McDonald’s

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McDonald’s

“One world, One Burger”- McDonald’s

MCDONALD’S CORPORATION

PESTLE ANALYSIS

PESTLE

Political

Economical

SocialTechnology

Legal

Environment

The questions to ask are:

•What are the key political factors likely to affect the industry? •What are the important economic factors? •What cultural aspects are most important? •What technological innovations are likely to occur? •What current and impending legislation may affect the industry? •What are the environmental considerations?

POLITICAL

2 challenges faced in the Indian market: To avoid hurting religious sensibilities of Indian consumers To avoid political confrontation with Indian government and political activists

ECONOMICAL

Economic LiberalizationLate entry in 1996Initial import of produce and forex issuesCompetitive and pricing AnalysisTax

Team 11

SOCIO-CULTURAL

• Expectations of target market

• Family Restaurant• CSR Initiatives

TECHNOLOGICAL

• Improved Inventory System

• Supply chain management

• Easy Payment and Ordering systems for its customers

ENVIRONMENTALCriticism:Cruelty to animals and slaughteringPlastic food controversyUnhealthy food productsInitiatives :Use of paper bagsPromotion of several highly visible sports-related activitiesGreen initiatives

LEGAL

• Halal Certification• ISO Certification• Operating Hours• Labour and

Employment Laws• Environmental

Laws

BYE BYE SEE U AT McDonald’S

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you