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Inquiries: 1.929.251.8202 | [email protected]
Media Kit2018
Inquiries: 1.929.251.8202 | [email protected]: 1.929.251.8202 | [email protected]
BWW Media Group
Formerly Blue Whale Web, is an independent media
company with offices in New York, Chicago, and Denver.
BWW Media Group is committed to providing the best
content and community resources to help IT
professionals and tech enthusiasts get the most out of
their technology investments. Our premiere properties
are: Petri.com and Thurrott.com.
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Inquiries: 1.929.251.8202 | [email protected]
152K Twitter Followers
Quick stats by property:
www.petri.com www.thurrott.com
Petri.com serves IT Professionals by providing original content that helps them solve problems, do their jobs more effectively and to advance their careers.
Thurrott.com provides premium and free articles covering technology news and reviews, analysis of current and emerging technologies, and comprehensive coverage of big tech companies (Microsoft, Google, Apple and other key industry players) affecting and shaping the industry.
1.6Million
Monthly
Pageviews
Visitors consume 2.5 pages
per session on average
1.5 Million
Website Traffic
609KMonthly Pageviews Unique Monthly
Visitors
54%of visitors
visit daily
25%Open Rate
30%CTOR
Click Thru on Open Rate
Website Traffic
Engagement & Reach
avgs. 12 Comments per Article Post
25KThurrott Daily Newsletter
Subscribers
540KUnique Monthly
Visitors
191KPetri Database
Reach
58%Visitors primarily
responsible for IT
purchase decisions
Followers
34K
10.3%Dedicated Email
Open Rate
66KPetri O365 & SP
94KPetri Insiders
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Our titles by property at a glance:
theEnterpriseDish
Sams Report
www.petri.com www.thurrott.com
Petri.com serves IT Professionals by providing original content that helps them solve problems, do their jobs more effectively and to advance their careers.
Thurrott.com provides premium and free articles covering technology news and reviews, analysis of current and emerging technologies, and comprehensive coverage of big tech companies (Microsoft, Google, Apple and other key industry players) affecting and shaping the industry.
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Our Advertising MechanismsMarketing Effect
Brand Awareness / Recognition
LeadGeneration
ThoughtLeadership
CustomerEducation
New ProductLaunch
Petri/Thurrott Newsletter Advertising
Petri/ThurrottDedicated Email Send
Petri/Thurrott Insiders Newsletter Sponsorship
White Paper
Infographic
Webinar
Multi-Brand Webinar
Real Field Review TM
Petri.com Resource Center
Takeover Page
Sponsorship (Podcast)
Sponsorship(Content Category)
Custom Marketing Programs
Reader Surveys
Onsite Banner Advertising
Rich Media, High Impact Interstitials and Footers
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The Petri IT Knowledgebase has served as one of the world’s leading content and
community resources for IT professionals for nearly 20 years.
First launched by IT expert Daniel Petri in 1999, the Petri IT knowledgebase focuses
on serving the needs of IT professionals by providing information to help them solve
problems, to do their jobs more effectively and to advance their careers.
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Brad Sams | Executive Editor
Brad has a decade of writing and publishing experience under his
belt. From breaking news about Microsoft to pushing publications to
new heights, he has significant experience as a journalist as well as
growing web-based brands.
Brad brings to Petri a profound background in all things Microsoft and
has been cited by numerous publications for cracking open the
Redmond nut and exposing the internal workings of the company.
Editorial Staff & Petri Contributors
Aidan Finn | Contributing Editor
Aidan Finn writes about Microsoft virtualization and
is a Microsoft MVP with the virtual machine
expertise. Working in IT infrastructure since 1996,
he has co-authored numerous books on IT topics.
Jeff Hicks | Contributing Editor
A Microsoft MVP in Windows PowerShell, Jeff Hicks
has almost 25 years of experience as an IT
consultant specializing in Microsoft server
technologies. He’s also published several books
Michael Otey | Contributing Editor
Mike has significant experience with Windows and
SQL Server as well as the entire Microsoft stack. He
has published in-depth technical content and has
authored several books on related topics as well.
Russell Smith| Contributing Editor
Specializing in the management and security of
Microsoft-based IT systems, Russell Smith also
blogs about Windows Server 2012 for the Petri IT
knowledgebase.
Tony Redmond| Contributor
Tony Redmond is an independent consultant who
specializes in Microsoft collaboration technology.
He has written 15 books and is the lead author of
the "Office 365 for IT Pros" eBook.
Contributing Writers:
•Mary Jo Foley
•Daniel Petri
•Todd Klindt
•Shane Young
• Jeff Hicks
•Chris Goosen
• Jasper Oosterveld
• Jamie McGibbon
• Jaun Carlos Gonzales Martin
•Missy Januszko
• Josesph Finney
• Jussi Roine
•Sjoukje Zaal
•Asif Rehmani
•Stuart Burns
•Peter De Tender
• Jonathan Hassel
•Krishna Kumar
•Kunal D Mehta
•Theresa Miller
•Phoummala Schmitt
•Michael Simmons
•Sean Wilkins
27.1KTWITTER
FOLLOWERS
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Inquiries: 1.929.251.8202 | [email protected]
Advertising & Sponsorships
Petri.com offers advertising & sponsorship packages that are
designed to:
Why Advertise on
Petri.com?
THREE
Amplify and extend the
buzz around your
company’s new product
launch.
ONE
Start an ongoing
dialogue with an
engaged community of
IT professionals, by
inserting your brand
into the growing and
trusted resource that is
the Petri IT
Knowledgebase.
TWO
Gain fans who are
interested in
purchasing your
product and who will
recommend it to their
friends or enterprises.
58%of Petri.com
readers
Report they are
“primarily
responsible” for IT
decisions in their
organizations
3%8%9%
12%13%
20%26%27%
42%42%
46%48%49%
0% 20% 40% 60%
IBM i, i5/OS, OS/400
Amazon Cloud Services (AWS, S3, EC2)
OS X (Mac)
Google Apps
Windows Azure
iOS
Android
VMware
IBM AIX
Windows Client
ChromeOS
Oracle
Windows Server
Petri Audience Survey: What platforms and services do you develop on or use on a regular basis?
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The Home for Tech Enthusiasts: News, Reviews & Analysis
“I just love Paul”-Thurrott.com User
“I often find myself thinking … ‘I think there’s an article about that on Thurrott.com’ when trying to solve a problem”- Thurrott.com User
“This site is like the Google Translate for turning Microsoft press releases or blogs into English”- Thurrott.com User
“Thurrott.com helps me in my
relationship and purchasing
power with Microsoft”- Thurrott.com User
“I trust the
opinions of
both Paul &
Brad”
- Thurrott.com User
“Relevant and up-to-date
Microsoft News and Information”
Thurrott.com User
Thurrott MissionTo be the trusted voice that provides perspective and context about the technologies we all rely on everyday.
Thurrott.com is one of the leading destinations on the webfor industry news and analysis for tech enthusiasts.
Thurrott.com was created as a partnership between award-winning technology journalist Paul Thurrott and BWW Media Group -- the publisher of Petri.com, an IT Knowledgebase.
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20% of users flow between BWW Media Group
properties Petri.com and Thurrott.com.
Mehedi HassanMehedi has been covering all things Microsoft for years, including all the breaking news about Windows Phone, to all the developments to Windows 10 and other consumer-oriented products from Redmond. Mehedi has gained substantial experience as a developer building rich web-based applications and mobile applications while designing intuitive user experiences on the side.
Paul Thurrott | Major Domo & News Director Paul provides daily analysis of IT and tech industry news and aggressively covers company and product news from Microsoft, Google, Apple and other key industry players.
Paul also writes frequently about Bring Your Own Device (BYOD) and SMB topics, in addition to covering hot consumer tech topics like video games, smartphones, do-it yourself PC projects and home and health technology trends.
Paul is an award-winning technology journalist and blogger with over 20 years of industry experience and the author of over 25 books. He is the Major Domo & News Director and the co-host of three tech podcasts: First Ring Daily with Brad Sams, Windows Weekly with Leo Laporte and Mary Jo Foley, and What the Tech with Andrew Zarian. He was formerly the Senior Technology Analyst at Windows IT Pro and the creator of the SuperSite for Windows.
117KTwitter Followers
@Thurrott
Editorial Staff
4.1KTwitter Followers
@mehedih_
27.1KTwitter Followers
@bdsams
Brad SamsBrad has nearly a decade of writing and publishing experience under his belt. From breaking news about Microsoft to pushing publications to new heights, he has significant experience as a journalist as well as growing web-based brands.
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Thurrott.com offers advertising & sponsorship packages that are designed to:
1. Receive Paul’s halo effect and amplify the buzz around your company news and products
2. Reach technology professionals during their off hours when they are consuming industry news
3. Gain passionate technology enthusiast brand fans and extend your influence & reach to the industry C-Suite
Why Advertise on Thurrott.com?
54% of highly engaged users
visit Thurrott.com daily.
Advertising & Sponsorship
Paul Thurrott is an Industry Expert is an award-winning technology journalist and
blogger with over 20 years of industry experience and the author of over 25 books.
54% visit Thurrott.com daily
62% of our users say that they influence or
make decisions at work around purchasing
technologyReader Survey
avg 12comments per
article
2.5 pages visited per
each user session
30% CTOR with a 25%
email open rate average for
all Thurrott.com branded
email products
28.6%open rate
for
Thurrott
Newsletters
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-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Petri | Pageviews | Last 14 Quarters
Petri acquired by BWW Media Group
Audience Strength
295% knowledgebase audience growth since 2014
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Job Title Role Definitions
Audience knowledge gathered from annual reader surveys
IT Manager / Director 33.6% 26.7%
Systems Admin / Engineer 32.1% 16.5%
Network Manager 1.4% 1.2%
Consultant, MSP, VAR 6.4% 9.4%
Infrastructure Engineer 1.4% 8.2%
Developer 5.7% 1.6%
DBA 0.7% 2.8%
Network Administrator 5.0% 2.4%
Help Desk Tech 4.3% 5.1%
CIO 2.1% 2.0%
CTO 1.4% 3.1%
Infrastructure / Systems Engineer 41.0%
Network Administration 14.0%
Enterprise Architecture Mgmt 11.0%
Other 10.0%
Services / Help Desk 9.0%
Service Level Mgmt 4.0%
Problem Mgmt 3.0%
Cost / IT Budget Mgmt 2.0%
Software Development 1.0%
Network / System Security 1.0%
Database Operations 1.0%
Messaging Operations 1.0%
Production Support 1.0%
1%
17%
31%
35%
12%
4%
0%
17%
38%
26%
13%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
< 20 20-34 35-44 45-54 55-64 65+
Age Distribution
Petri Thurrott
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Company knowledge gathered from annual reader surveys
Company Annual Revenue
Size of Organization (FTEs)
0 - 99
100 - 499
500 - 999
1,000 – 9,999
10,000 +
$0 to $5M 41%
$6M to $10M 10%
$11M to $50M 14%
$51M to $100M 12%
$101M to $999M 10%
$1B + 9%
16%
14% 14%
10%
8% 8% 8%
5%4%
3% 3%2%
1%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Bu
sin
ess
Serv
ice
s &
Co
nsu
ltin
g
Pro
fess
ion
al S
ervi
ces
Oth
er
Man
ufa
ctu
rin
g
Edu
cati
on
Fin
ance
, Ban
kin
g &
Insu
ran
ce
He
alth
Car
e
Ret
ail
No
n-P
rofi
t
Go
vern
men
t
Oil
& G
as
Co
nst
ruct
ion
Co
nsu
mer
Pac
kage
dG
oo
ds
Industries
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Purchasing power gathered from annual reader surveys
CategoryPrimary or
Only Decision
TeamResearch &
RecommendKey
Influence
Operating Systems 36.0% 30.2% 22.3% 88.5%
Servers 31.9% 32.6% 18.8% 83.3%
End User Computers 30.9% 28.8% 23.0% 82.7%
Backup / Archive / Storage 34.5% 28.8% 18.7% 82.0%
Data Storage Devices 32.4% 30.9% 17.3% 80.6%
Networking Products 35.3% 30.9% 14.4% 80.6%
Peripheral Devices 29.9% 29.9% 19.0% 78.8%
Security Software 33.8% 23.7% 16.6% 74.1%
End User Productivity 15.3% 34.3% 24.1% 73.7%
Accessories 28.8% 27.3% 17.3% 73.4%
Virtualization Software 31.9% 23.2% 16.7% 71.8%
Cloud Services 20.7% 30.0% 20.0% 70.7%
Communication Devices 21.6% 30.9% 17.3% 69.8%
Power, Cooling Racks 28.1% 28.8% 12.2% 69.1%
Database & BI Software 16.6% 30.2% 18.0% 64.8%
Business Software 11.5% 30.9% 22.3% 64.7%
Unified Communications
Software20.1% 25.2% 18.7% 64.0%
Cell Phone Services 16.7% 21.0% 18.8% 56.5%
Manage Print Services 16.6% 23.7% 10.8% 51.1%
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BWW Media Group Advertising and
Sponsorship Rates
The following pages contain the BWW Media Group
2018 rates for advertising and sponsorship on Petri.com
and Thurrott.com. Custom marketing programs are
available and we are happy to design an annual
marketing media plan to fulfill your business goals.
If you do not find a tactic or pricing for a tactic of
interest, please reach out directly to BWW Media Group.
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Inquiries: 1.929.251.8202 | [email protected]
Petri Newsletters
Divider Link
Solution Spotlight
Tech Tuesday
Sent Every Tuesday
Distribution 111K
Open Rate 6.6%
CTOR 7%
This Week In IT
Sent Every Friday
Distribution 111K
Open Rate 5.9%
CTOR 6%
Our newsletters are topic driven and keep the IT Pros that trust Petri to date on the latest IT knowledge. Your exclusive takeover sponsorship puts your brand front and center as a thought leader.
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Petri Newsletters Tools & Utilities
Sent 1st & 3rd Monday each Month
Distribution 111K
Open Rate 5.7%
CTOR 3%
Block 1
Block 2
Block 3
Our Tools & Utilities newsletter allows our IT Pro audience to consider and try your products through a simple download. Your tool or utility is showcased in 1 of 4 blocks for our Petri audience to immediate download and trial.
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Petri Newsletters
Block 1
White Papers & Resources(same execution as Tools & Utilities)
Sent 2nd & 4th Thursday each Month
Distribution 111K
Open Rate 5.44%
CTOR 4%
Block 2
Block 3
Block 4
Twice a month, our Whitepaper & Resources newsletter is the vehicle where we showcase Petri and client thought leadership content.Your webinar, whitepaper or even infographic is shared with our IT Pro audience building your awareness and consideration in the market.
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Inquiries: 1.929.251.8202 | [email protected]
Thurrott Daily Newsletter
Solution Spotlight
Thurrott Daily Newsletter
Sent Monday – Friday everyday
Distribution: 25K
Open Rate 25.99%
CTOR 28%
Reach the highly engaged Thurrott audience through a takeover sponsorship of this daily newsletter. Even though Thurrott.com is called a Tech enthusiast site, our research shows that the Thurrott audience trends towards technology decision makers (62%) and is made up of Senior Technologists (31%).
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Category Insider Newsletter
Sponsorships
Office 365 Insider NewsletterSent 3rd Wednesday of every month
Distribution 66K
Open Rate 5.8%
CTOR 8%
Targeting the Office 365 IT Professional, our O365 Insider Newsletter shares the latest knowledge available on O365. Grow your brand consideration with this O365 targeted audience by sponsoring a newsletter takeover
Solution Spotlight
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Dedicated Email Sends
Petri Dedicated Email
Sent Daily Mon – Thurs
(16 – 20 sends available per month)
Distribution 75K
Open Rate 9.05%
CTOR 5.35%
Create demand generation with the Petri IT Pro audience by reaching them directly in their inbox.
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Dedicated Email Sends
Thurrott Dedicated Email
Sent Every Tues & Thursday
(8 – 10 sends available per month)
Distribution: 24K
Open Rate 29.95%
CTOR 4%
Immediately reach our Thurrott responsive audience of Tech Enthusiasts, Decision Makers and Senior Technologists by engaging directly with them through their inbox.
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Custom Email Content Marketing Series
Petri Sponsored Insider NewsletterSent 3 slots available per month
Distribution 75K
Open Rate 9.05%
CTOR 5.35%
BWW Media Group develops an email series to leveraging our experts and showcasing your brand. Aimed at either the Thurrott or Petri audience allows you to engage with our readers and puts your brand front and center as a thought leader as your sponsored custom newsletter reaches our audiences inbox.
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Inquiries: 1.929.251.8202 | [email protected]
White Paper
4 – 6 Page White PaperThe appropriate expert
contributor writes a 4 – 6 page
white paper covering an industry
need that your organization is
solving. Your brand is given
thought leadership status
through sponsoring the white
paper.
White Paper with LeadGeneration Program
Optional BWW Media Group hosts
and gates the white paper on
Petri.com or Thurrott.com landing
page. BWW Media Group drives
traffic to the white paper download
page and captures and delivers all
leads throughout the campaign.
Optional lead generation landing page
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Infographic
InfographicYour expert or ours provides context and data for a
typically strong lead generation asset. Showcase
your brand as a topic expert through sponsorship.
Lead Generation Landing Page Optional BWW Media Group hosts the
infographic on Petri.com or Thurrott.com
and drives traffic to the download page.
BWW Media Group captures all
throughout the campaign.
Optional Capitalize on
the power of two lead
generation & thought
leadership powerhouses
by sponsoring a
combined white paper
and infographic covering
a relevant topic.
Optional Bundle(White Paper + Infographic)
Optional leadgeneration
landing page
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Webinars
All Inclusive WebinarDeliver the content your target audience wants & needs from your organization.• BWW Media Group fully manages this lead
generation content marketing tactic from promotion to delivery.
• Co-hosted by your expert and ours. • Typically 300 registered lead guarantee.
Fully Managed Webinar Promotions Drives RegistrationIncluded BWW Media Group creates and manages all on-site, social and email promotional materials to drive registration and attendance for the webinar.
Typical Attendance rate 25% - 35%
Optional Tech BriefBWW Media Group creates a Tech Brief post webinar. This downloadable file is accessible through the webinar on-demand page and contains the salient information from the webinar.
This highly engaging live and on-demand tactic is a lead generation force with our audience of IT Pros and decision makers.
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Inquiries: 1.929.251.8202 | [email protected]
Real Field Review TM
Real Field Review ProgramA BWW Media Group expert and 2 of your customers provide first-hand and in their voice, a “real field review (RFR)” about your product. Or BWW Media Group crowd sources two qualified people from our audience to do the real product reviews along with our expert’s review.
Included Your brand becomes a sponsor of one of our popular podcast shows during the RFR campaign period. On-site and social promotions driving to the reviews are created and managed by BWW Media Group. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at the start and end of the show• Your logo will accompany the podcast episodes it sponsors and will be showcased throughout the site and
our podcast distribution network• A weekly live commercial read promoting your brand
Designed to generate awareness and enthusiasm for your products and services among our audience and influencer network.
Real Field ReviewThe following are post statistics for a
sponsored review of the Microsoft
Signature PC Edition. This Paul Thurrott
review was well received, popular and
retained a high degree of engagement.
Post Views 37,685
1st Day Post Impressions 29,396
Post Comments 219
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Real Field Review TM
Podcast SponsorshipYour brand is showcased as a sponsor on one of our popular podcasts.
Real Field ReviewA BWW Media Group leading voice and industry expert uses your product and writes a real review
Client Guest ReviewYour client or one of our crowd sourced readers is a guest reviewer of your product on our site
Special PromotionsOptional During the RFR campaign, we are happy
to work with you to support any special promotions you create for the RFR campaign
Designed to generate awareness and enthusiasm for your products and services among our audience and influencer network.
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Inquiries: 1.929.251.8202 | [email protected]
Petri.com Resource Center
Resource CenterBWW Media Group creates and manages a resource center sponsored on Petri.com.
Your resource center will contain content provided by you and fresh content added by BWW Media group on a monthly or quarterly basis.
All promotional areas in the resource center capture leads through gated content.
Benefit by sponsoring an informative micro-site on Petri.com and gain in thought leader status on topics associated to your branded resource center.
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Inquiries: 1.929.251.8202 | [email protected]
Takeover Post Page
Takeover PageIncluded A sponsored
blog post page’s full creative and advertising are taken over with your brand creative.
All ads on sponsored site drive to a landing page of your choice.
Takeover Page with lead generation landing page
Optional Lead Generation BWW Media Group drives traffic from sponsored post page to a landing page hosted on BWW properties and captures leads to a gated asset.
Designed to heighten your thought leadership through brand association on a relevant article page. Excellent extension from brand awareness to lead generation by adding a gated content landing page.
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Inquiries: 1.929.251.8202 | [email protected]
Sponsored Post PageBWW Media Group provides content development by an independent subject matter expert and project management for blog posts focused on targeted topics. These thought leadership knowledge sharing tactic is rotated on the blog roll, and promoted through our social mechanisms, newsletters and on-site impressions.
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First Ring DailyTM Sponsorship
Your brand becomes a sponsor of one of our most popular podcast shows. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at the
start and end of the show• Your logo will accompany the podcast episodes
it sponsors and will be showcased throughout the site and our podcast distribution network
• A weekly live commercial read promoting your brand
With a growing fanbase, First Ring Daily is a popular weekday Monday through Friday Thurrott.com podcast co-hosted by Paul Thurrott and Brad Sams who discuss the biggest technology news of the day.
Weekly Views 10,500
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Inquiries: 1.929.251.8202 | [email protected]
Sams ReportTM Sponsorship
Brad Sams covers the weekly top technology news stories of the week in the Sams Report.
Sams Report
Weekly Views 5,000
Your brand becomes a sponsor of one of our most popular podcast shows. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at the start and
end of the show• Your logo will accompany the podcast episodes it sponsors
and will be showcased throughout the site and our podcast distribution network
• A weekly live commercial read promoting your brand
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Inquiries: 1.929.251.8202 | [email protected]
The Petri DishTM Sponsorship
The Petri Dish is the perfect vehicle to reach our Petri IT Pro audience. This podcast delivers industry interviews with the people creating, supporting and bring to market the solutions that IT Professionals need to keep their organization running healthy. In each Petri Dish episode, Brad Sams interviews a different industry expert.
Your brand becomes a sponsor of one of our most popular podcast shows. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at
the start and end of the show• Your logo will accompany the podcast
episodes it sponsors and will be showcased throughout the site and our podcast distribution network
• A weekly live commercial read promoting your brand
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Inquiries: 1.929.251.8202 | [email protected]
Enterprise DishTM Sponsorship
BWW Media Group is bringing the actual industry thought leaders to the Petri It Pro audience through this new podcast. Hosted by Brad Sams, our Executive Editor, and a rotating core list of co-hosts with expertise in a wide variety of enterprise technology facets including cloud, desktop, server and productivity software.
Call to discuss sponsoring The Enterprise Dish.
Rick Vanover, Veeam Brad Sams, Executive Editor Petri.com
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Takeover Page Specifications
Minimize other competitive noise on the page through a sponsored site takeover and have your brand solely represented to the user.
Branded Header
In-Content Premium Block
Leaderboard
Skyscrapers
Canvas background
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We support and tell stories aboutthe Technology Industry…
…let BWW Media Grouphelp build your story
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bwwmediagroup.com | Petri.com | Thurrott.com