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Transcript of Pg 01 The Installer Yale Cover October 2017:Pg 00 Front Cover …profinder.eu/inst-nov17.pdf ·...

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InstallerThe

November 2017

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The Installer | Contents | 3

News Page 5-6A survey by the independenttransport user watchdog TransportFocus has revealed England’s topmotorway services; Discounts onnew diesel cars are 25.6% higheron average than for their petrolcounterparts; Theft and fraud in theworkplace rises in December;Window installers and otherconstruction workers rack up 130hours per year making tea andother hot drinks - with 82% of themsaying regular tea breaks aidproductivity.

QANW Column Page 8More Than Just Window InsuranceBacked GuaranteesQANW members can registerjobs other than the ones coveredby their Competent Person Scheme

Technical Article Page 10IBy Don Waterworth l

Aluminium & Glass 13-26We’ve got aluminium rooflightsand glass, aluminium doors andglass; aluminium bifolds and glass;and aluminium windows and glassto boot. Then we’ve got insulatedglass and just for good measure,we’ve got fire doors made almostentirley of...you guessed it – glass.It’s a bumper and not to be missedNovember feature section.

Products & Projects Page 88

Trade News Page 30

Scott’s Corner Page 34

Comment Page 38

Classified Advertising 35

ForthcomingFeatures

Contents

December 2017• Vertical Sliders & Heritage• New Business

Opportunities

January 2018• Conservatories &

ConservatoryAccessories

• Doors

February 2018• Doors continued• Hardware & Security

Read TheInstaller online – www.profinder.eu

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QUALITY ASSURED NATIONAL WARRANTIES (QANW)

A KINNELL GROUP COMPANY

QANW is a trading name of Warranty Services Ltd. Warranty Services Ltd is authorised and regulated by the Financial Conduct Authority. Warranty

Services Ltd is a member of Kinnell Group of Companies. Warranty Services Ltd uses a UK based insurer which is authorised by the Prudential Regulation

Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. QANW is a trading name of Warranty Services

Limited, a company registered in Scotland, with the registered address of 4 Forbes Drive, Heathfield Industrial Estate, Ayr, Scotland, KA8 9FG, and with the

company number SC205797. Warranty Services Limited is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 309580).

CALL TODAY ONUS

01292 292701www.qanw.co.uk

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News

A survey by the independenttransport user watchdogTransport Focus has re-vealed Reading WestboundServices on the M4 as Eng-land’s top motorway serv-ices.

In a survey of all 112 motor-way services in England, 8700customers had their say on facil-ities such as toilets, staffing andfood and drink.

Drivers were also asked whatimpact visiting the motorwayservices had on their moodon arrival and then leaving theservices.

Anthony Smith, chief executiveof the independent watchdogTransport Focus, said: “Our re-search shows that up and downthe country motorway servicesare providing customers with agood experience but service op-

erators must not rest on their lau-rels; our message is – use the re-sults to deliver higher levels.”

Transport Minister John Hayessaid: “Motorways services canand should be lovely places fordrivers to enjoy not just placesthey have to stop. Congratula-tions to those scoring the mosthighly. They show what can bedone when what motorists wantand deserve drives what is onoffer.

“But users’ needs and expec-tations are constantly evolving.Now I want to go much furtherto raise and meet those expec-tations. My new taskforce willbring together industry and in-dependent experts to look athow services can be fit for futuremotorists and reflect the particu-larity of localities which hostthese important facilities.”

The survey found:•Overall 90% of customers

were satisfied with their visit.•90% of visitors were satisfied

with the cleanliness of the toilets.•64% of visitors thought the

food or drink available to eatin the services was value formoney.

•The friendliness of staff wasrated good by 94% of visitors.

•Professional visitors, suchas HGV drivers, were leastsatisfied at 84%.

•Visits to motorway servicestypically resulted in a 20percentage point increase inpositive emotions and a 17percentage point decrease innegative emotions highlightingthe beneficial impact motorway services can have ondriving standards and safetyfor drivers. i

Top MotorwayServices Named

Discounts on new diesel cars are25.6% higher on average thanfor their petrol counterparts, ac-cording to data from What Car?.

What Car?’s Target Price – a toolthat calculates the most you shouldpay for any new car – shows that theaverage saving on new dieselsstands at £2,716 (before the Budgetof Nov 22). Claire Evans, consumereditor at What Car?, said: “The dra-matic rise in discounts is a direct re-sponse to a slump in demandcaused by the Government's demon-isation of diesels and a lack of un-derstanding from consumers of thenew cleaner ‘Euro 6’ diesels nowavailable. It’s a perfect storm.”

The gap between petrol and diesel

discounts is at its starkest in the volumesector (with a 34% bigger discount ondiesels) and large SUVs (28%). WhatCar?’s new car buying marketplacegathers the best deals available onnew cars, including the latest dieselmodels, allowing consumers to buy atthat price and avoid the hassle of hag-gling. The biggest percentage dis-count available on a diesel is awhopping 25.2% off a VolkswagenJetta 2.0 TDI 150 GT DSG saloon.

What Car?’s Claire Evans added:“At the current level of discountsavailable, any increases in tax ondiesels will be off-set by the fall inprice of the vehicle itself. For thecanny buyer, the market is ripe fordeals and securing big savings over

petrol variants. “Despite recent headlines, diesel

cars still have much to offer, espe-cially for drivers doing high annualmileage or a lot of motorway driv-ing. They deliver better low-endpower and more torque than petrolequivalents, so are much bettersuited to tasks such as towing, too.”The latest diesel-engined cars (thosesold from September 2015 on-wards) comply with Euro 6 regula-tions and are the cleanest yet. Aswell as being fitted with DPFs (DieselParticulate Filters), they have systemsthat convert most of the pollutingNOx (nitrogen oxides) from the en-gine to largely harmless nitrogenand water. i

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News

Theft and fraud in the work-place rises in Decemberas workers turn to crime tohelp fund their seasonal cele-brations.

While workplace theft is a year-round phenomenon, a nationalhealth safety consultancy says thatthe pressure to enjoy the festiveseason results in a spike in inci-dents around Christmas that leadto disciplinary action, dismissaland police involvement.

The Protecting.co.uk consultancysays that this is a time for employ-ers and colleagues to be extra vig-ilant, to ensure that Christmas timereally is a season of goodwill.

"It's a sad fact that people feelunder pressure to spend more tofeel like they're having a 'proper'Christmas," says Protecting.co.ukspokesperson Chris Hall, "And liv-ing outside your means sometimesmakes people turn to desperatemeasures."

After speaking to a number(650) of employers and employ-ees about workplace theft aroundChristmas, Protecting.co.uk foundcases of:•Theft of stock.•Theft of work property.

•Cash thefts.•Misuse of company credit card.•Misuse of employee benefitschemes.

“While some of these wereminor cases that resulted in a re-buke or official warning, others re-sulted in losses of hundreds ofpounds and the involvement of po-lice,” Hall said.

Among the cases told to Protect-ing.co.uk – and reported herewith full permission are:

An employee abusing the freesoft drinks in the staff kitchen tobuild up a stock at home for thekids. This was resolved with awarning and the embarrassed em-ployee refunding the company.

Saleable items being marked asdamaged goods, then beingtaken home to give as presents.This is a story Protecting heard sev-eral times from employers in the re-tail sector.

The person in charge of buyingdrinks for the Christmas party pur-chasing extra spirits and beer fortheir own use on the companycredit card. They were found outwhen they drunkenly boastedabout it during the office Christ-mas party.

A senior staff member who over-ordered laptop computers as partof company procurement to givethree away as presents to family.Police called, employee dis-missed.

A member of a company's salesteam adding alcohol purchaseswhen filling the car with fuel on acompany card. Discovered whenthe accounts department ques-tioned why it took £120 to fill upa Ford Focus. The money was re-paid, and the employee handeda final warning.

“In our experience, the mostcommonly excuse for this kind ofactivity is the guilty party sayingthey felt under pressure to over-spend in the run-up to Christmas,"says Hall. With in-your-face adver-tising starting before we've evenhad Guy Fawke's Night, the temp-tation to live beyond your meansduring the festive season is greaterthan ever.”

However, the Protecting.co.ukspokesperson says workplacefraud and theft is not the solutionfor those tempted to fund theirChristmas by other means and it'sdown to both managers and col-leagues to watch out for crime. i

Construction workers rack up130 hours per year making teaand other hot drinks, accordingto research by Appliances Di-rect - with 82% of them sayingregular tea breaks aid produc-tivity.• 82% of construction workers

say regular tea breaks aidsproductivity.

• The optimum time for tea break is6 minutes.

• Builders believe you should have5 tea breaks on average per day.The average British worker

spends 109.66 hours annually

making tea. Those who work in pro-fessional services spend the mosttime on tea breaks annually, rack-ing up 141 brewing up hours, com-pared to those who work inHealthcare who spend the least –just 23.5 hours per year – on teabreaks.

Despite the rise of coffee culture,the data revealed that the buildersbrew was still the firm favourite,with 56% of those surveyed sayingtea is their hot drink of choice dur-ing their break. Coffee came in sec-ond place, with 38% of the vote.

Mark Kelly, marketing manager at

AppliancesDirect.co.uk comments:“The data revealed some interestingfindings about the nation’s work-place break habits, especially theconstruction industry.

“It’s great to see so many Britonsare taking regular breaks through-out the day to grab a drink.

“Whether you work at a desk, ina shop or a factory or on a build-ing site, getting away from yourworkstation for a few minutes at reg-ular intervals is likely to aid produc-tivity as it allows you time to stretchyour legs and gather your thoughtsbefore heading back to it.” i

Santa's Little Help Themselfers

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* Per leaf price is unglazed and may vary depending on size andspecification of the door. Lead time is based on a standard colour.

* Postcode restrictions apply

Quote turnaround within 2 hrs

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Stock colours : White, Black,Grey, Grey on White

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FP Bifolds OCT 2017.indd 1 12/09/2017 12:44

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8 | QANW Column |The Installer

QANW Column

If you install conservatories,replacement conservatoryroofs, roofline, car ports andmuch more – did you knowthat if you are a member ofQANW you can register thistype of installation with QANWand provide your customerwith an Insurance BackedGuarantee?

If you’re not sure if there’s awork type we cover or have anupcoming project you would liketo check if QANW will providecover for, then why not phone theOperations Team on 01292268020 (select option 5)?

Why can I not lodgethese jobs via my CPS?You won’t be able to lodge thesejob types through your Compe-

tent Person Scheme (CPS) be-cause these job types are not sub-ject to the building regulationscovered by your CPS member-ship; and therefore, there is no re-quirement for your CPS providerto register this work with the LocalAuthority. However, the best prac-tice would be that you log intoyour QANW members’ area andregister any jobs that falls outsideof the CPS scope. Also, if you loginto the QANW members’ areaon a more regular basis you willbe better informed of any updatesand offers that you can take ad-vantage of.

Why not download thenew QANW App?The App allows QANW mem-bers to add, view and amendjobs on the go including any jobsthat fall outside the scope of yourCPS scheme; meaning you cando your administration workwhilst out and about.

The App is linked with yourmembers’ area so will automati-cally update on both platformswhen an action is carried out,meaning you don’t have toworry about completing thesame task twice! It’s free todownload, simply search forQANW in the relevant Appstore to get started! The App usesthe same log in details you cur-rently use for your members’area, so there is no need for ad-ditional passwords.

Get a quotefor a commercial IBG…If you also do commercial worksthere is good news as QANWcan offer you an IBG for this typeof work as well. QANW hasbeen providing IBGs for commer-cial installations on a contract bycontract basis for over 15 years.We can offer cover on a widerange of work types includingglazing, conservatories, roofing,roofline, insulation, renewable en-ergy systems and more. QANWcommercial IBGs can be pro-vided at a competitive premiumrate for a ten-year policy term,which is underwritten by a UKbased insurer - so, contact us forquotation now.

How do I apply?The application process is sim-ple if you are already a QANWmember, just contact our experi-enced and helpful operationsteam and they can guide youthrough the application processand provide you with a quota-tion. Alternatively you can com-plete our quick quote form atqanw.co.uk/insurance-serv-ices/commercial-projects

Please note that contractswhich have a value of morethan £100,000 need to beapplied for prior to the workcommencing and will besubject to a site technicalaudit.

i

More Than JustWindow InsuranceBacked GuaranteesContractors who aremembers of a CompetentPerson Scheme such asCertass or FENSA some-times don’t realise thatthrough their membershipwith QANW they can alsoregister work types otherthan the ones that theyregister through theirScheme

To find out about what in-stallations QANW willcover simply phone 01292268020 and select option 5

QANW has just launched an App – an industry first – and has also launched a new vaninsurance comparison website for members

Pg 08 The Installer Certass November 2017:Certass December 09 19/11/2017 21:56 Page 2

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Technical Article

10 | Technical Article | The Installer

Take a look at the two at-tached photographs andyou will readily note the mor-tar has not adhered to thePVC, notes our technical ex-pert, Don Waterworth. Anyexperienced installer shouldknow cement or lime basedproducts i.e. mortar or plas-ter, does not adhere to PVC-U, PVC or wood.

There is no acceptable usageof mortar to seal windows ordoors externally. The mortar sim-ply will not adhere to the PVC-Uand will split and pull away.

There will be those type ofproperties where a mortar filletmay be required by the customerto match in with the property, i.e.a Victorian property, however,

once the mortar fillet has cured,you will need to return to site andapply a low modulus siliconeseal to the abutment joint be-tween the mortar and the win-dow or door frame.

There is never a situationwhere leaving a mortar fillagainst a PVC-U product is ac-ceptable, as a final finish.

I was mortified when I sawthis job supposedly from anexperienced and reliableinstaller.The level of workmanship shownin the attached photographs isstill occurring in the window in-dustry and should not be.

It matters not what standardyou apply, the type of mortar fil-let shown in the photographs willget you in trouble every time andwill also not only annoy your cus-tomer but will ensure that youwill need to return to site to finishthe job properly.

Do it properlyLow modulus silicone seals(sometimes in conjunction withbacking foam or expandingfoam) are designed specificallyto provide a pliable weather-proof and water tight seal and ifapplied correctly, will give yearsof trouble free service to yourcustomer. i

Take a look at the two attached photographs and you will readily note the mortar has notadhered to the PVC, notes our technical expert, Don Waterworth.As any experiencedinstaller should know, any cement or lime based product does not adhere to PVC-U, PVCor wood

The Master Window and ConservatoryInstallers Association Technical/LegalColumn

Don Waterworth BSc(Hons) FCABE MEWIChartered BuildingEngineer / BuildingSurveyorExpert WitnessAccredited MediatorFounder of the MWCIA

Mortified ByInappropriateMortar Use

Pg 10 The Installer MWCIA November 2017:Certass December 09 19/11/2017 22:06 Page 2

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ALL ALUMINIUM LANTERN ROOF

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The Installer| Aluminium & Glass |13

The Korniche Roof Lanterncontinues to make a big im-pact on the aluminiumlantern market - winning overbuilders, roofers and installersaround the country who areimpressed by the lantern’sease and speed of fit.

The simple step by step processwas carefully designed to ensurethat anyone with any experiencelevel can follow it and all in quicktime. This time saving can notonly save customers time andthus money but as the greatBritish weather turns to the win-ter months, faster installs meangetting building projects weath-ertight in as short of timeframe aspossible. In December to Marchthis is more important than ever.

Chris Wann, Business Man-ager at Made for Trade says:“There are a lot of lanterns onthe market. What sets the

Korniche apart is the quality en-gineered into the product fromthe drawing board - n ootherlantern product is stronger ormore thermally efficient...orquicker to install.”

Looking goodWann continues: “Our patentpending end bosses allow aseamless sightline giving a cleanlook with optimum light. The Ko-rniche is not based on chunkyprofiles with difficult fixings,everything has been geared toprovide the installer an inte-grated kit that fits together onsitein minutes and when completelooks like a neatly finished timberlantern. This great look and thefinishing details to the productmeans the Korniche has veryhigh consumer appeal.”

TrainingManufacturer, Made for Trade,provide full support for the Kor-niche and is currently rolling outtraining and product informationdays for installers, builders andtrade counter customers.

Ian Bousfield, Marketing Man-

ager at Made for Trade says:“It’s important that Korniche isunderstood and stands out as abrand. The product has huge ap-peal to those who are climbingladders and scaffolds day afterday to install.

“Equally the Korniche speaksto the consumer, who will appre-ciate the internal and externalslim aesthetics and enjoywarmth, security and light in theirnew home extensions.

“The KwikQuote online estimat-ing application also providesMade for Trade’s customers theability to specify and quote theKorniche roof instantly and staffare always on the end of thephone for any technicalqueries.”

Made for Trade offercomprehensive marketingpackages for the KornicheLantern re-sellers. Fromtechnical and consumerbrochures to samples andfull showroom lanterns allwith supporting point of salematerial.

korniche.co.uk

i

Aluminium & Glass

Leading Light GoesThrough The Roof

Every month for the last yearhas seen Korniche RoofLantern sales grow but aftera big marketing push, thelast three months have seensales rise by an amazing100%

Pg 13, 14, 16, 18, 20, 22H, 24H, 26H The Iinstaller Features November 2017:Certass December 09 22/11/2017 07:49 Page 1

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14|Aluminium & Glass | The Installer

Aluminium & Glass

Frame Fast is offering whitebifold doors with warm-edgeglass units as standard, in twoweeks.

“Installers are ordering moreand more bifold doors,” saysNigel Leivers, Director at FrameFast UK. “Whether it’s for a con-servatory, an extension or a com-mercial project, we know theyneed them fast. We have madefrom ordering to site, quick andeasy. With fast quote turn-around, including an online bi-fold door designer, to reliableprocessing of orders, it onlytakes from two weeks to get a bi-fold door from Frame Fast.”

Frame Fast bifolds feature slim-line frames and openings up to7 panels. There is also an ultra-low threshold option.

Leivers adds: “We will be offer-ing more colours on a 2-weekturnaround very soon. This willgive installers even more options,to complete projects really fast,for domestic and commercialprojects. For made-to-order bi-

folds, we can do any RAL colourwith dual option available.”

Pre-assembledSkypod Roof LanternsFrame Fast is also helpinginstallers to complete skylight in-stallations fast with its ready-made Skypod roof lanterns thatinstallers only have to fit andglaze.

The roof lantern marketcontinues to grow in popularitybecause of significant develop-ments in skylight technology inrecent years. This isproviding installerswith more opportu-nities to offer flatroof extensionsalongside conser-vatory installations.

Leivers says: “Theroof lantern marketcontinues to grow.Homeowners likethe extra naturallight and space thatroof lanterns add to

their home. That’s why we knowit’s important to help customers fitmore roof lantern installationsinto their schedule. We supplySkypods ready-made for in-stallers to collect.

“They just need to fit and glazethe Skypod before moving ontotheir next job.”

Skypods come in two barand three bar designs, withstandard frame colouroptions, including AnthraciteGrey, Rosewood and GoldenOak.

i

Bifolds And LanternsAlmost On Demand

Aluminium bifold doors can be ready in just 2 weeks from Frame Fast UK and the firm isalso doing pre-assembled Skypod Roof Lanterns ready to install

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Introducing the new ShootboltFlush Sash Window Lock.Great looking security from Yale.

An ASSA ABLOY Group brand

The latest innovation in window security from Yale has arrived - the Shootbolt FlushSash Window Lock. Designed to fit modern flush sash systems, this new lock offers the usualsecurity credentials you would expect from the world’s most trusted lock manufacturer, but withadded aesthetic appeal, as the innovative design allows the window to sit flush against the frame.

Made in Britain and offering Yale’s fantastic lifetime security guarantee*, the Shootbolt FlushSash Window Lock offers the very best in terms of peace of mind.

For more information on the Shootbolt Flush Sash Window Lockplease call the Yale team on 01902 366800 or visit www.yaledws.co.uk

Features• High security Shootbolt system• Secondary cam for night vent feature• A choice of cropping and non-croppingvariants available

• Secured by Design accredited• 10 year mechanical guarantee

*Terms and conditions apply.

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16|Aluminium & Glass | The Installer

Astraseal's new aluminium flushcasement sees theWellingbor-ough based firm strengthenedits offering with the addition ofAlitherm 500.

The Alitherm 500 offers a credi-ble replacement for timber win-dows, whilst still providing a viablesolution for new-build, replacementand even commercial applications.The inherent slim sightlines of alu-minium combined with its flush sashand sympathetic dimensions cre-ates a window that is well suited toperiod properties.

“We are very fortunate, in thatwe can add such bespoke productslike Smart’s Alitherm 500 to ourrange with relative ease,” explainsZac Nedimovic, Astraseal’s Salesand Marketing Manager.“Alitherm 500 is a high-perform-ance flush casement which pro-vides our trade customers with avaluable and versatile product fora wide range of uses. Whether it’sin the traditional market as a timberreplacement or a new-build projectlooking for a distinct, flush appear-ance, Alitherm can deliver.”

Available in top hung and sidehung configurations with optionaldummy sashes, the Alitherm 500can achieve a maximum sash sizeof 700mm wide by 1400mm inheight.

Slimline and fast fromKingfisher WindowsKingfisher Windows offers itssuper slimline aluminium windowin 10 to 15 days. The Yorkshiretrade manufacturer of windowsand doors offers fast turnaroundsso installers can fit more aluminiumprojects into their schedule.

“The new super slimline windowmeets all the demands from home-owners,” says Deborah Beeley,Sales and Marketing Manager atKingfisher Windows. “The narrowsightlines maximise the glass areato help bring more light into anyspace and make it feel bigger.

“Add to this U-values of 1.4W/Mk with our standard low Eglass unit, and a choice of anyRAL colour, it has everything in-stallers need.”

Security is sorted with multipointlocking and hinge protection builtin. It achieves PAS 24 accredita-tion and meets the standards setout by Secured by Design, policepreferred specification.

REAL showroomREAL Aluminium has opened anew showroom in Gloucester-shire which is the first of its kind

to be totally dedicated to the en-tire REAL Aluminium range ofproducts - windows, sliding patiodoors, residential doors, bi-fold-ing doors, French doors, rooflanterns and Flat Rooflights. Theshowroom also features the newVirtu-AL aluminium effect compos-ite door, which will be added tothe REAL range in 2018.

The new showroom is availableexclusively to REAL Aluminium cus-tomers to demonstrate the REALrange of products to homeowners.

Gareth Thomas, CustomadeGroup’s sales director, explains:“This showroom is part of ourcommitment to customers, en-abling them to see and comparefull-sized products in one placeand appreciate their quality. Theessence of REAL Aluminium isabout helping installers to growwith confidence and this show-room helps them to get to knowand understand the products andask any questions about them.”

Pictures: Top – Astraseal;Middle – Kingfisher Windows;Bottom – REAL Aluminium

i

Aluminium & Glass

Three More BoostTheir AluminiumCredentialsThree more companies are boosting their aluminium offerings –Astraseal (astraseal.co.uk), Kingfisher Windows (kingfisherwindows.co.uk)and REAL Aluminium (real-aluminium.co.uk)

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SINGLE Page layout 02:Layout 1 22/08/2016 13:21 Page 1

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18|Aluminium & Glass | The Installer

The term ‘smarthome’ conjuresimages of talkingfridges, heatingand lightingcontrols on phonesand automatedrobotic vacuums,writes JohnCooper. In truth, thedigitalisation ofconstruction willhave a much widerimpact on everyaspect of house-building – includingwindow installation.

Energy efficient win-dows will of coursebe of vital importancebut in the home of thefuture, they will be just one ofmany elements working harmo-niously to allow the owner com-plete control of the building.

Energy improvingcomponentsPlenty of innovations in energy ef-ficiency over the past 20 yearshave benefitted both homeownerand installer - including the warmedge spacer bar. But it’s impor-tant to remember that homeown-ers buying new windows do notgenerally know how the variouscomponents within a window im-prove its performance. They justwant to know how efficient it isand what impact that will have onthe upfront investment and theirongoing energy costs. For peoplebuying a new-build house, thisview zooms out even wider. Theydon’t want to know how efficientthe windows are – only how com-fortable the building as a whole

is to live in and howmuch it will cost to heatand light.

In smart homes, this no-tion of different compo-nents working togetherwill be implemented on amuch more detailed leveland integrated much ear-lier in the design process.‘Digital twins’ of build-ings will be created in vir-tual reality in speciallabs, where architectsand specifiers will beable to see how a build-ing and its different com-ponents work togetherfor maximum perform-ance. This will affectevery manufacturer and

installer in construction – includ-ing windows specialists - who willneed to work with a new breedof ‘system integrators’, ensuringthat all the elements of the smarthome work together.

Fenestra-visionSymposium in Salzburg, AndreasBittis, Product Manager at Saint-Gobain Building Glass, ex-plained how smart solutions relyheavily on the communication be-tween components, disciplines,and users. 'For example,' he ex-panded, 'an intelligent Radio-Fre-quency Identification (RFID) chipmakes it possible to seamlesslydocument the lifecycle of a win-dow – from production, user be-haviour and maintenance, and allthe way to disposal'.

As far as the buyer of a smarthome is concerned, however, allthis will be largely invisible. Theywill simply live in a house that is

economical to run, with comfortlevels that can be adjusted usinga single app on their phone.

ApplicationsApps operating windows maysound like science fiction but dig-italisation is happening here andnow. Aluminium window systemsmanufacturer Schüco has alreadylaunched Schüco Digital, a keyfeature of which is its Virtual Con-struction Lab, offering architectsand fabricators high-quality 2Dand 3D illustrations, animations,construction process simulations,and even rapid prototyping. Andbuildings are already being cre-ated using digital methodsthroughout the process chain. ThePriedemann Project RMK Head-quarters in the Russian city ofYekaterinburg, for example, used3D printed models, 3D CAD engi-neering and robotic welding.

Digital revolutionFor installers willing to embracethe digital revolution, there couldbe huge rewards. The experts atthe fenestra-vision Symposiumagreed that smart buildings willlikely be controlled via the build-ing envelope, giving facade andwindow specialists a vital role inthe new world order.

Smart homes will soon be thenorm – and developers will belooking for specialist installerswith the skills to integrate the bestperforming windows into the dig-ital whole. Installers who embracethe technology and disciplines ofsmart home construction will be inthe best position to profit from thenext revolution in construction.Will you be one of them? i

Aluminium & Glass

Smart Homes NeedSmart Installers

John Cooper ofSwisspacerdiscusses whatnewdevelopmentsmay be on thehorizon for thewindowindustry andwhat it meansfor installers

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KEYFRAME UKLIMITED KEYFRAME UK LTD

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Phone 01204 705 718 • Fax 01204 60 40 50Email [email protected] • Web www.keyframeuk.co.uk

We hold theKEY to keepyou in theFRAME

KEY to keep you in the FRAME

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With 20 years of trading under ourbelt we know what you need to growyour business. At Keyframe UK webelieve that strong relationships arewhat’s most important to the growthof our business.

Book a call with our expert team:

01204 705 718

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20|Aluminium & Glass| The Installer

With the advanced passivefire protection products nowavailable, writes CathMcLean of Promat UK, build-ing designers, owners anddoor fabricators can delivervital fire protection in doors inmore ways than ever.

The range of fire-resistant glass,protective materials for the door’sconstruction, intumescent stripoptions, ironmongery and moreensures fire door styling and aes-thetics can be relatively uncon-strained.

Fire resistant glass productsmay have been key to this inno-vation but the glazing does notoperate in isolation and the big-ger picture must be considered.A correctly designed, fabricated,installed, certified and main-tained fire door is not just a door– it’s a highly engineered safetyproduct. And, as fire protectionspecialists, Promat UK regularlywork closely with door manufac-turers to select the right materialsto construct a doorset with thedesired fire rating, and test thecomplete doorset.

The fire door’s componentparts are tested as a completesystem to the various levels of fireprotection - typically FD30 andFD60. So, it is important thatonly tested materials are used inthe construction of a fire doorset,and that they are the materialsthat were prescribed in the test.Substitution of materials may se-riously affect the overall perform-

ance in the event of a fire.Where a door has a glazed vi-

sion panel, the performance ofthe glass and how it integrateswith the opening cut into a firedoor must be considered, as thisintroduces a potential area ofweakness. Fire glass has to be in-stalled using the correct fittingsand to the right standard be-cause it is the whole doorset thatis tested to achieve the requiredfire performance. The glazingpanel must also meet or exceedthe fire performance of the doormaterial, framing and surround-ing frame and structural compo-nents nearby.

The range of glass productsavailable that offer ‘integrity’ (E)and ‘integrity and insulation’ (EI)ensures that doorsets and sur-rounding glazing can easily pro-vide fire protection as requiredfrom 30 minutes right up to 120minutes. Choosing the right glassfor the application will dependon numerous factors, includingthe door’s location, the preferredchoice of framing materials, thedesign and the level of resistancesought.

Promat glass brands Pyrocetand Pyrosec are typically used toprovide vision panel optionsfrom E30 to EI60 within varioustested doorsets – particularly tim-ber doorsets. But there is scopeto incorporate fire doors withinbutt-jointed frameless glass wallconstructions too.

The Systemglas solution by Pro-

mat, for example, can incorpo-rate a Systemglas T framed glassdoor which will deliver EI30 orEI60 performance. For commer-cial applications, like officebuildings and schools, this is anideal way to ensure the aesthetictrend for glass, and the desire tomaximise natural light withglazed partitions, can be mar-ried with the need for fire safety,with the door meeting the samefire protection criteria as the sur-rounding glazed screens.

Intumescent sealsBeyond the glazing, Promat UK

also works with door manufactur-ers to provide intumescent sealsfor the head and stiles with itsPromseal PL strip. These seals areactivated in the event of a fire toprevent the passage of hotgases, smoke and flame. Thechoice of materials for the doorslab’s construction will also im-pact on the doorset’s fire per-formance. Here, Promat UK hasa solution too with Pormatec H, anon-combustible calcium silicatefire protection board. This canbe used to form the core materialof fire doors and provide insula-tion strips where required in anassembly. i

Aluminium & Glass

A ClearView On FireDoor GlazingCath McLean of Promat UK, explains how today’s fire-resistant glazing products, properly specified and installed,are helping to create doors which deliver on buildingdesign, usage and aesthetic goals without compromisingsafety

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Call SWISSPACER on01908 335 190

www.swisspacer.com@Ultimate_Spacer

Premium windowsdeserve a premiumwarm edge spacer...

...because somethings are just meantto go together.

classy glass premium artwork.indd 1 22/08/2017 14:35:38

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Aluminium & Glass

Alumen has had a recentexpansion to its facility in Ket-tering to include a showroomwhere Cor-Vision Plus alu-minium door-sets will be fea-tured.

“The Cor-Vision Plus offers 94%glass area with only 25mm sight-lines. It's a real game changerand why we have chosen it to becentrepiece of our new show-room,” says Alan Robinson, Alu-men’s MD. “We recently movedto a new facility in Kettering,which not only offers increasedfabricating space to keep up withdemand but also a larger show-room facility where we will beshowcasing the product range weoffer, including Cortizo, Schuecoand Smarts.”

UK launchRobinson continues: “The Cor-Vi-sion Plus is the first system we arefabricating from the Spanish alu-minium giants Cortizo. Wwe’reone of the first fabricators tolaunch to the UK market. There islittle else on the market to rival thisproduct, which has been de-signed to offer uninterrupted, ex-pansive glass areas thanks to itsincredibly slim sightlines. Its inlaidframe design, coupled with ultra-slim sash profiles, means that thevisible profile on an installeddoor-set is just 25mm whenclosed – and when open, there’szero threshold.

“While its ultra-slim design is theheadline feature, everythingabout it has been put togetherwith practicality in mind. Avail-able with maximum sash sizes upto four metres width and height,with two, three of four sash op-tions, it can be used in aperturesup to 16 metres wide by 4 metreshigh. This means a large andheavy door-set but not an issue forthe Cor-Vision Plus – the rollersare in the frame, while the sasheshave stainless steel reinforcedchannels. Thus, sashes up to400kg can be manually oper-ated, while any sash up to 700kgcan be motorised.” i

22 | Aluminium & Glass | The Installer

Alumen's recentlylaunched sliding aluminiumdoor-set, Cor-Vision Plus, isset to take centre stage inthe company's newshowroomt. 01536 737377

Cor-VisionPlus TakesCentreStage

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LOWEST PRICES IN TO 2018NEDEX KU83 2-PART POLYSULPHIDEManufactured in 6 locations for more than 15 years, with western Europebeing served from the new German factory near Cologne. NEDEX are theonly Polysulphide manufacturer with the massive advantage of their ownproduction of base polymers. Hundreds of customers have passed EN1279with this top material. Prices from £2.25 /litre delivered !

SUPASIV PURE 3A DESICCANTSSUPASIV-NANOMOL the perfect blend of 3A Zeolites and selectedminerals for top results, higher total capacity than any other desiccant,independently tested. BS/EN 1279 certificates available. From 66p /KGSUPASIV-ULTRA Traditional pure 3A Zeolite molecular sieve of thehighest possible grade. From 89p/KG [prices per 25kg box delivered]• ASK ABOUT THE NEW FREE HOPPER FOR REFILLING DRUMS !

PROFILEXWARM EDGE SPACERSFantastic thermal properties, extremely attractive looks, easy wipe cleansurface, maximum breathing perforations per metre, maximum desiccantcapacity profile. Three varieties of rigidity: standard, reinforced and extra-reinforced. BS/EN 1279 certification achieved by customers units.Sample price for 19mm dependant on volume from 24p/mtr

MELTEX™ GOLD STAR HOTMELTFull BS 1279 certification achieved for units manufactured in the UK.Excellent flow rate, maximum quality adhesion, no unpleasant smoking,minimal slump and stringing, perfect hardness and fast cooling.Prices from under £15 per 6.5 kg block depending on volume.

MELTEX™ HIGHEST QUALITY PIBPRIMARY SEALANT SLUGSIndustry standard 7kg slugs to suite all major extruders. Only the finestquality material for maximum adhesion and resistance to gas or watervapour permeation. From just £24 per slug incl. delivery

CLASSIC ™ GEORGIAN PROFILE SUITEFoil wrapped aluminium Georgian Profiles and full suite of connectors in18mm and 25mm sizes.18mm white from just 37p/mtr

ASHTON INDUSTRIAL - call Ann or Monika on 01279 624810 www.ashton-industrial.com

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24|Aluminium & Glass | The Installer

Aluminium & Glass

The latest addition to Senior’spatented Pure range, whichis the first on the UK market tobenefit from an enhancedthermal barrier manufac-tured from expandedpolyurethane foam, also pro-vides very good acousticand thermal performance.

The Pure overswing windowhas the potential to achieve U-val-ues as low as 0.93W/m2 whencalculated as a commercial CENstandard window.

The windows are also availablein tilt and turn and casement styleoptions, with Senior’s door rangefeaturing a choice of the PureFold and Pure Slide. Both thePure doors and windows are fullycompatible with Senior’s exten-

sive range of alu-minium curtainwall solutions. i

The new Pureoverswing aluminiumwindow is fullyrevisable to enablecleaning to becompleted from theinside of the building.Safe, secure andbenefitting from theinherent strength anddurability of its slimaluminium frame, theoption can help toreduce maintenancecosts and is ideallysuited for high-riseprojects where accessto the exterior façadecan be difficult

Pure Swings In ToSenior’s Range

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QUICKQUOTE TURNAROUNDFREE NATIONWIDE DELIVERYTECHNICAL SUPPORT

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// ROOF L ANTERNS

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W W W . P R E M I E R R O O F S Y S T E M S . C O . U K

Unit 8 Tyne Point Industrial Estate, Shaftesbury Avenue, Jarrow, NE32 3UP

PREMIER ROOF SYSTEMS LIMITED // Company No. 07584655 // VAT No. GB109652217

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26|Aluminium & Glass | The Installer

Aluminium & Glass

Dudley’s Aluminium hassecured a contract, in excess of£1million with BECT Building Con-tractors, to install a Kawneer cur-tain walling façade in an eightstorey building, at Bayscape inCardiff Marina as well as state-of-the-art windows and doors acrossthe 115apartments.

Dudley’s has already started work onPhase One. MD Colin Shorney said:“Bayscape is a fantastic project. “Weare excited to work with BECT and bepart of the construction.”

In addition to Bayscape, Dudley’shave secured a number of high-profilecontracts in Cardiff during the last 24months, including One Canal Paradeand the new BBC Cymru Wales HQ,which began work earlier this year. i

Welsh aluminium fabricatorDudley’s Aluminium has secureda major contract to help andsupport the construction of theBayscape in Cardiff Marina

£1million Project InCardiff Marina

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E: [email protected]

@purplexuk /PurplexMarketing /purplexmarketing /purplex-marketing

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www.purplexmarketing.comwww.purplexmarketing.comwww.purplexmarketing.comwww.purplexmarketing.comwww.purplexmarketing.comwww.purplexmarketing.comwww.purplexmarketing.comE: [email protected]

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If you want to win, you need great PR, creative and digital marketing.That’s why you should team up with Purplex, the world-class marketing agency for the glass and

glazing industry. We help companies up their marketing game, jump ahead of competitors and staytop of the leader-board.

With Purplex, we take your business to the next level.

PR AND MEDIA RELATIONSWEB DESIGN AND E-COMMERCEDIGITAL MARKETING (SEO/PPC)

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Kingfisher Windows offers its super slimline aluminiumwindow in just 10 to 15 days. The Yorkshire trademanufacturer of windows and doors offers fastturnarounds so installers can fit more aluminium pro-jects into their schedule.

Deborah Beeley, sales and marketing manager explains: “Thenew super slimline window meets all the demands from homeown-ers. The narrow sightlines maximise the glass area to help bringmore light into any space and make it feel bigger.

“Add to this U-values of 1.4 W/Mk with our standard low E glassunit, and a choice of any RAL colour, it has everything installersneed. Security is sorted with multipoint locking and hinge protectionbuilt in. It achieves PAS 24 accreditation and meets the standardsset out by Secured by Design, police preferred specification.

“With a frame depth of just 68mm, it’s perfect forrefurbishment projects as it easily fits into the gap without cuttingback the plasterline.” kingfisherwindows.co.uki

Kenrick has created a bespoke multipoint window locking sys-tem for trade fabricator Garrard Windows.

The new locking system incorporates a unique heavy-duty shootbolt, whichis twice as thick as a standard shootbolt. The Excalibur Heavy Duty Shoot-bolt, which is exclusive to Garrard Windows, is Secured by Design approvedand one of the most secure multi point window locking systems in its class.

Every one of the 3,000 windows that Garrard Windows fabricates fromLiniar profile each week is equipped with a Kenrick system and the majorityare now fitted with this new shootbolt.

The fitter-friendly shootbolt features a robust unhanded die-cast gearboxand bi-directional die-cast claws to ensure it provides exceptional securityand reliability. The centre keep of the claws has been branded with GarrardWindows’ ‘Vevo’ logo.

Steve Leek, Garrard Windows’ MD says: “We’ve enjoyed a long andprosperous partnership with Kenrick, during which the company has keptpace with our growth and introduced a number of new products to the range.The team at Kenrick developed this new shootbolt to meet our customerneeds. It carries all the hallmarks of quality and security and is now the mostpopular system we use. kenricks.co.uki

Yale is the latest company to join the Made in Britain initia-tive, which champions British manufacturing by encourag-ing and developing the supply chain of UK made goods.

The Made in Britain marque is affliated with companies that manufac-ture and sell goods in Great Britain, and makes it easier for customers toidentify and recognise British made goods.

Paul Atkinson, Sales and Commercial Director for Yale Door and Win-dow Solutions, comments: “The Made in Britain marque is an additionalfeature that is important to many people. As a globally recognised brand,Yale is able to highlight the importance of British manufacturing and helpto maintain and create jobs in UK factories.

John Pearce, CEO of Made in Britain, said: “Made in Britain is cam-paigning all year round to promote our 1000 members across 40 prod-uct sectors, raising awareness and celebrating companies that producegreat products here in the UK. It’s exciting when more globally recog-nised brands like Yale get on board, joining the network that aims to helpthem sell more with the Made in Britain marque. yaledws.co.uki

Products & Projects

Made in Britain Initiative

28| Products & Projects | The Installer

Pg 29, 30 Products November 2017_Pg 40.qxd 21/11/2017 08:10 Page 1

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Blackburn-based McDermott Windows now offers its customersDekko’s entire range including their Infinity range of seamlessPVC-U windows, Räum aluminium and R9 from The ResidenceCollection.

Sales Director, Kurt Greatrex explains: “For installation firms, it’s so importantto have the right product range, especially as consumer tastes are changing andmore are looking towards the premium end of the market. McDermott Windowssaw the tide changing and wanted to stand out from their competitorsin what is a challenging and competitive market by offering high-endhome improvements.”

Along with supplying their products, Dekko has also helped the firm transformtheir marketing through their ‘Make It Yours’ initiative. Launched at The FITShow, Make It Yours is an all-encompassing marketing package which providesinstallers like McDermott with high-quality, personalised point of sale material,showroom support and promotional assets. dekkowindows.com.co.uki

ISO-Chemie’s ISO Bloco 600 and ISO Bloco One sealingtapes, together with several ISO-Cell PE-Cord backingrods, have been specified for Stephenson Terrace, a peri-od styled, two-storey extension on the end of a Victorianterrace in Wylam, Northumberland.

The self-adhesive tapes have been applied to the cills, outer face ofthe windows, heads and jambs of the windows, while the cord hasbeen located between the extension windows and the surroundingrebates to provide a backing strip for additional silicone sealant.

Up to 70% cost savings can be achieved using ISO-Chemie’s tapes,which enable installers to seal windows from inside the building andavoiding the need to use time consuming and costly scaffolding andladders among other external access systems.

The tapes offer a single product ‘fit and forget’ solution for fast andeffective sealing based around the European RAL principles of threelevel sealing - the inside seal area is more airtight than the external one,allowing any trapped moisture inside the joint, or within the wall, toescape outwards rather than into the building. iso-chemie.co.uki

Alumen’s sliding aluminium door set, Cor-Vision Plus, is setto take centre stage in their brand new showroom,following their recent expansion to a new 15,000ft2facility in Kettering.MD Alan Robinson explains: “The Cor-Vision Plus offers 94% glass areawith only 25mm sightlines. It is a real game changer and why we havechosen it to be centrepiece of our new showroom. We recently movedto a new facility in Kettering, which not only offers increased fabricatingspace to keep up with demand, but also a larger showroom facilitywhere we will be showcasing the wide product range we offer,including Cortizo, Schueco and Smarts.“The Cor-Vision Plus is the first system we are fabricating from theSpanish aluminium giants Cortizo, and we’re one of the first fabricatorsto launch to the UK market. There is little else on the market to rival thisproduct, which has been designed to offer uninterrupted, expansiveglass areas thanks to its incredibly slim sightlines. Its innovative inlaidframe design, coupled with ultra-slim sash profiles, means that the

visible profile on an installed doorset is just 25mm when closed – and when open, its inlaid pocket frame means that there’s zerothreshold. “Why not come and see the Cor-Vision Plus for yourself? We will be holding an Open Day on 24th November, butthe showroom is open 7 days a week. alumen.co.uki

The Installer | Products & Projects | 29

Products & Projects

Sealed from the Inside Out

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Kestrel sales and marketing director Owen Thorogood believes thatinvestment in staff training is also an investment in customer satisfaction.

Owen joined Kestrel in 2016, has wasted no time investing in staff training to ensurethat everyone from managers through to telesales is constantly developing their skills.

He explains: “All our senior managers recently completed an in-depth leadership courseand the external team is about to embark on an intensive customer service programme.We are also bringing in an external training company to train the internal customerservices team.

“The development programme leads to a more efficient and disciplined team, bettermanagement, greater product and technical knowledge as well as a more educated andstructured approach to customer care. All in all, this translates into even better service forour customers.”

“Investing in training has wider reaching benefits including greater employee retentionrates, staff confidence and an improved corporate culture by providing a safe placewhere colleagues can learn, grow and develop as team.” i

Bracknell based R and M Windows and Conservatorieshas joined the Bluesky Certified Installer scheme for bothwindows and doors, and conservatories.

The scheme is the latest addition for installers looking to differentiatethemselves from competitors. MD at Blue Sky Certification Simon Beerhas years of experience delivering schemes for installation companies.Simon says: “I wanted to create something that gave companies a realadvantage by signing up to the scheme. We keep ahead of the marketand that means we keep scheme members ahead too.”

Mark Page, Director at R and M Windows, says: “I’ve known SimonBeer for many years and I trust him so it was very easy to choose theBluesky Certified Installer Scheme. We pride ourselves on ourprofessionalism, and the new scheme gives us exactly what we needto give customers confidence that they’re dealing with a reputablecompany. We are members of the installer scheme forexternal windows and doors scheme as well as the scheme forconservatory installation.” i

Andy Swift, national sales manager of ISO-Chemie, isoptimistic about UK foam sealant sales in the next 12months as the specialist suppliers ramp up plans to targetthe design sector.

In the face of continuing cost pressures, possible further interest ratehikes and ongoing Brexit negotiations, the one certainty for the economyand, the construction sector in 2018 will be uncertainty.

Swift explains: “The opportunities are out there for visionarycompanies like ourselves. There’ll be an increased focus on selling todesigners in 2018, boosting sales in the process on the back ofincreasing product specification.

He also expects building regulations to get tougher and policed betteraround matters such as airtightness and thermal loss around windows.

There will also be an increase in fire protection within new projects.Again, this could lead to increased opportunity for further tape-based sealing solutions.

“To survive 2018, you will need a well-run business,” adds Swift, “with state-of-the art product ranges and quick delivery backedup by good on and off-site technical support.”

Growing appreciation of sealant products is also leading to the increased use of foam-based technology to close more sales anddevelop new business opportunities. i

Trade News

224| News | The Installer

Swift Response to 2018

PMb

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Ian Short MD at Morley Glass & Glazing has beencrowned the winner in the Variety’s Strictly Ballroomcompetition and raised more than £10,000 for thechildren’s charity.

The charity event, which was hosted by TV presenter GethinJones, raised a total of £39,500, which is enough to buy a newSunshine Coach.

Says Short: “This has been a life changing experience; I’ve lost4 stone in weight, stopped smoking, and helped to raise morethan £10,000 for a fabulous cause. It’s been completelyhumbling and I am so grateful to everyone who sponsored andsupported me and my dance partner Olivia Choi from the NorthLeeds Dance Academy. We were absolutely thrilled to win boththe judges’ and audience trophies.” To sponsor Ian visithttps://www.justgiving.com/fundraising/ian-short5. i

Morley Glass & Glazing is pledging its support to up andcoming boxer, Terry Broadbent, as he attempts to makea name for himself in the world of professional boxing.

Having previously taken a break from the sport to focus on hiscontract cleaning company servicing companies in and aroundLeeds, Terry made the decision this year to give his all to the sport heloves, selling his part in the business in order to devote himself to thesport full time.

Ian Short, MD comments: “Having been based in Leeds for almost20 years, supporting a variety of local sports and community clubsis a large part of our proactive corporate social responsibilityprogramme. Having known Terry for a number of years now hispassion for the sport is clear and it’s a privilege to be able to helphim follow his dream. We’re looking forward to seeing big thingsfrom him in the future.”

The company has also recently pledged its ongoing support toMillshaw Park Rangers, Mirfield Parish Cricket Club, MoortownRUFC and Pudsey St Lawrence Cricket Club. i

Morley Glass and Glazing has been shortlisted for the IGUManufacturer of the Year Award at the annual NationalFenestration Awards.

In the past 12 months, the business has launched an updated website,boosted its Screenline spares service and opened a new showroom atits headquarters in Leeds.

Ian Short MD says “2017 has been a landmark year for Morley Glasswhich has seen us continue to build on the foundations we establishedlast year when we made the move to our new 50,000sq ft factory.We’ve met every challenge we’ve set for ourselves so far and beingnamed the National Fenestration Awards’ IGU Manufacturer of the Yearwould be a fantastic end to an exciting 12 months of activity.”

Launched in 2013, the open platform National Fenestration Awardsare run and decided completely by the participation of the industry. Instead of judges and panels, winners are chosenby the public. In fact, everyone is welcome to register on the site and make their voices heard before voting closes on Thursday30 November. i

Trade News

Morley is Boxing Clever

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Since Gary Morton and the BoingBoing Group purchasedCentralRPL two years ago, the group has been focused onstreamlining operations, enhancing its service and productoffering and energising the brand.In recognition of the relentless demand for aluminium and drawing onCentralRPL’s extensive experience in customer focused supply,CentralASL the sister aluminium company was formed and is in full flowwith production.

Gary Morton comments: “Aluminium was one of the main productswe wanted to be able to supply our customers directly. Our strategy isall about finding products and services for our customers, rather thancustomers for our products and services. It is vital that we ensure ourcustomers who want aluminium can access the same expertise and service they rely on from the PVC-U team at CentralRPL.

“After careful research into the most suitable aluminium products on the market, we selected the Optimo range of windows andbi-fold, entrance and patio doors from ALUK. The product range is well designed and efficient in performance, exceeding thestandards expected in modern building design. ALUK is also able to support us in our 10-day turnaround promise to ensure ourcustomers’ installations are delivered on time and in full to ensure projects are completed to their timescales.” i

A Cambridgeshire installer has become the latest member ofthe Astraseal Commercial Installer Network (ACIN).

Huntingdon’s Surefit East Anglia is benefitting from a stream of qualityleads as part of Astraseal’s new initiative.

Founded earlier this year, ACIN is a nationwide network of commercialinstallers capable of handling contracts valued at anything from £50k to£500k.

Network members are not only provided with warm commercial leads,but support throughout the tendering process. Astraseal’s in-house Business Development Managers contact developers, work upspecifications and draw up quotes on behalf of the installer, before handing them the supply side of the project – all free of charge.

Astraseal Sales Manager Zac Nedimovic comments: “We’re delighted to welcome such a respected firm into the network. Itgoes without saying: we only want the very best companies representing us out in the field – and with a business like Surefit EastAnglia on our side, we can rest easy in our knowledge that our commercial clients will be receiving a fantastic service.” i

Independent Network has rounded off the summer with a trip across theChannel to Veka France in Thonon-les-Bains.

Veka France MD Jos Lenferink played host to 42 guests for the three-day event,including Independent Network members, Veka Group staff and MD Dave Jones.

Karen Lund, Head of Partner Programmes explains: “Independent Network’s mostvaluable asset is its members and networking is obviously right at the core of theorganisation. Trips like this are the perfect opportunity for members to get together anddo just that.

“The loyalty and enthusiasm of Independent Network’s members never ceases toamaze me. This is an organisation that has been built on trust – amongst membersthemselves as well as customers and the general public – business support and just goodold-fashioned networking between installers and fabricators.

“This year’s ‘IN on tour’ has really been about spreading the message of IndependentNetwork’s evolution, the research and thought process that went into the re-brand andhow we see the organisation moving forward. There really is no substitute for gettingeveryone together to catch up, share ideas and, in this case, to see how comparableorganisations operate abroad. Two years ago we made a similar trip to Veka Germanyand there have already been suggestions for next year – watch this space!

“We’re now working on the annual Independent Network Members’ Weekend 2018and with the success of this summer’s tour under our belt, we’re looking forward to itmore than ever” i

Trade News

224| News | The Installer

Crossing the Channel

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It’s a no brainerThe Insight database gives you real-time business informationon up to 60,000 new customers - fabricators, installers, builders,architects and contractors. It’s the UK’s most accurate andtargeted marketing data.

E: [email protected]@insightdata

www.insightdata.co.ukinsightdatabusiness is better with insight

For more information, call us today on01934 808 293

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Scott’s Corner

34 | Scott’s Corner |The Installer

C-onsistency is vital for establish-ing a good marketing campaign.Brand recognition and reputationrely heavily on repetition, whetherthis is a local installer or a multina-tional corporation. Marketingstrategies often last between nineand twelve months and it’s usefulto have a theme running through-out these. This can be conveyed inthe graphics and slogan you useand should be consistently runacross all platforms.

O-nline presence. You need toensure your website performsbeautifully on desktops, laptops,tablets and smartphones, en-abling prospects and customersto access the information theyneed quickly and efficiently.

N-ews. Releasing a stream ofnews stories into the media is oneof the most effective ways ofstrengthening your brand. Ensureyou stay up to date with currentaffairs, especially those concern-ing the wider economy and con-struction industry: you can thendraw upon this knowledge tokeep your PR relevant and in-formed. This will also allow youto position yourself as a thoughtleader in your sector, gaining theconfidence of potential clients.

S-ocial Media. Updating your so-cial media profiles is crucial topresent your company as ap-proachable. Many businessesnow obtain a substantial numberof leads through their social mediaaccounts: Twitter and LinkedIn arebecoming particularly popular

platforms through which potentialconsumers, business partners, orclients can connect with compa-nies. Twitter can also be especiallyuseful for promoting businessevents, such as awards, throughthe use of hashtags.

U-SP. Every successful businesshas a unique selling proposition(USP). This is what sets your com-pany apart from your competitorsand should be emphasised ineach piece of marketing you oryour team create. However, re-member that great service, qual-ity products, and reliabledeliveries are not USPs – theseare what everyone claims to pro-vide. USPs can take many formsincluding particular products,service levels, support packages,ordering or delivery processes.Locate your USP and use it toyour company’s advantage.

M-agazines. Trade and busi-ness magazines provide an in-credibly valuable service to theindustry and, today, these can befound both online and in print. Aswell as attracting potential newcustomers, advertising in thetrade press gives confidence toyour existing customers by show-ing that you are well-versed inyour industry and its publications.It proves that you mean business.If you are considering placing anadvertisement or PR piece in atrade magazine try to commit toa three, six, or twelve-month cam-paign – this will create consis-tency and will make yourcampaign memorable.

E-mail marketing. Email Mar-keting is a low-cost way of mak-ing instant contact with a hugenumber of prospective or existingcustomers. However, emails giveyou only a matter of seconds inwhich to generate your reader’sinterest. This means that mes-sages must be short, sharp, andattention-grabbing – subject linesand preview text are key for thisreason.

R-eliability. Third-party credibil-ity is an extremely powerful wayto establish your business, and PRis a great way to achieve this.Frequent press releases, featurearticles, and opinion pieces willhelp solidify your reputation as athought leader in your sector andwill present your company asknowledgeable and, most impor-tantly, reliable. In writing thesepieces it is particularly importantto ensure that you use an appro-priately formal tone and style andthat your grammar and spellingis correct.

Who is YOUR consumer?Finally, it is of course important toremember who your consumer isand all marketing campaignsshould be created with a specificaudience in mind. Advertising,PR pieces, feature articles, andemail marketing should appeal tothe needs of your consumer –even if they do not yet know whatthese are – and should showthem that they can have confi-dence in the product or servicethat you provide.purplexmarketing.com

i

In Marketing,TheCONSUMER Is KeyTo help our readers with their marketing, industry expert Andrew Scott provides a memorableacronym to help simplify what can be a confusing and overwhelming area of business

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TheInstallerProfinder LimitedNovember 2017

EditorBrian [email protected] EditorCathryn [email protected] OfficeThe Studio,47 Hillside Avenue,Elstree & Borehamwood,Herts WD6 1HQPublisherJohn RoperE. [email protected]

Advertisement SalesSteve AnthonyT.07967 [email protected]

Advertisement Sales,Classified & Special Projects:Mehreen HaroonT.07814 [email protected]

Head Office andAdvertisement Production:T.01255 [email protected]

The Installer Vol 21 No 11Published October 2017Copyright © Profinder Media Ltd 2017

TheInstaller is the officialjournal of:

Opinions expressed in TheInstaller arethose of the contributors and do notrepresent editorial policy. The publishercharges for the use of editorial pictures.

Editor’s Comment

The Installer | Editor’s Comment | 39

Well it's November which means the Roto international pressconference; the National Home Improvement Councilawards; and the G17 awards.

This year the Roto function was in Stuttgart, Roto's HQ. Stuttgartis also home also to Mercedes Benz. So the 'Hall of Legends'motor museum made a fitting venue for the conference.

My colleague, John Roper, who attended the Roto confer-ence often says that if you want to know how the industry isdoing, ask a hardware manufacturer. Last year there was nogood news, however 2017 has brought stability world wide.Roto's financial director was able to report that, while Rotodid not achieve all of its goals, turnover for the year is up at$630m euros.

The overall picture is a bit mixed but previous problems, suchas in Russia, seem to have stabilised, construction in China isa main driver behind the economy and the USA marketcontinues to grow. In Latin America Brazil is the main prob-lem.

Closer to home European construction is mainly growing.Butas you might expect, everyone is worried about Brexit. Akey speaker was Renalta Alt of the German FDP party. TheFDP’s politics are regarded as liberal and she spoke about atwo speed Europe which would allow struggling countries toleave the Eurozone – rather than the European Union –allowing them to set their own financial policies while theyrecover. Brexit is a great concern to the Germans. It is clearthat it is expected to have influence over the Europeaneconomy as well as our own. (Good news for the hardcoreBrexiteers who would like nothing more than the break-up ofthe EU.)

Later in the same week the NHIC held its annual awards. Theshame about the NHIC is that it is not better known. It was setup to improve the British housing stock which, everyone ac-knowledges, is still in a bit of a state. The main problem thesedays is insulation and NHIC president Baroness Maddox ex-pressed a great deal of concern about 'fuel poverty' whichaffects a lot of people. Of course, it might be argued that amajor part of the problem is not so much energy efficiency asthe price of fuel.

The main reason for being there was the awards which covera spectrum of home improvement projects. It proved to be agood week for SEH BAC which won the Certass/QANWsponsored award for a community based project. Thefollowing night the company picked up two awards – installerof the year and retail promotion of the year – at G17.

The Last Word

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