PETme Magazine Launch

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PETME Your only guide for animals By Abitha Aravind

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These are power point slides consisting of various elements, approximately necessary when launching a pet magazine. Numbers are round figures and not approximate.

Transcript of PETme Magazine Launch

  • 1. PETME Your only guide for animals By Abitha Aravind

2. ABOUT PETME PETme is a niche magazine that broadly covers the petindustry in India. PETme will focus on animals that are and can beconsidered as pets. PETme will be a magazine that would guide people whoown and love pets. The content of the magazine will be informative and easy toread. PETme is a quarterly issue. 3. THE PURPOSERise in nuclear families and double household income hasencouraged the growth of pet ownership in urban areas ofIndia. People who own pets as well as people who arepassionate about owning them would read my magazine.The magazine could also be read for sheer entertainment.The readership segment of this magazine is focused.Competition is low. 4. TARGET AUDIENCE PETme will target people with high disposableincome Middle class Veterinarians 5. SECTIONS Readersopinion Pet Stories Health Food Fashion Cover story Stars with pets BreedsPETme will be a 40 page magazine. 6. MARKETINGAdvertise in newspapers and general interestmagazines. Advertise using digital media. Tie ups with pet care centers.Advertise on hoardings and transit media. Promote the magazine in the India InternationalPet Trade Fair. 7. DISTRIBUTIONTap Metro cities: Mumbai Delhi Kolkata Bangalore Hyderabad 8. Printing cost of the magazine is Rs. 44 Distribution costs to subscribers would be more.than that available on news stands. 50,000 copies for distribution. 10,000 copies would be distributed to each city. Courier costs per copy- Rs. 15 9. CIRCULATIONThe magazine would be circulated in: Book stores Pet shops Pet salons Pet care centers News stands Vet hospitals 10. PRICING The magazine will be priced at Rs. 70 per issue. Yearly subscriptions get 15 % off. The special anniversary issue would cost Rs. 100 11. REMUNERATIONS PETme would have a workforce of 4 writers and 2designers. It will also have freelance writers. Total expenditure on salaries would be 5 lakhs. Cover shoots expenditure would be 1.5 lakhs. 12. ADVERTISING RETURNS PETmewill have 3 full page ads which will cost80,000 each. In the future the ad rates would increase to 1- 2lakhs. PETme will also have advertorials. 13. BREAKEVEN Thecompany plans to reach the break evenpoint in 2 years span. The goal is to decrease expenditure andincrease revenue. Ad rates would increase as per circulation. Initial stages the area of circulation isrestricted to Mumbai city. From the progress of the publication thecirculation would expand to other metros. 14. Thank You