PETIT DEacuteJ PME START-UP

Benedikt Schwartz Senior Consultant Lausanne Office 28 novembre 2014

Note use links on imagestext for corresponding web-sites

Three Mandates by State Secretariat for Economic Affairs - SECO

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Export Promotion Import Promotion Investment Promotion

Facts and Figures - Export Promotion

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HQ Zuumlrich - 15 Country Experts - ExportHelp - Communication - Administration

Branch Office Lausanne

Branch Office Lugano

Contact S-GE Suisse romande

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Switzerland Global Enterprise Lausanne Avenue dOuchy 47 1006 Lausanne Tel 021 545 94 94 Heures drsquoouverture Lundi agrave vendredi 0900-1200 et 1400-1730 infolausannes-gecom Retrouvez-nous sur Google +

Sylvain Jaccard Head of S-GE Suisse Romande amp Enterprise Europe Network Teacutel direct +41 21 545 9490 sjaccards-gecom

Benedikt Schwartz Senior Consultant S-GE Suisse Romande Teacutel direct +41 21 545 9491 bschwartzs-gecom

Nicole Cuche Office Manager ExportHelp speacutecialiste exportation Teacutel direct +41 21 545 9492 ncuches-gecom

Sabina Talovic Program Manager Enterprise Europe Network Teacutel direct +41 21 545 9493 stalovics-gecom

Worldwide Network - Swiss Business Hubs Trade Offices

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1

2

3

4 5

8

7

12

13 17

14

15

16

6

19

10

11

18

9

located at Swiss embassiesconsulates employing local people Other network points with Embassies amp consulates Bilateral chambers of industry and

commerce

Swiss Business Hubs Trade Offices

1 UK London 11 Brazil Satildeo Paulo2 France Paris 12 India Mumbai3 Spain Madrid New Delhi4 Germany Stuttgart Bangalore5 Poland Warsaw 13 China Beijing6 Russia Moscow Guangzhou7 Italy Milan Shanghai8 Austria Vienna 14 Japan Tokyo

Turkey Istanbul Osaka9 GCC Dubai 15 ASEAN Singapore

UAE Abu Dhabi JakartaSaudi Arabia Jeddah Kuala LumpurSaudi Arabia Riyadh HanoiQatar Doha 16 South Africa PretoriaKuwait Kuwait City 17 Korea Seoul

10 USA Chicago 18 Canada TorontoNew York MontrealBoston 19 HongkongAtlantaHoustonLos AngelesMexico Mexiko City

Extended Network of Local Specialized Experts

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httpexpertdirectorys-gecomensearch

Export Promotion - Step by Step

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S-GE Web-Site - Source of Knowledge

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Information on Reports Events for country and industry

Information on Events Country Consulting Missions

Information on TaxFormalities Regulations Tools Analysis

ExportHelp

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Strategy Review

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Global Strategy

Export Topics

Implementation Plan

Implementation Support

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SWISS Pavilions ndash ldquoExhibit under the Swiss Flagrdquo

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Participation at trade fairs all around the world targeted to various industries such as

bull Food bull Construction bull MEM (machines electroncis and

materials) bull Cosmetics bull Mmedbio-tech bull RampD

hellip and Lots More

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Forum for Swiss Foreign Trade and Investment

Missions Delegations

Events Information amp Networking

INTERNATIONAL EXPANSION STRATEGY amp IMPLEMENTATION

First Key Question What amp Where

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Which productservice (features amp pricing) to be sold in Which market (geography amp industry sector) Reasoning internal external Examples for considerations bull Standard products are scalable bull Services require proximity

First Key Question What amp Where

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Which productservice (features amp pricing) to be sold in Which market (geography amp industry sector) Reasoning internal external Examples for considerations bull Standard products are scalable bull Services require proximity

Unique Selling Proposition

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( )

Macro-Economics

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Geographical choice

Example Macroeconomics for ldquoTiger-Countriesrdquo

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PaysReacutegion

Population (million)

PIPPers ($)

Croissance

Libre-Echange Tarifs

Risques

Particulariteacutes

Chine

1rsquo3541

4rsquo328-

78

Accord precirct pour signature

Proprieacuteteacute intellectuelle

Taille Dynamisme laquoConfuciusraquo

ASEAN

Total 603 (04-240)

60rsquo400- SrsquoPore 1rsquo405- Myan

13 Srsquopore 83 Laos

Singapore Accord L-E En discussion TL VT ML IN

Variable selon pays

Variable selon pays

Hong Kong

71

31rsquo591

18

Accord de Libre-Echange

Peu de risques

Bonne structure drsquoaffaires Porte drsquoentreacutee Chine

Inde

1rsquo2145

1rsquo265-

65

Accord en discussion Tarifs hauts Protectionniste

laquoNe pas avoir le souffleraquo

Admin lourde Tarifs douaniers

Japon

1270

42rsquo820

02

Accord de Libre-Echange

Pouvoir passer barriegraveres culturelles

Marcheacute insulaire

Coreacutee du Sud

485

20rsquo591

20

Accord de Libre-Echange

Evolution technologique

Economie de grandes socieacuteteacutes

ASEAN Association of Southeast Asian Nations (currently 10 member states) Ref WEF_GCR_Report_2011-12

On-Line Tool Macroeconomic Evaluation

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On-Line Tool Macroeconomic Evaluation

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On-Line Tool Trade4Free

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On-Line Tool Customs Tariffs

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Micro-Economics

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Industry sector in a specific country

Example Industry-Specifics

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bull RegulationsCertifications bull Industry norms bull Special taxes (luxury etc) bull Constellation of major players (small dispersed companies large

concentrated corporationshellip) bull Geographic clusters bull Expected customer behavior bull Traditions bull hellip bull hellip

Second Key Question How amp When

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-gt Partner selection -gt Marketing strategy -gt Logistics (delivery storage) -gt resources (finance people prodhellip) -gt Legalities (IP documentshellip) -gt Implementation schedule

On-Line Tool WarmUp2Export

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Second Key Question How amp When

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-gt Partner selection -gt Marketing strategy -gt Logistics (delivery storage) -gt resources (finance people prodhellip) -gt Legalities (IP documentshellip) -gt Implementation schedule

On-Line Tool WarmUp2Export

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On-Line Tool WarmUp2Export

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EXAMPLES S-GE ASSISTANCE

JNJ Canada Horizontal Film Wrapping Machine

27

Business Partner Search (considering limited internal resources) bull Quebec-based network bull Knowledge of food processing and packaging bull Technical know-how in thermo formed packaging bull Service capability bull Parts stock possibly temporary stock of machines

Ultrasound welding (no heat )

South Africa Geosatis Tracking Bracelets

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Swiss Business Hub in South Africa to setup meetings with relevant officials of - National security advisors to ministries - Commissioners of police amp prisons - Director of public prosecution - Ministries of social security national solidarity amp reform institutions

Feedback Now Finnland Competitve Analysis

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JNJ Canada Horizontal Film Wrapping Machine

27

Business Partner Search (considering limited internal resources) bull Quebec-based network bull Knowledge of food processing and packaging bull Technical know-how in thermo formed packaging bull Service capability bull Parts stock possibly temporary stock of machines

Ultrasound welding (no heat )

South Africa Geosatis Tracking Bracelets

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Swiss Business Hub in South Africa to setup meetings with relevant officials of - National security advisors to ministries - Commissioners of police amp prisons - Director of public prosecution - Ministries of social security national solidarity amp reform institutions

Feedback Now Finnland Competitve Analysis

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South Africa Geosatis Tracking Bracelets

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Swiss Business Hub in South Africa to setup meetings with relevant officials of - National security advisors to ministries - Commissioners of police amp prisons - Director of public prosecution - Ministries of social security national solidarity amp reform institutions

Feedback Now Finnland Competitve Analysis

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Feedback Now Finnland Competitve Analysis

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Conclusion laquoJust Do Itraquo But Do It Right

Thank You for your attention

Switzerland Global Enterprise Lausanne Avenue dOuchy 47 1006 Lausanne Tel 021 613 35 70 Fax 021 613 35 02 Heures drsquoouverture Lundi agrave vendredi 0900-1200 et 1400-1730 infolausannes-gecom Retrouvez-nous sur Google maps

Thank You for your attention

Switzerland Global Enterprise Lausanne Avenue dOuchy 47 1006 Lausanne Tel 021 613 35 70 Fax 021 613 35 02 Heures drsquoouverture Lundi agrave vendredi 0900-1200 et 1400-1730 infolausannes-gecom Retrouvez-nous sur Google maps