Perspective Branding Change by Design
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Transcript of Perspective Branding Change by Design
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We believe you deserve our fresh clear point of view on your brand, based on our experience.
We are naturally curious about what’s new and what’s next
We will always bring you a range of work … from the comfortable to the uncomfortable.
We make sure we listen to you and your customers.
Design: Brand IdentityPackaging Promotional packaging
Innovation:Concept writingConcept visualizationStructure Naming
Research: Design guidancePositioningBrand equityAudit and analysis
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If it’s not ...
it’s not solving your business problem.
VVISIBLEVISCERALMMEMORABLE
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We made a classic snack more
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Gold metallictriangles createanagram.
Rabbit Holesadded topuzzles.
Code Hiddenon back panel.
3 Bags,3 sets of code
WE TURNED A FLAVOR
PROMOTION INTO A TOTAL
BRAND ENGAGEMENT.
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Before
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We REDEFINED THE CHEETAH AND HIS HABITAT.
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We made less equal more.
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ROBOT WALK AWAY
we helped a
from the category.
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SCOPE OF WORKBrand identityStructure Packaging design User guide and accessoriesBrand voice
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WE GAVE MONSTERS AHEALTHY LUNCH
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W E H E L P E D A
PrinceBETTER CONNECT
WITH HIS PEOPLE.
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Some early exploration.
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We put a new face on a number 1 Mexican brand
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“Perspective are a talented group of creative thinkers that build and challenge on brand strategy which ultimately leads to a stronger, more differentiated outcome.
They always provide a broad spectrum of well-thought-out creative solutions forcing the client to think beyond “accepted wisdoms”, driving the brand forward.
They are a passionate team with the desire to win, a pleasure to work with, and very quickly become an extension of the brand team.”
“I love working with Simon. He shows up on time for a start, leans in, and gushes ideas. Some of them are even good!!!!
If you’re bored of those “too cool for school” designer types you should work with him and all the team at Perspective. It’s refreshing, you’ll have fun, leave energized, and sell a lot of product.”
AAA
Avery Dennison
Bolt Barbers
Boss Nova Robotics
Clorox
ConAgra Foods
Danone Europe
eatbigfi sh.
General Mills
Global Strategies for HIV Prevention
HRH - The Prince of Wales
Kelloggs
Keebler Cookies
Lexar
Lonely Planet
Masterfoods Candy
Mattel
Microsoft
Nestlé
Nike
Pedigree
PepsiCo Snacks Lay’s Doritos Cheetos Tostitos
Pepsi Beverages
Premiere Global
Quaker Foods
Royal Numico
Suiza Foods
Target
Telefónica
T-Mobile
Tree Top
Tropicana
Ubisoft
Ugobe: Pleo
Uncle Ben’s
Walmart
Wella Europe
Wells Fargo
Yoplait
PepsiCo InternationalAmanda Howard
EatBigFishMark Barden
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t: +1 510 450 0500www.perspectivebranding.com
134 Linden StreetOakland, CA 94607
Peter Van Lieshoutt: +1 510 450 [email protected]
www.perspectivebranding.com
Copyright © 2009 Perspective Branding. All rights reserved.
We deliver head turning design that works.
We have a straight-forward process forsolving complex problems.
We will bring fresh thinking to your brands.
We can blow your mind withoutbreaking the bank!