Data and Meaning. What’s Going On?@Annemcx @VisceralBiz @Emergecode

Data and value

Data and participation

Data lessons

Data and Meaning. What’s Going On?

‘Open data is data that is made available by organisations, businesses and individuals for anyone to access, use and share’.

A connected ecosystem?

Connecting and making sense of data

Connecting and making sense of data

Source: Kumu.io @csageland

“Devonness”

Resource mapping Data Inventory Cultural Identity Dynamic data Insights Points of difference

Developing value through data

Open data also includes engagement with data. It makes possible the purposeful development of an area - geographically, socially and commercially.

Data within data

The key to value development is being able to find data within the data.

Linked data and trend data are particularly important elements of open data.

They enable semantic improvements.

The journey we take towards meaning

Understanding the issues better

Transport data

Population data

Economic data

Food data

Housing data

Health data

Environmental data

Hard dataMetrics TrendsLinked data

Soft dataImages

Sounds

Stories

“It's expensive and time-consuming to take an approach that doesn't deliver on what happens tomorrow.

Tomorrow, the network is either more productive or less.

Tomorrow, the network is either trusting or suspicious. Tomorrow, the network is either healthier or sick.”

Seth Godin

Resource mapping Data Inventory Cultural Identity Dynamic data Insights Points of difference

Data and value

Data and participation

Data lessons

Data and Meaning. What’s going on?

Data and participation

We’re in a networked world, but the subject of public collaboration has been kicking around for a long time not very successfully.

Low engagement rates in data make open data limited in potential. To be truly open, data flows must go beyond ‘read-only’. They must offer the possibility of read/write options.

How can we think about open data in ways that can develop crowdsourcing and public collaboration successfully?

Public services and social business - a new world of involvement?

Inventory

Inventory

The Internet of Things (IOT) Objects, animals or people that are connected to the internet

Cloud - Information storage, software and linked data, on-demand

Computing Everywhere - Hand held devices and wearable becoming key computers

Invisible Analytics - Embedding analytics into devices to get data quicker and faster

3D Printing - ‘Maker’ solutions

The ‘Future Five’

More inventory

Real Needs

Data that speaks to people

Mapping the social and emotional landscape

Finding the leaders

Meeting needs

The ‘tyranny’ of open versus

New collaborations for the commons

Working with the network

Public services and social business - a new world of innovation?

The business value of open data

Public services and social business - a new world of sustainability?

The business value of open data

The business value of open data

Data and value

Data and participation

Data lessons

Data and Meaning. What’s going on?

The Connected Housing study

Accelerated learning

Accelerated learning

The Connected Housing study

Accelerated learning

The Connected Housing study

Performance data

The Connected Housing study

Performance data

The Connected Housing study

Assessing cultural readiness

• Board & Exec • Fundraising • Volunteering • Marketing • IT • HR • Policy • Finance • Regions • Supporters/Staff

Macmillan Network Strategy

Assessing cultural readiness

• Assess cultural readiness. • Signal change around a ‘New 100’. Enable

integrated digital performance.

Macmillan Network Strategy

Developing purpose

Macmillan Network Strategy

Based on human needs

Macmillan Network Strategy

To make a difference

Macmillan Network Strategy

Developing a coherent experience

Macmillan Network Strategy

Cultivating a digital and networked culture

Macmillan Network Strategy

Journey mapping

The User Journey - 19m People plus Companies

Macmillan Network Strategy

A networked ecosystem

Macmillan Network Strategy

Sustainable performance and impact

• £140m gross income target for 2017 set in 2011. (£90m in 2011). • £190m achieved in 2014.

Macmillan Network Strategy

A digital framework for meaning, performance and sustainable impact through data for Devon

SUCCESS!

About Visceral Business Started September 2008

Specialists in networked organisation and digital business strategy

Data strategy across business case, user experience analytics and the quantified organisation.

Member of the Business Model Generation Hub and a contributing author,Business Model Generation

The Work Foundation, Macmillan Cancer Support, The Web Science Institute, Thames Valley Housing, Cafe Direct, Child’s i Foundation

Connected Housing

Social Food

Social Charity

Emergent Code

2012

2013

2014

235 organisations analysed in depth

Looking at digital adoption and evolution

Integrated view of digital business development

Connected Housing

Social Food

Social Charity

Emergent Code

85 national businesses

Focused on the customer experience

How food on the High Street impacts local living

Connected Housing

Social Food

Social Charity

Emergent Code

285 organisations

How charities work to create and measure impact

Mapping trends and strengths across various types of charities to accelerate learning

Connected Housing

Social Food

Social Charity

Emergent Code

What’s next for the digital human

Stories examining cultural identity, code and data

@Annemcx @VisceralBiz @Emergecode

Thank you

www.visceralbusiness.com