Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and...

Jitender Aswani, Portfolio Strategist, Business Analytics

October, 2011

BI101 Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software?

Welcome!

© 2011 SAP AG. All rights reserved. 2

Disclaimer

This presentation outlines our general product direction and should not be relied on in making a

purchase decision. This presentation is not subject to your license agreement or any other agreement

with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to

develop or release any functionality mentioned in this presentation. This presentation and SAP's

strategy and possible future developments are subject to change and may be changed by SAP at any

time for any reason without notice. This document is provided without a warranty of any kind, either

express or implied, including but not limited to, the implied warranties of merchantability, fitness for a

particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this

document, except if such damages were caused by SAP intentionally or grossly negligent.


Agenda

1. Big Data & Pervasive Nature of Location-Based Solutions

2. SAP + Google and Location Aware Solutions from SAP

3. Location Analytics, ThinkSmart Technologies

4. Demos

5. Closing Thoughts and Q&A


The Unstoppable Data Deluge…

In year 2008, a firm managing the supply chain for retail

clients saw…

100 GB of data per day

…flow through its network.

Source: The Economist kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024



and in year 2010, the amount of data flowing through the

network has increased by…

10x to 1 TB of data per day

Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024



In year 2009, American Drone aircraft sent back…

24 Years

…worth of video footage.

Source: The Economist



and the next generation Drone models are expected to

produce…

10 to 30 times

…more data.




In 2005, humanity created…

150 EB

…of data.




In 2010, humanity created…

8x more (1,200 EB)

…of data.




According to IDC, data is…

doubling

…(a trillion GB) in 2011.

…every two years and is expected to reach…

1.8 ZB



Ever increasing demand for smart analytical solutions that can

harness the Big Data and generate the right business insights…



What –When-Where – Three questions all business ask universally -

the classic Business Analytics equation…

“What” happened?

“When” it happened?

“Where” it happened?


The “What” in “What-When-Where” Business Analytics equation…

Source: SAP

Worldwide, SAP’s

carbon emission

reduced…


The “When” in “What-When-Where” Business Analytics equation…

Source: SAP

In 2010,

carbon emission

reduced by 6%

from 2009

levels…


The “Where” in “What-When-Where” Business Analytics Equation…

Source: SAP

Carbon emission

reduced in both

EMEA and

NA from 2009

to 2010…


Source: SAP

Analyzing data on “Where” a.k.a location (geo) dimension has not

been that exciting…

Region 2009 2010

Americas 95,348,551 90,469,039

Region 2009 2010

EMEA 287,115,120 259,280,691

Region 2009 2010

APJ 64,627,692 71,738,049


Source: SAP

City 2009 2010

Argentina 1,892,604 2,944,954

Australia 3,857,067 4,473,135

Austria 3,456,312 3,575,161

Belgium 2,720,480 2,883,628

Brazil 4,796,593 7,834,214

Bulgaria 2,242,471 1,756,235

Canada 7,763,254 10,553,272

Chile 427,713 742,903

China 11,463,525 13,793,752

Colombia 715,549 1,309,819

Croatia 196,538 230,429

Cyprus 26,188 30,966

Czech -Rep 3,043,642 3,030,376

Denmark 1,073,278 1,289,842

Estonia 9,243 12,407

Finland 1,473,672 1,651,663

France 9,581,919 10,695,747

Germany 197,207,281 166,986,765

Greece 753,209 813,469

Hong Kong 364,873 493,690

Hungary 3,161,251 3,142,943

India 36,063,826 37,585,886

If data had both time and location (geo) dimensions, very few

solutions could help…

Source: SAP

City 2009 2010

Indonesia 212,127 380,830

Ireland 5,375,244 7,445,584

Israel 11,045,459 9,889,998

Italy 5,408,633 5,969,910

Japan 6,753,585 6,873,820

Kazakhstan 167,267 94,186

Latvia 13,099 17,470

Lithuania 36,742 39,872

Luxembourg 59,651 58,426

Malaysia 732,026 968,832

Mexico 2,480,174 3,747,303

Netherlands 4,995,668 4,952,921

New Zealand 257,704 302,707

Nigeria 44,091 149,600

Norway 442,634 449,135

Other 779,936 1,544,873

Peru 249,568 441,814

Philippines 203,490 342,107

Poland 1,569,985 1,625,997

Portugal 905,358 968,307

Puerto Rico 245,223 430,815

Romania 552,984 593,299

City 2009 2010

Russian Federation 2,897,359 3,368,540

Saudi Arabia 87,135 275,082

Serbia 325,843 279,582

Singapore 2,559,895 3,632,802

Slovakia 1,071,815 1,021,035

Slovenia 217,525 245,225

South Africa 4,544,139 3,409,266

South Korea 1,427,186 1,846,810

Spain 3,002,220 3,785,371

Sweden 809,708 809,941

Switzerland 5,519,681 5,279,232

Taiwan 496,947 650,776

Thailand 235,441 370,219

Turkey 528,217 761,957

Ukraine 433,289 491,498

United Arab Emirates 711,526 1,015,479

United Kingdom 11,404,364 10,184,147

United States 76,350,285 61,884,405

Venezuela 427,588 579,540

Vietnam 22,683


And as more than 70% of organizational data has location elements

− address, region, lat/long…

Source: Yellowfin

Location Analytics or Location BI will go

pervasive in the enterprise…


Thanks to Google for democratizing maps, location-based solutions

are becoming pervasive…

Source: Southwest


With the big governments…

Source: Census.gov


And with the private enterprises…

Source: Centigon Solutions


In Mobile Apps…


Personal Mobile Apps…


And also with data enthusiasts and bloggers among others…

Source: Guardian.co.uk


The data on England riots


#1

England riots: was poverty a factor?

An example of Pervasive Location Analytics…

http://www.google.com/fusiontables/DataSource?dsrcid=1265847


England riots data mapped…







The data on poorest places in England #2

#1





England riots data mashed with poverty data…

The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk






The data on poorest places in England

The data from magistrate courts on rioters #3

#2

#1





http://www.guardian.co.uk/news/datablog/2011/aug/11/uk-riots-magistrates-court-list?INTCMP=ILCNETTXT3487


England riots data mashed with poverty and rioters’ demographics

data to answer questions…

The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk





Demo of Unlocking Location

Based Insights on England Riots

http://www.guardian.co.uk/news/datablog/interactive/2011/aug/09/uk-riots-incident-map

http://www.guardian.co.uk/news/datablog/interactive/2011/aug/09/uk-riots-incident-map

http://www.recovery.gov/Transparency/RecipientReportedData/pages/RecipientReportedDataMap.aspx?ZipCode=95070&datasource=recipient


Government has also put its “Big Data” on a map to help citizens

unlock location sensitive info…

Demo on Recovery.gov

Source: Recovery.gov

http://www.recovery.gov/Transparency/RecipientReportedData/pages/RecipientReportedDataMap.aspx?ZipCode=95070&datasource=recipient


Southwest Airlines is using maps in a very innovative way to drive

its travel business…

Demo on Southwest

GetAway Finder

Source: Recovery.gov

http://getawayfinder.southwest.com/?int=VASTTVLGUIDBANNER101123






Another fascinating example of Pervasive Location Analytics:

Global maps of news papers…

Demo on a map based

global newspaper solution

http://newspapermap.com/

http://newspapermap.com/


Location-based solutions which bring geo data to life and unlock

location aware insights…

? Will it become pervasive in the enterprise





4. Demos



At SAP, we certainly think so, hence this strategic partnership with

Google…

http://youtu.be/VffG3MuQ4nc

SAP and Google Team to Put “Big Data” on the Map, July

27, 2011

http://youtu.be/VffG3MuQ4nc


This strategic partnership will bring location-based solutions from

SAP in near future…

Google Maps JavaScript API was built from scratch to be optimized

on various platforms including desktop and mobile

Google Earth API for 3D visualizations within a browser gives you full

control of controls, layers and movements of Google Earth

StreetView API for fully controlled applications leveraging the

Google’s own StreetView imagery

Geocoding API is a web service that finds the coordinates for a street

address or finds the street address at a given location

Elevation API is a web service that gives your business access to

graph and analyze Google’s elevation data

The Directions API has the ability to specify options

like tolls, highways and biking directions


SAP applications to leverage Google Maps to make location-based

enterprise solutions pervasive…

BI client tools

BI platform

On-demand applications

Mobile applications

And more…





4. Demos


© 2011 SAP AG. All rights reserved. 41 © Thinksmart Technologies

2011

41


Data points from a single day


2011

43

>1m data points per day and growing (~10% customers with

smartphones)


Where people spend time…


2011

44

The average times passengers spend in different parts of Airport


Most common paths – Arrival…


2011

45

The most common arrival paths through the airport


Most common paths – Departure…


2011

46

The most common departure paths through the airport


Airport Crowding...


2011

47

The most common departure paths through the airport


People moving around airport…


2011

48

Most people go direct from T3 to T2 without visiting Duty Free





4. Demos



Pervasive Location Analytics – SAP’s Visual Business Demo –

“Taking your business Visual”


SAP’s carbon footprint Explorer iPad

demo

Pervasive Location Analytics – SAP BusinessObjects Explorer

iPad demo…

© 2011 SAP AG. All rights reserved. 53 53

Build a World Class Fresh Foods Company

Re-Think and Shorten the Current Food Retail Supply Chain from

Source to Customer

Build the World’s Most Personalized Food Shopping Experience

FreshDirect, an SAP BusinessObjects customer and

leading the location analytics revolution, its mission is…

© 2011 SAP AG. All rights reserved. 54 54

Leading online grocer in the U.S. with

600K customers in New York, New Jersey

and Connecticut

Fresh-from-the-farm foods and brand-

name groceries at everyday low prices, all

delivered to customers’ doors

Over 600 entrees and side dishes, made

fresh daily by professional chefs using

the finest, freshest ingredients

FreshDirect and the two business challenges it faced…

At risk or delinquent deliveries

Minimize operating expense related to

parking tickets

Business Challenges About FreshDirect


Driving Directions Dashboard at FreshDirect



2. Location Aware Solutions from SAP


4. Demos



Your business vocabulary will change when Location Analytics

becomes pervasive with the enterprise…

Reports

Dashboards

Analytics

Metrics

Measures, Dimensions

Row, Columns

Points

Heat maps

Maps

Lines, Polygons

Routes, Distance

Latitude, Longitude

Business Analytics Location Analytics


Thank you – Can I answer your questions?


Pervasive Location Analytics – My contact information

[email protected]

http://allthingsbusinessanalytics.blogspot.com/

#jaswani

Thank

you!


Appendix

Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? TechEd and...

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