Peter Thomasson & Thomas Karlsson, SAS Institute · Title: Stöd till nästa generations...
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Copyright © 2015, SAS Institute Inc. All rights reserved. Stöd till nästa generations kundinteraktioner Peter Thomasson & Thomas Karlsson, SAS Institute
Transcript of Peter Thomasson & Thomas Karlsson, SAS Institute · Title: Stöd till nästa generations...
Copyright © 2015, SAS Institute Inc. All rights reserved.
Stöd till nästa generations kundinteraktioner
Peter Thomasson & Thomas Karlsson,
SAS Institute
Copyright © 2015, SAS Institute Inc. All rights reserved.
Direct Marketing Association
&THEN - Highlights
• Cognitive Marketing / AI
• Return on Involvement
• Consumers as Marketeers
• 4S Marketeer
• Customer Insight driving Experience
• Online / Offline
• Mobile
• Context
Copyright © 2015, SAS Institute Inc. All rights reserved.
Direct Marketing Association
&THEN - Highlights
• Cognitive Marketing / AI
• Return on Involvement
• Consumers as Marketeers
• 4S Marketeer
• Customer Insight driving Experience
• Online / Offline
• Mobile
• Context
Copyright © 2015, SAS Institute Inc. All rights reserved.
Customer journey contextOne device, many channels, one customer, realtime
Copyright © 2015, SAS Institute Inc. All rights reserved.
SAS Customer Decision Hub
Copyright © 2015, SAS Institute Inc. All rights reserved.
Event Stream Processing and
customer experience
Copyright © 2015, SAS Institute Inc. All rights reserved.
Event Stream Processing
Copyright © 2015, SAS Institute Inc. All rights reserved.
Beacon and iBeacon
iBeacon• iBeacon is a location service for indoor use • Technology and brand from Apple• Emits a Bluetooth signal that smart phones can capture• The signal contains a unique ID that, through an app,
makes a smartphone able to know exactly where it is.• The app can for instance provide services for loyalty
customers , who are at a specific place at a specific time -or often
• Send promotions and discounts to a customer, when in the vicinity of a product or a particular shelf
Copyright © 2015, SAS Institute Inc. All rights reserved.
Demo
Copyright © 2015, SAS Institute Inc. All rights reserved.
Copyright © 2015, SAS Institute Inc. All rights reserved.
SAS Forum 2015
Copyright © 2015, SAS Institute Inc. All rights reserved.
Key take-aways
To support next generation’s customer interactions
– Combine online/offline data and insights, in a Customer Decision Hub, to get a 360 view of the customer
– Digitalization calls for transformation
– Gain and use real-time insights to enhance relevance and customer experience
Copyright © 2015, SAS Institute Inc. All rights reserved.
Thank you!• Peter Thomasson, +46 8 5221 7052, [email protected]
• Thomas Karlsson, +46 8 5221 7139, [email protected]
Read more:
• SAS Homepage– http://www.sas.com/sv_se/software/data-management/event-stream-processing.html
– http://www.sas.com/sv_se/software/customer-intelligence/rules-engine.html
– http://www.sas.com/sv_se/software/customer-intelligence.html
• You react so quickly! Do you have ESP?– http://blogs.sas.com/content/sgf/2015/04/30/you-react-so-quickly-do-you-have-esp/
• Understanding Data Streams in IoT – White Paper– http://www.sas.com/en_us/whitepapers/understanding-data-streams-in-iot-107491.html
Copyright © 2015, SAS Institute Inc. All rights reserved.
