Persuasive Speech

Three Cornerstones of Persuasion

Three forms of proof, or reasons people believe (by Aristotle)

1) Ethos – the perceived personal character of the speaker

2) Pathos – emotional proofs, or reasons to believe in something

3) Logos – rational or logical proofs

Building Credibility

Credibility = Ethos = a willingness of others to believe that a person has personal integrity, is positively disposed toward them, and can be trusted.Credibility is not a static quality. It can change, increase or decrease, as a result of a speech.

Patterns for Persuasive Speech“Motivated Sequence Pattern”

Five sequential steps include:-1) attention – focus listeners’ attention2) need – demonstrate that a real

problem exists3) satisfaction – propose a solution to

solve the demonstrated problem4) visualization – give listeners a vision

of the impact of the solution5) action – ask them to think, feel, and

act

John F. Kennedy’s Speech on Civil Rights

• Explain how John F. Kennedy’s speech is a good example of a persuasive speech, based on the notes you took.