1. Connect with your customers in a whole new way2013 COGEL Annual Conference Peter Doolan SVP Salesforce.com @peterdoolan

2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. 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Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 3. A Journey Through HistoryGaius Plinius Secundus 4. A Journey Through HistoryTiberius Julius Caesar 5. A Journey Through HistoryAluminium 6. A Journey Through HistoryNapoleon IIIElected President in France's first ever popular vote in 1848 7. 1864 8. The Aluminium TwinsIn 1886, two young 23-year old inventors simultaneously and independently filed their patents for the production of aluminium: the French Paul Hroult and the American Charles Martin Hall 9. Aluminium & Innovation 1890 Switzerland Zphir, first aluminium craft 1893 UK Eros Sculpture at Piccadilly Circus in London 1895 USA Defender, first boat made from aluminium, wins the Americas Cup 1898 Italy Aluminium dome of San Gioacchino church in Roma 1899 France 100 km/h record by La Jamais Contente, an electric car with an aluminium body 10. Aluminum Cap of the Washington MonumentNovember 1884, Tiffany's displayed the polished aluminum pyramid for the benefit of "thousands of New Yorkers who delighted in being able to later say `I stepped over the top of the Washington Monument 11. Production Explosion Since 1950 12. Technology is a resourceliberating mechanism. It can make the once scarce the now abundant. 13. Our Mission: Cloud Computing Driver, Catalyst and EvangelistMainframeClient/ServerEnterprise Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation1960s1980sToday 14. Benefits of Multi-Tenant Cloud Computing:Enterprise Cloud ComputingFastEasyNo HardwareAutomatic UpgradesNo SoftwareScalableOpenFlexibleTrustedAny DeviceApp MarketplaceTransparencyData PortabilityExtensibleReal-time Status 15. Fast: Time to Value with Cloud ComputingLow Capital CostAutomatic UpgradesVALUECloud Computing ValueGreater ROITIMECapital ExpenseUpgrade ExpenseSOFTWARE 16. From Scarcity To AbundanceFocus on innovationInnovation Innovation GovernanceGovernanceInfrastructureInfrastructureLegacy Platforms Focus on infrastructure 17. Connect Next Generation Devices & Apps to AnythingLaunch engaging connected customer apps quickly Rapidly build engaging social and mobile apps in any programming language Service and support customers with realtime product intelligence Know more about customer usage by delivering a connected app 18. The Third Wave of Computing 19. Third Wave of Computing Internet of ThingsCloudServer LTEMainframe LAN/WANDevicesSNATerminal1,000sProductsClient1,000,000s50 Billion Connected Things 20. Behind every thing is a customer. 21. Connect with your customers in a whole new way 22. A Whole New Way to Engage Customers5BSmartphones by 20174.5B Aggregate social usersMobile50BSocialConnected things by 202058% Faster deploymentCloudConnected 23. From Here 24. To Here In A Single Generation 25. In the Internet of Customers, Companies & Governments Create 1:1 Experiences Connected Customers & CitizensProductMobileSocialConnected EmployeesWebStadiumEmailConnected GovernmentsStoreCommunity 26. Become A Customer Company, Government, Non-Profit: Connect to the Internet of Customers Connected ConnectedVotersConnectedProducts ConnectedEmployeesDevicesSocialCloud MobileConnectedCustomers & Citizens 27. Your Brand Is No Longer Your PropertyFortune 100 Facebook Fan Growth Fortune 100 Facebook Activity Fortune 100 Web Traffic Activity Fortune 100 Web GrowthJun 2010 Webtrends, The Effects of Social Networks on the Mobile Web and Website Traffic; Google Social Media Analysis StudyDec 2011 28. The Social Graph 29. Developers: Build Next Generation Apps New Platform Services for DevelopersData APIsMetadata & UI APIsVisualforce110X More API Functionality230 Calls & MethodsBuild any user interface 30. The Drumbeat Of Innovation Is ConstantSomeday, youll have to tell your kids about phones that had wiresand TVs that didnt - Scott McNealy 31. SVP Global Enterprise Sales Engineering Salesforce.comPeter Doolan 32. #1 in Cloud Computing and CRM#1Innovation Worlds #1 CRMCloud ComputingMarket Leader2011 2012 2013Enterprise, MidMarket, SMB & Sales Force Automation 33. % 1530,000+Time Equity ProductHours Service$53M+20,000GrantsNon-profit organizations 34. AcknowledgementsAbundance The Future is Better Than You Think, written by Dr. Peter H. Diamandis, X PRIZE Foundation Chairman/CEO, and Steven Kotler, Science Journalist. 35. AcknowledgementsPeter Coffee is an American computer specialist. He is best known for his longtime role as a commentator for Ziff Davis, where he was most recently Technology Editor for eWEEK until his departure for salesforce.com in January 2007. He has twenty years' experience in evaluating information technologies and practices as a developer, consultant, educator, and internationally published author and industry analyst.