PESTEL Analysis on Pakistan cablesPrepared by : Engr. S. M. Yousuf. QasimRegistration No : 102-S16-306Subject : Principles of Marketing Submitted to: Sir. M. ArifNazeer Hussain University

Trusted Not To Compromise

Content

• What does PESTEL Analysis Mean ?• Case study on Pakistan cables.

Learning objectives

• After this Presentation Participants will be able to identify and undertake PESTEL analysis

PESTEL analysis

• PESTEL is an analytical tool which consider outside factors and their impact on a organization or business

• Is a use full tool for understanding the “big picture” of the environment in which you are focusing on .

The factors in PESTEL Analysis • P - Political

• This Refers to the Government of a country or Area . The main Issues addressed in this section include political Stability, Tax Guidelines, Trade regulations, Safety Regulations, and Employment laws

• E - Economic

This Involves the current Financial position of a country or Area (This Includes Employment / Unemployment Numbers Inflation Interest Rates whether the Economy is Booming or in Decline )

• S - Sociological • This is every Thing Socially and culturally (National / Local Culture Religion)

(for Example: The salwar kameez is the national dress of Pakistan and is worn by men and women in all four provinces Punjab, Sindh, Baluchistan and Khyber Pakhtunkhwa in the country and in Azad Kashmir. Salwar refers to loose trousers and kameez refers to shirts)

Continued….

• T - Technological • How new and emerging technology affects our project / organization (Smart Phones Laptops

Super fast internet Social Networking YouTube Twitter Facebook

• L - Legal • How local, national and global lawmaking affects the project (for Example Consumer

Protection Law , Copyright and Patent laws, Health and safety law )

• E - Environmental • Local, national and global environmental issues like Recycling Future Energy Waste Disposal

(waste water Plants, Bio Gas Plants etc.)

PESTEL Analysis Pakistan cables

Pakistan Cables is the premier cable manufacturer and market leader in Pakistan. Since its inception in 1953, Pakistan Cables has maintained quality standards par excellence by manufacturing 99.99% pure Copper wire - a hallmark that we are trusted not to compromise on. Being affiliated with General Cables, a FORTUNE 500 company, Pakistan Cables is the only cable manufacturer to be affiliated with an International cable manufacturing.

Political factors Pakistan cables Current Strength• Pakistan oldest and most reputable cable manufacturer.

joint venture with BICC (British Insulated Calendar's Cables)

• Karachi Stock Exchange Member since 1955• Pakistan Cables is part of the Chinoy Group of Companies.• Revenue in 2011 of PKR 5.8 billion• Pakistan Cables is the only cable company in Pakistan with

multinational affiliation with General Cables and product quality to match the best in the world

Economical Factors for Pakistan Cables • 1953 Pakistan cable was established and started manufacturing

of general wiring cables with natural rubber insulation • 1960 introduced general wiring cables with PVC insulation for

the first time in Pakistan • 1968 established factory for low voltage armored cables up to 3.3

KV for the first time in Pakistan , installed Aluminum rod extrusion plant

• 1974 field communication cables used by Pakistan armed • 1978 received top 25 companies in the Karachi Stock Exchange• 1979 Launched F Sections• 1980 received Top 25 Companies award from Karachi stock

exchange • 1982~1983 Corporate Excellence Award from Management

Association of Pakistan • 1984 Established Anodizing Plant for Manufacturing of doors &

windows Section Introduced for the first time in Pakistan MV XLPE Cables for Supply To KESC

Fig 1.1 Kamal Chinoy with Foreign Deligates

Fig 1.2 Pakistan Cables in Local Markets

Continued ……• 1996 set up state of the art plant to manufacture High conductivity

oxygen free copper rod • 1997 was amongst the first 5 companies in Pakistan and was the first

cable manufacturer to receive ISO 9002 certification • 1998 Achievement Award for outstanding performance by President

of Pakistan • 2000 Became the first and only cable and aluminum manufacturer in

Pakistan to be certify for ISO 9001:2000 version• 2001 Introduced LV XLPE cable fully typed tested by KEMA

Holland for the first time in Pakistan • 2003 Introduces Powder coated Aluminum Profiles, Received Top 25

Companies award from Karachi stock Exchange , Commemorated 50th Anniversary

• 2005 Achieved net sale of over PKR.2 billion • 2006 Achieved net sale of overs PKR.3 billion received top

companies award from Karachi stock exchange Received Brands of the year Award for Wire and cables & Copper Rod

• 2007 Achieved net sale of overs PKR.4 billion top 25 companies by Karachi stock exchange (Position no 06)

Fig 1.3 Pakistan Cables Aluminum section

Fig 1.4 Pakistan Cables XLPE Cables

Continued ……• 2007 & 2008 Brands of the year award in the following categories• Electrical wires and cables• Copper Rod • Aluminum Profiles • 2009 Made operational a 2 Mw gas-fired tri generation Power

generation plant , set up a new Plant for the Manufacturer of automobile cables , completed downstream expansion by inaugurating new PVC Compounding Plant

• 2010 General cable corporation a fortune 500 company and world leader in cable manufacturing made an investment to take a 25% equity stake in Pakistan Cables

• 2011 Received ISO 14001:2004 certification , OHSAS 18001:2007 certification

• 2012 achieved net sale of over 5 billion received best corporate report award from joint committee of ICAP and ICMAP for the year 2010

• 2013 celebrate 60 brilliant years Pakistan cables won KSE top 25 companies award for the 6th time

• 2014 Achieved net sales of over PKR6.5 billion

Fig 1.5 NHU students Visits Pakistan Cables

Fig 1.6 Pakistan Cable HT Cable Laying

Sociological Promotes Name of the Pakistan in Electrical goods“Made in Pakistan” Meets international standard, Provide Job opportunities for People to work in International Standard firm Awareness of Electrical Standard To reduce Electrical Cost using Adds, TV, Commercial Like “ Safety Par no Compromise” , “Appliance Friendly” , “Life Time Investment” , “Pakistan Cables TVC - Citrus Talent”Cable and Tables Book for EngineersTechnical Detail Charts of cable, size and Ampere to use in House and Industries.Safety Precautions Tables

Fig 1.6 Pakistan Cables TV Commercial

Fig 1.7 Pakistan Cables TV Commercial

Pakistan Cables TVC - Citrus Talent

Technological:

• User Friendly website available in English , Urdu version • Research and Development Department for new ideas and Innovation

Legal

• Pakistan Cables is ISO 9001:2008 ( Quality Management System) • ISO 14001:2004 ( Environmental Management System )• OHSAS 18001:2007 (Occupational health and safety management system certified and is the only

cable manufacturer in Pakistan to have its cables type tested by the world renown KEMA Laboratory in Netherlands.

• KEMA is a Global consulting and Certification Company

Environmental:

Health and Safety Policy • Conserve / Sustain / Save Energy: Pakistan Cables is certified for OHSAS

18001:2007 (Occupational Health & Safety Management System) and ISO 14001:2004 (Environmental Management System). Pakistan Cables is the only cable manufacturer in Pakistan to achieve these certifications. 99.99 % pure copper is used in manufacturing cables that results in lower line losses and hence conservation of energy.

• Reuse and Recycle: Pakistan Cables encourages its customers to return the wooden cables drums for reusing that also contributes towards reducing wastage and de-forestation.

• Energy Conservation: As the Company has its own Power Plant, with waste heat recovery and vapor absorption chillers, it is able to more efficiently utilize gas and electricity, thus ensuring energy conservation

Summary

Strength • Premier cable manufacturer & Market leader in

Pakistan• High International Quality Standards &

Certification• Approved with Government, Semi Government,

Privates Firms of Pakistan as well as Exports outside of Pakistan

• 2014 Achieved net sales of over PKR 6.5 billion • General cable corporation a fortune 500

company and world leader in cable manufacturing made an investment to take a 25% equity stake in Pakistan Cables

• Top 25 Companies award from Karachi stock Exchange ,Share Price “PKR 214 /=’’

Weakness • Competitors• High Prices • R & D • No official account of YouTube , Tumblr,

Instagram, Pinterest• No advancement on Aluminum Cable Section• No Advancement on Low Prices Editions for

Economy users.• Less Dividend and Bonus rates Share on Yearly

basis • Website is (unresponsive) on mobile• Online product verification

Summary

Opportunities • R & D department will focusing on Aluminum

cable variety Its my opinion that they will work on Aluminum cable with (Copper Silver Gold Platinum lead) coatings b/c they are good conductors and enhance the conductivity of the product so it will meet the budget of Economy categories People with low Price Option

• Dividend and bonuses will be announced on Quarterly basis that will help full for customers Satisfaction.

• Electrician Courses, Diplomas for People who want to built their career in Electrical Domain.

• Online Electrical team support, Affiliated Electrician, Engineer from Pakistan Cables

Threats • Low price cables with High Standards• Fire resistance cable in low voltage XLPE

standards• Product Piracy Easily Available in Shersha,

Lahore, Karachi Markets • Competitors like Million (Ilyas , Fayaz ) • Copper Gat • Pioneer • AGE • New Age• Fire Resistance Cable• Universal

For Any Query Feel free to Contact : +92-314-2581457E-mail :- Yousuf.Qasim@nhu.edu.pk info@farhatandco.com.pk

Follow me on LinkedIn :- Yousufqasim@live.com Facebook :- www.facebook.com/FarhatCompany website :- www.farhatandco.com.pk

Gmail /Twitter / Tumblr :- smyousufqasim@gmail.com