SIX FRAMESFor Thinking about

Information

Tarun BhattPGDM2/1544

About The AuthorEdward Charles Francis Publius de Bono was born

in Malta on 19 May 1933He is physician, psychologist, author, inventor

and Consultant He has written 57 books with translations into 34

languagesIn 1995, he created the futuristic documentary film,2040

possibilities by Edward de Bono Six Frames For Thinking About Information (2008)

TRIANGLE FRAME 1

?

WHATWhat is the purpose of our information search or scan?

WHERE•Where should we look for this information?•Are we looking in the right place?

WHY•Why do we need this information?•Why is this information of value?•Why will this information affect us?

Circle Frame

Using a Frame To focus directly on the accuracy of the

information To pinpoint the importance of some piece of information and the need to

check it outTo indicate an area of existing doubt and to let others know about this

doubtTo invite investigation of an area in order to collect accurate information

To judge the accuracy of information sources

Square Frame

Using a frame weConsciously look for ALTERNATIVE POINTS OF VIEW or balanced view

when looking at information.

The Square Frame suggests us to look at the information from

another “side”, i.e. from another perspective or in a different way

Heart frame

4

Using Frame weDirect our attention to matters of

InterestThe purpose of the Heart frame is to

encourage people to make more effort to note matters of interest when these

are not quite so obvious.‘You could call it ‘reading between

the lines’

Diamon

d

Frame

5

Using a frame weClarify the VALUES of the

information through direct attentionThe importance of values may be

subjective, but the existence of value is not. Your Diamond Frame should reveal all possible values-even ones you do not give much

importance to.

6

Using a slab Frame we

Deliberately lay out the OUTCOMES and CONCLUSIONS

from the information.We can not assume that people will come to the same conclusion when faced with the same information.We need to spell out the conclusion in a clear and

deliberate manner.

Accuracy

Point Of View

Interest

Outcomes

Value

PURPOSE

Avoiding Information OverloadAvoiding Distractions

Directing Our Attention At One ThingMore FocusedMore EffectiveGetting Most Value For Information

Using a particular frame @ a time when looking about an

information