Persuasive Techniques .
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Transcript of Persuasive Techniques .
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PersuasiveTechniques
http://www.youtube.com/watch?v=cFdCzN7RYbw
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Bias An unfair preference
for or against something based on
personal views.
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Bias
http://www.youtube.com/watch?v=WrENCy1g7Q4
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Counter-ArgumentA statement against the argument being made.
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StereotypeAn oversimplified
opinion, prejudice, or judgment to categorize a
group of people.
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Stereotype
http://www.youtube.com/watch?v=vqzrY1aRwZ4
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Exaggeration
To expand something beyond the truth.
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Exaggeration
https://www.youtube.com/watch?v=YoV_xfvTViA
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Fallacy
Something that is believed to be true
but isn’t.
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Logical &Rhetorical
Fallacies
- used in debate to mislead or distract
people from the real issue
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Fallacy
https://www.youtube.com/watch?v=1N3TROA8MYY
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Fallacy
https://www.youtube.com/watch?v=Z71w-rHkeSk
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Fallacy
https://www.youtube.com/watch?v=nmRCpqO_1JA
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Ad Hominem- Latin term meaning:
"to the man"
-an argument made personally against an opponent instead of
against their argument
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Ad Hominem
http://www.youtube.com/watch?v=FD50OTR3arY
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Sentimental Appeal
-Fallacy also known as “Ad Populum”
(means: to the people)
-Argument built on emotions instead of evidence.
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Sentimental Appeal
https://www.youtube.com/watch?v=1eMmcMK_3Ao
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Appeal toReason
-To call upon a reader’s ability to think in a
rational way in order to cause a change in his/her
thoughts.
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Appeal toReason
https://www.youtube.com/watch?v=Pr9ruvxA3K4
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http://www.youtube.com/watch?v=nZMZoy3rrlM&list=PL056B45DB13B3D864
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Argument by:
Cause & Effect
Examples:Since Caused by In effectBecause of This results in Brought aboutDue to Consequently Made possible
AccordinglyAs might be expectedThereforAs a result of Give rise toIf…then Leads to Was responsible for
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Bait and Switch
A tactic where the customer is attracted by an advertisement for a low-priced item but then
is encouraged to buy the higher priced one.
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Bait and Switch
https://www.youtube.com/watch?v=AYl_tGzkMDQ
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Propaganda
https://www.youtube.com/watch?v=Pw8mQFCfGxE
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Propaganda
http://www.youtube.com/watch?v=ohoXZ6EcneA
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Bandwagon-Attracting customers by popularity/peer pressure
-Wants you to “jump on the bandwagon” and “join the
crowd”
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Bandwagon
https://www.youtube.com/watch?v=VQ3d3KigPQM
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Popular GlitteringGeneralities
- Freedom- Liberty- Strength- Choice- Patriotism - Change- Security- Family
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Plain Folks
-Suggesting something is practical and a good
value for ordinary people.
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Plain Folks
https://www.youtube.com/watch?v=GKvXyN_t7UA
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RepetitionUsing the product name, keyword, or phrase over
and over so that it becomes embedded in the audience’s mind.
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Repetition
https://www.youtube.com/watch?v=6cMjLXNTs-0
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False Authority
Using a famous person to endorse a product.
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False Authority
https://www.youtube.com/watch?v=wmYZQmX2Jz8
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Transfer
http://www.youtube.com/watch?v=fCayrGzv75Y&playnext=1&list=PLf2Y3ULd9O46EUgUCoGi8AbPNO0CjqRbH&feature=results_video