Pestle_analysis(Affecting Life Insurance Business)Lic

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    PESTLE ANALYSIS

    POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:

    Within India political ambitions and rise of communalism may well continue for quite

    some time. Therefore, it expected that the insurance companies might consideroffering political risk coverage also. The only area where Indian insurers considergiving cover is with regard to customs duty change under certain conditions. Certaintype of political risk at the international level has serious implications for exporters.The term political risk has a wider connotation than commonly understood orassumed. It covers events arising not just from politics, but risks in the course ofinternational transactions. In this connection, it may be noted that export creditinsurance has evolved out of uncertainties relating to international trade, particularlydue to problems arising out of foreign legal jurisdiction, political changes andcurrency exchange difficulties faced by many developing countries.Insurance business in rural / social sector: -

    LIC is required to undertake some percentage of their insurance business in therural social sector as specified by the IRDA. They should discharge their obligationsto providing life insurance policies to persons residing in the rural sector, workers inthe unorganized sector or to economically vulnerable classes of society and othercategories of persons as specified by the IRDA.

    ROLE OF THE GOVERNMENT: -ROLE OF THE GOVERNMENT: -

    As insurance is an important service sector, hence it is highly regulated by

    government. Since 1956 insurance sector was highly regulated by government ofIndia. On March 16, 1999, the Indian cabinet approved on Insurance RegulatoryAuthority Bills that was designed to liberalize the insurance sector.Two governments in India have fallen over the issue of liberalization of the insurancesector (which was nationalized in 1971). But the government of A.B. Vajpayee asgone ahead to announce the liberalization of this sector announcement was made inNovember 1998.

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    GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -

    The main objective of opening of insurance sector to the private insurers is as under:

    1. To provide better coverage to the Indian citizens.

    2. To augment the flow of long-term financial resources to finance the growth of infrastructure.

    THE FOUR AMENDMENTS, MADE IN THE LIFE INSURANCE BILL BYTHE FOUR AMENDMENTS, MADE IN THE LIFE INSURANCE BILL BYTHE LOK SABHA, ARE AS UNDER:THE LOK SABHA, ARE AS UNDER:

    1. The Insurance Regulatory and Development Authority should give priority to health

    insurance.

    2. Policyholders fund will be invested in the social sector and infrastructure. The percent may

    be specified by the IRDA and such regulations will apply to all insurers operating in the

    country.

    3. Insurers will be expected to undertake a certain percent of business in rural areas, and cover

    workers in the unorganized and informal sectors and economically backward classes.

    4. In the event of insurers failing to fulfill the social sector obligations, a fine of Rs. 25 lakh

    would be imposed the first time. Subsequent failures would result in cancellation of licenses.

    INVESTMENT DECISIONS MANDATED BY GOVERNMENT:INVESTMENT DECISIONS MANDATED BY GOVERNMENT:

    LIC is required to fulfil certain social commitments as well. As many of the socialwelfare measures are not just regulated, but have been mandated to hand over aportion of their funds to the state for investment in infrastructure and for socialdevelopment through government bonds and securities. In India, the pattern was,accordingly, prescribed in great detail by the government. This was not in the form ofguidelines, but as a legal obligation under the insurance Act, 1938.

    PATTERN OF INVESTMENT SPECIFIED FOR LIFE INSURANCE:PATTERN OF INVESTMENT SPECIFIED FOR LIFE INSURANCE:Type of investment Percentage:

    (1) Government Securities 25%

    (2) Government securities or other approved securities not less than 50%

    (a) Infrastructure and social sector not less than 15%

    (b) Other govern by exposure norms not exceeding 35%

    ECONOMIC FACTORS AFFECTING LIFE INSURANCE CORPORATION:ECONOMIC FACTORS AFFECTING LIFE INSURANCE CORPORATION:

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    Interest rate at bank and interest rate of P.F variation very much affect to lifeinsurance industry, because people are always attracted by higher returns.Therefore, they do not prefer lower return policy. Unemployment also affectsinsurance industry, because the unemployment people will not have earning, sosaving also affects to life insurance sector Life insurance industry will directly

    affected by Earthquake, Monsoon, and Natural calamity. Because of these eventsturns into lots of death, so the insurance companies have to pay claim againstpolicy. Infant mortality rate and maternity mortality rate are also affecting to lifeinsurance. Typical Indians want luxurious product against low income, so that theyprefer instalment or annuity (EMI), so that they may not have extra saving to investin life insurance.Increased Economical Activity: Although economic activity has slowed down since

    1996, sooner or later there will be an upswing. The increase in the growth rate in

    various sectors accompanied by the growth in trade in the context of fulfilling of

    commitments to the WTO will signal a growth in the demand for insurance covers of

    new types. For example, aviation insurance cover will be on an increasing scale inview of the need for more frequent air travel for men and for transporting materials.

    This would necessitate substantial property, liability and personal insurance. As far

    as cover against business interruption is concerned, the pace of business and of

    change today is so fast that even the most careful assessment of exposure time,

    and the most liberal coverage cannot protect the insured adequate in the event of a

    loss be on the increase and insurance companies cannot afford to ignore the vast

    potential in this business.

    Interest Rates: - During the last years the government has rationalized interest rate

    creates better business opportunities for the life insurance sector because thesubstitute products are graded lower by the customers. On the other hand the value

    of the holdings of the insurance companies will increase. Rationalization of the

    interest rates is still expected, and it is an opportunity for the company.

    Low interested rates mean low investment return for reinsurers causing negativeimpact on their overall net profitability as pricing is to a certain extent sensitive tointerest rate fluctuations. The negative impact therefore, lead to higher pricing levelfor reinsures in order to sustain their profitability. But, in reinsurance market, which ischaracterized by over capitalization a resulting intense competition. The opportunity

    for such rate increases practically remains very slim and even non-existent. As aresult, reinsurers are under tremendous pressure to cut their operational cost tosafeguard profitability. Furthermore, low interest rates discourage and even preventany outflow of capital from reinsurance business to capital markets, causing currentover capitalization in reinsurance market to continue. A positive outcome is that lowinflation rates, if sustained for a considerable period, usually bring some relief toreinsures from the resulting lower than forecast claims payment. Also, this can leadstability to reinsures administrative cost.As interest rates fall, bond value rise, and insurers feel richer. On the liability side,reserves are not explicitly discounted so lower interest rates do not increasereserves, lower inflation means lower expected future claims payments which lowers

    required reserves. This in turn increase surplus, again allowing insurers to feelricher. Therefore, low interest rates and low inflation result in higher assets, lower

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    liabilities, hence greater surplus and greater risk capacity resulting in less demandfor, and greater surplus of reinsurance. Low interest rates and low inflation reducethe ability of reinsures to offset technical losses by using financial products andshould, as a consequences, force market competition downloads. However, this willalso serve to weaken the balance sheets of insurers and create an increase in the

    demand for balance sheet protections. Lastly, these conditions move risk from theliability side of the balance sheet to the asset side while actually generating newneeds for cover.

    Inflation rate: - Inflation can also be one of the causes to change the scenario. High

    inflation for instance, would tend to reduce the insurance business, particularly life,

    because the real value of the money paid back to the policyholder on maturity of the

    policy would go down and would, therefore, lose its attraction for the investor. At the

    most, the insuring public may prefer pure risk plans (terms insurance), which have a

    low premium outlay. The response to an inflationary situation will depend on what

    benefit the insured is looking for. In a situation of high inflation, clients would preferpolicies where the savings portion is periodically returned while the risk portion is

    maintain for the duration of the contract. Those who prefer risk protection are likely

    to opt for long term policies, which may also be preferred because they are likely to

    be low premium policies. A flexible system, under which the sum insured, is

    increased from time to time so that the real value of the cover is maintained, and

    could give a boost to the market under conditions of high inflation. Fortunately, the

    rate of inflation in India has been contained to less than 5 percent for a fairly long

    time and unless it goes out of hand, it is not likely to dampen the market.

    Customer satisfaction: - Since the customer is the focus of any service industry, every

    such industry continuously strives for greater variety and better quality of products,

    improvement in its delivery system, cost effectiveness, easy access, and quick

    response to perceived needs in short qualitatively superior service. Indian life

    insurance companies already have a sizable line up of the products. The difference

    between them and the foreign operators perhaps lies in the service provided,

    because there is still not enough concern on the part of the Indian companies, with

    customer satisfaction, on time renewals, claims settlements, etc. if high standards

    have been achieved elsewhere, it is not impossible to attain the same in India too.

    The concept of sales is now redefined as a long standing relationship. Therelationship does not end with the conclusion of the transaction, but has to bedurable and of a long term nature. Hence, improved in performance of the companywill not be synonymous with only basic cost reduction or larger business, but thenew measure of performance will be set in terms of service to the customer.

    SOCIO-CULTURAL FACTORS AFFECTING LIFE INSURANCESOCIO-CULTURAL FACTORS AFFECTING LIFE INSURANCECORPORATION:CORPORATION:

    The basic social factors that affect the life insurance sector are as under: -

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    Population

    Life style

    Educational level

    Level of earning

    Societal benefits

    These are the major social factors:-

    Population: Growth in the population is a major factor pushing up the demand. It is

    also going to exert a special influence on the life insurance market in other ways.

    Apart from exerting pressure on demand for goods and services, and through that, ill

    effects of uncontrolled growth of population also could spur the growth of demand.

    For example, overcrowding in public places of entertainment, public support, or toomany vehicles on the road can result in hazards like stampedes and pollution, which

    require covers and still are not sold on a large scale today. Thus the positive as well

    as the negative aspects of population growth are going to spur demand.

    Life style: The peculiar lifestyle of a country or an age also influences the insurance

    business. Change therein produces different demands for life insurance. For e.g. All

    over the world, family size is shrinking and the fact that in decades to come, both

    presents are more frequently likely to work outside the home will mean that there

    could be a greater possibility of property loss. Similarly, a larger number of vehicles

    on the roads for people commuting to their jobs or business would mean larger

    incidence of accidents. This will increase the demand for life insurance products.

    Of course, there is also the other possibility that wherever it is possible, some people

    will try to spend a part of their time working at home either because they would like

    to be with their families or because they find it more convenient. Activities like life

    insurance and financial services are particularly well suited for such arrangements.

    With time becoming scarcer for most people who pack in a full day, there is a higher

    demand for convenience and service. Companies will respond by trying to shorten

    the transaction time for the delivery of products and services and creating

    distribution systems that can reach clients wherever they are and whenever they

    want to use them, so as to ensure convenient access to service providers.

    In recent times, there has been a surge in the high end business of the LIC. For

    instance, as against 90 policies each worth more than Rs 10 million in 1999-2000,

    the number was as high as 900 policies in the next year. Or again, the number of

    jeevan shri policies jumped from 88,000 to a total of 2,33,000 policies in the same

    period.

    However, consumers behavior cannot be adequately and accurately predicted. Theyounger generation is overwhelmingly influenced by consumerism. If this trend

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    continues or increases with increasing income, there will be fewer propensities to

    save or insure, as a result of which the increasing purchasing poser may not be

    reflected in the life insurance market.

    Crumbling social values, the deteriorating law and order situation, the growing

    incidence of crime, extortion, abduction, etc., are posing a new category of risks

    which need to be covered through suitably designed policies.

    Thus these are how changing life style of the citizens is affecting the life insurance

    industry.

    Level of education:

    India is one of the developing countries: the level of education is very low here. The

    literacy rate is very poor. More than 50% of the population is still uneducated or

    more or less not educated. Thus the people are not able to understand the conceptof the life insurance. Among the educated people the quality of the education is still

    a big question mark. Thus the awareness is not created and it has become a big

    challenge for the industry. Thus one of the factors, which affect the life insurance

    sector, is low level of education.

    Societal benefits:

    In view of the fact that large sections of India have inadequate life insurance cover,

    an important social responsibility of the government relates to spreading it far and

    wide. In addition, the government attempts to extent life insurance with certain socialobligations in view in both urban and the rural areas through such means special

    schemes for the weaker sections, and by tilting of the life insurance companies

    investments in favour of social developments.

    The social changes emerging in the country provide opportunities for insurers to sell

    financial services products such as family health care programmed, retirement plans

    disability insurance, long-term care for senior citizens and different employee benefit

    plans.

    It is not the total population but the insurable population which is material for theconclusion of potential. Apart from the usual demographic and other well known

    factors such as age group, income level, sex-wise distribution, and literacy level, a

    realistic assessment of this potential has to be based on several other relevant

    factors. Many invisible factors like religious faiths and social values too need to be

    considered. As such, there is considerable difficulty in accurately estimating the

    potential and crude estimates can be misleading. The estimate will also vary

    according to the criteria used to measure if.

    In principal, every individual is a potential candidate for life insurance. In reality,

    financial status limits this potential, not only because of the practical consideration ofthe insurable worth of a person to the insurer in financial terms, but more so due to

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    the prospects capacity to pay life insurance premium after meeting other pressing

    needs. Again, there are many practical factor affecting insurability such as old age,

    past and present illness, and physical and mental impairments.

    In addition, the cost of reaching out to a very large number of customers, if they are

    dispersed, becomes important. In that sense, the cost and profitability of exploiting

    the potential, which is otherwise attractive, limit the opportunity. The sheer size of

    the numbers, there fore is not crucial itself.

    For assessing the practical business potential of life insurance, the eligible

    population needs to be Qualified in relation to other factors including those

    mentioned above. Thus, in the opinion of some experts, out of the population in the

    insurable age group, only the main workers (i.e., excluding marginal workers) with

    adequate income may be considered as the actual insurable population.

    The population in the age group 15-55 is usually regarded as the insurablepopulation, since this can be considered as the main active age group (in the

    sense of working, earning. And supporting others), and beyond this range life risk

    may be considered to be not worth insuring.

    There is one opinion, which suggests that in our country the age group 15-55 as the

    base is not totally suitable. Due to various factors including the unemployment

    problem, real earning starts from around the age of 25 for salaried persons. For

    others, particularly small entrepreneurs, traders and businessman, the starting age

    is a little higher. Only in the affluent sector of society life insurance can be taken

    before personal earning starts. Thus, number wise life insurance below the age of 25

    is not so significant (although amount wise it need not be so). On the other hand,

    people over the age of 50 rarely apply for fresh life insurance, mainly because in

    India the normal retirement age is around 60 years. Also, a high percentage of the

    population in the lower income group does not remain insurable after the age of 50.

    Thus, in our country the practical age range for insurable population actually narrows

    down to 25 to 50.

    TECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCETECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCECORPORATION:CORPORATION:

    Internet as an intermediary in the current Indian market customer is not aware about

    the intrinsic value of insurance. He thinks of insurance only in the mount of March as

    a tax saving measure. The security provide by an insurance cover is rarely thought

    about. In such a scenario Internet can be an effective medium for educating the

    consumers about insurance. It serves as a single window for disseminating product,

    process and procedural information to the consumers.

    Product development and target marketing through the Internet:

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    With increase in the number of insurance companies there will be a need for market

    segmentation and subsequently product designed for each of them. In such a

    scenario Internet can be an effective channel for pushing product specific

    information to a particular market segment. Consumer feedback about a particular

    product as well as suggestions for different types or covers can also be generatedthrough the Internet.

    Retail marketing is a commonly expected concept and the providers of the retail

    products and service will try out for larger market and market share. There would be

    cut through competition and the real benefit would be to the customers in terms of

    better products, distribution, pricing, post transaction service and technology.

    Technology will perhaps be the single largest driver of the retail thrust. The entire

    strategy will evolve around the absolute ability of the organization. The customer will

    demand for greater convenience of excess to the product/ service and all at low cost

    of delivery. Therefore the use of technology and specifically the Internet withrealigned strategies would be one of the key factors to success. Constraints of

    locations, timing and accessibility would not be a hurdle for either customers or

    businesses.

    Maintaining the database: - The most important factor that is affecting the insurance

    industry is the marinating the database of the customers. The insurance industry

    having a huge list of the customers. In order to maintain it in manual format it is

    really the work of stupidity. With the change in time the computers has taken thework of this things. Thus with the development of the technology it has becoming

    possible to maintain such huge database very easily. A person can switch over to

    the computer and get the details of the customer very easily. Thus maintaining the

    database has really become easy due to the development in technology.

    E-business insurance in India: - The Internet has played a vital role in transforming the

    business of the 21st century. Computers are now being used extensively for creating

    a storing data, information with the help of complex and sophisticated technologicaltools in every kind of business. This change having been widely accepted, the

    advantages are numerous such as fast processing improved. Efficiency, cost

    reduction among several other benefits. However, with every positive change, there

    is an evil attached and technology is no exception. In technical is an evil attached

    and technology is no exception. In technical terms, increased sophistications of

    technology brings with it, an increased factor of risk involved. The risk can be of

    various attributes, for example, the risk of data being lost due to a virus attack, the

    theft of important and confidential information and so on, which ultimately results in

    losses for the business entity. With this change in the business process, insurers

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    have to devise new methods for assessing, underwriting and servicing claims for the

    so-called e-business insurance.

    Insurers face challenges to ascertain risks, in order to quantify them because such

    risks dont have any past data, which makes it all the more difficult for actuaries.

    Moreover, what financial impact a particular risk can have is very difficult to be

    determined. For example, if some hackers obtain credit card information of few

    customers, its a loss for banks, their credibility, customers and also their brand. Will

    an insurance policy cover all of this is million dollars question hence; the difficulty is

    to design a cover first of all, which really answers the needs of customers. But even

    after designing and pricing such products with difficulty, the challenge to underwrite

    and handle claims for such policies remains existent.

    Impact on distribution channels: - Distribution channels are the most important part ofthe insurance industry. The scenario is continuously changing in this industry. In

    future the customers are expected to be more technology oriented, better

    informed, more knowledgeable and more demanding. The insurers will have to offer

    all types of channel to customer and it is the customer who will have the right to

    choose the channel suiting him/ her. Dual income families with young children,

    singles with long working days and flexi-timers all demand high level of

    sophistication and ease when it comes to service. Hence the companies have to be

    very careful and cautious in catering to the needs of these customers who provides

    a good amount of business to the insurers.

    Thanks to the technological advancement and increased de regulation and

    sophistication, the carriers and producers can now reach the customers in different

    ways as has been proved in the US market and other developed nations the web is

    extensively used for the access of information but when it comes to the purchase of

    policy, the offline mode is preferred.

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    KEY STRATEGY TO SUCCESS...KEY STRATEGY TO SUCCESS...

    In order to succeed in any of the business it is very necessary to make and follow

    the strategies. Strategies are very important for any of the business. Following are

    the general strategies, which are recommended:

    One approach is to focus upon product quality, which will instil confidence in minds of

    the customers that they would be offered best product from out of the several

    available products.

    The other approach, is to focus on the customers need, would involve a heavy investment in

    developing relationships with policyholders. Under this approach, one can expect a range of

    products and services designed to give the customer what he specially desires. The third

    approach is of greater market segmentation under which the population should be divided into

    several homogeneous groups and product, and services would be targeted towards suchselected markets. The effort would be to tie clients to their company- by customized

    combination of coverage, easy payment plan, risk management advice, and convenient quick

    claim handling.

    Marginal Different Product:The company should design products that will make

    comparison-shopping difficult. It could offer a wide variety of covers with marginal

    differences and varying prices, whose terms and conditions are difficult to compare

    for consumers who may not have sufficient experience in purchasing insurance and

    who would find it difficult to make a clear choice. If the consumer is offered a unique

    policy, he will have no alternative coverage with which can be compared. Given the

    combination policy, which can offer protection against a number of losses, the

    consumer will find comparison even more difficult.

    Designing New Strategies:It cannot be satisfied with concentrating on the

    consolidation of their existing markets, but have to achieve further growth and

    penetration. It must, therefore, concentrating on strengthening existing points of

    service, designing new channel of distribution, direct contact with their ultimate

    customers, and front line employee empowerment. It also needs to refresh its

    marketing set up. It should give priority to tapping the market, left unexploited.

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    LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:Capital requirement: -

    The paid up equity of an insurance company applying for registration to carry on life

    insurance business should be Rs 100 Crores.

    Renewal of registration: -

    An insurer, who has been granted a certificate of registration, should have the

    registration renewed annually with each year ending on March 31 after the

    commencement of the IRDA Act. The application for renewal should be

    accompanied by a fee as determined by IRDA regulations, not exceeding one forth

    of one percent of the total gross premium income in India in the preceding year or

    Rs 5 Crores or whichever is less, but not less than Rs 50000 for each class of

    business as per Section 3-A.

    Requirements as to Capital: -

    The minimum paid up equity capital, excluding required deposits with the RBI and

    any preliminary expenses in the formation of the country, requirement of an insurer

    would be Rs 100 crore to carry on life insurance business and Rs 200 crore to

    exclusively do reinsurance business as per Section 6.

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    KEY STRATEGY TO SUCCESSKEY STRATEGY TO SUCCESS......

    In order to succeed in any of the business it is very necessary to make and follow

    the strategies. Strategies are very important for any of the business. Following are

    the general strategies, which are recommended:

    One approach is to focus upon product quality, which will instil confidence in minds of

    the customers that they would be offered best product from out of the several

    available products.

    The other approach, is to focus on the customers need, would involve a heavy investment in

    developing relationships with policyholders. Under this approach, one can expect a range of

    products and services designed to give the customer what he specially desires. The third

    approach is of greater market segmentation under which the population should be divided into

    several homogeneous groups and product, and services would be targeted towards suchselected markets. The effort would be to tie clients to their company- by customized

    combination of coverage, easy payment plan, risk management advice, and convenient quick

    claim handling.

    Marginal Different Product:The company should design products that will make

    comparison-shopping difficult. It could offer a wide variety of covers with marginal

    differences and varying prices, whose terms and conditions are difficult to compare

    for consumers who may not have sufficient experience in purchasing insurance and

    who would find it difficult to make a clear choice. If the consumer is offered a unique

    policy, he will have no alternative coverage with which can be compared. Given the

    combination policy, which can offer protection against a number of losses, the

    consumer will find comparison even more difficult.

    Designing New Strategies:It cannot be satisfied with concentrating on the

    consolidation of their existing markets, but have to achieve further growth and

    penetration. It must, therefore, concentrating on strengthening existing points of

    service, designing new channel of distribution, direct contact with their ultimate

    customers, and front line employee empowerment. It also needs to refresh its

    marketing set up. It should give priority to tapping the market, left unexploited.

    Move towards Rural Market:

    It is one of the most important suggestions; rural market is still uncovered by this

    sector. LIC should move towards the rural market. Insurance penetration can be

    achieved by tapping the neglected Rural Markets. There is vast potential for

    insurance growth in the rural sector. A recent survey by foundation for research,

    training and Education in insurance (FORTE) suggests that insurance can be sold

    profitably to rural communities in India. The survey reveals that

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    There is distinct hierarchy of needs in rural areas.

    Rural people find security in groups.

    The saving habit is very strong in rural areas.

    Average saving across the most important socio-economic strata comes to 30-35% of

    annual income or Rs. 13,500 annually, which is significant.

    There is high level of awareness about life insurance and fairly high-level about 36%

    already own life insurance.

    51% of these who own life insurance would like to buy more.

    Amongst the savers, a significant percentage does not save through formal financial

    modes or institutions.

    Rural buyers of insurance prefer a half yearly mode of premium payment to coincide

    with the time of the harvest.

    MOTIVATION OF SALES FORCE:

    LIC should constantly be involved in the process of motivating the sales force in the turbulent

    times. The following strategies are recommended:

    Building relationship is real perk. One should be sure to build in networking times for

    agents during the program-in addition to entertainment and education.

    Web should be frequently used for creating gift ideas.

    Hold sales contests in the fourth quarter. It is the best times to motivate agents who

    want to qualify for a trip.

    Consider a contrast within the contest for- top-tier producers; additional rewards for

    additional milestones that are met, such as air and guest room upgrades.

    Use of Internet:

    The present scenario is such that the products sold with the help of Internet. The

    technological advancement is such that force the companies to take such steps. Still

    the full-fledged use of Internet is not done in our country. As suggestion earlier the

    Internet based life insurance will help the companies to reduce the transaction cost

    and time. At the time it can improve the quality of service to its customers, which is

    the mission of the company. Company should concentrate on the quality of the

    premium received this will help the companies to reduce its underwriting losses.

    Appointing of proper and efficient agent as well as effective direct marketing could

    do this. By way of training the excessive staff, which is a major problem in the

    company, the company could reduce management expense to a large extent.

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    CONCLUSIONCONCLUSION

    PEST Analysis is a useful tool for understanding the big picture of the environmentin which you are operating, and for thinking about the opportunities and threats that

    lie within it. By understanding your environment, you can take advantage of theopportunities and minimize the threats.PEST is a mnemonic standing for Political,Economic, Social and Technological. These headings are used firstly to brainstormthe characteristics of a country or region and, from this, draw conclusions as to thesignificant forces of change operating within it.

    This provides the context within which more detailed planning can take place, so thatyou can take full advantage of the opportunities that present themselves.

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    BIBLIOGRAPHYBIBLIOGRAPHY

    Web site: -

    www.irdaindia.org

    www.licindia.com

    www.incometaxindia.gov.in

    Newspaper: -

    Economic times

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    INDEXNDEX

    POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATIONPOLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION

    ROLE OF THE GOVERNMENT: -ROLE OF THE GOVERNMENT: -

    GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -GOVERNMENTS OBJECTIVES FOR LIBERALIZATION OF INSURANCE: -

    INVESTMENT DECISIONS MANDATED BY GOVERNMENT:INVESTMENT DECISIONS MANDATED BY GOVERNMENT:

    TECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:TECHNOLOGICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:

    LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:LEGAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:

    KEY STRATEGY TO SUCCESS...KEY STRATEGY TO SUCCESS...

    POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:POLITICAL FACTORS AFFECTING LIFE INSURANCE CORPORATION:

    KEY STRATEGY TO SUCCESS...KEY STRATEGY TO SUCCESS...

    OTIVATION OF SALES FORCE:OTIVATION OF SALES FORCE:

    CONCLUSIONCONCLUSION

    BIBLIOGRAPHYBIBLIOGRAPHY

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