8/14/2019 PFA Research Newsletter Spring 09

1/2

Hello and welcome to the

Spring edition of theResearcher,

the news and networking bulletin

from PFA Research.

Weve had a busy few months with some exciting new

business wins and publishing the fascinating results from

the South West Business Pulse.

As always, we love to hear from you, and if you want to

receive this newsletter electronically, do get in touch.

Best wishesBeate Galke, Projects Manager, PFA Research

Online marketing activity can

include blogging, use of social

media websites Facebook and

Twitter, videos and podcasts to

raise the prole of a business.

Our South West Business Pulse

survey, carried out in January

2009, polled key decision makers

at 170 businesses in Cornwall,

Devon and Somerset.

We discovered that only seven per

cent of companies in the region are

making use of social networking

websites such as Facebook. While

16 per cent of business owners

read blogs on the internet only

seven per cent publish their own.

This is despite the fact that nearly

two thirds (63%) of those surveyed

saying that their website is very

important or vital to their business.

Interestingly, the survey also revealed

that 29 per cent of South West

businesses plan to increase Internet-

based marketing activities as a low

cost alternative to more traditional

methods.

Robert Rush, managing director of

PFA Research, says: The results of

the Business Pulse reveal that social

media is still an emerging medium for

companies in the region.

However there are lots of

opportunities for businesses to tap

into innovative ways of marketing

their products or services which are

cheap or even free.

Turn over for more results from the

South West Business Pulse.

Businesses are missing out on cost effective marketingthrough online social media, according to PFAs SouthWest Business Pulse survey.

Embrace social media

In this issueBusiness Pulse 09

Social Media

Twestival

Weve had plenty of positive feedback

about this publication and we think itsa great way to keep in touch with ourvalued clients, suppliers, associatesand friends.

research theResearcheradvantage is a matter of facts

Do you Twitter? Follow updates and thoughts from PFA Researchs managing director at www.twitter.com/robertrush

8/14/2019 PFA Research Newsletter Spring 09

2/2