Personal valuesand

corporate strategy

Introduction of group

INTRODUCTION TO THE TOPIC

Values are conception, implicit and explicit of what an individual or group regards as desirable.

It is closely related to our personality.It depends from person to person.The portion of values are affected at the later

stage of the life.Until we face the face to face situations in life

we don’t understand the importance of values.

Classification of valuesThe values are classified in six different types

by Eduard Spranger- a German Philosopher

Theoretical ManEconomic ManAesthetic ManSocial ManPolitical ManReligious Man

What do we mean by strategy?Strategy is grounded in the array of competitive moves and business approaches management depends on to produce successful performance.

Strategy is management’s game plan for strengthening the organization’s position, pleasing customers, and achieving performance targets.

Effect on corporate strategyCorporate strategy is an explicit and

shared set of goals and policies.Each executive tends to behave in his

own way by his own concepts and previously set goals

If strategies are not present in corporate world then there is possibility of disorganization in company’s operations.

Criteria for strategyThe process by which an individual’s

concept of or feel for his company’s strategy is formulated includes assessment of environmental opportunities and risks and of company resources.

The manager has to be very much consious and articulate about the decisions which he is taking.

Without a strategy, managers have:

No thought-out course to follow

No roadmap to manage by

No action program to produce the intended result

Values in actionFew strategies of National Duplication

Products Corporation were:Slow to moderate company growthEmphasis on single productAn independent agent strategy High quality productsRefusal to compete on price basis

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The top managers had assesses

realistically opportunities, risks and

resources of the organizations.

The managers has to see the opportunity

costs in a very minute way and has to take

decision in a smart way.

Consistency and conflictsThe personal values are basic goals in

an organiztaion.They also his decisions concerning

implementing policies.The organizations trying to reinvest of

earnings in research and development have tended to be ineffective against this value perspective.

Effect on Strategy Elative value affect his thinking about strategy bear in mind that corporate strategy in an explicit and shared set of goal and policy defining what the company is to achieve and become in future and how it must operate in order to rich its goals.

Self Analysis Manager can self analysis by doing one thing is to

examine himself behavior form time to time with the question in mind of what values he holds .

It is because by comparing and contract – testing his behavior with the behavior of other facing similar situation and problem is very helpful

APPRAISAL ON OTHERSThe research managers attribute to much

higher scores than scientists gives to themselves

The managers gives perfect scores to scientists and executives and exaggerate the value differences.

A strategy is in danger of failing because it has less casual support in the value systems.S

conclusionPersonal values are one of the determinants

of decision making.Corporate strategy must inspire personal

values too.The corporation must remain viable as an

economic instituion.But the strategies defers from situation to

situation.

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