Company Sustainability

PEST Analysis, Porter’s 5 Forces and Sustainability Strategies

Margarita Antonova

Volunteer Trainer @ Telerik Academyacademy.telerik.com

Business System AnalystTelerik Corporation

2

Table of Contents

PEST Analysis Porter’s 5 Forces Growth Strategies Contingency Strategies The Project: your Business Plan

Sustainability Questions

Are we making a profit?How do we continue to sell at a profit?

PESTLE AnalysisAnalysis of the external environment and more specifically the Political, Economic, Social, Technological, Legal and Environmental factors.

5

PESTLE Questions

What is the political situation of the country and how can it affect the industry?

What are the prevalent economic factors?

How much importance does culture has in the market and what are its determinants?

What technological innovations are likely to pop up and affect the market structure?

Are there any current legislations that regulate the industry or can there be any change in the legislations for the industry?

Intellectual property rights for software

What are the environmental concerns for the industry?

Porter’s 5 Forces ModelFramework for industry analysis and business strategy development that helps determine the competitive intensity and attractiveness of a market.

7

Porter’s 5 Forces

1. Threat of new competition

2. Threat of substitute products or services

3. Bargaining power of customers (buyers)

4. Bargaining power of suppliers

5. Intensity of competitive rivalry – barriers of entry

Sustainability Strategies

Framework for industry analysis and business strategy development that helps determine the competitive intensity and attractiveness of a market.

9

Growth Strategies Growth strategies:

Organic growth Research and development – the

cradle of innovation and staying in the business

Cost-Benefit Analysis

Outside sources: Mergers – combining companies

Acquisitions – acquiring companies

Strategic alliances – independent organizations that pursue the same goals together

10

Growth Strategies

Contingency Strategies Definition – a risk management

strategy that aims to minimize the impact of a foreseeable events and to plan for how the business will resume normal operations after such events

Types: Preparing for predictable and

quantifiable crises

Preparing for unexpected and unwelcome events

форум програмиране, форум уеб дизайнкурсове и уроци по програмиране, уеб дизайн – безплатно

програмиране за деца – безплатни курсове и уроцибезплатен SEO курс - оптимизация за търсачки

уроци по уеб дизайн, HTML, CSS, JavaScript, Photoshop

уроци по програмиране и уеб дизайн за ученициASP.NET MVC курс – HTML, SQL, C#, .NET, ASP.NET MVC

безплатен курс "Разработка на софтуер в cloud среда"

BG Coder - онлайн състезателна система - online judge

курсове и уроци по програмиране, книги – безплатно от Наков

безплатен курс "Качествен програмен код"

алго академия – състезателно програмиране, състезания

ASP.NET курс - уеб програмиране, бази данни, C#, .NET, ASP.NETкурсове и уроци по програмиране – Телерик академия

курс мобилни приложения с iPhone, Android, WP7, PhoneGap

free C# book, безплатна книга C#, книга Java, книга C#Дончо Минков - сайт за програмиранеНиколай Костов - блог за програмиранеC# курс, програмиране, безплатно

?

? ? ??

?? ?

?

?

?

??

?

?

? ?

Questions?

?

Software CompanyTypical Structure

http://academy.telerik.com/student-courses/

...

The Project – Business Plan

Operations Plan

HR and IT

Financial Plan

Financing and Expected Break Even Point

Risk Analysis

PESTLE 12

Executive Summary

Define Product

Business Environment

Describe Industry

Porter’s5 Forces Analysis

Marketing Plan

SWOT Analysis

7Ps for Product

Define Target Market

Sales Strategy

Free Trainings @ Telerik Academy

Business Skills for Developers @ Telerik Academy

http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about

Telerik Software Academy

academy.telerik.com

Telerik Academy @ Facebook

facebook.com/TelerikAcademy

Telerik Software Academy Forums

forums.academy.telerik.com