The role of The PGAs of Europe in Growing the Game

Ian RandellChief Executive23rd April 2012

Objectives

• Why do we need to grow the game?• What are the barriers preventing growth?• What are the PGAs of Europe and PGA’s

around the world doing to drive growth?

Why grow the game?

• Economic benefit• Employment• Social and Health benefits to society • There are lots of people who want to play but

can’t!

Golf is a simple game!

“Golf is a simple game. You’ve got clubs and a ball. You have to hit the ball into a series of holes laid out in the middle of a large, grassy field. After you reach the 18th hole, you may want to go to a bar and tell lies about your on-course feats to anyone you didn’t play with that day.” Anonymous

Challenges

• Time• Difficulty• Cost• Perception

The original objectives set out by the fifty or so professionals that attended a meeting of the 9th September 1901 were as follows.

• To promote interest in the game of golf

• To protect and advance the mutual and trade interests of all its members • To hold meetings and tournaments periodically for the encouragement of the younger members • To institute a Benevolent fund for the relief of deserving members • To act as an agency for assisting any professional or club maker to obtain employment • To effect any other objects of a like nature as may be determined from time to time by the association

PGAs of Europe

The European voice of Professional Golfers’ Associations

Developing, sharing and advancing the standards of golf professionals

38 National PGAsCollective membership of in excess of 21,000

PGA Professionals

Setting & Advancing Standards

• Membership Mentoring• Education• Events

A strong PGA complements the work of national amateur bodies in development work and national programmes, bringing specialist expertise and access to a wide range of benefits and knowledge that otherwise would be unavailable.

Setting & Advancing Standards

• Membership Mentoring• Education• Events

A strong PGA complements the work of national amateur bodies in development work and national programmes, bringing specialist expertise and access to a wide range of benefits and knowledge that otherwise would be unavailable.

Educational / Development services

DEVELOPMENT WORK EDUCATION PROGRAMMES EDUCATION SERVICES EXTERNAL RELATIONS

Co-ordination of continuing professional development and the

teaching & coaching conference

Introducer coach programme

Initial Professional Education programme (IPE)

Advice on the development of a national education programme

Golf development work: Ryder Cup European Development

Trust and R&A

Advice on structure, constitution and setting up a PGA

Application leading to PGAs of

Europe membership

Access to a full range of PGAs of

Europe services

Recognition process of educational programmes

Re-evaluation of educational programmes

Tutor / Assessor training programme

Heads of Training meeting opportunities - sharing of good

practice

External promotion of the PGA organisation and the PGA

professional

Preparation of documents for European community

consumption

Support at National and European political level

Advice on the development of National institutional relationships

Ryder Cup Europe LLPThe Olympics and Football World Cup are the only sporting events that have a greater economic impact

2004 – Formation of Ryder cup Europe LLP

Partnership: European Tour (60%), The PGA (20%), The PGAs of Europe (20%)

The Ryder Cup European Development Trust

The professional game giving back

The Ryder Cup

• Bidding Process• Legacy• Ryder Cup European Development Trust

Aid distributed through grants for grass roots schemes in Europe

Over €2 million distributed to grow the game

Funding now granted to 22 projects of varyingsize including Germany, Ireland, Bulgaria,Italy, Czech Republic , Poland,Holland, Hungary and Russia

Ryder Cup European Development Trust

R&A Working for Golf Programme

Provision of Golf Development Expertise on a Global Basis

• Consultancy• Specific Intervention• Coaching

R&A Working for Golf

• ARGENTINA – CHILE – BRAZIL – COLUMBIA - COSTA RICA - HONG KONG – GHANA – INDIA – MYANMAR – PANAMA – TANZANIA - TRINIDAD & TOBAGO

• 0ver 50 countries visited in all

Working Together

• PGA World Alliance• Pan-European Golf

Organisations• European Commission• Other Sports

The Rainmaker

Conclusion

• FUN!

• Right People• Right Place• Right Time

• Right Coach and the Right Equipment