Peru.com presentación formatos 2012
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Transcript of Peru.com presentación formatos 2012
![Page 1: Peru.com presentación formatos 2012](https://reader034.fdocuments.net/reader034/viewer/2022052621/5586d750d8b42a5d4a8b45fe/html5/thumbnails/1.jpg)
Peru.com
Catálogo de Formatos 2012
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Rangos de bonificación
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FORMATOS ESTANDAR 2012
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Banner Top (950x90)
Banner @pagina Right1 (300x250)
Banner Vertical Skyscrapper (160x600)
Banner @pagina Right 2 (300x250)
Mega botón @pagina left (300x380)
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Banner @pagina Right3 (300x250)
Banner horizontal Center1 (728x90)
CPM BASE: S/. 8 CPM HAVAS MEDIA S/. 5
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Banner Horizontal (top) URL: http://util.peru.com/Advertisers/test/clinicamiraflores/pagina.html
CPM BASE: S/. 25 CPM HAVAS MEDIA: S/. 15
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Banner Vertical (Skyscrapper)
URL: http://util.peru.com/Advertisers/test/globalnet/160x600.html
CPM BASE: S/. 25 CPM HAVAS MEDIA: S/. 15
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Banner @página con ó sin video
URL: http://util.peru.com/Advertisers/test/directv/pagina.html
CPM BASE: Right 1 S/. 25 Right 2 S/. 17 Right 3 S/. 8 CPM HAVAS MEDIA: Right 1 S/. 15 Right 2 S/. 10 Right 3 S/. 5
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Mega Botón @pagina con o sin video (left) URL: http://util.peru.com/Advertisers/test/nextel/pagina.html
CPM BASE: S/. 34 CPM HAVAS MEDIA: S/. 20
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FORMATOS ESPECIALES 2012
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Botón desplegable a la izquierda URL: http://util.peru.com/advertisers/test2/claro/pagina.html
CPM BASE: Right 1 S/. 39 Right 2 S/. 31 Right 3 S/. 22 CPM HAVAS MEDIA: Right 1 S/. 23 Right 2 S/. 18 Right 3 S/. 13
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Mega botón con o sin video URL: http://util.peru.com/Advertisers/test/contrabando/pagina.html
CPM BASE: Right 1 S/. 39 Right 2 S/. 31 Right 3 S/. 22 CPM HAVAS MEDIA: Right 1 S/. 23 Right 2 S/. 18 Right 3 S/. 13
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Mega botón desplegable con o sin video URL: http://util.peru.com/advertisers/test/mcDonals/pagina.html
CPM BASE: Right 1 S/. 50 Right 2 S/. 42 Right 3 S/. 34 CPM HAVAS MEDIA: Right 1 S/. 29 Right 2 S/. 25 Right 3 S/. 20
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Banner horizontal top desplegable mouse over URL:http://util.peru.com/Advertisers/test/spyderman/pagina.html
CPM BASE: S/. 39 CPM HAVAS MEDIA: S/.23
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Layer o video layer URL: http://util.peru.com/Advertisers/test/hugo/pagina.html
CPM BASE: S/. 48 CPM HAVAS MEDIA: S/.28
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Banner push down con o sin video URL: http://util.peru.com/Advertisers/test/bcp/pushdown.html
CPM BASE: S/. 48 CPM HAVAS MEDIA: S/.28
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URL: http://util.peru.com/Advertisers/test2/UTP/sky.html
Banner vertical skyscrapper desplegable CPM BASE: S/.48 CPM HAVAS MEDIA: S/.28
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Peel banner URL: http://util.peru.com/Advertisers/test/batman2012/pagina.html
CPM BASE: S/.62 CPM HAVAS MEDIA: S/.37
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Múltiple Impacto
Brandeos interactivos que generen mayor impacto de marca, mejores posibilidades en creatividad y más Alcance, ya que incluye 2 formatos publicitarios adicionales.
http://www.e-planning.net/es/productos/admagic/formatos/ejemplos/multiple_impacto/300x250_1.html
CPM BASE: S/. 70 CPM HAVAS MEDIA: S/.41
URL:
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Unión de Layers URL: http://util.peru.com/Advertisers/test/adidas_katy/unionlayers.html
CPM BASE: S/. 70 CPM HAVAS MEDIA: S/.41
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Takeover HD ó Intersticial URL: http://util.peru.com/Advertisers/test/eradelhielo4/pagina.html
CPM BASE: S/. 70 CPM HAVAS MEDIA: S/.41
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Triple Impacto (Layer + laterales) http://util.peru.com/Advertisers/test/armaq/bannerExpandible.hml
URL: CPM BASE: S/. 84 CPM HAVAS MEDIA: S/.49
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Portrait URL: http://origin.demo.mediamind.com/Europe/Spain/demos/piaggio/piaggio_carrusel_motosnet
CPM BASE: S/. 84 CPM HAVAS MEDIA : S/.49
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Filmstrip
URL: http://util.peru.com/advertisers/test/metro/pagina.html
CPM BASE: S/. 84 CPM HAVAS MEDIA: S/.49
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Brandeo http://util.peru.com/Advertisers/test/inkacola/950x600.html URL:
CPM HAVAS MEDIA: S/.84 El Brandeo en portada ó en cualquier otra sección se calcula en base al CPM determinado y las impresiones generadas por dicha sección.
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Nelly Luz Fernández
Ejecutiva de cuentas Senior
Gracias!