PERSUASIO

N AND

ARGUMENTATI

ON

Main Idea, Issue, or thesis

Argument 1 +EvidenceArgument 2+ EvidenceArgument 3 + Evidence

Call to Action

Does this look kind of like a 5 paragraph essay? Because it could be…

EDITORIALS ARE ALL ABOUT PERSUASION

All persuasive arguments are built around an appeal.

Logos

Ethos

Pathos

ARGUE LIKE A MASTER…

Ethos is an appeal to the credibility or character of the speaker.

Does the audience respect you?

Does the audience think you are trustworthy?

Do you have the authority to talk about this subject?

ARGUE LIKE A MASTER…

Pathos appeals to the emotions of the audience.

Connection with the speaker!

Do your words evoke feelings of sympathy? Love? Fear?

Do the visuals evoke feelings of envy? Etc.

When you characterize the competition, do seem hateful?

ARGUE LIKE A MASTER…

Logos appeals to the logic, or education, of the audience.

Does the argument make sense?

Is your message based on evidence, like facts and statistics?

Will your call-to-action lead to the desired outcome?

ARGUE LIKE A MASTER…

V

E

O

S

A

F

E

C

A

T

S

Values and Beliefs

Expert Opinion

Statistics

Analogies

Facts

Examples

Cause and Effect

Anecdotes

Traditions and customs

Special Rules

TYPES OF EVIDENCE