Petite Chic

§  Westside Pavilion Mall in Los Angeles, California.

¡  Free parking and bus

stop near by

¡  Well known location

¡  Higher income Area

§  Petite Chic is a clothing

boutique, catering to

modern petite women.

§  Underserved Market

§  Petite women make up

40% of the women’s

population in the U.S.

Women 5'5 and over

60%

Women under 5'4

40%

Women in America

§  We will have our personal line Petite Chic § We carry various brands from petite clothing designers as well as designer jeans. § We want our customer to be able to purchase designer jeans for their petite stature.

§ One stop place

§ Tailoring service, for customers that might still need it.

§ Latest fashion trends for the younger customer § Classic Pieces for the sophisticated customer

Strengths

Competitors:

•  Well known

•  “Green” store

•  Knowledgeable staff

•  Great location

•  Is socially responsible in their community

Petite Chic:

•  Focus is only on petite women

•  Friendly and helpful staff

•  Alterations available in store

•  Great location

Weaknesses

Competitors:

•  Not specifically a petite women’s clothing store

•  Too many departments in store

•  Poor customer service

•  Does not have a wide range of petite clothes to pick from

Petite Chic:

•  Does not have an established clientele

•  Not well known

•  Caters to only one demographic

Opportunities

Competitors:

•  Large Network

•  Better visual merchandise can attract new customers

•  Website

Petite Chic:

•  Building customer relationships

•  Website

•  Expanding to more locations

Threats

Competitors:

•  Economy, people are still scared to spend a lot of money.

•  Other Competition

•  Online shopping

Petite Chic:

•  Economy, people are still scared to spend a lot of money.

•  Other competition

•  Online shopping

•  Creating a name for ourselves

¡  We want to create a personable shopping experience for our customer.

¡  Advertising through various medias to our target market.

¡  Professionally trained sales staff, make sure our staff understands clearly our target market needs and wants

¡  Becoming part of the West Los Angeles Chamber of Commerce.

¡  E-commerce, creating a website for online shopping

•  Achieve a large customer base, who comes to Petite Chic on a regular basis, this important in order for our business to expand

•  Have at least two full-time employees working at Petite Chic.

"Whenever you see a successful business, someone once made a courageous decision." - Peter F Drucker