Persuasion effects
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Transcript of Persuasion effects
![Page 1: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/1.jpg)
![Page 2: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/2.jpg)
Bandwagon
Definition: saying that EVERYONE buys, is for a
person, or a certain issue
Intended Effect: To make a person feel left out if they
don’t do what others do.
![Page 3: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/3.jpg)
Humor
Definition: Comic message that creates laughter
Intended Effect: Makes the consumer or reader have
good feelings
![Page 4: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/4.jpg)
Individuality
Definition: People who believe in themselves will the
product, person, or what they read
Intended Effect: Make the person feel self-secure in
following his or her beliefs
![Page 5: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/5.jpg)
Name-calling
Definition: Using negative images and words to
demean another product or person
Inteded Effect: To make the consumer or reader
dislike the other product, persno, or issue
![Page 6: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/6.jpg)
Plain Folks
Definition: Idea that good, simple, ordinary people
like the product, person, or issue
Intended Effect: For consumers and readers who
want a simple product, person, or issue
![Page 7: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/7.jpg)
Product Comparison
Definition: Compares the benefits of one product,
person, or issue to another
Intended Effect: To show how ne product, person, or
issue is better than another
![Page 8: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/8.jpg)
Purr words
Definition: Use words and phrases that produce
positive thoughts
Intended Effect: To make the product, person, or
issue desirable by appealing to emotion
![Page 9: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/9.jpg)
Rewards
Definition: Promises emotional, physical, financial, or
psychological benefits for choosing product, person,
or issue
Intended Effect: To make the audience want to
reward as much as the product, person, or issue
![Page 10: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/10.jpg)
Security (fear)
Definition: uses words and images that make the
consumer or reader feel safer with a product, person,
or issue
Intended Effect: To make the audience be fearful to
choose the other product, person, or issue
![Page 11: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/11.jpg)
Slogan
Definition: Using a “catchy” phrase that sticks in the
consumer’s or reader’s mind
Intended Effect: To keep the product, person, or
issue in the mind of the consumer or reader
![Page 12: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/12.jpg)
Testimonial (celebrity
endordement)
Definition: Uses a famous person, such as musician
or athlete, to promote product, person, or issue
Intended Effect: To impress the audience that
someone important chooses the product, person, or
issue
![Page 13: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/13.jpg)
Transfer (emotional appeal)
Definition: Makes the consumer or reader feel
emotions or desire to be happy, sad, athletic, or
comfortable
Intended Effect: To make the audience transfer or
associate strong emotions to the product, person, or
issue
![Page 14: Persuasion effects](https://reader034.fdocuments.net/reader034/viewer/2022042607/55a491861a28abaf3e8b4866/html5/thumbnails/14.jpg)
Activity
Now it is your turn to use persuasive techniques.
Take your bell work and rewrite it by consciously
using ONE persuasive technique.