Pet Final Report

8/9/2019 Pet Final Report

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1.0 Executive Summary

Introduction

Owners and their beloved pets ... this is what makes our world go around. We are aware

that there are many pet shops, at either end of the spectrum that will consider pets

welfare. However, in Sarawak, pets training is not popular and most of the time pets

owner has hair wire with their problematic pets. At op ! "ets #are $ #ounsellor

#entre, pets are our only business. We are dedicated to taking care and train your pet to

behave as per your e%pectation. Our strong commitment to customer satisfaction is

showcased by the perfect services provided and treating your pet like human.

op ! "ets #are $ #ounsellor #entre is a thriving home&based business that promotes

the health of pets by providing pet grooming and supplies in a friendly environment with

the most professional care. he business aimed at bringing a smile to every pet owner's

face when they see their beloved pets are well taken care of. Our goal of superior

customer service and satisfaction will take dedication on the part of all staff members.


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Since coming to *ast alaysia, they started investigating the possibility of running their

own pet care, supplies and training business in 2uching, Sarawak. 3ow, they are proud to

take care of all your pet care needs.

he business intends to generate sales revenue about 40-, in -5and make about

40!, profit after two years of business operations.

The Business

op ! "ets #are $ #ounsellor #entre is more than 6ust a pet store. We offer e%pert

assistant and old friendly services along with a full line of top&(uality care, supplies and

training to keep you and your pets happy. he pets services that we provide are mainly

for mammals7 dogs, cats, rabbits, guineas, hamsters, mouse8 birds7 parrots, fancy pigeons,

chickens, ducks8 reptiles7 tortoise, iguana, anteater, pythons8 and fish.

op ! "ets #are $ #ounsellor #entre has no true competitors that are trying to offer


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Hiring the best committed employees and making sure that they in turn take care of the

customers by providing them the highest level of services.

Services

op ! "ets #are $ #ounsellor #entre offers services in two primary areas7 pets care,

and pets training.

+n summary the services to be provided by op ! "ets #are $ #ounsellor #entre will

include7

A. "ets #are7

0. All breed pet styling

-. "et Sitting9 :oarding

/. "et Spa $ ;rooming Service


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Financial Consideration

he start&up costs of op ! "ets #are $ #ounsellor #entre are appro%imately 4/!,5?.

1.1 Objectives

he ob6ectives for op ! "ets #are $ #ounsellor #entre are7

0. o provide an aesthetic environment with skilled, caring professionals who

deliver the very best care and service to our customers in 2uching #ity.

-. aintain a gross profit margin of over ?@.

/. aintain a net profit margin of 0&/@.


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he vision manifests itself in three ways7

0. :e recogniBed as the top pets care $ counsellor centre in alaysia marketplace.

-. "roduce the same outstanding (uality training results time to time.

/. :e steadfast to our commitment for customer service and satisfaction.

1.$ %oals

0. Our goal is to develop life&long relationships with you and your pet while

providing your pet top (uality service when you are out of town.

-. We take pride in our clean and friendly environment, and listen to you and your

pet's needs.

/. We value you as a client and will work hard to please youC


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/. #ontrolling costs in all areas at all times while maintaining the (uality of service

provided.


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We carry a full line of pet foods, supplements, treats, toys, etc. for your pets. +f we dont

have the product that you are looking for, we can order it for you. We work with you to fit

your pet with the right collar, leash, food, supplements, and anything else your pet may

need.

.1 Com(any O)nershi(

op ! "ets #are $ #ounsellor #entre is established as a home operated. he business

will be wholly owned and privately held by )essica, *lvina, )ennifer, +vy and Anita, most

likely as a Fimited Fiability #orporation GFF# entity. he principle founders of the

business will comprise all of the ownership e(ually.

)essica )ong it 2a & *!+0,000G-@

*lvina Fiew Heong Shya & *!+0,000G-@

)ennifer ak 2usi Sim & *!+0,000G-@

+vy Ho Ai Ding & *!+0,000G-@


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As this is "artnership #ompany, )ennifer is willing to rent out her double storey semi

detached house for operating the business. =ue to the insufficient of space for operating

the business, the other partners agreed to bought over the ne%t&door semi detached house

and do minor renovation to suit the business.

he final business form however, will be decided after consultation with a business

attorney to determine the most advantageous form given the specifics of our business.

he e%pense for this legal consultation and e%ecution has been included in the Start&Ip

#osts section of this business plan.

. Start-u( Summary

he following table shows the start&up funding re(uirements, and use thereof, for op !

"ets #are $ #ounsellor #entre to become operational. +t contains a total start&up

e%penses Gincluding legal, insurance, stationery, rent, and other, which amount to

4/!,5?. Start&up assets re(uired include 40, start&up inventory Gpets food,


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Table: Start-up

Start-up

Requirements

Start-up Expenses RM

Legal 4,000.00

Insurance 1,500.00

Stationery 330.00

Rent 1,500.00Renovation ,000.00

!onsultants ",500.00

#roc$ures 300.00

So%t&are ",''0.00

E(uip)ent 10,000.00

*t$er 5,000.00

+otal Start-up Expenses 35,0.00

Start-up ssets /eee!as$ #alance on Starting ate 500,000.00

Start-up Inventory 10,000.00

*t$er !urrent ssets 4,000.00

+otal !urrent ssets 514,000.00

Long-ter) ssets "00,000.00

+otal ssets 14,000.00

+otal Re(uire)ents 4,0.00

2uning


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." Com(any ocations and Facilities

op ! "ets #are $ #ounsellor #entre will be located and primarily operated at

residential address 3o. /1>, Fot ??00, )alan Hup 2ee >, Off )alan Sherip asahor,

2uching. +s a home&based business, with an area of the lower floor dedicated to client

reception, products gallery, and office. he property presently includes 0! sectioned and

fenced acres, 5 s(.ft. =ouble&Storey Semi =etached House. he office will be


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#ounsellor #entre. As part of this business plan, op ! "ets #are $ #ounsellor #entre

intends to add a small pond, storeroom and business office at this location.

op ! "ets #are $ #ounsellor #entre will e%ecute a second, ma6or segment of its

business via e&commerce, utiliBing an active website featuring an online catalogue for pet

care supplies, products and services sales e%ecuted over the World Wide Web. his site is

currently under construction in operation at

www.op!"ets#are$#ounselor#entre.com

.$ e/al Considerations

op ! "ets #are $ #ounsellor #entre will be operated as a general "artnership #ompany

with the advantage of their ability to grow with the addition of new talent and money. +t is

easier to get loans from lending institutions that prefer to make loans to enterprises that

are not dependent on single individuals. here will be less hassle as partnership can be

organiBed by meeting only a few legal re(uirements. *ven so, all partnerships must begin


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Among the disadvantages would be unlimited liability is the greatest drawback7 by law,

each partner may be liable for all debts incurred in the name of the partnership. "otential

lack of continuity is another disadvantage of partnership. +t is difficult to transferring

ownership8 no partner may sell out the business share without the consent of the other

partners.

At the same time, the owners have received an affirmative answer from the Small

:usiness =evelopment #entre of 2uching, Sarawak, for obtaining a business license for

the company to operate in a residential neighbourhood, since noise, traffic, and pollution

are not factors to be considered in this type of business.

wo types of insurance will be needed for the company. All pets e(uipments and

machineries will be insured for its full value. An additional umbrella policy for up to

4/ million will be insured to cover liability. :enefits package such as disability, health,

and life insurance for the full&time (ualified staffs will be added to the company.


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addition, specific information on each of our products to the prospective customer also

will be offered. his information is designed to help the customer select the suitable

products for their pets. We strive to offer you and your pet the best services that you ever

found in the town. he following sections are e%amples of the services we provide and

the resulting product.

".1 Service escri(tion

et2s Care

Our centre is a controlled environment, free from distraction, where your pet can be

comfortably stayed with us. Ipon pets registration, there is an in&house entry diagnostic

check&up re(uired to ensure that your pet is in good health and disease&free before

boarding. We develop life&long relationships with you and your pet while providing your

beloved pet top (uality services upon their stay with us when you are out of town. We

guaranteed that your pet en6oy our cage less&stress free environmentC We always ensure

that each pet has safe, clean surroundings to play in.


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Eurthermore, we also offer a huge variety of pet supplies for whatever type of animal you

may own Gdogs, cats, rabbits, guineas, hamsters, mouse, parrots, and fancy pigeons. We

have beds, toys, crates, feeding systems, containment systems, and hundreds of other pet

products that you might need to raise a pet in a happy environment. We do offer the

information you need to make the right decisions as to what your pet needs, the

convenience of shipping your pet supplies to your door, all at the lowest prices anywhereC

et2s Trainin/

Eor pet training courses, our in&house boarding facilities are recommended and all

e(uipment and amenities 9 food are provided. We can train all breeds of pets large or

small and home lessons are available. We are the leaders off the pack in pet training. Dou

will also receive a free lesson on departure $ certificate of completion of each lesson.

At the end of either course, you will have a full, off&lead demonstration of your pet's

newly learned obedience skills. raining will only enhance you and your pet relationship

togetherC


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Our Aftercare is yet another feature that makes our programme so uni(ue. We are often

reminded that even though our customers know it's an available service to them, it's not

truly appreciated until the time. Dou are given a personal telephone number of your

trainer and instructor and are encouraged to call as often as necessary. We'll remind you at

your training courses that we'd much rather hear from you daily to discuss the smallest

detail than weekly, or longer with greater issues. Outside of the telephone support, we

also encourage attendance at our free follow&up session. his takes place /&> weeks after

the registered training has concluded. We will be available to help fine&tune your

handling knowledge and skills for the lifetime of your pet. his is our ongoing

commitment to you.

Another one of the features that make our pet training programme or courses so uni(ue is

the thorough updates provided by all the members of the op ! "ets #are $ #ounsellor

team caring for your pet during the training process. here are several methods as to how

the progress reports are handled7 &


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Whilst telephone is the best form of communication, given the nature of our trainers

fieldwork, it is often difficult to have a spontaneous, uninterrupted connection. Whilst

still a valid means for updates, we offers alternative options for convenience and source

of record for every stage of the process.

he "rogress 4eporting function accessible on the Home page of our web site will

provide a daily score for every e%ercise completed during the programme. here are -

e%ercises in total, with several e%ercises practiced at any given time. Although pet will

learn at differing levels, all pets must be proficient in every e%ercise prior to the

demonstration.

ore personalised detailed emails and posted letters will also arrive every -&/ days for

the duration of the training. How you prefer to receive these updates will be discussed

following your pets booking into the training course. +n addition to reports of your pets

progress, further information regarding your continued successes at home will be


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"rofessional veterinary and nutrition consultant service will also be provided to give you

the best advice on your pets diet to stay fit and healthy.

". Com(etitive Com(arison

op ! "ets #are and #ounsellor #entre is e%pert in working with pets to make them

comfortable and to bring the inner (uality and personality of the pet. Although we are a

new organiBation, we are not novice to pets care and pets training. Our services provided

are specifically geared to be customer friendly. Our commitment to customer service and

satisfaction is une(ualled.

he critical threats to this business venture are7

Sudden negative change in the local or national economy, since this is lu%ury

item.

+ncreased competition in the etropolitan 2uching market.


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"." Sales iterature

he company's sales strategy will be based on the following elements7

Advertising in the Dellow "ages & two inch by three inch ads describing the

services will be placed in the local Dellow "ages.

"lacing advertisements in the local press

=eveloping affiliate relationships with other service providers Gveterinary clinic,

society for the prevention of cruelty to animal, animal training school that would

receive a percentage of sales and services to the referred customers.

Word of mouth referrals & generating sales leads in the local community through

customer referrals.

".$ Technolo/y

op ! "ets #are and #ounsellor provide only the (uality and high technology services

for you and your beloved pets.

+n our S"A service, we are using )acuBBi pool to provide a rela%ing S"A service.


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specialty items. op ! "ets #are $ #ounsellor #entre will reach its audience by targeting

customers of the e%isting markets that is pets lover business and focusing on niche

market.

+n todays current environment, pets occupy a prominent place in a family, or as the

central focus of attention in a single household. Sales trends for pet&related merchandise

have shown substantial annual increases since 0??1 G:unn, 0??>. "et industry sales

closely parallel the general trends, such as gourmet foods, high&fashion accessories, and

medical and dental needs GSimpson, 0?>>. op ! "ets #are and #ounsellor #entre fills

the need for this market by providing the best products and (uality services, and be the

first centre that introduce pets training to 2uching market. #onsidering the rise in

income and population, coupled with the increased spending for pet&related items and

services, the demand for pet care and training industry services can only increase.

$.1 !ar3et Se/mentation


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"ublic and student L We open for public and student to visit our company. We

organiBe meetings, discussions, lectures, e%hibitions, social and other events

concerned with the welfare of animals and birds.

$. Tar/et !ar3et Se/ment Strate/y

op ! "ets #are and #ounsellor centre will offer its services mostly to all the pets lover.

he company will position itself as an e%perienced provider of pets care and consultancy

services. Inlike most of its competitors, op ! "ets #are and #ounsellor will be offering

a full range of services and thus provide the convenience of one&stop shopping for its

customers. his will significantly reduce the customers' time and efforts for their pets.

oreover, by utiliBing numerous supplier contacts that the company owners have

established and economies of scale, op ! "ets #are and #ounsellor will be able to pass

on to its customers siBable cost savings.

$..1 !ar3et 5eeds and Trend


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"eople shop pet care centre where they can find answers to their pet (uestions, where

they know their pet will receive special attention. #ustomer service at our company is

very different from the service you may have e%perienced in most pets care. Our pet

counsellors are trained to ask (uestions of customers to determine what their pet eats,

how their pet is housed, how their pets behaviour is managed, and what kind of

e(uipment is used to make pet care easier and more effective.

Scientific studies conducted by the Iniversity of "ennsylvania #entre for +nteraction of

Animals and Society have shown that a(uarium watching is linked to a more rela%ed state

of mind, and even lowered blood pressure. And in a study conducted by I#FA, elderly

people who owned pets made fewer doctor visits than those without pets. he need for

pets and pet care is clear, and op ! "ets #are and #ounsellor wants to fill that need

responsibly and professionally Ghttp799www.e%porthotline.com9upload9/AE-#=A&-:!&


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foods for overweight dogs and cats8 foods for different periods of a dog or cats life, of

different siBes or breeds, or even lifestyles.

he diet food segment shows un(uestionable potential and high growth rates. his

situation is helped by the lengthening of cats and dogs' life e%pectations and a greater

awareness by the veterinary class, which considers diet food as a natural complement to

pharmaceutical treatments. he industry is seiBing this opportunity, developing specific

diets for single clinical pathologies.

+n the pet accessories sector, the trend towards diversification is even greater. he growth

of this sector is due to two basic factors7 the development of high technology products

such as advanced filters and pumps for tanks, retractable leashes, heated pet houses,

ultrasonic flea collars, as well as the development of accessories that focus on the beauty,

elegance and MpersonalityN of pets and that satisfy pet owner whims Ge.g., pet #hristmas

gifts.


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special devices to keep temperature and humidity rates perfectly balanced. he most

innovative accessories are special lights and temperature devices that create different

climatic areas inside the terrarium and enable simultaneous breeding of more than one

breed.

$.. !ar3et %ro)th

A ma6or reason for this growth is that the role of the pet in alaysia and other countries

in todays world has changed. "ets living in households have come to be considered as

friends and as psychological necessities. his new role for pets may have several causes7

a low birth&rate8 changes in family structure8 more single adults8 increase in the

appreciation of animals8 and longer average life spans for senior citiBens, increasing the

need for animal companionship. +mports play a ma6or role in this market, especially in

the pet food sector. Among the leading imported brands are "edigree, Whiskas, "al, 2it *

2at, 3estle, :lackwood, "ro "ac and others. As a result, the pet products market has

great growth potential.


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6ea3ness-Our centre only has a professional veterinary surgeon and a trainer cum

consultant by the moment. his might become our difficulties to attend more customers.

However, we will try to appoint more professional veterinary surgeon and trainer to meet

customers need.

O((ortunity-op ! "ets #are and #ounsellor #entre is a new centre and has all the

e(uipment and latest technology to be provided for customers. At the same centre, we can

provide training and consultation to the pets owner. #omparing to the other pets care

centre, they have not provided any pets training and consultation to the pet owner. At

op ! "ets #are and #ounsellor #entre, we have this great opportunity to approach the

customers need at the first hand.

Threat& With the latest technology and e(uipment, op ! "ets #are centre may facing

the difficulties in handling the e(uipment such as maintenance and servicing of machine,


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3ew entry of the competitor.

$.".1 Business artici(ants

op ! "ets #are and #ounsellor #entre associate with hospital and any other old folks

home and disability centre. We provide training to animals, especially dogs according to

the customers needs.

We will also open for public and student to visit our company. We organiBe meetings,

discussions, lectures, e%hibitions, social and other events concerned with the welfare of

animals and birds.

&.0 Strate/y and Im(lementation Summary

A poorly implemented relationship marketing programs can leads to customer

dissatisfaction, stimulation of negative word of mouth and loss in resources. :ecause of

the importance of implementation, op ! "ets #are and #ounsellor #entre will

understand our customers need and promise to give the best and (uality products services


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Our centre will operate from >a.m to 0p.m everyday. We maintain our fle%ible business

hour during weekends and even public holidays because we concern and understand

customers problems and needs.

Our centre will simplify the product offer, guarantee the core benefit, facilitate no&

commitment trial and identify the best prospects for relationship development of our

customers.

&.1 Com(etition and Buyin/ atterns

here are few factors that affect the buying pattern or consumer behaviour8 namely

cultural, social, personal and psychological.

Cultural

#ulture is the most basic cause of a persons wants and behaviour. +t is the set of values,

perceptions, wants and behaviour learned by a member of society from family. his

consumer behaviour or buying pattern is measured by occupation, income, education,


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condition of their living environment. Hence the demand of pet accessories, beauty and

health services are very high.

he buying pattern also influence the culture in which the #hinese believe that dogs will

bring luck and loyal to their family whereas alay prefer cats.

Social

he social and environment now days will also influence the buying pattern of the

customer. he social factors are come from the groups, family and also the roles and

status. Some of the customer will consume all these lu%ury pet care and services not

mainly because of the pets healthy, public safety and hygiene reason, but to show off

their ability and status.

However, op ! "ets #are and #ounsellor #entre believe that pet will play an important

role for the social need, such as for the lonely and disabilities people. 2uching area have


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affecting the buying pattern of customer. 2uching people now days are highly educated

with a stable and well income. he value of keeping a pet is no more only a pet but also a

member of their family, a responsibility as well as a companion.

&. !ain Com(etitors

:ased on our company research to some of the e%isting pet service centre in 2uching, we

found that our competitors are mainly a(uarium and pet care centre.

The 4nimal 'in/dom

Stren/th-he Animal 2ingdom has been operating the business for ! and the half years.

here are about 5 employees and this can be considered as (uite a large scale pets care

business. he main products and services at he Animal 2ingdom are retailing and

wholesaling the pets food and accessories, pet grooming, boarding, pet selling and food

delivering services. :ecause of the company wholesale the pets food and accessories, the

prices of their products are far cheaper then any other pets care centre. However, this


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%olden Fish 4:uarium and ets 4ccessories Sdn Bhd.

Stren/th-compared to Hua 3ing A(uarium, ;olden Eish A(uarium and "ets Accessories

S=3 :H= is large scale business with retail and wholesaling their products. hey even

have their own brand of the products, such as a(uarium treatment water, pets food and

accessories and landscaping. hey also sell some small animals namely hamster, white

mouse, rabbit, bird and dogs. As like he Animal 2ingdom, the pricing of their product

will be the biggest threat to our company. ;olden Eish A(uarium and "ets Accessories

S=3 :H= however will not have too many competitors in 2uching as compared to pets

care centre.

6ea3ness-;olden Eish A(uarium and "ets Accessories S=3 :H= mainly concentrate

on a(uarium business and left behind the pets accessories. However, the demand of the

market for fishes is lower then other pets. As the result, they will not be our ma6or

competitors.


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+n relation to this new business we need to come out with proper marketing strategy in

order to attract the potential customer as follows7 &

ositionin/ statement romotion strate/ies

"roduct imported from western

country.

arket skimming strategies for

training and consultancy services. arket penetration strategies for

professional beauty and health

services

Sales and promotion & monthly and

seasonal sales promotion, product mi%&

pricing, loyalty card and cash discount.

Advertising & Dellow "ages, placingadvertisements in the local press, giving

leaflets from house to house, word of

mouth referrals.

#reating networking and good rapport &

developing affiliate relationships with

veterinary clinic, society for the

prevention of cruelty to animal, animaltraining school and our web site

services.

&.".1 ositionin/ Statements

"et care and service is a lu%ury product. However, 6ust like the responsibility to growing

up a baby we need all our love and care and willing to give them all their basic needs for


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+n our training and consultancy services, our trainer cum consultant, )ennifer will provide

classes structured by different ages and skill levels for the pets to fit both customer needs

and their pets development stage. We also offer a potty training seminar and private

classes for more specific needs. Erom learning the fundamentals to complicated

behaviors, we make training fun and effective so that the pet can be a better member of

their family. Eor these training and consultancy services, our centre will use market

skimming strategies because this is consider new services in 2uching and no other

competitors by the moment.

We also provide professional beauty and health services to the pets. Our )acuBBi pool and

high (uality sea salt are imported and are the only one company to use these services to

the pets. However, our centre will use market penetration strategies for these services to

attract a large number of customers and win a larger market share. his is because there

are (uite a number of pets care centre offer the pet grooming and S"A services.


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4dvertisin/

op ! "ets #are and #ounsellor #entre will advertise in the Dellow "ages & two inch by

three inch ads describing the services will be placed in the local Dellow "ages and placing

advertisements in the local press, such as :orneo "ost, Itusan Sarawak, he Star, Sin

#hew =aily 3ews and +nternational imes. ;iving leaflets from house to house will add

more advantages because while giving the leaflets, we can also make some e%planations

and introduce our products and services to them directly. :esides, we will use also word

of mouth referrals to generating sales leads in the local community through customer

referrals.

Creatin/ net)or3in/ and /ood ra((ort

"ublic relations will be another promotion strategy which involves building good

relations with the companys various publics by obtaining favourable publicity, building

up a good corporate image, and handling or heading off unfavourable rumors, stories and

events op ! "ets #are and #ounsellor #entre will developing affiliate relationships


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customers, which indirectly helps to retain our potential customers. We will try to build a

good relationship with our potential customers and provide best service to them, which

they will give referrals to their relatives and friends.

&.$.1 Sales Forecast

he following table and chart indicates forecasted earnings for op ! "ets #are $

#ounsellor #entre. We assume that there is a gradual increase in the total number of units

over the < years and sales are forecasted to rise from 40-, in -5 to 4/?0,

in -0. We estimated that our first year sales are at the lowest level, as we need to

promote our business to the public at this introduction stage.


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Table: Sales Forecast

Sales Forecast

Unit Sales 2007 2008 2009 2010

Pet's are:

6et Styling

Si7e 8 9 S)all "00 400 00 1000

9 Meiu) ""0 400 '00 1000

9 Large ""0 400 '00 00

6et Sitting:#oaring

Si7e 8 9 S)all "10 400 '00 00

9 Meiu) 14 300 400 550

9 Large 14" 300 400 5006et Spa ;


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Pet's Trainin!:

6et +raining 0 0 0 0

Eucating 6et *&ner !ourses 1 1 "" ""

"t#er Ser$ices:6et 2oo elivery Services 10 10 15 15

6et +axi Services 15 15 "0 "0

6ro%essional >eterinary :/utrition !onsultant Services 40 40 45 45

Sales %R& 2007 2008 2009 2010

Pet's are:

6et Styling

Si7e8 9 S)all "000 4000 400 1"000 9 Meiu) "'40 400 000 15000

9 Large 3300 '000 1000 14400

6et Sitting:#oaring

Si7e8 9 S)all 1'0 3"00 ''00 00

9 Meiu) 133" "00 400 ''00

9 Large 104 3'00 '000 500

6et Spa ;


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9 Meiu) 1 1 "0 "0

9 Large "0 "0 "" ""

6et ental !are ; iagnostic Services 10 10 15 15

6et =ealt$ !are 6roucts9 S$a)poo 5 5

9 =air !onitioners 10 10 1" 1"

9 isin%ectants 1" 1" 13 13

6et 2oo ; ccessories

9 2oo 10 10 1" 1"

9 ccessories 3 3 5 5

Pet's Trainin!:

6et +raining 30 30 35 35

Eucating 6et *&ner !ourses 11 11

"t#er Ser$ices:

6et 2oo elivery Services 5 5 10 10

6et +axi Services 1" 1"

6ro%essional >eterinary :/utrition !onsultant Services "0 "0 "5 "5

(irect ost o) Sales %R& 2007 2008 2009 2010

Pet's are:

6et Styling

Si7e8 9 S)all 00 1'00 4"00 '000

9 Meiu) 13"0 "400 400 000

9 Large 1'0 3"00 '000 000

6et Sitting:#oaring

Si7e8 9 S)all '30 1"00 3000 4000

9 Meiu) 5" 1"00 "400 3300

9 Large 5" 100 3"00 4000

6et Spa ;


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here are Administrative anager, Einance anager, Sales and arketing anager and

raining $ #onsulting anager.

s. )essica has more than ! years e%perience in veterinary service at Kally Keterinary

#linic and Surgery in elaka. We confident with her e%perience, skills and ability to lead

this company.

Eurthermore, we have s. Anita which has more than ! years e%perience in

Administration. s. +vy has been an account manager for more than / years. With her

finance background we believe that our company will be run effectively. :esides, s.

*lvina has also have more than / years in Sales $ arketing, and s. )ennifer who has

more than > years in training consultant. She has a lot of e%perience in training pets

especially dogs and cats and providing consultation services to the owner of the pets.

With all the e%perience, we believe that we can manage our company effectively and get


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;.1 Or/ani8ational Structure


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organiBation towards ob6ectives and review results of organiBational operations,

determines actions plans to meet needs of stakeholders and manages public

relations and marketing of company services. :esides, she also in charge in "et

=ental care $ =iagnostic services. iss. )essica completed her undergraduate

degree at the Iniversiti "utra alaysia in =octor of Keterinary edicine G=K,

and then earned her #orporate aster of :usiness Administration G#:A from

the Iniversiti alaysia Sarawak. GI3+AS

Anita bt aha6i7 Administrative anager

s. Anita is responsible for company administration, recruiting (ualified trainers

to counsel at our centre. She is also responsible in determining number and types

of positions needed8 assists in determining proper organiBational structure and

defining roles of divisions and staff in the company. :esides that, she is also

assisting in developing and defending proposals for additional or new structures

and staffing levels and oversees administrative procedures and processes. s.


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and maintains group insurance records for medical, life and other coverage for

employees and eligible dependents. She completed her undergraduate degree in

Accountancy at the Iniversity of :olton and received her #:A from I3+AS.

*lvina Fiew Heong Shya7 Sales and arketing anager

s. *lvina, :.A GHons in Social Sciences from Iniversiti alaysia Sabah and

currently received her #:A in Iniversiti alaysia Sarawak. With her / years

working e%perience in sales and marketing in pet food industry, op ! "ets #are

$ #ounselor will grow and e%pend larger and stronger.

Her main responsibility is identify and developing an effective marketing strategy,

such as advertising, promotion, communication and public relation for the

company, :esides that, she also needs to developing the short and long term

strategy plan, annual business plans and e%pense budgets for the sales department8

establishing monthly sales and profit ob6ectives and conducting affairs to achieve


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s. )ennifer is responsible in monitoring the trainers and training programs. She

is also responsible in consulting the pets owner, updating and determining the

needs of the training programs in order to give efficient service to pets and pets

owners. :esides, she is also designs and develops training curricula with the op

! "ets #are $ #ounselor #entre staff and outside e%perts. s. )ennifer received

her undergraduate degree at the Iniversiti "utra alaysia, and received her

#orporate aster in :usiness Administration from *dith #owan Iniversity,

Australia.

;." Sta


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Dear 0 Dear - Dear / Dear < Dear !

*%ecutive=irector cumKeterinary

surgeon

0 & & & &

Keterinary

Assistant

0

Administrative

anager

0 & & & &

AdministrativeAssistant

0 & 0 & &

#leaners 0 & & 0 &

=rivers 0 & 0 &

Account

anager

0 & & & &

Account

Assistant

0 & 0 & &

Sales $arketing

anager

0 & & & &

Sales $

arketing

Assistant

0 & & & &

raining $

#onsultinganager

0 & & & &

raining $

#onsulting

0 & 0 & &


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A salary and benefit package that, while not comparable to those offered in the

private sector, will provide for ade(uate financial compensation given the skills

re(uired.

Sensitivity toward the balance of family and work, with accommodations made to

work out of the home, as circumstances allow.

op ! "ets #are $ #ounselor #entre also will be implemented several strategies in order

to achieve recruitment goals7

=evelopment of comprehensive 6ob descriptions that outline the 6ob skills

re(uired as well as the characteristics of the ideal 6ob candidate.

=evelopment of a thoroughgoing interview tool that screens for skill and

character.

4ecruitment activities will include7

o Ads placed in local newspapers.


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o have a steady gross margin of the business, salaries and advertising are

maintained throughout < years operations

=.1 Im(ortant 4ssum(tions

he following table is made to give a yearly assumption that shows the growth of our

company.

hree assumptions for op ! "ets #are $ #ounselor #entre are7

0. A constantly growing economy without any ma6or recession.

-. 3o unpredictable changes in office e(uipment, the needs of pets and yearly

insurance.

/. 3o ma6or national or global disease that threaten the health and safety of the pets.

Table: *eneral +ssumptions

*eneral +ssumptions 2007 2008 2009 2010

6lan Mont$ 1 " 3 4!urrent Interest Rate .00? .00? .00? .00?

Long-ter) Interest Rate '.00? '.00? '.00? '.00?

+ax Rate "5 00? "5 00? "5 00? "5 00?


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=." Brea3-even 4nalysis

:reak&even analysis is a good financial indicator for the company to estimate the

sales volume, variable cost and the fi%ed costs. With fi%ed cost of 4!, per

month and a variable per&unit cost of 45.-?, we will need to make //- units of

sales to cover monthly costs.

:reak&even point where line intersects with


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Sales are increasing from about 40-0,5 in -5 to over 4/?0,5 after the

fourth year. Eor the first two years, we have planned to largely invest in our marketing

plan to promote our business to the public. We assumed that net profit is only shown

in the third year of the business operation. ;ross margin is also e%pected to increase

from ?-.00@ in -5 to ?5.


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he annual cash flow figures are shown as below and the detailed monthly

computations are inserted in the appendices.


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Pro Forma as# Flo %R&

2007 2008 2009 2010

as# Recei$e

!as$ 2ro) *perations8

!as$ Sales 3,013 ,33 "11,500 "45000

!as$ 2ro) Receivales "1,40 ", 35,' 30

Sutotal !as$ 2ro) *perations 4,43 1",'3" "4,1 "40

+itional as# Recei$e

Sales +ax Receive 0 0 0 0

/e& !urrent #orro&ing 5,000 0 0 0/e& *t$er Liailities 0 0 0 0

/e& Long-ter) Liailities 0 0 0 0

Sales o% *t$er !urrent ssets 0 0 0 0

Sales o% Long-ter) ssets 0 0 0 0

/e& Invest)ent Receive 0 0 0 0

Sutotal !as$ Receive ,43 1",'3" "4,1 "4,0

34penitures

Expenitures %ro) *perations8

!as$ Spening ",3' 3,450 4,1"" 4,0

6ay)ent o% ccount 6ayale 31,"5 3'00 3,00 41,0

Sutotal Spent on *perations 34,4'1 40,150 43,0"" 4',0

+itional as# Spent

Sales +ax 6ai *ut 0 0 0 06rincipal Repay)ent o% !urrent

#orro&ing 1,'50 150 150 150*t$er Liailities 6rincipal Repay)ent 0 0 0 0Long-ter) liailities 6rincipalRepay)ent 14,' 1',550 1,0 "0,000


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he following table show an estimated < years balance sheets for the business. he

pro6ected monthly balance sheet is included in the appendices.

Pro Forma ,alance S#eet %R&

+ssets

urrent +ssets 2007 2008 2009 2010

!as$ 1'4,500 1,440 "'0,0 3"",300

ccounts Receivale 3,"00 1",000 4,00 '',050

Start-up Inventory "",000 3",000 4",000 5",000

*t$er !urrent ssets 4,000 4,000 4,000 4,000

+otal !urrent ssets 13,00 "3',440 354,'0 444,350

on!-term +ssets

Long-ter) ssets "00,000 400,000 400,000 400,000

ccu)ulate epreciation 1000 ","00 3,500 4,00

+otal Long-ter) ssets "01,000 410,000 540,000 '54,000

+otal ssets 34,00 '4',440 4,'0 1,0,350

iabilities an apital

!urrent #orro&ing ,000 10000 14000 1000

*t$er !urrent Liailities 0 0 0 0

Sutotal !urrent Liailities ,000 10000 14000 1000

on!-term iabilities 3'1,'30 3,40 410,"00 454,000

+otal Liailities 3','30 3,40 4"4,"00 4",000

6ai-in !apital 44",000 44,000 455,000 510,000

Retaine Earnings 3,0 41,000 55,000 5,0

Earnings 111,1" 4,4"0 15,30 4,30


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he following table show some important business ratios, which reflected the

company financial growth, investment opportunities and other information that are

relevant for business e%pansion.

Table: Ratios

2007 2008 2009 2010

Sales


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itional Ratios

ssets to Sales 3."4 3.45 ".1 ".0

!urrent et: +otal ssets 1.? 1.55? 1.5'? 1.'4?

ci +est "4.53 1.5' "".35 "1.0

Sales: /et Bort$ 1.'0 "." 3.34 3.0

=.+ on/-term lan

O)n brand on (et2s


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ets Breedin/

We will offer pet breeding in which we will make a close connection to the local and also

foreign breeder. #ustomers are allowed to visit the breeder first before they purchase their

desire pets. We also issued birth certificate for the pets.


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:unn, =. G0??>, )anuary /. "ampering pets is big business. 4ocky ountain 3ews, pp.

0:.

Simpson, #. G0??> )anuary 0-. #opycat products L "et Suppliers ake #ues Erom

Human rends. #hicago Sun& imes, pp.eterinary

6eople 1 1 1 1 1 1 1 1 1 1 1 1

verage per person ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00Sutotal ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00 ","00

>eterinary ssistant

6eople 1 1 1 1 1 1 1 1 1 1 1 1

verage per person 00 00 00 00 00 00 00 00 00 00 00 00

Sutotal 00 00 00 00 00 00 00 00 00 00 00 00

)inistrative Manager

6eople 1 1 1 1 1 1 1 1 1 1 1 1

verage per person 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00

Sutotal 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00

)inistrative ssistant

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 00 00 00 00 00 00 00 00 00 00 00 00

!leaners

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 400 400 400 400 400 400 400 400 400 400 400 400

rivers6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 400 400 400 400 400 400 400 400 400 400 400 400

ccount Manager

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00

"age 1 of 11


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ccount ssistant

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 00 00 00 00 00 00 00 00 00 00 00 00

Sales ; Mar@eting Manager

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00

Sales ; Mar@eting ssistant

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 00 00 00 00 00 00 00 00 00 00 00 00

+raining ; !onsulting Manager

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00 1,00

+raining ; !onsulting ssistant

6eople 1 1 1 1 1 1 1 1 1 1 1 1


Sutotal 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

+otal 6eople 1" 1" 1" 1" 1" 1" 1" 1" 1" 1" 1" 1"

+otal 6ayroll Expenitures 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000

"age 10 of 11


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"age 1/ of 11

+ppeni4 Table: Pro)it an oss

Pro Forma Pro)it an oss %R& 5an Feb &ar +pr &a. 5un 5ul +u! Sep "ct 6o$ (ec

Sales "" 35 3514 '3 '33 10354 1144 1304 143" 1011 15 15

irect !ost o% Sales 00 00 00 00 00 00 00 00 00 00 00 00

*t$er 0 0 0 0 0 0 0 0 0 0 0 0

+otal !ost o% Sales 00 00 00 00 00 00 00 00 00 00 00 00


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Pet Final Report

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