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PESTLE ANALYSIS
POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:
Within India political ambitions and rise of communalism may well continue for quite
some time. Therefore, it expected that the insurance companies might consideroffering political risk coverage also. The only area where Indian insurers considergiving cover is with regard to customs duty change under certain conditions. Certaintype of political risk at the international level has serious implications for exporters.The term political risk has a wider connotation than commonly understood orassumed. It covers events arising not just from politics, but risks in the course ofinternational transactions. In this connection, it may be noted that export creditinsurance has evolved out of uncertainties relating to international trade, particularlydue to problems arising out of foreign legal jurisdiction, political changes andcurrency exchange difficulties faced by many developing countries.Insurance business in rural / social sector: -
LIC is required to undertake some percentage of their insurance business in therural social sector as specified by the IRDA. They should discharge their obligationsto providing life insurance policies to persons residing in the rural sector, workers inthe unorganized sector or to economically vulnerable classes of society and othercategories of persons as specified by the IRDA.
ROLE OF THE GOVERNMENT: -ROLE OF THE GOVERNMENT: -
As insurance is an important service sector, hence it is highly regulated by
government. Since 1956 insurance sector was highly regulated by government ofIndia. On March 16, 1999, the Indian cabinet approved on Insurance RegulatoryAuthority Bills that was designed to liberalize the insurance sector.Two governments in India have fallen over the issue of liberalization of the insurancesector (which was nationalized in 1971). But the government of A.B. Vajpayee asgone ahead to announce the liberalization of this sector announcement was made inNovember 1998.
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GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -
The main objective of opening of insurance sector to the private insurers is as under:
1. To provide better coverage to the Indian citizens.
2. To augment the flow of long-term financial resources to finance the growth of infrastructure.
THE FOUR AMENDMENTS, MADE IN THE LIFE INSURANCE BILL BYTHE FOUR AMENDMENTS, MADE IN THE LIFE INSURANCE BILL BYTHE LOK SABHA, ARE AS UNDER:THE LOK SABHA, ARE AS UNDER:
1. The Insurance Regulatory and Development Authority should give priority to health
insurance.
2. Policyholders fund will be invested in the social sector and infrastructure. The percent may
be specified by the IRDA and such regulations will apply to all insurers operating in the
country.
3. Insurers will be expected to undertake a certain percent of business in rural areas, and cover
workers in the unorganized and informal sectors and economically backward classes.
4. In the event of insurers failing to fulfill the social sector obligations, a fine of Rs. 25 lakh
would be imposed the first time. Subsequent failures would result in cancellation of licenses.
INVESTMENT DECISIONS MANDATED BY GOVERNMENT:INVESTMENT DECISIONS MANDATED BY GOVERNMENT:
LIC is required to fulfil certain social commitments as well. As many of the socialwelfare measures are not just regulated, but have been mandated to hand over aportion of their funds to the state for investment in infrastructure and for socialdevelopment through government bonds and securities. In India, the pattern was,accordingly, prescribed in great detail by the government. This was not in the form ofguidelines, but as a legal obligation under the insurance Act, 1938.
PATTERN OF INVESTMENT SPECIFIED FOR LIFE INSURANCE:PATTERN OF INVESTMENT SPECIFIED FOR LIFE INSURANCE:Type of investment Percentage:
(1) Government Securities 25%
(2) Government securities or other approved securities not less than 50%
(a) Infrastructure and social sector not less than 15%
(b) Other govern by exposure norms not exceeding 35%
ECONOMIC FACTORS AFFECTING LIFE INSURANCE CORPORATION:ECONOMIC FACTORS AFFECTING LIFE INSURANCE CORPORATION:
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Interest rate at bank and interest rate of P.F variation very much affect to lifeinsurance industry, because people are always attracted by higher returns.Therefore, they do not prefer lower return policy. Unemployment also affectsinsurance industry, because the unemployment people will not have earning, sosaving also affects to life insurance sector Life insurance industry will directly
affected by Earthquake, Monsoon, and Natural calamity. Because of these eventsturns into lots of death, so the insurance companies have to pay claim againstpolicy. Infant mortality rate and maternity mortality rate are also affecting to lifeinsurance. Typical Indians want luxurious product against low income, so that theyprefer instalment or annuity (EMI), so that they may not have extra saving to investin life insurance.Increased Economical Activity: Although economic activity has slowed down since
1996, sooner or later there will be an upswing. The increase in the growth rate in
various sectors accompanied by the growth in trade in the context of fulfilling of
commitments to the WTO will signal a growth in the demand for insurance covers of
new types. For example, aviation insurance cover will be on an increasing scale inview of the need for more frequent air travel for men and for transporting materials.
This would necessitate substantial property, liability and personal insurance. As far
as cover against business interruption is concerned, the pace of business and of
change today is so fast that even the most careful assessment of exposure time,
and the most liberal coverage cannot protect the insured adequate in the event of a
loss be on the increase and insurance companies cannot afford to ignore the vast
potential in this business.
Interest Rates: - During the last years the government has rationalized interest rate
creates better business opportunities for the life insurance sector because thesubstitute products are graded lower by the customers. On the other hand the value
of the holdings of the insurance companies will increase. Rationalization of the
interest rates is still expected, and it is an opportunity for the company.
Low interested rates mean low investment return for reinsurers causing negativeimpact on their overall net profitability as pricing is to a certain extent sensitive tointerest rate fluctuations. The negative impact therefore, lead to higher pricing levelfor reinsures in order to sustain their profitability. But, in reinsurance market, which ischaracterized by over capitalization a resulting intense competition. The opportunity
for such rate increases practically remains very slim and even non-existent. As aresult, reinsurers are under tremendous pressure to cut their operational cost tosafeguard profitability. Furthermore, low interest rates discourage and even preventany outflow of capital from reinsurance business to capital markets, causing currentover capitalization in reinsurance market to continue. A positive outcome is that lowinflation rates, if sustained for a considerable period, usually bring some relief toreinsures from the resulting lower than forecast claims payment. Also, this can leadstability to reinsures administrative cost.As interest rates fall, bond value rise, and insurers feel richer. On the liability side,reserves are not explicitly discounted so lower interest rates do not increasereserves, lower inflation means lower expected future claims payments which lowers
required reserves. This in turn increase surplus, again allowing insurers to feelricher. Therefore, low interest rates and low inflation result in higher assets, lower
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liabilities, hence greater surplus and greater risk capacity resulting in less demandfor, and greater surplus of reinsurance. Low interest rates and low inflation reducethe ability of reinsures to offset technical losses by using financial products andshould, as a consequences, force market competition downloads. However, this willalso serve to weaken the balance sheets of insurers and create an increase in the
demand for balance sheet protections. Lastly, these conditions move risk from theliability side of the balance sheet to the asset side while actually generating newneeds for cover.
Inflation rate: - Inflation can also be one of the causes to change the scenario. High
inflation for instance, would tend to reduce the insurance business, particularly life,
because the real value of the money paid back to the policyholder on maturity of the
policy would go down and would, therefore, lose its attraction for the investor. At the
most, the insuring public may prefer pure risk plans (terms insurance), which have a
low premium outlay. The response to an inflationary situation will depend on what
benefit the insured is looking for. In a situation of high inflation, clients would preferpolicies where the savings portion is periodically returned while the risk portion is
maintain for the duration of the contract. Those who prefer risk protection are likely
to opt for long term policies, which may also be preferred because they are likely to
be low premium policies. A flexible system, under which the sum insured, is
increased from time to time so that the real value of the cover is maintained, and
could give a boost to the market under conditions of high inflation. Fortunately, the
rate of inflation in India has been contained to less than 5 percent for a fairly long
time and unless it goes out of hand, it is not likely to dampen the market.
Customer satisfaction: - Since the customer is the focus of any service industry, every
such industry continuously strives for greater variety and better quality of products,
improvement in its delivery system, cost effectiveness, easy access, and quick
response to perceived needs in short qualitatively superior service. Indian life
insurance companies already have a sizable line up of the products. The difference
between them and the foreign operators perhaps lies in the service provided,
because there is still not enough concern on the part of the Indian companies, with
customer satisfaction, on time renewals, claims settlements, etc. if high standards
have been achieved elsewhere, it is not impossible to attain the same in India too.
The concept of sales is now redefined as a long standing relationship. Therelationship does not end with the conclusion of the transaction, but has to bedurable and of a long term nature. Hence, improved in performance of the companywill not be synonymous with only basic cost reduction or larger business, but thenew measure of performance will be set in terms of service to the customer.
SOCIO-CULTURAL FACTORS AFFECTING LIFE INSURANCESOCIO-CULTURAL FACTORS AFFECTING LIFE INSURANCECORPORATION:CORPORATION:
The basic social factors that affect the life insurance sector are as under: -
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Population
Life style
Educational level
Level of earning
Societal benefits
These are the major social factors:-
Population: Growth in the population is a major factor pushing up the demand. It is
also going to exert a special influence on the life insurance market in other ways.
Apart from exerting pressure on demand for goods and services, and through that, ill
effects of uncontrolled growth of population also could spur the growth of demand.
For example, overcrowding in public places of entertainment, public support, or toomany vehicles on the road can result in hazards like stampedes and pollution, which
require covers and still are not sold on a large scale today. Thus the positive as well
as the negative aspects of population growth are going to spur demand.
Life style: The peculiar lifestyle of a country or an age also influences the insurance
business. Change therein produces different demands for life insurance. For e.g. All
over the world, family size is shrinking and the fact that in decades to come, both
presents are more frequently likely to work outside the home will mean that there
could be a greater possibility of property loss. Similarly, a larger number of vehicles
on the roads for people commuting to their jobs or business would mean larger
incidence of accidents. This will increase the demand for life insurance products.
Of course, there is also the other possibility that wherever it is possible, some people
will try to spend a part of their time working at home either because they would like
to be with their families or because they find it more convenient. Activities like life
insurance and financial services are particularly well suited for such arrangements.
With time becoming scarcer for most people who pack in a full day, there is a higher
demand for convenience and service. Companies will respond by trying to shorten
the transaction time for the delivery of products and services and creating
distribution systems that can reach clients wherever they are and whenever they
want to use them, so as to ensure convenient access to service providers.
In recent times, there has been a surge in the high end business of the LIC. For
instance, as against 90 policies each worth more than Rs 10 million in 1999-2000,
the number was as high as 900 policies in the next year. Or again, the number of
jeevan shri policies jumped from 88,000 to a total of 2,33,000 policies in the same
period.
However, consumers behavior cannot be adequately and accurately predicted. Theyounger generation is overwhelmingly influenced by consumerism. If this trend
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continues or increases with increasing income, there will be fewer propensities to
save or insure, as a result of which the increasing purchasing poser may not be
reflected in the life insurance market.
Crumbling social values, the deteriorating law and order situation, the growing
incidence of crime, extortion, abduction, etc., are posing a new category of risks
which need to be covered through suitably designed policies.
Thus these are how changing life style of the citizens is affecting the life insurance
industry.
Level of education:
India is one of the developing countries: the level of education is very low here. The
literacy rate is very poor. More than 50% of the population is still uneducated or
more or less not educated. Thus the people are not able to understand the conceptof the life insurance. Among the educated people the quality of the education is still
a big question mark. Thus the awareness is not created and it has become a big
challenge for the industry. Thus one of the factors, which affect the life insurance
sector, is low level of education.
Societal benefits:
In view of the fact that large sections of India have inadequate life insurance cover,
an important social responsibility of the government relates to spreading it far and
wide. In addition, the government attempts to extent life insurance with certain socialobligations in view in both urban and the rural areas through such means special
schemes for the weaker sections, and by tilting of the life insurance companies
investments in favour of social developments.
The social changes emerging in the country provide opportunities for insurers to sell
financial services products such as family health care programmed, retirement plans
disability insurance, long-term care for senior citizens and different employee benefit
plans.
It is not the total population but the insurable population which is material for theconclusion of potential. Apart from the usual demographic and other well known
factors such as age group, income level, sex-wise distribution, and literacy level, a
realistic assessment of this potential has to be based on several other relevant
factors. Many invisible factors like religious faiths and social values too need to be
considered. As such, there is considerable difficulty in accurately estimating the
potential and crude estimates can be misleading. The estimate will also vary
according to the criteria used to measure if.
In principal, every individual is a potential candidate for life insurance. In reality,
financial status limits this potential, not only because of the practical consideration ofthe insurable worth of a person to the insurer in financial terms, but more so due to
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the prospects capacity to pay life insurance premium after meeting other pressing
needs. Again, there are many practical factor affecting insurability such as old age,
past and present illness, and physical and mental impairments.
In addition, the cost of reaching out to a very large number of customers, if they are
dispersed, becomes important. In that sense, the cost and profitability of exploiting
the potential, which is otherwise attractive, limit the opportunity. The sheer size of
the numbers, there fore is not crucial itself.
For assessing the practical business potential of life insurance, the eligible
population needs to be Qualified in relation to other factors including those
mentioned above. Thus, in the opinion of some experts, out of the population in the
insurable age group, only the main workers (i.e., excluding marginal workers) with
adequate income may be considered as the actual insurable population.
The population in the age group 15-55 is usually regarded as the insurablepopulation, since this can be considered as the main active age group (in the
sense of working, earning. And supporting others), and beyond this range life risk
may be considered to be not worth insuring.
There is one opinion, which suggests that in our country the age group 15-55 as the
base is not totally suitable. Due to various factors including the unemployment
problem, real earning starts from around the age of 25 for salaried persons. For
others, particularly small entrepreneurs, traders and businessman, the starting age
is a little higher. Only in the affluent sector of society life insurance can be taken
before personal earning starts. Thus, number wise life insurance below the age of 25
is not so significant (although amount wise it need not be so). On the other hand,
people over the age of 50 rarely apply for fresh life insurance, mainly because in
India the normal retirement age is around 60 years. Also, a high percentage of the
population in the lower income group does not remain insurable after the age of 50.
Thus, in our country the practical age range for insurable population actually narrows
down to 25 to 50.
TECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCETECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCECORPORATION:CORPORATION:
Internet as an intermediary in the current Indian market customer is not aware about
the intrinsic value of insurance. He thinks of insurance only in the mount of March as
a tax saving measure. The security provide by an insurance cover is rarely thought
about. In such a scenario Internet can be an effective medium for educating the
consumers about insurance. It serves as a single window for disseminating product,
process and procedural information to the consumers.
Product development and target marketing through the Internet:
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With increase in the number of insurance companies there will be a need for market
segmentation and subsequently product designed for each of them. In such a
scenario Internet can be an effective channel for pushing product specific
information to a particular market segment. Consumer feedback about a particular
product as well as suggestions for different types or covers can also be generatedthrough the Internet.
Retail marketing is a commonly expected concept and the providers of the retail
products and service will try out for larger market and market share. There would be
cut through competition and the real benefit would be to the customers in terms of
better products, distribution, pricing, post transaction service and technology.
Technology will perhaps be the single largest driver of the retail thrust. The entire
strategy will evolve around the absolute ability of the organization. The customer will
demand for greater convenience of excess to the product/ service and all at low cost
of delivery. Therefore the use of technology and specifically the Internet withrealigned strategies would be one of the key factors to success. Constraints of
locations, timing and accessibility would not be a hurdle for either customers or
businesses.
Maintaining the database: - The most important factor that is affecting the insurance
industry is the marinating the database of the customers. The insurance industry
having a huge list of the customers. In order to maintain it in manual format it is
really the work of stupidity. With the change in time the computers has taken thework of this things. Thus with the development of the technology it has becoming
possible to maintain such huge database very easily. A person can switch over to
the computer and get the details of the customer very easily. Thus maintaining the
database has really become easy due to the development in technology.
E-business insurance in India: - The Internet has played a vital role in transforming the
business of the 21st century. Computers are now being used extensively for creating
a storing data, information with the help of complex and sophisticated technologicaltools in every kind of business. This change having been widely accepted, the
advantages are numerous such as fast processing improved. Efficiency, cost
reduction among several other benefits. However, with every positive change, there
is an evil attached and technology is no exception. In technical is an evil attached
and technology is no exception. In technical terms, increased sophistications of
technology brings with it, an increased factor of risk involved. The risk can be of
various attributes, for example, the risk of data being lost due to a virus attack, the
theft of important and confidential information and so on, which ultimately results in
losses for the business entity. With this change in the business process, insurers
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have to devise new methods for assessing, underwriting and servicing claims for the
so-called e-business insurance.
Insurers face challenges to ascertain risks, in order to quantify them because such
risks dont have any past data, which makes it all the more difficult for actuaries.
Moreover, what financial impact a particular risk can have is very difficult to be
determined. For example, if some hackers obtain credit card information of few
customers, its a loss for banks, their credibility, customers and also their brand. Will
an insurance policy cover all of this is million dollars question hence; the difficulty is
to design a cover first of all, which really answers the needs of customers. But even
after designing and pricing such products with difficulty, the challenge to underwrite
and handle claims for such policies remains existent.
Impact on distribution channels: - Distribution channels are the most important part ofthe insurance industry. The scenario is continuously changing in this industry. In
future the customers are expected to be more technology oriented, better
informed, more knowledgeable and more demanding. The insurers will have to offer
all types of channel to customer and it is the customer who will have the right to
choose the channel suiting him/ her. Dual income families with young children,
singles with long working days and flexi-timers all demand high level of
sophistication and ease when it comes to service. Hence the companies have to be
very careful and cautious in catering to the needs of these customers who provides
a good amount of business to the insurers.
Thanks to the technological advancement and increased de regulation and
sophistication, the carriers and producers can now reach the customers in different
ways as has been proved in the US market and other developed nations the web is
extensively used for the access of information but when it comes to the purchase of
policy, the offline mode is preferred.
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KEY STRATEGY TO SUCCESS...KEY STRATEGY TO SUCCESS...
In order to succeed in any of the business it is very necessary to make and follow
the strategies. Strategies are very important for any of the business. Following are
the general strategies, which are recommended:
One approach is to focus upon product quality, which will instil confidence in minds of
the customers that they would be offered best product from out of the several
available products.
The other approach, is to focus on the customers need, would involve a heavy investment in
developing relationships with policyholders. Under this approach, one can expect a range of
products and services designed to give the customer what he specially desires. The third
approach is of greater market segmentation under which the population should be divided into
several homogeneous groups and product, and services would be targeted towards suchselected markets. The effort would be to tie clients to their company- by customized
combination of coverage, easy payment plan, risk management advice, and convenient quick
claim handling.
Marginal Different Product:The company should design products that will make
comparison-shopping difficult. It could offer a wide variety of covers with marginal
differences and varying prices, whose terms and conditions are difficult to compare
for consumers who may not have sufficient experience in purchasing insurance and
who would find it difficult to make a clear choice. If the consumer is offered a unique
policy, he will have no alternative coverage with which can be compared. Given the
combination policy, which can offer protection against a number of losses, the
consumer will find comparison even more difficult.
Designing New Strategies:It cannot be satisfied with concentrating on the
consolidation of their existing markets, but have to achieve further growth and
penetration. It must, therefore, concentrating on strengthening existing points of
service, designing new channel of distribution, direct contact with their ultimate
customers, and front line employee empowerment. It also needs to refresh its
marketing set up. It should give priority to tapping the market, left unexploited.
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LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:Capital requirement: -
The paid up equity of an insurance company applying for registration to carry on life
insurance business should be Rs 100 Crores.
Renewal of registration: -
An insurer, who has been granted a certificate of registration, should have the
registration renewed annually with each year ending on March 31 after the
commencement of the IRDA Act. The application for renewal should be
accompanied by a fee as determined by IRDA regulations, not exceeding one forth
of one percent of the total gross premium income in India in the preceding year or
Rs 5 Crores or whichever is less, but not less than Rs 50000 for each class of
business as per Section 3-A.
Requirements as to Capital: -
The minimum paid up equity capital, excluding required deposits with the RBI and
any preliminary expenses in the formation of the country, requirement of an insurer
would be Rs 100 crore to carry on life insurance business and Rs 200 crore to
exclusively do reinsurance business as per Section 6.
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KEY STRATEGY TO SUCCESSKEY STRATEGY TO SUCCESS......
In order to succeed in any of the business it is very necessary to make and follow
the strategies. Strategies are very important for any of the business. Following are
the general strategies, which are recommended:
One approach is to focus upon product quality, which will instil confidence in minds of
the customers that they would be offered best product from out of the several
available products.
The other approach, is to focus on the customers need, would involve a heavy investment in
developing relationships with policyholders. Under this approach, one can expect a range of
products and services designed to give the customer what he specially desires. The third
approach is of greater market segmentation under which the population should be divided into
several homogeneous groups and product, and services would be targeted towards suchselected markets. The effort would be to tie clients to their company- by customized
combination of coverage, easy payment plan, risk management advice, and convenient quick
claim handling.
Marginal Different Product:The company should design products that will make
comparison-shopping difficult. It could offer a wide variety of covers with marginal
differences and varying prices, whose terms and conditions are difficult to compare
for consumers who may not have sufficient experience in purchasing insurance and
who would find it difficult to make a clear choice. If the consumer is offered a unique
policy, he will have no alternative coverage with which can be compared. Given the
combination policy, which can offer protection against a number of losses, the
consumer will find comparison even more difficult.
Designing New Strategies:It cannot be satisfied with concentrating on the
consolidation of their existing markets, but have to achieve further growth and
penetration. It must, therefore, concentrating on strengthening existing points of
service, designing new channel of distribution, direct contact with their ultimate
customers, and front line employee empowerment. It also needs to refresh its
marketing set up. It should give priority to tapping the market, left unexploited.
Move towards Rural Market:
It is one of the most important suggestions; rural market is still uncovered by this
sector. LIC should move towards the rural market. Insurance penetration can be
achieved by tapping the neglected Rural Markets. There is vast potential for
insurance growth in the rural sector. A recent survey by foundation for research,
training and Education in insurance (FORTE) suggests that insurance can be sold
profitably to rural communities in India. The survey reveals that
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There is distinct hierarchy of needs in rural areas.
Rural people find security in groups.
The saving habit is very strong in rural areas.
Average saving across the most important socio-economic strata comes to 30-35% of
annual income or Rs. 13,500 annually, which is significant.
There is high level of awareness about life insurance and fairly high-level about 36%
already own life insurance.
51% of these who own life insurance would like to buy more.
Amongst the savers, a significant percentage does not save through formal financial
modes or institutions.
Rural buyers of insurance prefer a half yearly mode of premium payment to coincide
with the time of the harvest.
MOTIVATION OF SALES FORCE:
LIC should constantly be involved in the process of motivating the sales force in the turbulent
times. The following strategies are recommended:
Building relationship is real perk. One should be sure to build in networking times for
agents during the program-in addition to entertainment and education.
Web should be frequently used for creating gift ideas.
Hold sales contests in the fourth quarter. It is the best times to motivate agents who
want to qualify for a trip.
Consider a contrast within the contest for- top-tier producers; additional rewards for
additional milestones that are met, such as air and guest room upgrades.
Use of Internet:
The present scenario is such that the products sold with the help of Internet. The
technological advancement is such that force the companies to take such steps. Still
the full-fledged use of Internet is not done in our country. As suggestion earlier the
Internet based life insurance will help the companies to reduce the transaction cost
and time. At the time it can improve the quality of service to its customers, which is
the mission of the company. Company should concentrate on the quality of the
premium received this will help the companies to reduce its underwriting losses.
Appointing of proper and efficient agent as well as effective direct marketing could
do this. By way of training the excessive staff, which is a major problem in the
company, the company could reduce management expense to a large extent.
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CONCLUSIONCONCLUSION
PEST Analysis is a useful tool for understanding the big picture of the environmentin which you are operating, and for thinking about the opportunities and threats that
lie within it. By understanding your environment, you can take advantage of theopportunities and minimize the threats.PEST is a mnemonic standing for Political,Economic, Social and Technological. These headings are used firstly to brainstormthe characteristics of a country or region and, from this, draw conclusions as to thesignificant forces of change operating within it.
This provides the context within which more detailed planning can take place, so thatyou can take full advantage of the opportunities that present themselves.
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BIBLIOGRAPHYBIBLIOGRAPHY
Web site: -
www.irdaindia.org
www.licindia.com
www.incometaxindia.gov.in
Newspaper: -
Economic times
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INDEXNDEX
POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATIONPOLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION
ROLE OF THE GOVERNMENT: -ROLE OF THE GOVERNMENT: -
GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -
INVESTMENT DECISIONS MANDATED BY GOVERNMENT:INVESTMENT DECISIONS MANDATED BY GOVERNMENT:
TECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:TECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:
LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:
KEY STRATEGY TO SUCCESS...KEY STRATEGY TO SUCCESS...
POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:
KEY STRATEGY TO SUCCESS...KEY STRATEGY TO SUCCESS...
OTIVATION OF SALES FORCE:OTIVATION OF SALES FORCE:
CONCLUSIONCONCLUSION
BIBLIOGRAPHYBIBLIOGRAPHY
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