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Pearson Education Services signs
Anil Kumble as Brand Ambassador
MEDIA COVERAGE REPORT
_____________________
Compiled by:
Public Relations Consultants
Integral PR Services Private Limited
# 309, B wing, 3rdFloor Mittal Tower, M G Road Bangalore 560 001
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INDEXNovember 2011
SL.NO. PUBLICATION DATE HEADLINE
1. The Hindu 18-Nov-11 Kumble is brand ambassador for PES
2. The New Indian Express 19-Nov-11 Anil Kumble to work for education
3. Dainik Tribune 18-Nov-11 Anil Kumble as brand ambassador
4. Dainik Jagran 18-Nov-11 Kumble as brand ambassador
5. Punjab Kesari 18-Nov-11 Anil Kumble as brand ambassador
6. Dainik Bhaskar 18-Nov-11 Anil Kumble is Pearsons brand ambassador
7. Arth Prakash 19-Nov-11 Pearson education services sings Anil Kumble asambassador
8. Business Standard Online Pearson Education signs Anil Kumble as ambassador
9. newkerala.com Online Anil Kumble to promote Pearson Education
10. edupundit.in OnlineAnil Kumble Signed on as brand ambassador for
Pearson Education.
11. indiantelevision.com OnlineAnil Kumble is brand ambassador for Pearson
Education
12. educationinsight.in OnlinePearson appoints former cricketer Anil kumble as
brand ambassador
13. education.oneindia.in Online Anil Kumble To Be Brand Ambassador For PES
14. audiencematters.com OnlinePearson Education Services signs Anil Kumble as
Brand Ambassador
15. indiainfoline.com OnlinePearson Education appoints Anil Kumble as brand
ambassador
16. newspolitan.com Online Anil Kumble to promote Pearson Education
17. adgully.com OnlinePearson Education Services signs Anil Kumble as
Brand Ambassador
18. calcuttatube.com OnlineAnil Kumble brand ambassador of Pearson Education
Services
19. washingtonbanglaradio.com Online Anil Kumble to promote Pearson Education
20. allvoices.com Online Anil Kumble to promote Pearson Education
21. http://breakingnewsonline.net OnlinePearson Education Services signs Anil Kumble as
Brand Ambassador
http://newspolitan.com/india/education/2011/11/18/new-kerala-Anil-Kumble-to-promote-Pearson-Educationhttp://newspolitan.com/india/education/2011/11/18/new-kerala-Anil-Kumble-to-promote-Pearson-Education -
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Publication The Hindu
Edition Bangalore
Date 18th
November, 2011
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Publication The New Indian Express
Edition Bangalore
Date 19
th
November, 2011
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Publication Dainik Tribune
Edition Chandigarh
Date 18th
November, 2011
Anil Kumble as brand ambassador
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Publication Dainik Jagran
Edition Chandigarh
Date 18
th
November, 2011
Kumble as brand ambassador
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Publication Punjab Kesari
Edition Chandigarh
Date 18
th
November, 2011
Anil Kumble as brand ambassador
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Publication Dainik Bhaskar
Edition Chandigarh
Date 18
th
November, 2011
Anil Kumble is Pearsons brand ambassador
-
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Publication Arth Prakash
Edition Chandigarh
Date 18
th
November, 2011
Pearson education services sings Anil Kumble as ambassador
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http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/
Pearson Education signs Anil Kumble asambassador
To have integrated advertising campaign for DigiClass product, TVC with Kumble
Announcement / Mumbai November 17, 2011, 19:21 IST
Pearson Education Services, part of Pearson plc and one of Indias leadingeducation services company, todayannounced former Indian test cricket teamcaptain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with DigiClass which is aworld-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumblesaid, DigiClass is a very interesting teachingtool which makes classroomlearning fun. It is a different experience altogether, and has a fresh approach towardseducation, which I believe will make a great impact on the education scene in India. With this, the child doesnt justmemorize the topic but alsoexperiences it. This product holds a lot of promise and I am confident that it willgo on tobecome a great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched anintegrated advertising campaign includingtelevision, print and digital media topromote their flagship product DigiClass. DigiClass is Pearsons ICT basedsolutionthat aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware withsyllabus-compliant, multimediacontent. The concept of the product is based on cognitive learning which suggests thatwhen an individual learns by experiencing, she/he processes the information better and therefore remembers it longer.The DigiClass solution iscurrently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).
We are extremely delighted to have Anil Kumble as a brand ambassador. Hehas made immense contribution to Indiancricket and has become an inspirationfor the young cricketers today. Anil has been known for his focus and hands on approach towards the game. His qualification as a software engineer and the legend stature in international cricketmakes him an epitome of excellence. Hiswide knowledge and verity makes him a perfect fit to be the face of DigiClass,aproduct that thrives in the experiential learning and the huge variety ofanimation. We are proud of this association andwelcome Anil Kumble to thePearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understandthe toughest concepts and never forgetwhat they have learnt, thereby helping them enhance their academicperformance. Students are taught using multimedia which introducesinteractivity and collaboration in the classroom. TheTVC presents aninteractive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability toremember things distinctively, since he hasexperienced it.
About Pearson Education Services
Pearson Education Services is part of Pearson, a global education, media and publishing group, represented by market-leading businesses such as thePearson Education, Financial Times and Penguin. From pre-school to high school, earlylearning to professional certification, our curriculum materials,multimedia learning tools, assessment and testingprogrammes help to educatemore than 100 million people worldwide - more than any other privateenterprise, makingPearson the worlds leading education company .
Pearson in India is well placed to bring its wide range of leading products and services to the Indian Education Systemand contribute to the development oflearning in the country. We are committed to bringing this depth of international experience to contribute to measurable, outcome based and technologyenabled learning in India.
http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/ -
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http://www.newkerala.com/news/2011/worldnews-109554.html/
Anil Kumble to promote Pearson Education
Kolkata, Nov 18: Pearson Education Services, a leading education services company, on
Friday announced former Indian test cricket team captain Anil Kumble as its brand
ambassador.
The cricketer shall endorse a range of cutting edge education products for Pearson EducationServices, starting with DigiClass which is a world-class teaching tool.
Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It
is a different experience altogether, and has a fresh approach towards education, which I believe
will make a great impact on the education scene in India.
"With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot
of promise and I am confident that it will go on to become a great success. I wish the team and the
brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertisingcampaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into
interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia
content.
The concept of the product is based on cognitive learning which suggests that when an individual
learns by experiencing, she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives,
Nepal, UAE, etc.).
Anil's wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product
that thrives in the experiential learning and the huge variety of animation. We are proud of this
association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson
Education Services.
The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.
--IBNS
http://www.newkerala.com/news/2011/worldnews-109554.html/http://www.newkerala.com/news/2011/worldnews-109554.html/http://www.newkerala.com/news/2011/worldnews-109554.html/ -
8/10/2019 Pes Kumble
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Anil Kumble Signed on as brand ambassador for Pearson Education.
Pearson Education Services, part of Pearson plc and one of Indias leadingeducation services company, announced former Indian test cricket team
captain Anil Kumble as its brand ambassador. The iconic cricketer shall
endorse a range of cutting edge education products for Pearson Education
Services, starting with DigiClass which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble
said, DigiClass is a very interesting teaching tool which makes classroom
learning fun. It is a different experience altogether, and has a fresh
approach towards education, which I believe will make a great impact onthe education scene in India. With this, the child doesnt just memorize the
topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on to become a great success. I wish the team and
the brand all the very best.
With this announcement Pearson Education Services (PES) launched an
integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into interactive sessions bycombining state-of-the-art hardware with syllabus-compliant, multimedia content. The concept of the product is based on
cognitive learning which suggests that when an individual learns by experiencing, she/he processes the information better
and therefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India and
abroad (Maldives, Nepal, UAE, etc).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian
cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on
approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes
him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a productthat thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome
Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand thetoughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance.Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents
an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember
things distinctively, since he has experienced it.
http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11
http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11 -
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http://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.php
BANGALORE: Pearson Education Services, part of Pearson Plc has roped in former Indian test cricketteam captain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range ofeducation products for Pearson Education Services (PES), starting with a teaching tool - DigiClass.
PES has launched an integrated advertising campaign including television, print and digital media topromote DigiClass.
The underlying idea behind the TVC is that Digiclass makes learning a real life experience so that childrenunderstand the toughest concepts and never forget what they have learnt, thereby helping them enhance
their academic performance. Students are taught using multimedia which introduces interactivity andcollaboration in the classroom. The TVC presents an interactive dialogue between a young girl andKumble in which Kumble demonstrates his ability to remember things distinctively, since he hasexperienced it.
http://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.phphttp://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.phphttp://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.php -
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Pearson appoints former cricketer Anil kumble
as brand ambassador
November 18, 2011Pearson Education Services (PES) has appointed
former Indian test cricket team captain, Anil Kumble
as its brand ambassador. The legendary cricketer will
endorse Pearsons education products starting with
DigiClass, a world-class teaching tool.
Apart from signing up Anil Kumble, PES has also
launched an integrated advertising campaign
including television, print and digital media topromote their flagship product DigiClass. DigiClass is
an ICT based solution to convert traditional
classrooms into interactive sessions using syllabus-
compliant, multimedia content delivered through
latest IT hardware. The basic concept is cognitive
learning that is through experiential learning, kids
process information better and hence remember it
longer. It is being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).
We are extremely delighted to have Anil Kumble as a brand ambassador. His wide knowledge and
verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the experientiallearning and the huge variety of animation. We are proud of this association and welcome Anil
Kumble to the Pearson family. said Srikanth B Iyer, COO, Pearson Education Services.
Pearson Education Services India, formerly known as Edurite is part of Pearson, the global education,
media and publishing group, comprising brands like Pearson Education, Financial Times and Penguin.
From pre-school to high school, early learning to professional certification, curriculum materials,
multimedia learning tools, assessment and testing programmes help to educate more than 100 million
people worldwidemore than any other private enterprise, making Pearson the worlds leading
education company.
http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/
http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/ -
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Anil Kumble To Be Brand Ambassador For PES
Friday, November 18, 2011, 10:36 [IST]
Pearson Education Services(PES), one of Indias leading educationservices companies, on 17th November announced former Indiantest
cricketteam captain Anil Kumbleas its brand ambassador. The iconic
cricketerwill favor a range of cutting edge education products for Pearson
Education Services, starting with DigiClasswhich is a world-class teaching
tool.
Speaking on his association with Pearson Education Services, Kumble said,
DigiClass is a very interesting teaching tool which makes classroom
learning fun. It is a different exposure altogether, and has a fresh approach
towards education, which I believe will make a great impact on the
education scene in India. With this, the child doesnt just memorize the
topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on, to become a great success. I wish the team and
the brand all the very best.
With this announcement, Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution
that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with
syllabus-compliant, multimedia content. The concept of the product is based on cognitive learning which suggests thatwhen an individual learns by experiencing, she/he processes the information better and therefore remembers it longer. The
DigiClass solution is currently being used by over 2,000 schools in India and abroad like Maldives, Nepal, UAE and many
more .
On the occasion, Sikanth B Iyer, COO, Pearson Education Services expressed himself saying that, We are extremely
delighted to have Anil Kumble as a brand ambassador. He has made immense contribution toIndian cricket and has
become an inspiration for the young cricketers today. Anil has been known for his focus and hands on approach towards
the game.His qualification as a software engineer and the legend stature in international cricket makes him an epitome of
excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the
experiential learning and the huge variety of animation. We are proud of this association and welcomeAnil Kumble to thePearson family.The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.
What Is Pearson Education Services ? Pearson Education Services is part of Pearson, a global education, media and
publishing group, represented by market-leading businesses such as the Pearson Education, Financial Times and Penguin.
From pre-school to high school, early learning to professional certification, the curriculum materials, multimedia learningtools, assessment and testing programmes help to educate more than 100 million people worldwide - more than any other
private enterprise, making Pearson the worlds leading education company .
Pearson Education Services (PES) provides an end-to-end education solutions in the K-12 segment, with a focus on
technological innovations. Being a part of Pearson, PES aims to seamlessly combine content and technology and offer
customized solutions of international standards to audiences not just in India but worldwide. For more information on
Pearson Education Services, please click onPearson Education Services.
http://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.html
http://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://www.pearsoneducationservices.com/http://www.pearsoneducationservices.com/http://www.pearsoneducationservices.com/http://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://www.pearsoneducationservices.com/http://www.pearsoneducationservices.com/http://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.htmlhttp://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.html -
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Pearson Education Services signs Anil Kumble as BrandAmbassadorBy Audience Matters News Desk
Friday, November 18, 2011
Pearson Education Services, part of Pearson plc and one of Indias leadingeducation services company, today announced former Indian test cricketteam captain Anil Kumble as its brand ambassador. The iconic cricketershall endorse a range of cutting edge education products for PearsonEducation Services, starting with DigiClass which is a world-class teachingtool.
Speaking on his association with Pearson Education Services, Anil Kumblesaid, DigiClass is a very interesting teaching tool which makes classroomlearning fun. It is a different experience altogether, and has a freshapproach towards education, which I believe will make a great impact onthe education scene in India. With this, the child doesnt just memorize the
topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to become agreat success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign includingtelevision, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT basedsolution that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art
hardware with syllabus-compliant, multimedia content. The concept of the product is based on cognitive learningwhich suggests that when an individual learns by experiencing, she/he processes the information better andtherefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India andabroad (Maldives, Nepal, UAE, etc.).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution toIndian cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus andhands on approach towards the game. His qualification as a software engineer and the legend stature ininternational cricket makes him an epitome of excellence. His wide knowledge and verity makes him a perfect fit tobe the face of DigiClass, a product that thrives in the experiential learning and the huge variety of animation. We areproud of this association and welcome Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, PearsonEducation Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children
understand the toughest concepts and never forget what they have learnt, thereby helping them enhance theiracademic performance. Students are taught using multimedia which introduces interactivity and collaboration inthe classroom. The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumbledemonstrates his ability to remember things distinctively, since he has experienced it.
http://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Amba
ssador
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http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-
as-brand-ambassador/71042895
http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-as-brand-ambassador/71042895http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-as-brand-ambassador/71042895http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-as-brand-ambassador/71042895http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-as-brand-ambassador/71042895http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-as-brand-ambassador/71042895 -
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Pearson Education Services signs Anil Kumble as Brand
AmbassadorPosted by Adgully Bureau | November 18th, 2011 at 6:45 am
Pearson Education Services, part of Pearson plc and one of Indias
leading education services company, today announced former Indian
test cricket team captain Anil Kumble as its brand ambassador. The
iconic cricketer shall endorse a range of cutting edge educationproducts for Pearson Education Services, starting with DigiClass
which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very
interesting teaching tool which makes classroom learning fun. It is a different experience altogether,
and has a fresh approach towards education, which I believe will make a great impact on the education
scene in India. With this, the child doesnt just memorize the topic but also experiences it. This product
holds a lot of promise and I am confident that it will go on to become a great success. I wish the team
and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising
campaign including television, print and digital media to promote their flagship product DigiClass.DigiClass is Pearsons ICTbased solution that aims at converting traditional classrooms into
interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia
content. The concept of the product is based on cognitive learning which suggests that when an
individual learns by experiencing, she/he processes the information better and therefore remembers it
longer. The DigiClass solution is currently being used by over 2,000 schools in India and abroad
(Maldives, Nepal, UAE, etc.).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense
contribution to Indian cricket and has become an inspiration for the young cricketers today. Anil has
been known for his focus and hands on approach towards the game. His qualification as a software
engineer and the legend stature in international cricket makes him an epitome of excellence. His wide
knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the
experiential learning and the huge variety of animation. We are proud of this association and welcome
Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so thatchildren understand the toughest concepts and never forget what they have learnt, thereby helping
them enhance their academic performance. Students are taught using multimedia which introduces
interactivity and collaboration in the classroom. The TVC presents an interactive dialogue between a
young girl and Anil Kumble in which Kumble demonstrates his ability to remember things
distinctively, since he has experienced it.
http://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-
ambassador.html
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Anil Kumble brand ambassador of Pearson Education Services
November 18, 2011 | Filed under:News| Posted by:Calcutta Tube Team
Kolkata, Nov 18 (Calcutta Tube / IBNS) Pearson Education Services,a leading education services company, on Friday
announced former Indian test cricket team captain Anil Kumbleas its brand ambassador.
The cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with
DigiClass which is a world-class teaching tool.
Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It is a different experience
altogether, and has a fresh approach towards education, which I believe will make a great impact on the education scene in
India.
With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on to become a great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into interactive sessions by
combining state-of-the-art hardware with syllabus-compliant, multimedia content.
The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing,
she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).
Anils wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the
experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the
Pearson family, said Sikanth B Iyer, COO, Pearson Education Services.
The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability
to remember things distinctively, since he has experienced it.
http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/
http://calcuttatube.com/category/breaking-news/http://calcuttatube.com/category/breaking-news/http://calcuttatube.com/category/breaking-news/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/category/breaking-news/ -
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http://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-education
Anil Kumble to promote Pearson Education
Kolkata, Nov 18 (IBNS) Pearson Education Services, a leading education services company, on
Friday announced former Indian test cricket team captain Anil Kumble as its brand ambassador.
The cricketer shall endorse a range of cutting edge education products for Pearson Education
Services, starting with DigiClass which is a world-class teaching tool.
Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It
is a different experience altogether, and has a fresh approach towards education, which I believe
will make a great impact on the education scene in India.
"With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot
of promise and I am confident that it will go on to become a great success. I wish the team and the
brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising
campaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into
interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia
content.
The concept of the product is based on cognitive learning which suggests that when an individual
learns by experiencing, she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives,
Nepal, UAE, etc.).
Anil's wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product
that thrives in the experiential learning and the huge variety of animation. We are proud of this
association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson
Education Services.
The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.
http://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-educationhttp://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-educationhttp://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-education -
8/10/2019 Pes Kumble
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http://www.allvoices.com/news/10904395-anil-kumble-to-promote-pearson-education
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http://breakingnewsonline.net/prevents.html
Pearson Education Services signs Anil Kumble as Brand Ambassador
Written by Breaking News Online Team
Friday, 18 November 2011 12:00
Bangalore, Thursday November 17th, 2011: Pearson Education Services, part of Pearson plc and one of Indias leading
education services company, today announced former Indian test cricket team captain Anil Kumble as its brand
ambassador.
The iconic cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with
DigiClass which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very interesting teaching
tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards
education, which I believe will make a great impact on the education scene in India.
With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on to become a great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign includingtelevision, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution
that aims at converting traditional classrooms into interactive sessions by combining state -of-the-art hardware with
syllabus-compliant, multimedia content.
The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing,
she/he processes the information better and therefore remembers it longer. The DigiClass solution is currently being usedby over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian
cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on
approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes
him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a producthat thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome
Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand the
toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance.
Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents
an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember
things distinctively, since he has experienced it.
http://breakingnewsonline.net/prevents.htmlhttp://breakingnewsonline.net/prevents.htmlhttp://breakingnewsonline.net/prevents.html