Presented to : Prof. Ayesha Butt

Presented by:

Khisal Iftikhar

Persuasive Messages in Business

What is

Persuasion?

Persuasion

Persuasion is the attempt to change a reader’s attitude, beliefs or action in

your favor

AIM OF PERSUASIVE WRITING

You create Persuasive message when you want your reader to do something to act upon something to accept a point of view

In short you make your reader to support,

believe and act in your favor

ORGANIZATION OF PERSUASIVE MESSEGES

Direct Request Organization

Indirect Request Organization

DIRECT REQUEST ORGANIZATION

Direct Request Organization

In case of routine & personal requests we can use direct request format, this format has 3 parts

1. Main Idea( your request or question )

2. Explanation (Evidence, detail and facts so that your reader can respond)

3. Courteous Closing(Politely asking for whatever

action is desired)

INDIRECT REQUEST

ORGANIZATION

Indirect Request Organization

We use indirect approach when the situation is complex or more difficult and the favor we ask may precipitate some objection. This format has also 3

parts

1. Explanation ( A buffer opening )

2. Main Idea( Core of the request )

3. Courteous Closing ( Polite ending with last request of action )

How can I persuade people ?

There are 4 ways you can persuade People : Bandwagon Approach Glittering Generalities Testimonial Citing Statistics

Bandwagon Approach

• This is when you try to say, “Hey, everyone is doing this ! Why don’t you jump on bandwagon with us !”

• Example : Mom & Dad, everyone else has an 11:00 curfew . . . Why can’t I have it to ? ? ? ?

Glittering Generalities

This is when you use positive words “feel good” phrases that appeal to values in people. For example, a commercial might say that these shoes have INCRED- IBLE comfort. The word Incredible would make you think that shoes was beyond comfortable.

Persuasive Requests

1. Requests about products & services

such types requests which refers to products & services

2. Requests for claims & adjustments

Such type of requests which refers to claims & adjustments

3. Requests in Policy

Such type of requests which explains to change in policy

4. Change in Performance

Such type of requests in which we focus on change in performance

5. Personal Contribution

Such type requests in which we focus on personal contribution