Persuasive Propaganda

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Persuasive Propaganda


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Definition of Persuasive

A persuasive is a form of definition whichclaims to describe the 'true' or 'commonlyaccepted' meaning of a term, while in reality

stipulating an uncommon or altered use,usually to support an argument for some view,or to create or alter rights, duties or crimes.The terms thus defined will often involveemotionally charged but imprecise notions,such as "freedom", "terrorism", "democracy"etc.


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Definition of Propaganda

Propaganda is communication aimed at

influencing the attitude of a community

toward some cause or position.Propaganda

often presents facts selectively (thus lying by

omission) to encourage a particular messages

to produce an emotional rather than rational

response to the information presented.Propaganda was often used to influence

opinions and beliefs.


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What are the five types of

propaganda?

Bandwagon

Testimonial

TransferRepetition

Emotionalwords


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Bandwagon

Aims at persuading

people to do acertain thing becausemany other peopleare doing it

Example : A softdrink advertisementwhere a large groupof people is showndrinking the samesoft drink

Testimonial

Uses words of an

expert or famousperson to promote aparticular idea suchas celebrity.

Example : A sportsperson is shownrecommending abrand of sportsshoes.

Transfer

Qualities of a known

person areassociated with aproduct to promoteor demote it.

Example : Linking anitem to a respectedperson is positivetransfer.


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Repetition

The product name isrepeated many timesduring anadvertisement.

Example : comes along

with a jingle which isappealing to the massesand fits into their minds.

Emotional words

To generate positivefeelings in the minds ofthe masses.

Example : words likeluxury and paradise

are used to evokefeelings associate withthe product being sold.


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Besides that, propaganda also has much incommon with public information campaignsby governments, which are intended to

encourage or discourage certain forms ofbehavior (such as wearing seat belts, notsmoking, not littering, or so forth). Again, theemphasis is more political in propaganda.

Propaganda can take the form ofleaflets,posters, TV, and radio broadcasts and can alsoextend to any other medium.


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BANDWAGON


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Testimonial


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Celebrities can be very powerful tools in

increasing publicity around a launch or

campaign, particularly when you do not have

a strong news story and need a famous

personality to drive initial interest in your

messages


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Transfer


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Repetition


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EmotionalWords


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War Propaganda

The impacts of public relations cannot be

underestimated. Media management may

also be used to promote certain political

policies and ideologies.Where this is

problematic for the citizenry is when media

reports on various issues do not attribute their

sources properly.


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Some techniques used by governments and parties/people withhidden agendas include:

Paying journalists to promote certain issues without the journalistacknowledging this, or without the media mentioning the sources;

Governments and individuals contracting PR firms to sell a war, orother important issues

Disinformation or partial information reported as news or factwithout attributing sources that might be questionable

PR firms feeding stories to the press without revealing the nature ofthe information with the intention of creating a public opinion (for

example, to support a war, as the previous link highlights whereeven human rights groups fell for some of the disinformation, thuscreating an even more effective propaganda campaign)


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Persuasive Propaganda

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