Peru Fashion Night Brochure

Grand Hyatt Hotel WasHinGton Washington d.C.

Organized & Sponsored by:

November 20th 2013

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2 [email protected] | www.bizusaperu.com | Tel: 201.875.0220

The real treasure of the Incas. Peru is an inexhaustible source of

inspiration due to its culture, its people, natural wealth, and its wonders

that never cease to amaze the world. Peru’s in style - we believe Peru feels

it since it not only nourishes with inspiration, but because it offers the best

and finest ALPACA wool or natural fiber, with which it is possible to set

trends in any season.

Welcome to PERU FASHION NIGHT IN WASHINGTON DC,

which will showcase the great attractions of this Andean llama wool,

considered one of the finest and softest fibers the world. It can be seen

in clothes specially designed for this event by dedicated companies

from the Cusco region, considered one of the major production centers

of alpaca wool in Peru.

this initiative by BIZ USA PERU & AMERICAS combines the efforts

of the Ministry of Foreign Trade and Tourism (MINCETUR) and

Peruvian entrepreneurs themselves, in order to create opportunities and

scenarios for the commercialization of alpaca apparel in the United

States.

PERU FASHION NIGHT is one of the doors that opens to the large

American market, but the task for the positioning of alpaca fiber is

difficult, which is why this event shall take place in the context of a trade

mission by prospecting Cuscan producers – under the Cusco Textile

Export House - for business conferences and strategy meetings with

commercial agents both in Washington and New York.

BIZ USA PERU & AMERICAS continues to promote these activities

in order to promote the emergence of more successful enterprises

in alpaca, eager to conquer new markets, promoting directly or

indirectly the improvement of the supply chain that is generated

around this natural resource.

heIdI CAStrILLoNFounder/director. bIZ USA PerU

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FashIoN WILL TaKE ovEr PEruWHAT IS PERU MODA? It is the trade fair where you will be able to appreciate the best of our Peruvian export offer in apparel, footwear and jewelry. high quality products design with industrial capacity.

WHy TO ExHIbIT IN PERUMODA? because it’s the best platform to establish business relationships among the best import companies from around the world, including the best Peruvian fashion companies.

WHy TO vISIT PERUMODA? because it allows you to discover the best of what Peru offers; The Textile Industry with its highly recognized clothing materials such as the unique and versatile alpaca fiber, and the Peruvian cotton, considered one of the best worldwide. Silver Jewelry pieces that ensure quality, exclusivity and design. Shoes & Accessories made of leather and textile fiber. Full package: Innovate and invest in product development to turn Peru into one of the leading providers of full package in America.

DO yOU WANT TO PARTIcIPATE AS AN ExHIbITOR AND GET MORE INFORMATION? Please contact; Peru Trade Commission in Washington, D.C. at: [email protected] or in Peru, ms. Yesenia Infantes: [email protected]

ARE yOU A PRESS MEMbER AND WANT TO REGISTER? Please send your info details to [email protected] or [email protected] in order to be called once the organizing committee starts with the registration process.

cONTEST OF yOUNG cREATORS TO THE WORlD. If you want to learn more about this contest and its finalists, visit www.perumoda.com.

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www.perumoda.com


Please contact; Peru Trade Commission in Washington, D.C. at: [email protected]

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cIA Cusco designer receives award

International Fashion ambassador at event in California, usaCusco’s fashion designer, varignia Garcia, one of the most exciting young talents in the latest edition of the International Fair “Peru moda” organized by the Commission for the Promotion of Peru export and tourism (PromPerú), was awarded the prize International Fashion Ambassador, under the Mélange Fashion Show 2013, an event promoted by the famous French fashion designer Jean Paul Gaultier in collaboration with the United Nations educational, Scientific and Cultural organization, UNeSCo.At the gala, held at the temple Club, the city of San Francisco, California (United States), the Peruvian Fashion designer presented 21 pieces made in alpaca, hand worked by mothers and young spinners and weavers of Cusco, as a sample of the current social inclusion that has been imposed on the Peruvian fashion industry.

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The Flash Mode 2012 renowned Designers Categoryone of Cusco’s young fashion designer specializing in alpaca fiber is to participate in the fashion show; PerU FAShIoN NIGht, this November 20 at the gateway of the Grand hyatt Washington hotel.

Architect by profession and external consultant in the areas of textile production in different companies, Grethel Gonzales Sierra has shown her talent in major fashion events in Peru and other countries. today, is the exclusive designer for Cariluis Crafts, one of the leading exporters of alpaca fiber garments Cusco region.

In her creations she wants to spread her culture iconography, using traditional Peruvian raw materials, such as alpaca, fiber, delicate, soft, warm, lightweight, in creating original designs clothing and accessories for the elaboration of which have been rescued traditional fabrics of our Inca culture.

ITAlA

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TINO The more sophisticated face

of Peruat Miami Fashion WeekItala testino was born in montreal – Canada, from Peruvian parents has lived all her life in Lima, into a family of Italian origins. She attended an American School in Lima and studied business at the University of Lima. For post graduate studies, she attended Parsons School of design in New York and Central Saint martin’s College of Art & design. Itala is a keen observer of life from which she draws her inspiration,as the sole designer of Itala testino Collections. the Collections are for women which include a house line. She has often taken inspirations for her collections from everyday life and created a trademark style of classic and elegant with a modern twist. Itala entered the Fashion World in 1989 by opening the boutique Pistache in Lima –Peru. the designer slowly launched into the fashion world by selling her own designs. the brand Itala testino has been in the market for 9 years.

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KShuayruro, jewel of the Peruvian amazon that sets a new trend in the united statesbased in Washington d.C., evelyn brooks designs create exotic jewelry pieces that are inspired by natural elements and Peruvian art. each piece is handcrafted with fine care and exceptional workmanship, offering unique, contemporary and eco-friendly jewelry designs. evelyn brooks works with recycled sterling silver, natural gemstones, beads and seeds from the Amazons. evelyn brooks designs are known for their designs with the red and black huayruro seeds, which are a symbol of good luck, happiness and fertility. We have been able to bring our jewelry designs into over 80 boutiques in the U.S. and virgin Islands. Celebrities among donna Karan, tim Gunn, grammy award winner maya, CNN political contributor maria Cardona and many others have wore pieces of her jewelry collections.

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E CusCo ThE TExTILE CaPITaL oF PEruthe Cusco textile export house (CAteX Cusco) was created February 20th, 2011 after the initiative of a group of micro-enterprises in the region, in order to seek international markets for their products made from alpaca fiber. It is the first Productive mSe Chamber from Peru to be an active partner of PerUCÁmArAS.

one of the main objectives of the institution, currently chaired by ronald Garcia Castelo, is to develop the textile industry in the Cusco region, bring back the role it held up to in the sixties, an outstanding period, thanks to the efforts of emblematic factories like textil Lucre, marangani, huascar, La estrella and Urcos, among others, which made Cusco the main textile capital of Peru.

today CAteX Cusco’s proposal is to industrialize the Alpaca fiber and not sell the fiber wholesale, but instead sell value-added products. It also aims to develop the alpaca productive chain, for which it has initiated the Project Promo Alpaca, with the signing of an interagency cooperation agreement with bIZ USA - Peru and participating, under the agreement, in the trade mission Peru Fashion Night in Washington dC, New York, New Jersey and all of the United States.

the Cusco textile export house also drives the proposal “Sme designers for the world”, so that each small business can have its own associated designer capable of developing products that meet the demands of international fashion. Proof of the success of this exciting initiative has been the consolidation of Cuscan fashion designers varignia Garcia Araujo (Inkamoda Peru SrL.) and Grethel Gonzales Sierra (Caryluis Artesanias eIrL) on catwalks abroad; and the growth of young talents like monica mansilla, Flor de maria Choqueluque, Natali Perez, and Fernanda Castillo.

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PAUlo MonTenegroPaulo Andrés montenegro; Photographer. Specializes in Artistic, Fashion, Private and travel photography. his latest work has led him to take pictures of Juanes, don omar, Alejandro Sanz, daddy Yankee among many other artists.

www.paulomontenegro.com

lorenA orellAno edUArdo CArCAMooffering Stylist services. Personalized Makeup Consultation and trial prior to the event. on-site makeup Artistry for the bride on your wedding day. Skin cleansing and priming. Professional airbrush makeup.

Tel: 703-966-5169

eduardo Carcamo is the creative director of v*GLAm Cosmetics a brand of NG Incorporated which is based on the principles of ageless and timeless beauty. Founded in 2004 in the USA. Currently distributed in USA and soon in Peru.

www.eduardocarcamo.com


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A ProMoTEs aNDEaN ProDuCTs WITh aDDED- vaLuESierra exportadora is connecting the Andean producers with the opportunities of the global market. however, they are not merely Andean products but added – value ones, for instance; if you sell potatoes or passion fruits, they have to be highly selected, clean and well packed. they have to be carefully branded. beyond this thought of selling this basic raw material – the potatoes and passion fruits - one can transform them into potato chips, snacks or pulp of passion fruit.

that is the way that the Andean producers are entering into a new era of industrialization, which represents, in many cases, a true engine of change for communities dedicated to ancestral productive activities such as farming alpacas, quinoa, the production of milk to a transformational working experience represented on alpaca sweaters, drinks, quinoa cookies, ripened cheese, etc.

Almost a million of producers of the Andean region find unique opportunities due to the growing-capacity of production of the Andes. Sierra exportadora analyses the market demands - with commercial intelligence - and brings together producers to this information because access to data is access to the world business. As part of the work of commercial intelligence, Sierra exportadora could identify 10 Andean flagship products that have great potential for export: quinoa, ripened cheese, trout, berries, hass avocado, rural tourism, tare, textiles & handicrafts, sheep and cattle.

today there are more profitable and sustainable business in the highlands – la Sierra – from agriculture, forest, clothing, aquaculture, to non-metallic mining and Andean art. hand in hand with Andean producers, Sierra exportadora is fully committed to take the challenge to produce competitively with the objective of integrating more products to the Andean exportable offer in Peru.

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22 [email protected] | www.bizusaperu.com | Tel: 201.875.022026 [email protected] | www.bizusaperu.com | Tel: 201.875.0220

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Peru Fashion Night Brochure

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