Persuasive Rhetorical Appeals in Advertising. An appeal to emotion An advertisement using PATHOS...
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LANGUAGE & PERSUASION Persuasive Rhetorical Appeals in Advertising
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An appeal to emotion An advertisement using PATHOS will attempt to evoke... an emotional response
Transcript of Persuasive Rhetorical Appeals in Advertising. An appeal to emotion An advertisement using PATHOS...
LANGUAGE & PERSUASIONPersuasive Rhetorical Appeals in Advertising
PATHOSAn appeal to emotion
An advertisement using PATHOS will attempt to evoke . . .
PATHOSAn appeal to emotion
An advertisement using PATHOS will attempt to evoke . . .
an emotional response
PATHOSAn appeal to emotion of happiness
An advertisement using PATHOS will attempt to evoke . . .
an emotional response of HAPPINESS
PATHOSAn appeal to emotion
An advertisement using PATHOS will attempt to evoke . . .
an emotional response of FEAR
PATHOSAn appeal to emotion of guilt
An advertisement using PATHOS will attempt to evoke . . .
an emotional response of GUILT
PATHOS
PATHOSThis is the most often used approach to sell more and get the audience to listen with greater attention
LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . .
LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product does
LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product doesthe logos will be the “straight facts”
LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product doesthe logos will be the “straight facts”
LOGOSAn appeal to logic or reason
An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product doesthe logos will be the “straight facts”
LOGOSAn appeal to logic or reason
LOGOSThis approach holds the implied attitude that a wise person will agree with what is said in a tv or radio commercial.
ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try to convince you that the company is . . .
ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try to convince you that the company is . . .
reliable, honest and credible
ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try you convince you that the company is . . .
reliable, honest and credible
ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try you convince you that the company is . . .
reliable, honest and credibleOR involves statistics from
reliable experts
ETHOSAn appeal to credibility or character
An advertisement using ETHOS will try you convince you that the company is . . .
reliable, honest and credibleOR involves statistics from
reliable experts
