PESTLEWebForty-Nine Facts

Dr Rob Collins

www.PESTLEWeb.com © Rob Collins 2014

I need some help from you please

• PESTLEWeb.com just got a majormake-over

• The new drawing Canvas includes a ‘Library’ of facts and issues ..

• Now you can instantly access a fast growing library of crowd-sourced information

• Making PESTLEWeb hugely more productive and easy to use!

Click to addany issue to

your Diagram

• To kick-start the use of this new feature I am organising a‘Fact Drive’

• I want you to contribute 49 facts to the PESTLEWeb library

– Yup .. not money, just a small amount of your time and knowledge!

Because ..

• You will be giving an important boost to a worthwhile endeavour

• You can ensure that your interests are reflected in the PESTLEweb Library

• You will learn great tool that supports strategy analysis and corporate alignment

How to Contribute your 49 Facts

Four Easy Steps …

1. Go to PESTLEWeb.com and register

2. Log on – and open the Canvas

3. Add your 49 facts

4. Save your PESTLEWeb diagram

More details on the next slides ….

1. Register at PESTLEWeb.com

• Go to www.PESTLEWeb.com – Click on this green button to register ..

– Enter a user-name, your e-mail address and a password.

• Check your e-mail inbox for an e-mail from PESTLEWeb– Click on the link in the e-mail to activate your account

• Note: We never pass on your details to 3rd parties – and we don’t send spam!

2. Log on and open the Canvas

• Enter your user-name and password to log-in

• Click on the ‘Canvas’ menu option to use PESTLEWeb..

3. Add your facts ..

• To add a fact – click on one of the PESTLE buttons in ‘Tools’

• Type your fact into the block that appears

– Like this ->

• Save your diagram regularly

– Just click on the disk icon

Create a Fact

Save Diagram

Your Goal – a 7x7 grid of Facts

(I know there are only 5 rows here – a square graphic looked weird so I only included the first 5 rows!)

Where do I get the facts from?

• Type a country and an industry or generic issue into Google!

• Great research sites include:– https://www.cia.gov/library/publications/the-world-factbook/

– http://www.ecb.europa.eu/stats/html/index.en.html

– http://www.worldbank.org/

• Our current key targets for facts are on the next slide ..

Facts in Demand• Industries ..

– Aerospace

– Automotive

– Banking

– Chemical

– Computer

– Electronics

– Fishing

– Food

– Garment

– Manufacturing

– Petroleum

– Pharmaceutical

– Plastics

– Pulp and Paper

– Real estate

• Industries ..– Service

– Shipping

– Space

– Steel

– Textile

– Toy

– Transport

– Water

• Generic Issues– Population

– Health

– Economics

– Government

– Energy

– Transportation

• Countries– Argentina– Australia– Brazil– Canada– China– France– Germany– India– Indonesia– Italy– Japan– Mexico– Russia– South Africa– Turkey– United Kingdom– United States– Europe

If you have an orange and you give it to me – then I have the orange

but you do not.

But if you give me some knowledge - then we both

have that knowledge forever.

• You can find out more about PESTLEWeb here:– http://youtu.be/7HN1918YXA0– http://www.slideshare.net/

PESTLEWeb/the-easy-way-to-do-pest-analysis

– http://pestleweb.com/about.php

• And, of course, I would love to get your feedback on your use of PESTLWeb.com

PESTLEWeb.comPicture your Business Environment

© Rob Collins 2014