of the PGI Valencian Citrus Fruit in the citrus sector

1. - Development of rural areas and a stronger implication with a specific territory

2. - Environmental issues: protecting the land

3. - Promoting stronger links between people and the region

4. - Higher quality leads to higher benefits

5. - The consumers have confidence in the products with IG's European logo because it has a

good reputation and is a guarantee of a good quality

6. - No high cost for producers

Last season statistics:

Registered surface : 17.946 hectares

Registered producers : 6.308

Registered warehouses: 44

Supplied labels : 3.566.000

Protected production: 14.330.235 Kg

PGI Valencian Citrus Fruit is the second IG of fruit in Spain ( between 21 ) for quantity of product protected in

the market, behind the Pear of Girona according to the information of the Department of Agriculture of 2009

FIELD INSPECTIONS

• The PGI certifies and promotes the varieties of oranges, mandarins and lemons produced in the Valencian community that fulfill the requirements demanded by the European and the Regulatory council roules.

• From January, 2012 we are accredited by the European norm 45011

• Realize visits of inspection in field and in warehouses

Location of the plot

Surface

Variety

The productive capacity of the plot

WAREHOUSE INSPECTIONS

A) Product requirements:

Presentation and labeled

External quality of the fruit

Magnitude, colour and shape

Internal quality

B) Process requeriments

Control of the authorized labels

Traceability requirements

Complaints management

Colaboration with inspection

PROMOTIONS

Supermarkets/ grosmarkets

PROMOTIONS

Events/ fairs

PROMOTIONS

Schools

HANDICAPS

FOR THE CITRUS FRUIT SECTOR:

Fallen incomes of the producers

We have lost 10 % of the citrus surface in the last two years

Increase of costs. (Raw materials and laborals costs)

Globalization of the markets

Integration of the Large-scale retail distribution

Extra charges induced by requirements community legislation In addition.

FOR THE PGI VALENCIAN CITRUS FRUIT:

The Large scale retail distribution wants good quality with low price.

The decision to identify the final product belongs to the exporter:

Citrus trademarks are named in the trade for years ago and the exporters want to different

from the rest of the concurrence.

The individualism and the absence of cohesion in the sector impedes the union that requires

the project

TEŞEKKÜRLER